Slide 1: Financial Results – 2Q FY2/27
VECTOR INC. Financial Results – 2Q FY2/27 October 15, 2026
Slide 2: Contents
Contents 1. Quarterly Results 2. Company Strategy 3. Appendix 1
Slide 3: Quarterly Results
Quarterly Results 2
Slide 4: Consolidated Financial Results Summary
Consolidated Financial Results Summary Net Sales ¥32,877 million Gross Profit ¥21,974 million up 10.5% YoY up 7.7% YoY 100.9% of 1H plan EBITDA* ¥ 5,941 million Operating Profit ¥ 5,301 million up 35.6% YoY up 42.1% YoY 114.3% of 1H plan Ordinary Profit ¥ 5,428 million Profit Attributable to Owners
Slide 5: 1H FY2/27 Highlights
1H FY2/27 Highlights Net Sales Operating Profit Business overview for 1H FY2/27 • PR and Advertising and Direct Marketing performed strongly Consolidated ¥32,877 million ¥5,301 million • All segments achieved their 1H Performance operating profit plans; progress up 10.5% YoY up 42.1% YoY against the
Slide 6: 1H FY2/27 Highlights
1H FY2/27 Highlights Net Sales Operating Profit Business overview for 1H FY2/27 Direct • Record quarterly net sales in 2Q Marketing ¥9,099 million ¥492 million • Vitabrid Japan accelerated ad spend in 2Q, (Vitabrid Japan and but not enough to offset the 1Q one other company) up 21.9% YoY up ¥619 mil
Slide 7: Progress vs. Segment Profit Plan
Progress vs. Segment Profit Plan Profit Plan by Segment FY2/27 FY2/27 Progress (¥ million) (Plan) End-2Q Consolidated 10,000 5,301 53.0% PR and Advertising 5,400 2,659 49.3% Operating Profit Press Release 3,250 1,751 53.9% Direct Marketing 1,250 492 39.4% HR 100 23 23.6% Investment 0 374 - • Core PR
Slide 8: Consolidated Net Sales Trend
Consolidated Net Sales Trend • 2Q FY2/27 consolidated net sales reached record 2Q high of ¥15,977 million, up 6.9% YoY (¥ million) 16,802 16,940 17,104 16,899 15,783 15,977 14,863 15,066 14,802 14,947 14,491 14,758 14,061 13,806 13,877 13,539 13,508 13,229 13,132 12,870 10,950 11,144 10,877 10,469 8
Slide 9: Consolidated Gross Profit Trend
Consolidated Gross Profit Trend • 2Q FY2/27 consolidated gross profit reached record 2Q high of ¥10,686 million, up 3.2% YoY (¥ million) 11,383 11,484 11,288 10,763 10,686 10,350 10,147 10,030 10,051 9,582 9,235 9,073 8,986 9,008 8,932 8,726 8,821 8,121 8,198 7,570 7,562 7,050 6,815 6,439 6,005 5,01
Slide 10: Selling, General and Administrative Expenses Trend
Selling, General and Administrative Expenses Trend • 2Q FY2/27 SG&A expenses were ¥8,550 million, up 2.9% YoY, due to higher advertising and promotional expenses in Direct Marketing segment (¥ million) 8,863 8,845 8,378 8,362 8,309 118 8,091 8,015 154 8,122 8,550 112 116 127 7,594 7,568 7,446 146 10
Slide 11: Consolidated Headcount Trend (Quarterly)
Consolidated Headcount Trend (Quarterly) • 2Q FY2/27 consolidated headcount decreased to 1,694 compared with 1Q, due to the deconsolidation of subsidiaries and other factors 1,767 1,741 1,752 1,703 1,694 1,635 1,656 1,646 1,650 4 4 4 3 3 1,567 1,593 1,548 2 3 4 4 198 197 194 1,571 53 49 3 1,505 3 10
Slide 12: EBITDA Trend
EBITDA Trend • 2Q FY2/27 EBITDA reached record 2Q high of ¥2,461 million, up 3.4% YoY 4,285 (¥ million) 3,779 3,841 3,480 2,629 2,380 2,461 2,292 2,337 2,171 2,238 2,084 2,034 2,001 1,668 1,593 1,652 1,315 1,346 1,183 1,226 971 780 327 153 18 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Slide 13: Consolidated Operating Profit Trend
Consolidated Operating Profit Trend • 2Q FY2/27 consolidated operating profit reached a record 2Q high of ¥2,135 million, up 4.6% YoY (¥ million) 4,020 3,442 3,468 3,166 2,449 2,041 2,135 1,939 1,906 1,829 2,013 1,939 1,917 1,689 1,477 1,414 1,374 1,131 1,095 1,063 961 593 694 68 (8) (142) 1Q 2Q 3Q
Slide 14: PR and Advertising
PR and Advertising • Achieved record 2Q highs across all metrics: net sales, gross profit, operating profit • In 3Q, we will continue promoting PR x Short Video initiatives to drive further earnings growth Net Sales (¥ million) Gross Profit (¥ million) Operating Profit (¥ million) ¥8,501 million, up
