Slide 1: Financial Results Q2 2026
NASDAQ: CRCT Financial Results Q2 2026 August 4, 2026 cricut 2O years > me, — i Lj ; / ee
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We. intend all forward-looking statements to be covered by the safe harbor provisions of the Private S
Slide 3: We make it easy for anyone to create meaningful, personalized things
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Slide 4: Executing our platform-first strategy
Executing our platform-first strategy Q2 2026 HIGHLIGHTS Platform-first strategy gaining traction; unlocking sales growth remains key New brand campaign, “Think it. Make it. Cricut.” broadening awareness and appeal among new consumers Just over 3.1 million paid subscribers Double-digit sell-out grow
Slide 5: Actively driving new user acquisition
cricut 20 For whatever you're into think it. make it. Actively driving new user acquisition * Launched new global marketing campaign, “Think it. Make it. Cricut.” to broaden awareness and attract new users ° Marketing investments are translating into stronger consumer demand « Joy 2 and Explore 5 bu
Slide 6: Progress stabilizing engagement trends
Progress stabilizing esses engagement trends 5 . , = ee ° Active Users up, Engaged Users stabilized 7 a Ft * Simplifying Design Space to create faster, = @ ay / more intuitive experience a : 5 ¢ Improving onboarding to drive strong = h first-time user success * Embedding Al across Platform to make c
Slide 7: Create AI Expanding
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Slide 8: Accessories & Materials innovation is key driver in share gain
Accessories & Materials innovation is key driver in share gain * Growing share across some Accessories & Materials categories * Expanded assortment with innovation-led products launches and retailer resets * Strong performance in Printables and new tools launches * Launched competitively priced, nex
Slide 9: Financial Results
Financial Results —-~
Slide 10: Q2 2026 financial highlights
Q2 2026 financial highlights Revenue Operating Income Net Income $156.3M $47.4M $39.1M 9.2% 57.5% 59.0% YoY decline YoY increase YoY increase 30.3% 25.0% of Total Revenue of Total Revenue Q2 2026 Financial Results 10
Slide 11: Revenue breakdown
Revenue breakdown * Platform revenue increased 5% YoY * Products revenue decreased 22% YoY * International revenue decreased 1% YoY $172.1M Q2 2025 +2% Q2 2026 Financial Results Platform m Products YoY Growth Rates $156.3M Q2 2026 -9% N
Slide 12: User base dynamics
User base dynamics Q2 2025 Q2 2026 4. 90-Day Vv Engaged Users 3.48M 3.49M @2 2026 @2 2026 Q2 2026 Financial Results es Paid Subscribers 3.01M 3.10M @2 2025 @2 2026 12
Slide 13: Gross margin
Gross margin Q2 Contributing Factors Platform Margins * Increase was driven by a non-recurring royalty settlement. Products Margins * Increase primarily driven by non-recurring IEEPA tariff refunds and the royalty settlement. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total Gross Margin 59.0% Q2 20
Slide 14: Operating expense
Operating expense * Focused on increased speed of execution and broadening awareness * Continued investments in physical products and platform $71.4M $69.0M 415% 44.1% 10.9% 9.0% 10.8% Q2 2025 Q2 2026 wR&D BS&M § G&A %=% of total revenue Q2 2026 Financial Results 4
Slide 15: Operating income and net income
Operating income and net income ¢ Operating Income ¢ Net Income $39.1M $47.4M $24.5M $30.1M Q2 2025 Q2 2026 Q2 2025 Q2 2026 17.5% Grube 30.3% 14.2% hip) 25.0% Margins Margins 26 Financial Results 15
Slide 16: Q2 2026 Balance Sheet and Cash Flow highlights
Q2 2026 Balance Sheet and Cash Flow highlights je) Cash, equivalents $286.3M $300.0M Co as of 6/30/26 Cash, cash equivalents, Untapped credit line marketable securities © Cash Flow generated $50.4M from Operations 6/30/26 QTD vs $36.2M PY QTD $7.5M $21M O Share Repurchase Used during Q2 2026 to repu
Slide 17: Forward looking commentary
Forward looking commentary —> Focused on growth drivers through increased R&D, new product launches, marketing, and international expansion, while using promotions to support affordability. —> Broadening Awareness — New brand anthem, "Think it. Make it. Cricut." Cricut is for anyone who wants to cre
Slide 18: think it. make it.
think it. make it.