Slide 1: 2015 Second Quarter
2015 SECOND QUARTER (as of June 30, 2015) Contact: Pat Marshall Vice President, Communications and Investor Relations 416.323.6648 pat.marshall@cineplex.com 1
Slide 2: Cineplex Entertainment: 162 Theatres, 1,652 Screens
Cineplex Entertainment The Largest and Most Successful Motion Picture Theatre Exhibition Company in Canada 162 Theatres 1,652 Screens Guzzo 2% Other Landmark 11% 9% Landmark Box Office Market Share Cineplex 9% As of June 30, 2015 Entertainment Other 79% 10% Guzzo 2% 2
Slide 3: More Than Theatre Exhibition
More Than Theatre Exhibition Exhibition SCENE Food Service Media Customers Amusement Alternative Gaming & Programming The Rec Room Digital Commerce 3
Slide 4: Corporate Strategy
Corporate Strategy Continue to enhance and expand our existing Continue to expand our presence as an infrastructure and service offerings. entertainment destination for Canadians, in-theatre, at-home and on-the-go Pursue selective acquisitions and Capitalize on our core media strengths. diversificat
Slide 5: Box Office Per Patron (BPP)
Box Office Per Patron (BPP) $9.15 $9.13 $8.74 $8.97 $8.67 $8.30 $7.99 $7.99 $8.05 $7.73 Premium Offerings 5
Slide 6: Premium Experiences
PREMIUM EXPERIENCES Accounted For 40% of Box Office REVENUE as of Dec 31/2015 68
Slide 7: Premium Experiences: Auditoriums
Wall to wall screens Dolby ATMOS surround sound Reserved Seating Extra-wide high back, rocker seats Premium Pricing 77 auditoriums as of June 30, 2015 Adding 10 auditoriums by end of 2015 77 AUDITORIUMS 5% OF SCREENS 12% OF BOX OFFICE 7
Slide 8: Premium Experiences: IMAX
Premium Experiences 22 IMAX theatres as of June 30, 2015 All locations are digital Premium pricing Reserved seating Adding 1 IMAX screen in Q3 8
Slide 9: Premium Experiences: Motion Seats
Premium Experiences Unique out-of-home experience Seats move in synchronization with the action on screen 33 locations as of June 30, 2015 Premium pricing Signed agreement for additional theatre locations in Oct/14. Balance of 15 locations to be completed by Dec 31/15 9
Slide 10: Seats and Food Service
LUXURIOUS GREAT EXCEPTIONAL SEATS FOOD SERVICE 13 10
Slide 11: Enhanced Food and Beverages
Enhanced food and beverages Premium pricing 14 locations and 53 screens (as at June 30, 2015) Adult-only auditoriums Reserved club style seats Service at your seat Private licensed lounge and box office 14 11
Slide 12: New Builds
New Builds 2014 2015 2016 Cineplex Cinemas Scotiabank Theatre Cineplex Cinemas Queensway and VIP (Toronto, ON) Saskatoon and VIP (Saskatoon, SK) Seton and VIP (Calgary, AB) Cineplex Cinemas Cineplex Cinemas Cineplex Cinemas Manning Town Centre (Edmonton, AB) Lansdowne and VIP (Ottawa, ON) Kitchener
Slide 13: Food Service
Food Service Focus on speed of serving $375 Million Premium promotional programs Digital menu boards REVENUE 2014 Proprietary brands 13
Slide 14: Concession Per Patron (CPP)
Concession Per Patron (CPP) 14
Slide 15: Locations Nationwide
93 LOCATIONS NATIONWIDE At June 30, 2015 15
Slide 16: Self-serve Frozen Yogurt
Self-serve frozen yogurt 90+ First standalone location opened in Guelph, Ontario LOCATIONS BY DEC. 2016 Will replace all Cineplex yogurt RBO’s 19 16
Slide 17: Locations Nationwide: Specialty Popcorn
21 LOCATIONS NATIONWIDE Selection of specialty gourmet popcorn At June 30, 2015 17
Slide 18: Gaming
Gaming Largest Amusement Gaming Company In Canada Cineplex Starburst Inc. – Largest distributor and operator of arcade games in Canada and second largest distributor in the USA Supplies arcade equipment to Cineplex theatres, other circuits and numerous entertainment venues $61 million in annual reve
Slide 19: Gaming: XSCAPE Entertainment Centres