Slide 15: Strategic PR Business (ANTIL, PLATINUM, INITIAL)
Strategic PR Business (ANTIL, PLATINUM, INITIAL) • Net sales, gross profit, operating profit reached record 2Q highs • In 3Q, Strategic PR will continue to play central role in Group’s PR x Short Video initiatives, drive overall growth Net Sales (¥ million) Gross Profit (¥ million) Operating Profit
Slide 16: Changing Market Environment, Consolidation of Marketing Budgets
Changing Market Environment, Consolidation of Marketing Budgets Existing advertising market issues Declining share of TV ad market As usage of smartphones, video streaming, and social media rises, time spent on TV viewing (real-time Consolidation of marketing budgets broadcasts) continues to decline
Slide 17: Responding to the Rise of AI in the Advertising Industry
Responding to the Rise of AI in the Advertising Industry While the rapid adoption of AI is reshaping the advertising industry, we view it not as a risk, but as a significant growth opportunity. ＝ Accelerating Growth and Sustainable AI-Driven Efficiency × Competitive Advantage Strengthening Our Compe
Slide 18: Responding to the Rise of AI in the Advertising Industry
Responding to the Rise of AI in the Advertising Industry AI-Driven Our adoption of AI has enhanced operational efficiency, reduced costs, ① and improved both service quality and delivery speed. Productivity Gains Competitive As AI adoption accelerates in the short video market, authentic and relatab
Slide 19: PR and Advertising (Overseas)
PR and Advertising (Overseas) Overseas Business • In 2Q, the South Korea business posted a temporary loss as local elections delayed municipal contract wins • In 3Q, we aim for quarterly profitability in South Korea and full-year profitability overseas Net Sales (¥ million) Gross Profit (¥ million)
Slide 20: Taxi Signage
Taxi Signage • Steady sales of ad slots and media slots drove record 2Q net sales and gross profit • In 3Q, we aim to create revenue opportunities with new ad menus and our taxi signage know-how Net Sales (¥ million) ¥1,396 million, up 12.6% YoY Gross Profit (¥ million) ¥691 million, up 12.2% YoY 1,
Slide 21: Press Release
Press Release • Net sales and gross profit reached record 2Q highs • In 3Q, we aim to grow sales and achieve the full-year profit plan by adding users and lifting usage Net Sales (¥ million) Gross Profit (¥ million) Operating Profit (¥ million) ¥2,521 million, up 6.4% YoY ¥2,160 million, up 8.3% YoY
Slide 22: Number of User Companies and Press Release Distributions
Number of User Companies and Press Release Distributions • In 2Q, the number of user companies rose sharply YoY, and press release distributions hit a record quarterly high • In 3Q, we aim to lift distributions by growing user companies and their frequency of use Number of user companies: 133,784, u
Slide 23: Trend in Number of User Companies and Percentage of Listed User Companies
Trend in Number of User Companies and Percentage of Listed User Companies Japan’s No. 1 press release distribution platform PR TIMES More than 130,000 user companies, used by more than 66% of listed companies Carried in more than 260 publications! 133,784 TSE Prime Market user companies Aug 2026 66%
Slide 24: Direct Marketing
Direct Marketing • Net sales hit a record quarterly high and gross profit a record 2Q high • Japan entry Inc., a beauty appliance wholesaler, grew sales and profit on strong Brighte SHOWER DRYER sales • In 3Q, Vitabrid Japan will invest in advertising to drive future sales growth Net Sales (¥ millio
Slide 25: Vitabrid Japan
Vitabrid Japan • Listed on Tokyo Stock Exchange Growth Market on April 2, 2026 • Develop highly functional, strongly differentiated products that leverage patented technologies and bespoke designs • Recurring revenue D2C subscription model with expanding channels to drugstores and major e-commerce p
