Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (December 2019)
17 slides from Inuvo's investor presentation, Dec 5, 2019
Slide 1: to Inuvo and should not be
1 (NYSE:INUV) Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission.
Slide 2: Safe Harbor Statement / Non-Disclosure
Safe Harbor Statement / Non-Disclosure 2 This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Thes
Slide 3: Our Company at a Glance
Our Company at a Glance (NYSE: INUV) 3 Artificial Intelligence for Marketing & Advertising Intentkey Q3 (~18%) ValidClick Q3 (~82%) An executive The IntentCloud is a $13.8 Million Q3- 17 patents issued, 60 people in team from some Data Platform that 2019 revenue from 8 pending with Little Rock and o
Slide 4: Inuvo's 2014 to 2020 Timeline
INUVO’s 2014 to 2020 Timeline (NYSE: INUV) 4 Strong growth through 2017 – Development through 2018 - Now, opportunity to grow again ValidClick Business Growth IntentKey Development IntentKey Business Growth 2014 2015 2016 2017 2018 2019 2020 60% Growth Strong Growth Fuel Growth Restructured with Gre
Slide 5: ValidClick, A Syndication Platform for Search Ads
ValidClick, A Syndication Platform for Search Ads 5 Excellent payment terms, limited receivables risks, positive cash flow ~ $52M 2019 Advertisers buy Search ads from their Partners who contract with ValidClick who then pays Websites/Apps to display those Ads Advertisers Partners ValidClick Platform
Slide 6: to Inuvo and should not be
6 (NYSE:INUV) Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission.
Slide 7: Marketing Performance Depends on Data
Marketing Performance Depends on Data 7 Stagnant marketing performance is the result of data that hasn’t materially changed in decades Telephone Mobile Directories Applications • Current Data sources generally limited Property Connected Records TV to categories. • Current Data sources are pervasive,
Slide 8: Linguistic-Based Artificial Intelligence
Linguistic-Based Artificial Intelligence 8 The human brain understands context. We built a machine to do the same. • A simple concept like “Yoga” can have thousands Pose Karma of associations, but by itself provides no real PILATES understanding. RELAX STRESS • In the context of “Stress,” “Meditate,
Slide 9: Consumer Data Reimagined, Anonymously
Consumer Data Reimagined, Anonymously 9 We wanted to create an unconstrained data source for the 21st century CONTENT ENGAGEMENT TM AMAZON ALEXA & SIRI (AI) THE INTENTKEY (AI) A Website is a Marketing Message Yoga Workout, or much more? By visiting, a consumer implicitly inherits associations with t
Slide 10: The IntentKey is a Data Manufacturing Platform
TM The IntentKey is a Data Manufacturing Platform 10 Anonymous consumers inherit all the important “concepts” of the websites they visit Sex: Male Interest: Pets Interest: Running Income: 100-150k Geo: Interest: Alaska Technology Age: Race: 18-24 Caucasian 25-34 100M anonymous profiles are updated d
Slide 11: The IntentKey, a Data Platform that Identifies Audiences
TM The IntentKey , a Data Platform that Identifies Audiences 11 Powered by Artificial Intelligence 2. We identify buyer uniqueness AK Pets 1. We recognize the buyers 3. We create audiences who share GEO’s those uniqueness's North 4. We place Media when we encounter audience members across desktop, m
Slide 12: The IntentKey Market Strategy
The IntentKeyTM Market Strategy 12 Our data and audience building capability has proven itself to be a marketing performance enhancer The IntentKeyTM Today Audience Builder Late 2020 Multi-industry Multi-industry eCommerce Media targeting Fortune 1000 SaaS > 3 million service advantaged with billion
Slide 13: The IntentKey Client Performance Statistics
The IntentKeyTM Client Performance Statistics 13 Available online @ http://inuvo.com/case-studies Large Agricultural Supplier Large Entertainment Company 20% improvement in ad-click rates 250% improvement in ad-click rates Large Auto Insurer Well-Known Online Retailer 50% reduction in cost per actio
Slide 14: 2019 Sales Win Rates
2019 Sales Win Rates 14 12 100% 2019 RFPs 2019 Win Rate Linear (2019 Win Rate) 90% 10 80% 70% 8 60% 6 50% 40% WIN RATES RFP COUNTS 4 30% 20% 2 10% 0 0% January February March April May June July August September October November December (NYSE:INUV) Information in this presentation is considered con
Slide 15: IntentKey Tracking ~60% 2H vs 1H Growth in 2019
IntentKeyTM Tracking ~ 60% 2H vs 1H Growth in 2019 15 Q1 2019 marked the beginning of scalability for the IntentKeyTM Platform – 2019 Revenue ~$8.5M $3 $2.6 $2.6 $2 $2.0 Revenue Millions $1 $1.3 $0 Q1-2019 Q2-2019 Q3-2019 Q4-2019 Forecast (NYSE:INUV) Information in this presentation is considered co
Slide 16: IntentKey is a Data Platform Unlike Any Other
IntentKeyTM is a Data Platform Unlike Any Other 16 Data is first party, privacy compliant, available ONLY to Inuvo – we do not sell our data to third parties Artificial Intelligence 24 Million “I believe the A transformational data manufacturing Individual concepts are available to IntentKeyTM techn
Slide 17: Q4 Guidance $17-$18M, Sequential Growth 23-30%
Q4 Guidance $17-$18M, Sequential Growth 23-30% 17 Richard Howe, CEO Wally Ruiz, CFO Phone: 501-205-8508 richard.howe@inuvo.com wallace.ruiz@inuvo.com (NYSE:INUV) Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others wit