Gaming: XSCAPE Entertainment Centres 20 LOCATIONS NATIONWIDE An entertainment concept featuring the latest video and interactive games along with a redemption centre and a full- service, licensed lounge At June 30, 2015 19
Slide 20: SCENE
SCENE 6.8 Number of Members (millions) 6.3 5.3 4.3 3.3 2.7 2.1 1.4 0.6 2007 2008 2009 2010 2011 2012 2013 2014 Q2Q1 2015 Canada’s top loyalty program for movie lovers 2015 Members are represented in 33% of Canadian households One of top five loyalty programs in Canada 1 in 6 Canadians are SCENE memb
Slide 21: SCENE: Extra Benefits
SCENE: EXTRA BENEFITS COMPETITIVE ADVANTAGE Drives attendance frequency Encourages concession spend Better target offers to guests Cineplex Store: build awareness and promote trial Great opportunity for film studios and promotional partners 21
Slide 22: Alternative Programming
Alternative Programming FRONT ROW CENTRE EVENTS The Metropolitan Opera Family Favourites Classic Film Series The Great Digital Film Festival World Wrestling Entertainment National Theatre Live, Concerts, Broadway shows and special events 3D events Sensory Friendly Screenings eSports ETHNIC FILM PROG
Slide 23: Corporate Strategy
Corporate Strategy Continue to enhance and expand our existing Continue to expand our presence as an infrastructure and service offerings. entertainment destination for Canadians, in-theatre, at-home and on-the-go Pursue selective acquisitions and Capitalize on our core media strengths. diversificat
Slide 24: Cineplex Media / Cineplex Digital Media
Cineplex Media Cineplex Digital Media 24
Slide 25: Media Revenue
Media Revenue ($millions) Digital Media Revenue 25
Slide 26: 26
26
Slide 27: Cineplex Media
Cineplex Media On-screen advertising – Show time and digital pre-show Specialty media Cineplex Magazine and Le magazine Cineplex Sponsorship and naming rights 4th most read magazine in Canada (as at June 30, 2015) Cineplex Digital Media sales Cineplex.com advertising 27
Slide 28: Cineplex Media
Cineplex Media TV Cinema Show Time Advertising Correct Brand Ad Awareness Association Entertainment SOURCE: Impact Study 2007-2013, Strategic Marketing Counsel 28
Slide 29: Overwhelming Results for Advertisers
55 THEATRES NATIONWIDE OVERWHELMING RESULTS FOR ADVERTISERS 36 29
Slide 30: Digital Poster Cases
How do you describe the opposite of beige? 30
Slide 31: Engaging, Interactive Media Zone
INTERACTIVE MEDIA ZONE (IMZ) Touch Gesture Image Capture Content Manipulation Social Media Connectivity Data Capture ENGAGING, 38 IMZs INTERACTIVE AT JUNE 30, 2015 ADVERTISING EXPERIENCE 31 31
Slide 32: Integrated Media Campaigns
Integrated Media Campaigns 40 32
Slide 33: Cineplex Digital Media
Cineplex Digital Media Path To Purchase Point of Purchase 33
Slide 34: Path to Purchase
Path to Purchase Full-service, digital place-based Award-winning digital signage company ecosystems We design, install, maintain and operate networks for the Experiential technologies on the “path retail, financial, hospitality and entertainment industries to purchase” 34
Slide 35: Oxford Properties
Expanded agreement to develop best-in-class, in-mall digital ecosystem 10 shopping centres in major markets across Canada Enhancing the customer experience Influencing customer behaviour on the "path to purchase" Oxford Properties 35
Slide 36: Ivanhoe Cambridge
Ivanhoe Cambridge 36
Slide 37: Point of Purchase
Retail Quick Service Restaurant POINT OF PURCHASE Market-leading digital signage company Largest digital networks in Canada Two billion impressions annually Proprietary technology Designs, installs, manages and consults on some of the largest digital merchandising networks in North America Financial
Slide 38: Quick Service Restaurants
Quick Service Restaurants 38
Slide 39: TimsTV
TimsTV More than 2,200 Tim Hortons locations across Canada One of the largest digital signage networks in Canadian retail 39