Slide 26: New Customer Acquisition and Premium Customers (Vitabrid Japan)
New Customer Acquisition and Premium Customers (Vitabrid Japan) • In 2Q, new customer acquisitions grew steadily in line with advertising investment • Premium customers grew steadily, up 28% on 1Q FY2/25 • We aim to achieve the full-year plan as newly acquired customers become premium customers Prom
Slide 27: HR
HR • In 2Q, achieved record quarterly operating profit, driven by growth at JOBTV on a standalone basis • Profitable for the third consecutive quarter, continuing from 4Q FY2/26 • In 3Q, we will continue to expand sales through Short Video recruitment initiatives and our popular recruitment events N
Slide 28: Growth Strategy for New JOBTV
Growth Strategy for New JOBTV Video recruitment platform "JOBTV" fully updated in April 2026 Revamped revenue model driving strong growth Operating profit growth projection From "search" to "immersive" UI/UX Provides intuitive operations like social media apps that Generation Z use daily, including
Slide 29: JOBTV Business Model
JOBTV Business Model Full-fledged roll-out of customer acquisition ecosystem that combines SNS x Video media x in-person events SEESAS x JOBTV (Customer acquisition ecosystem) Gen Z Behavior Surf Engage Search Action Share Model Encounter JOBTV Functions Organic Social Media New JOBTV Media New JOBT
Slide 30: Investment
Investment • In 2Q, sales of securities lifted net sales YoY • Broadened investment scope to include solopreneurs alongside the conventional IPO model, given weaker startup market conditions Net Sales (¥ million) Gross Profit (¥ million) Operating Profit (¥ million) ¥43 million, up 3.1% YoY ¥5 milli
Slide 31: New Strategy for "Solopreneur" Investment Business
New Strategy for "Solopreneur" Investment Business Expanded scope to model that invests in solopreneurs who use generative AI and operate with minimal personnel/infrastructure costs Targeting a two-track, dual-exit investment strategy alongside the conventional IPO model Comparison Previous model So
Slide 32: Solid Track Record of Investment in Growth Fields
Solid Track Record of Investment in Growth Fields = IPO completed AI / Technology / Security Marketing / Sales D2C Bio / Medical Food & Beverage / Retail / Beauty / Services Fintech / Real Estate Tech HR / Staffing / Education Sharing economy DX Other B2B services Other B2C services 31
Slide 33: Recent IPOs from Investments
Recent IPOs from Investments Supporting corporate growth through capital and PR/IR: 35 IPOs in total Date of listing Company name Date of listing Company name Mar. 31, 2016 AirTrip Corp. Dec. 23, 2020 Koukandekirukun, Inc. Nov. 18, 2016 Phil Company, Inc. Jun. 29, 2021 Waqoo Inc. Dec. 20, 2016 Renet
Slide 34: Consolidated Statement of Profit and Loss
Consolidated Statement of Profit and Loss FY2/26 FY2/27 Difference YoY change (¥ million) 1H 1H Net Sales 29,749 32,877 +3,128 +10.5% Gross Profit 20,402 21,974 +1,571 +7.7% EBITDA 4,381 5,941 +1,560 +35.6% Operating Profit 3,730 5,301 +1,570 +42.1% Ordinary Profit 3,910 5,428 +1,517 +38.8% Profit b
Slide 35: Consolidated Balance Sheet
Consolidated Balance Sheet FY2/26 FY2/27 Change from Difference (¥ million) End End-2Q end-FY2/26 Total assets 47,293 48,724 +1,431 +3.0% Cash and deposits 22,273 23,411 +1,137 +5.1% Goodwill 2,856 3,489 +633 +22.2% Operational investment securities 2,783 2,881 +98 +3.5% + investment securities Othe
Slide 36: Company Strategy
Company Strategy 35
Slide 37: From Asia No. 1 to Global No. 1 in PR
From Asia No. 1 to Global No. 1 in PR 36
Slide 38: From the ¥150 billion PR market to the ¥8 trillion advertising market
From the ¥150 billion PR market to the ¥8 trillion advertising market 37
Slide 39: Becoming a Fast Company in the Advertising Industry
