Slide 1: Business Update & Investor Presentation
APPLYDIRECT LIMITED (ASX: AD1) For personal use only BUSINESS UPDATE & INVESTOR PRESENTATION March 2017
Slide 2: Business Update
For personal use only BUSINESS UPDATE
Slide 3: Significant progress achieved in the weeks since late February
Significant progress achieved in the 4 weeks since late February Employer Visits Candidate Visits Jobs Searched For personal use only Page views Visits Searches 2,500 9M 800k 2,000 ~2,400 ~800k 8M ~9M 600k 1,500 6M 1,000 400k ~1,300 4M ~400k 500 200k ~4M 2M Dec Jan Feb Mar Dec Jan Feb Mar Dec Jan Fe
Slide 4: Introduction to ApplyDirect
For personal use only INTRODUCTION TO APPLYDIRECT
Slide 5: Introduction to ApplyDirect
Introduction to ApplyDirect For personal use only Our purpose To be the global destination where candidates and employers are empowered to discover each other directly and in a more satisfying way ApplyDirect is a provider of end-to-end digital recruitment solutions including: Online job advertising
Slide 6: Industry Context
For personal use only INDUSTRY CONTEXT
Slide 7: Overview of the talent management value chain
Overview of the talent management value chain For personal use only SEARCH & ADMINISTRATION & INTEGRATED ADVERTISING COMMUNICATION RECRUITMENT ONBOARDING TALENT MGT. Candidate Placement & HR Applicant Management Job Boards Networks Multi-Posting Relationship Recruitment Onboarding Tracking System Ma
Slide 8: Gaps in traditional talent acquisition solutions
Gaps in traditional talent acquisition solutions Issue Impacts For personal use only No single portal into all Candidates forced to deal through intermediaries rather than directly with employers employer only job ads Job boards capture and harvest candidate details for other purposes Inability to e
Slide 9: The ApplyDirect Solution
For personal use only THE APPLYDIRECT SOLUTION
Slide 10: How ApplyDirect is different
How ApplyDirect is different In the context of the traditional talent acquisition industry, ApplyDirect represents a For personal use only differentiated solution designed to address the needs of both employers and candidates DIRECT TECHNOLOGY & CANDIDATE TAILORED CONNECTION SYSTEMS INTEGRATION PRE-
Slide 11: Benefits of ApplyDirect
Benefits of ApplyDirect ApplyDirect satisfies the employer’s need for a higher return on its investment (ROI) in For personal use only recruitment and the candidate’s need for a more transparent and satisfying experience DIRECT TECHNOLOGY & CANDIDATE TAILORED CONNECTION SYSTEMS INTEGRATION PRE-QUALI
Slide 12: Economics of revenue model
Economics of revenue model For personal use only Vertical Revenue Drivers Basis Health Subscriptions Usage On-site advertising No. of campaigns Job ads No. jobs Media campaigns No. of campaigns Government IT development Time & materials Hosting & maintenance Usage Powered by ApplyDirect Managed serv
Slide 13: Our Strategic Priorities
For personal use only OUR STRATEGIC PRIORITIES
Slide 14: Key strategic priorities
Key strategic priorities For personal use only Having established a differentiated product, management has developed a strategy to establish relevance quickly Build scale and relevance in a select number of industry verticals Engage channel partners to build leverage into sales and marketing initiat
Slide 15: Initial industry verticals targeted
Initial industry verticals targeted The primary focus over the next six months is healthcare and government For personal use only Healthcare Government Professional Retail Services 14
Slide 16: Sector attractiveness
Sector attractiveness Initial focus is on the most attractive verticals in order to access compounding For personal use only growth annuity streams The top three industry sectors below are estimated to represent ~35% of the total vacancies in Australia by 2020 CAGR 1,523 Professional, Scientific and
Slide 17: Importance of the healthcare sector
Importance of the healthcare sector For personal use only The number of employees in the healthcare sector is the highest compared to other industries Growth in jobs expected to be higher than any other vertical 1.5m 0.25m 1.8m 3% 15% Employees in 2015 Jobs forecast to Employees in 2020 5 year CAGR
Slide 18: Mercury Strategic Alliance
For personal use only MERCURY STRATEGIC ALLIANCE
Slide 19: Why Mercury strategic alliance
Why Mercury strategic alliance For personal use only Healthcare is one of the key sectors which will receive initial focus. In order to accelerate sector penetration, ApplyDirect selected Mercury Group of Companies (the leading workforce management software provider in healthcare) as its strategic p
Slide 20: Mercury's key healthcare metrics
Mercury’s key healthcare metrics For personal use only The key healthcare metrics illustrated below enable ApplyDirect to quickly establish scale ! 2.5k 0.5m 8OM Facilitates 80m job Advertises 2,500 500,000 people using 80,000 clinicians on alerts per year Healthcare jobs per week FIT2WORK software
Slide 21: A simple integrated talent acquisition solution for healthcare
A simple integrated talent acquisition solution for healthcare The intent of the strategic alliance is to address the needs of both the candidates and employers by For personal use only providing a seamless end-to-end talent management technology solution. The HealthBuzz brand was created to enable
Slide 22: Execution of Our Strategy
For personal use only EXECUTION OF OUR STRATEGY
Slide 23: Execution of our strategic priorities is ahead of expectation
Execution of our strategic priorities is ahead of expectation Outcomes For personal use only Achieved PRIORITY 1 PRIORITY 2 PRIORITY 3 PRIORITY 4 Build scale and Engage channel Become the industry Align and focus brand relevance in a select partners to build standard for candidate strategy with sele
Slide 24: What customers are saying about HealthBuzz
What customers are saying about HealthBuzz Positioning as an industry specific product with all health jobs and all health candidates, gives it relevance For personal use only Strategic alliance with Mercury provides instant credibility among health employers One-stop-shop candidate value propositio
Slide 25: Disclaimer
Disclaimer For personal use only The information in this presentation does not constitute personal investment advice. The presentation is not intended to be comprehensive or provide all information required by investors to make an informed decision on any investment in ApplyDirect Limited (ACN 123 1
Slide 26: Thank You
For personal use only THANK YOU.