Slide 1: Hitachi's IP Strategy
Hit hi’ IP St Hitachi’s Strategy t 14 April 2011 Kensuke Oka Intellectual Property Group, Hitachi,Ltd. , © Hitachi, Ltd. 2011. All rights reserved.
Slide 2: Contents
Contents 1 Promoting IP Activity in line with Corporate Strategy 2 Promoting g Globalization of IP Activity y 3 Focused Technology Themes of IP Activity 4 Environment-related E i l dT Technology h l P Portfolio f li 5 Strengthening International Standardization Activity 6 Goal of IP Activity © Hitac
Slide 3: Promoting IP Activity in line with Corporate Strategy
1 Promoting IP Activity in line with Corporate Strategy Focus of Corporate Strategy Global Fusion Environment Promoting IP Activity in line with Corporate Strategy © Hitachi, Ltd. 2011. All rights reserved. 3
Slide 4: Promoting Globalization of IP Activity
2 Promoting Globalization of IP Activity ■FY2012 Overseas Revenue Ratio:Stretch Terget over50% Global ■ FY2012 Overseas Patent Application Ratio: Target 55% FY 2009 2010 2011Target 2012Target Hitachi (Overseas Patent 47％ 51％ 52％ 55％ Appl Ratio） Appl.Ratio） US 51％ 51 ％ US 55％ 55 ％ Europe Europe Japan
Slide 5: Promoting Globalization of IP Activity
2 Promoting Globalization of IP Activity Global JJapan P Patent t t Applications A li ti US P Patents t t China P Chi Patent t tAApplications li ti Published in 2010 Issued in 2010 Published in 2010 Corporate Group Number of Corporate Group Number of Corporate Group Number of Applications pp Patents
Slide 6: Promoting Globalization of IP Activity
2 Promoting Globalization of IP Activity Comparison off PCT C C Published Applications ((Recent 3 year total)) with Major Competitors Global (Number of Published Applications) ※ Number in brackets: Ranking 2,000 (3) 1,800 (3) 1,600 (7) 1,400 (9) (10) 1,200 (8) 2008（FY） (12) (9) 1,000 2009（FY） (12) 2
Slide 7: Promoting Globalization of IP Activity
2 Promoting Globalization of IP Activity Comparison of US Issued Patents (Recent 3 year total) with Major Competitors Global 16,000 (Number of Published Applications) 14,000 12,000 , 10,000 8 000 8,000 6,000 4 000 4,000 2,000 0 Hitachi Gr. Co.A Co.B Co.C Co.D Co.A Co.B Co.C Co.D (JP-based) (JP-based
Slide 8: Promoting Globalization of IP Activity
2 Promoting Globalization of IP Activity Comparison of China Published Applications (5 year total) with Major Competitors Global 10,000 (Number of Published Applications) 8 000 8,000 6,000 4,000 2,000 0 Co.A Co.B Co.C Co.D Co.A Co.B Co.C Co.D Hitachi Gr. ((JP-based)) ((JP-based)) ((JP-based)) (JP-ba
Slide 9: Goal of IP Globalization
2 Promoting Globalization of IP Activity Global ■G l off IP Globalization ■Goal Gl b li ti Maintain strengthening overseas patent filing, adapting to each business market market. © Hitachi, Ltd. 2011. All rights reserved. 9
Slide 10: Focused Technology Themes of IP Activity
3 Focused Technology Themes of IP Activity Global Fusion Environment ■Focused Technology Themes(Examples) Field Theme Global Storage Systems S Smartt Grid G id Fusion Information Platform for Social Infrastructure Environment New Power Devices Inverters Li-Ion Batteries Green Mobilityy © Hitachi, Lt
Slide 11: Environment-related Technology Patent Portfolio
4 Environment-related Technology Patent Portfolio Comparison of Patent Portfolio for Environment Environment-related related Environment Technology with Major Competitors 8,000 Number of Published Patents/Applications in Major Countries in 2010 7,000 6 000 6,000 5,000 High Function Materials Social
Slide 12: Strengthening International Standardization Activity
5 Strengthening International Standardization Activity ¾Aiming at standardization activity that facilitates Global expanding Hitachi’s strong business fields. Fusion E Example l E i Environmentally t ll Conscious C i Data D t Centers C t Environment Activity Expanding Hitachi’s strong business of IT
Slide 13: Goal of IP Activity
6 Goal of IP Activity Global Fusion Environment Diff Differentiation, ti ti prevention, ti contribution t ib ti tot sales l S Secure Business B i F Freedom d Patent Licensing Income Maximizing Contribution of IP Activity to Business © Hitachi, Ltd. 2011. All rights reserved. 13
Slide 14: © Hitachi, Ltd. 2011. All rights reserved.
© Hitachi, Ltd. 2011. All rights reserved. 14