Becoming a Fast Company in the Advertising Industry Low Cost, Middle Quality, Speedy Revolutionize the advertising industry like UNIQLO did in fashion and Nitori for home furniture 38
Slide 40: What a "FAST COMPANY" Means in the Advertising Industry
What a "FAST COMPANY" Means in the Advertising Industry Full-service agency Vector Group Value Proposition Haute Couture Fast Fashion Speed Several Months Instant / Speedy Hundreds of Cost Low Cost Millions of Yen Quality Premium Offering Optimal Quality 39
Slide 41: Creating an infrastructure company distributing information from ¥0 to ¥100 million
Under our “Fast Company” concept, creating an infrastructure company that can distribute information at a cost from ¥0 to ¥100 million Media Business Operation, development, and networking of category media Press Releases PR Consulting Short Video Influencer Digital Marketing Digital Signage Japan's
Slide 42: Advertising industry facing a period of transformation
Decline in TV commercials Disruption of online advertising by AI Advertising industry facing a period of transformation 41
Slide 43: Breakdown of ¥8 trillion Market
Breakdown of ¥8 trillion Market Short Video advertising is the fastest-growing segment in the dominant digital market 50.2% Internet Advertising expenditures ¥4.0459 trillion 28.5% Traditional Media Advertising expenditures ¥2.298 trillion 21.3% Promotional Media Promotional Advertising expenditures
Slide 44: Expansion of Short Video Market
Expansion of Short Video Market Market size in 2024 reached ¥90,000 million, up 71.1% YoY. Projected to reach ¥116,300 million in 2025 and ¥208,800 million by 2028. Short Video Unit: ¥100 million 2/23 2023 2024 2/24 2025 2/25 2026 2/26 2027 2/27 2028 2/28 Source: CyberAgent / Digital InFact 43
Slide 45: PR×Short Video Vision
PR×Short Video Vision We are going all in on Short Video to become the next-gen infrastructure for market reach 44
Slide 46: Changing Ways of Spreading the Word
Changing Ways of Spreading the Word An era of rapid dissemination via Short Videos, with PR as the starting point Viral promotions go mainstream, using dissemination of user generated content (UGC) and Short emotional resonance via Short Video Becomes mainstream to spread Videos, with PR as the star
Slide 47: Difference between Vector and Advertising Agencies
Difference between Vector and Advertising Agencies Advertising agencies spread the word using advertising, while Vector spreads the word using news, social media, and more Ad TV commercials Ad Promoting only Client Advertising with advertising Consumers company agency Ad creatives developed are plac
Slide 48: What are Short Videos: Media
What are Short Videos: Media Short Videos are short vertical videos that typically run for 15 to 60 seconds Representative platforms include TikTok, Instagram Reels, and YouTube Shorts ▼Short Video media ▼ Trend in number of TikTok users 2025 Number of users 2023 in Japan Number of users in Japan 42
Slide 49: Underlying Factor 1: Threat of Disruption of Online Advertising by AIO
Underlying Factor 1: Threat of Disruption of Online Advertising by AIO Total Google searches are declining due to the impact of AI Overviews (AIO) Q. From March 2025 onward, have you noticed a change in traffic from natural searches to your company website due to impact of AI Overviews? Don’t know/C
Slide 50: Underlying Factor 2: Decline in Famous Influencer Marketing
Underlying Factor 2: Decline in Famous Influencer Marketing In the U.S., where the degree of influential power is no longer directly correlated to the number of followers, a performance-based compensation model tied to view counts, not payment per follower, is becoming the mainstream Roughly how man
Slide 51: Underlying Factor 3: Toward an Era of Nano-Influencers
Underlying Factor 3: Toward an Era of Nano-Influencers While influencers only reach around 35% of followers, the view count for UGC will grow if it plays into the algorithm, regardless of the number of followers Reaching only around 35% of followers Vector event-related media: TreSta Scatter diagram
