Cricut, Inc. · NASDAQ:CRCT
Cricut — Q4 2025 Earnings Presentation
21 slides from Cricut's earnings presentation, Mar 3, 2026
Slide 1: Financial Results Q4 2025
NASDAQ : CRCT Financial Results Q4 2025 March 3, 2026 cricut.
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Se
Slide 3: From idea to I did it
Apparel & ee Cards mito Décor Accessories be s _ From idea Flowers res 4 to | did it. Mugs & ma MS || y Everyday oe Items . Back to School Parties me
Slide 4: Q4 2025 Highlights
Q4 2025 Highlights ¥ Sales «Total revenues decreased 3% YoY in Q4 and decreased less than 1% in 2025 * — International revenues increased 9% YoY in Q4 and increased 8% in 2025 Profitability * Operating income of $13.9M or 6.8% of revenues in Q4 and $96.0M or 13.5% in 2025 * Operating income increase
Slide 5: Days of Cricut
12 Days of Cricut” Get exclusive Cricut Cutie - A hours ony! = € Wirecutter The Definitive List of the Best Cyber Monday Deals, Backed by Our Experts Published December 1, 2025 (IBS S X ££ i A Save cricut MAKE IT YOURS SALES EVENT New User Acquisition * Increased marketing spend continues * — Increa
Slide 6: Two new machine launches mark a new era at Cricut
Two new machine launches mark a new era at Cricut NEW! Cricut Joy 2 & Cricut Explore 5 * Leading with our bundle-first strategy * Cohesive out-of-box consumer experience * Next-gen machines with all-new architecture
Slide 7: Maximizing engagement
oa ‘ yfriends are embarrassing Maximizing engagement — Smiling monstera plant * Step-by-step guided flows within Design Space for — Vinyl Decals, Iron-On T-Shirts, Folded Cards, Cardstock _# Cutouts, Insert Cards, and Stickers and Labels = —— receiving positive early feedback * Continued improvement
Slide 8: Exciting Design Space updates
2 ey. | Exciting Design Space G | quae = Des Preview Proiect x & * updates eS as * Guided design flows 9 « T * Alfunctionality, both user-facing (Create Al) shirt Color + and behind the scenes 7 Miedo Youyeinesy mort * Customizable templates as - * Tool layout updates bs) — * Preview tool * Material
Slide 9: Introducing Create AI
a Introducing Create Al Dinosaur with unicorn horn riding a skateboard A bowlof fruit with funny faces X- You completed a project! Enter to win up to $1,000 to cricut.com,* (0) sein raat att ayn theo Continued positive growth for subscriptions 3 09 M Paid subscribers a + “ over 4% YoY Paid subscribe
Slide 10: Accessories & Materials
Accessories & Materials Sales down—we embrace the challenge to reclaim market share with a plan NEW/! Accessories and Materials launches * EasyPress Mini LT (addressing affordability) and EasyPress SE (2 sizes and a variety of colors) * Both provide professional results and support wide range of mat
Slide 11: Monetizing our platform and content beyond cutting machines
Monetizing our platform and content beyond cutting machines NEW! DTF (Direct-to-Film) Services * Users create full-color artwork in Design Space that is printed onto a special film and sent to them at home « Users then use their heat press to adhere design to their final fabric or substrate @ What i
Slide 12: Financial Results
Financial Results
Slide 13: Q4 2025 Financial Results
Revenue Operating Income Net Income $708.8M S96.0M S76.7M Less than a 1% 26% 22% YoY Decrease YoY Increase YoY Increase 13.5% 10.8% of Total Revenue of Total Revenue Q4 2025 Financial Results
Slide 14: Revenue breakdown
Revenue breakdown Platform revenue increased 6% YoY in Q4 and increased 5% on a full year basis Products revenue declined 8% YoY in Q4 and dedined 5% on a full year basis * Connected Machines revenue declined 4% YoY in Q4 and about flat on a full year basis * Accessories & Materials revenue declined
Slide 15: User base dynamics
User base dynamics 90-Day Engaged A; Active Users A> theca” Boe Cs Paid Subscribers 5.89M 5.87M 3.81M 3.70M 2.96M 3.09M Q4 2024 a4 2025 4 2024 a4 2025 a4 2024 a4 2025
Slide 16: Gross margin
Gross margin Q4 and 2025 Contributing Factors Platform Margins * Q4and 2025 slight increase in due to lower amortization of software development costs Products Margins * Q4slight decrease due some inventory write offs and the reconciliation of international duties * 2025increase primarily due to sel
Slide 17: Operating expense
Operating expense Op Ex increase driven by * Accelerating investments that will help drive future revenue growth in areas including hardware product $276.7M _— 39% development * Materials and engagement and continuing increased marketing * Promotional spending that we initiated in 2024 and through 2
Slide 18: Operating income and net income
Operating income and net income on Operating Income $76.1M $13.9M $13.9M FY 24 Fy25 10.7% 13.5% 9% 26% ¢ Net Income $76.7M $62.8M $11.9M $7.8M Q424 aQ425 FY 24 FY25 5.7% 3.8% 8.8% 10.8% 6% -35% 17% 22%
Slide 19: 2025 Balance Sheet and Cash Flow highlights
2025 Balance Sheet and Cash Flow highlights Cash, equivalents as of 12/31/25 Cash Flow generated from Operations 12/31/25 YTD Share Repurchase Program & Dividends $275.7M Cash, cash equivalents, marketable securities $200.2M vs $265.0M PY YTD $24.6M Used during 2025 to repurchase approximately 4.6 m
Slide 20: Forward looking commentary
Forward looking commentary J Relentlessly focused on increasing our speed of execution. J Accelerating investments in R&D, new product launches, and marketing, including international markets, and continuing our promotional strategy to drive affordability. — > Given the recent Supreme Court ruling o
Slide 21: Financial Results Q4 2025
NASDAQ : CRCT Financial Results Q4 2025 March 3, 2026 cricut.