Slide 40: Financial
i RBC ‘ Se Royal Bank BCE
Slide 41: Retail
TO GET IN |THE GAME! WA \_ 4 Walmar ee —_— 41
Slide 42: Corporate Strategy
Corporate Strategy Continue to enhance and expand our existing Continue to expand our presence as an infrastructure and service offerings. entertainment destination for Canadians, in-theatre, at-home and on-the-go Pursue selective acquisitions and diversification opportunities that are strategic, Ca
Slide 43: Cineplex Anywhere
Cineplex Anywhere In-Theatre At Home On-The-Go 43
Slide 44: Cineplex.com and Mobile App
Cineplex.com and Mobile App Provides entertainment content before show Mobile ticketing - no lines IMPROVING THE GUEST EXPERIENCE CINEPLEX MOBILE CINEPLEX.COM Canada’s 12th most popular mobile brand 20% increase in unique visitors (YoY) Downloaded 12.2 million times and recorded 22% increase in visi
Slide 45: Cineplex Store
Re-design significantly improved user experience Launched new digital platform Available on XBOX 360, Roku, Samsung, LG, Apple, Windows, and Chromecast Over 6,000 titles available for purchase or download The first movie on-demand service in Canada to be available on Roku Cineplex Store La Boutique
Slide 46: SuperTicket
SuperTicket First bundled offering from multiple studios Purchase movie ticket and pre-order digital download at the same time Access special features, bonus SCENE points, exclusive extras, special footage Digital download available before DVD/Blu-ray release date 46
Slide 47: Corporate Strategy
Corporate Strategy Continue to enhance and expand our existing Continue to expand our presence as an infrastructure and service offerings. entertainment destination for Canadians, in-theatre, at-home and on-the-go Pursue selective acquisitions and Capitalize on our core media strengths. diversificat
Slide 48: Coming in 2016
COMING IN 2016 10-15 locations by 2018 First location: South Edmonton Commons (Q1/16) 40,000 - 60,000 sq. ft. 27 48
Slide 49: EK3 and Empire Acquisitions
EK3: Acquired August 2013 Empire: Acquired October 2013 49 49
Slide 50: 50
50
Slide 51: Total Revenue
Total Revenue ($millions) 51
Slide 52: Adjusted EBITDA
Adjusted EBITDA ($millions) 52
Slide 53: Box Office Revenue
Box Office Revenue ($millions) Attendance (millions) 53
Slide 54: Food Service Revenue
Food Service Revenue ($millions) Concession Per Patron (CPP) 54
Slide 55: Media Revenue
Media Revenue ($millions) Digital Media Revenue 55
Slide 56: Other Revenue
Other Revenue ($millions) 56
Slide 57: Total Revenue Per Patron
Total Revenue Per Patron $16.77 $16.11 $15.11 $15.34 $14.59 $13.78 $12.89 $13.16 $13.38 $12.28 Box Office Per Patron (BPP) Concession Per Patron (CPP) Media Per Patron Other Per Patron 57
Slide 58: Q2 2015 Results
Q2 2015 Results Q2 2015 Q2 2014 % Box Office $186.2 $181.4 2.6% Food Service $108.4 $98.0 10.6% Media $35.0 $31.0 13.0% Other $15.9 $13.1 21.9% Total Revenue $345.5 $323.5 6.8% Adjusted EBITDA $65.3 $59.4 9.9% EBITDA Margin 18.9% 18.4% 0.5% Attendance 19.7 19.3 2.0% BPP $9.45 $9.40 0.5% CPP $5.50 $5
Slide 59: Payout Ratio and Dividends
Payout Ratio Dividends Corporate Conversion Jan. 1, 2011 59
Slide 60: Credit Facilities
Credit Facilities Maturity Capacity Drawn Reserved Remaining Term Facility Oct. 2018 $150 $150 — — Revolving Facility Oct. 2018 $250 $132 $5.4 $112.6 Total $400 $282 $5.4 $112.6 Covenant Leverage Ratio 60
Slide 61: Outstanding Shareholder Return
OUTSTANDING SHAREHOLDER RETURN $50 45 40 35 30 25 20 15 10 5 61
Slide 62: Non-GAAP Financial Measures
NON-GAAP FINANCIAL MEASURES Management of Cineplex uses certain non-GAAP financial measures to evaluate performance. These measures are either comparable to similar measures presented by other issuers or are widely used in the theatre exhibition industry. For a detailed discussion of these non-GAAP