Slide 1: Innovation in Aggregation: We Build, Buy & Scale Amazon and eCommerce Brands
ISSUER FREE WRITING PROSPECTUS DATED MAY 18, 2021 FILED PURSUANT TO RULE 433 REGISTRATION STATEMENT NO. 333-255266 ? upexi Innovation in Aggregation We Build, Buy & Scale Amazon And eCommerce Brands Past performance is not indicative of future results. Investments may be speculative, illiquid and Q4
Slide 2: Disclaimer
Disclaimer Aregistration statement (including a preliminary prospectus) relating to the offering of securities of Grove, Inc. (‘Grove" or the "Company’) to which this communication relates, has been filed with the US. Securities and Exchange Commission (‘SEC’) but has not yet become effective. These
Slide 3: Forward Looking Information
Forward Looking Information This presentation contains “forward-looking statements’, including statements regarding Grove, Inc. and its subsidiaries, within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All of the statements in this presentation
Slide 4: Growth + Profitability
Growth + Profitability $20m 510m US upexi. - Innovation in Aggregation: Accelerating Amazon and eCommerce Businesses - upexi.com
Slide 5: Aggregation + Acceleration
Aggregation + Acceleration Upexi acquires profitable, data-driven Amazon and D2C brands and injects resources into the business to improve operations, product offerings, and advertising to quickly scale revenue and increase profitability. e Global B2C eCommerce Market (2020) was $3.67 trillion, expe
Slide 6: Privately Held Aggregators
Privately Held Aggregators e Founded in 2018 e Acquired & consolidated over 200 brands e Raised ~$3.4 billion e Valuation of ~$7.5 billion* e Founded in 2005 eae e Launched and acquired 34 brands GROUP e Raised ~$1 billion e Valuation of ~$1.2 billion* e Founded in 2019 e Acquired & consolidated ove
Slide 7: Our Advantages
Our Advantages Data Acquisition e We acquire brands with rich consumer data e Advertising at a competitive CPA, with focus on customer LTV and online purchase behavior across industries e Brand acquisitions with an already-established customer database to market other brands to e Rely on overlapping
Slide 8: Our Acquisition Strategy
Our Acquisition Strategy > $10m Annual Revenue Product Offering + Expansion Healthy Profit Margins Amazon Reviews + Ranking Profitability with Scale € Scalability - Resources Needed Fiscal responsibility to our investors and shareholders Current Team / Partners US upexi. - Innovation in Aggregation:
Slide 9: Post Acquisition: Our Scaling Strategy
Post Acquisition: Our Scaling Strategy Leverage Amazon Experts SEO Optimization to Optimize (Pricing, Listings, PPC) > In-house Programmatic Advertising B Sales Channel Expansion eo DTC Branded Site Growth Ss Supply Chain Efficiencies a Product Innovation & Expansion US upexi. - Innovation in Aggreg
Slide 10: Why Sellers WANT to Sell to Upexi
Why Sellers WANT to Sell to Upexi e Only publicly traded aggregator e Continued upside if management chooses to stay on board e Cash + stock tie owners to long term growth e Access to capital resources and labor e Easy deal process (we aim for 30 days or less to agree on terms) e Proprietary, progra
Slide 11: Acquisition: Vitamedica
Acquisition: Vitamedica Entry Into Nutraceuticals Acquired: August 2021 Physician formulated products, recommended by over 3000 doctors, serving over 1 million patients VitaMedica’ Ez] Amazon January 1 2021 - March 31 2021 = $147,653 Amazon January 1 2022 - March 31 2022 = $382,501 Vit 160% YoY Grow
Slide 12: Acquisition: Cygnet Online
Acquisition: Cygnet Online Entry Into Amazon Resellers e $26.5 million TTM revenue e Branded OTC products and supplements in health,wellness, and beauty verticals e 1200+ SKUs e cGMP Facility in Palm Beach, Florida e Team of Amazon sellers + logistics personnel e Previous owner has stayed on board U
Slide 13: Acquisition: Interactive Offers
Acquisition: Interactive Offers An Saa&S, programmatic advertising company that has operated successfully in the fintech space for numerous years, with recent expansion into eCommerce to boost platform profits and growth Business Synergy: e Proprietary advertising platform for in-house brand growth
Slide 14: Brand Launch: Cure Mushrooms
Brand Launch: Cure Mushrooms e Launched May, 2022 e US, Organic Medicinal Mushroom Extracts e In 2020, the global Medicinal Mushroom market size was USD 52.97 billion and it is expected to reach USD 91.19 billion by the end of 2027, with a CAGR of 7.6% during 2021-2027. (MarketWatch) e Amazon + Shop
Slide 15: Brand Launch: Qubes
Brand Launch: Qubes e Initial Launch, 2021 e New formulation of leading, gummy vitamins and supplements arriving 2022 e The global gummy vitamins market size is estimated to be valued around USD 5.9 billion in 2020 and is projected to reach USD 106 billion by 2025, recording a CAGR of 12.5%, accordi
Slide 16: Keys For Continued Growth
Keys For Continued Growth e Experience Management Focused on Growth with Margins e Fiscally Responsible Corporate Culture e Acquisitions with Multiples that Drive Growth at Sensible Costs e In-House Brand Launches to Drive Growth with Higher Margins e Organic Growth to Remain a Core Driver of Higher