Slide 1: Q2 Results Presentation
FY21 JANUARY 2021 Q2 Results Presentation Presented by Martin Filz, CEO Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 2: Section One: Today
56% of Australians are working all their work days from home Pureprofile SECTION ONE: Today Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 3: Where data means business
// PUREPROFILE TODAY Where data means business With over 20 years of experience in the online market research space, we are experts at capturing first-party data from our global panel members. Our proprietary technology platform enables our clients to tap into key consumer trends, understand their m
Slide 4: Four key industry tailwinds augment the need for our solutions
// PUREPROFILE TODAY 90% of the data in The rapid growth of data the world today has and technology has been created in the last created the demand from two years. companies for insights to enable timely decision Four key industry making. tailwinds augment the need for our solutions. Ideally positio
Slide 5: Corporate growth strategy is to continue to build on our core data
// PUREPROFILE TODAY Global panel Focus on building a stronger and more diverse global panel and add complementary data Corporate growth sources through acquisition and partnerships strategy is to continue to build on our core data Self-service and analytics assets, Begin distribution of our SaaS wh
Slide 6: Our vision is to deliver more value from the world's information
// PUREPROFILE TODAY Data & Insights Pure.amplify UK Platform Mainland Europe USA 2021 2021 2021 2021 India Our vision is to deliver more value from the world’s Singapore information Offices in 7 countries 2021 1,000 clients globally 125 staff globally Australia 85% repeat business New Zealand Purep
Slide 7: Recapitalisation plan successfully completed
// PUREPROFILE TODAY Recapitalisation plan successfully completed Raised $3.5m in new cash Debt facility reduced from $25m to $3m Funds raised will support Pureprofile’s growth strategy Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 8: Section Two: Financial Highlights
41% of Australians have never made a New Year’s resolution Financial SECTION TWO: Highlights Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 9: Our portfolio of clients includes agencies, direct brands, panel partners, government & academia
// FINANCIAL HIGHLIGHTS Our portfolio of 700 clients includes agencies, direct brands, panel partners, government & academia Research agencies, public relations, Agencies communications agencies, consultants Direct brands in Consumer Goods, Automotive, Brands Pharmaceutical, Telecommunications, Fina
Slide 10: Q2 was a record quarter with revenue at $8.2m
// FINANCIAL HIGHLIGHTS Q2 was a record quarter with revenue at $8.2m Q2 FY21 Results* Q2 FY21 Revenue* Revenue $8.2m ^ 26% Data and Insights APAC $4.7m ^ 30% Data and Insights UK $1.7m ^ 15% EBITDA $0.7m ^ 866% Media $1.1m ^ 46% Cash at Bank $3.1m ^ 386% Platform $0.2m ^ 90% *Versus prior comparabl
Slide 11: EBITDA in detail
// FINANCIAL HIGHLIGHTS Q2 Q2 Var Var Profit & loss $A million FY21 FY20 $ % EBITDA in detail Data & Insights 6.4 5.2 1.2 23% Media 1.1 0.7 0.4 46% Q2 was a record revenue quarter at $8.2m, driven by strong performance in Platform 0.2 0.1 0.1 90% all business units. Performance 0.4 0.4 0.0 0% EBITDA
Slide 12: Section Three: Operating Highlights
33% of Aussies make regular contributions to charitable causes Operating SECTION THREE: Highlights Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 13: Hired new world-class talent to strengthen our people offering
// OPERATING HIGHLIGHTS People: Martin Filz // CEO Lorraine Young // Head of Operations Hired new world-class Papaya Huang // Acquisition & Strategic Partnership Manager talent to strengthen our people offering Johnny Caldwell // Senior Business Development Director Keith Ang // Client Solutions Dir
Slide 14: Expanded our footprint and data panels to extend our reach
// OPERATING HIGHLIGHTS Offices: Opened Singapore office Expanded our Opened Mainland Europe Office footprint and Expanded UK and Australian offices data panels to extend our reach Data: Expanded AU and UK Panels Expanded Australian data partnerships Pureprofile (ASX: PPL) Investor Presentation Pure
Slide 15: Restructured company offering and launched new products
// OPERATING HIGHLIGHTS Launched Reach for NFPs Restructured company offering and launched new Recapitalisation Plan: products to further Supporting our growth strategy our growth plans Products: Building new tools and platforms Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofi
Slide 16: Section Four: New Products
70% of Australians regularly use Facebook New SECTION FOUR: Products Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 17: We solve today's marketing challenges via unique, proprietary and powerful tools
// NEW PRODUCTS We solve today’s marketing challenges via unique, proprietary and powerful tools Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 18: Engage Survey Builder
// NEW PRODUCTS Engage Survey Builder Problem: Core benefits: Data is becoming increasingly valuable 1. Create personalised experiences by as privacy laws are making customer leveraging self-reported data to drive data acquisition harder. relevant brand interactions. 2. Identify new market opportuni
Slide 19: Insights Builder
// NEW PRODUCTS Insights Builder Problem: Core benefits: In a world of rapid change, marketers, 1. Access a proprietary research panel, news publications and PR agencies giving you access to niche audience need to be able to quickly access groups based on millions of data points. insights to demonst
Slide 20: Virtual Shelf & Eye-tracking Solution
// NEW PRODUCTS Virtual Shelf & Eye-tracking Solution Problem: Core benefits: To successfully launch new products, 1. Understand how consumers make brands need to first understand exactly a purchasing decision within a how consumers will engage with their shopping environment. products at the point
Slide 21: Transactional Data Dashboards
// NEW PRODUCTS Transactional Data Dashboards Problem: Core benefits: In order to expand market share, it’s 1. Gain a holistic understanding of the critical for marketers to be able to competitor landscape based on real understand which consumer groups are buyer behaviour. spending in their product
Slide 22: Section Five: Outlook
Outlook SECTION FIVE: 23% of Aussies say they trust big tech with their personal data Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 23: Key areas of focus
// OUTLOOK Focus on cash management Prioritise panel growth for Key areas of focus and maintain a strong new and existing countries. balance sheet position. Launch Data Dashboards Continue investment in Maintain and build on and Pure.amplify in the UK. sales roles globally. revenue momentum from Exp
Slide 24: Contact
// CONTACT Contact Martin Filz // Chief Executive Officer martin@pureprofile.com 0466 356 388 263 Riley St Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com Melinda Sheppard // Chief Operating Officer This presentation has been melinda@pureprofile.com 0414
Slide 25: Disclaimer
// DISCLAIMER Disclaimer The information contained in this Presentation or subsequently provided The delivery of this Presentation does not under any circumstances imply to the recipient whether orally or in writing by, or on behalf of Pureprofile that the affairs or prospects of Pureprofile or any