Slide 52: Example: PR x Short Video Agency
Example: PR x Short Video Agency Developed information to generate buzz on social media from context development that highlights the appeal of Jin Din Rou PR x Short Video measures contributed to a substantial increase in sales Information Context development PR x Short Video development Issue: Incr
Slide 53: Establishing a customer base of 3,000 clients within three years
Establishing a customer base of 3,000 clients within 3 years No. 1 Market Share in Japan 3,000 clients Year 0 Year 3 52
Slide 54: Short Video Vision
Short Video Vision Short Video UGC Short Video AD Short Video Commerce Media Business Short Video Ad Analysis Tool Sales Support via Shoppable Content & Creators UGC Posting (Guaranteed views / Performance-based) CPA Optimization via AI Video Generation Mass Short Video Production TTO (TikTok Organi
Slide 55: Additional initiatives
Collaboration with Top Social Media Creators on Development of Social Media-like Content We will expand collaboration with top social media creators and develop social media-like content in addition to tie-ups. Other M&A planned + Short Video marketing measures Dissemination Operation of / Third-par
Slide 56: Establishing a Short Video Ecosystem
Establishing a Short Video Ecosystem Live Commerce Short Video Commerce Short Video Ad / AI Short Video Ad UGC/ Short Video Integrated Management SaaS 55
Slide 57: Breaking Away from Labor-Intensive Business Model
Breaking Away from Labor-Intensive Business Model 56
Slide 58: Building next-gen infrastructure via Short Video, leveraging AI
We are building next-gen infrastructure via Short Video, leveraging AI to accelerate DX. 57
Slide 59: M&A Basic Policy
M&A Basic Policy Even in M&A, we are focusing on PR x Short Videos Focus on areas that contribute to expanding the Group's PR x Short Video initiatives M&A Targets and creating synergies Valuation Implement M&A with a target EV/EBITDA ratio of 5–7x Investment Policy Avoid large targets and focus on
Slide 60: M&A Track Record (Stock Acquisition)
M&A Track Record (Stock Acquisition) AILES inc. operates online school for training influencers/creators; became consolidated subsidiary on April 30, 2026 Outsources mass video production for projects acquired via PR x short video measures to graduates; expected to generate further synergies with Ve
Slide 61: Appendix
Appendix 60
Slide 62: Impact of Escalating Tensions in the Middle East
Impact of Escalating Tensions in the Middle East Q: Is the Middle East situation impacting earnings? A. Currently, there is no impact on Group earnings The Group's clients span various industries, giving it a diversified customer base that does not rely on specific sectors. Even if some industries a
Slide 63: Restructuring of Subsidiaries and Affiliates
Restructuring of Subsidiaries and Affiliates • After consulting the stakeholders of each company, we sold two companies and resolved to dissolve two companies in 1H • Selectivity and focus enabled us to improve the whole Group’s capital efficiency for a second consecutive year Segment Company Name B
Slide 64: AI Solutions
AI Solutions Automating production phase and reducing costs Video script generation Video Generation (AvaMo) Press release draft generation By inputting customer requests, target Based on the generated script, a fictitious "AI AI trained on Vector's many years of know- demographics, and promotional
Slide 65: Disclaimer
The purpose of this document is to provide information on our financial results and does not constitute an offer to sell or solicitation of an offer to purchase any investment security issued by VECTOR. The information and outlook contained in this document have been compiled on the basis of the lat