Camplify Holdings Ltd. · ASX:CHL
Camplify — H1 FY2025 Earnings Presentation
48 slides from Camplify's earnings presentation, Feb 27, 2025
Slide 1: Camplify Holdings Limited H1FY25 Interim Results and Presentation
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 7 Wickham NSW 2293 Ph: 02 4075 2000 ASX Announcement 27 February 2025 Camplify Holdings Limited H1FY25 Interim Results and Presentation Highlights; ● Camplify Holdings Limited (“CHL” or “the Company”) release audited re
Slide 2: Results
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 7 Wickham NSW 2293 Ph: 02 4075 2000 Results CHL saw a GTV of $65.4m, a decrease of 26.9% on the previous year, while revenue was $19.95m, a decrease of 17.8%. CHLs revenue was impacted by the following key outcomes durin
Slide 3: Market results, CEO comments and outlook
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 7 Wickham NSW 2293 Ph: 02 4075 2000 booking values reducing on average from $1708 to $1404. The United Kingdom market has achieved $1.7m in revenue, a growth of 23.4% vs pcp. The Spanish market grew revenue by 57.9% pcp
Slide 4: How does this change impact the CHL business?
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 7 Wickham NSW 2293 Ph: 02 4075 2000 tickets resolved through AI; and user conversion improvement projects which have increased the hirer conversion funnel from 2.5% to 3.44% in Australia in recent periods. These technolo
Slide 5: Conference call and About CHL
Camplify Holdings Ltd A.C.N 647 333 962 42 Union Street Wickham NSW 2293 PO Box 7 Wickham NSW 2293 Ph: 02 4075 2000 The conference call will feature CEO and Founder Justin Hales and Director Karl Trouchet. You can register for this conference via the link: Camplify H1FY25 interim results Zoom call.
Slide 6: FY25 Half Year Results
FY25 FY25 Half Year Results Official Presentation Justin Hales, CEO
Slide 7: Myway and Camplify brands
mMyway 7 camplify Om rentatent
Slide 8: Disclaimer & important notices
Disclaimer & important notices The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other information discussed at the presentation by or on behalf of Camplify Holdings Limited ACN #647 333 962 (Camplify or the C
Slide 9: Forward looking statements
Forward looking statements The Confidential Information may contain forward looking statements which are statements that may be identified by words such as “may”, “will”, “would”, “could”, “expects”, “intends”, “anticipates”, and other similar words that involve risks and uncertainties. These statem
Slide 10: Acknowledgment of Country
FY25 Acknowledgment of Country Camplify Holdings Limited pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands. Camplify Holdings Limited is a proud Newcastle originated company built on the lands of the Awabakal & Worimi peop
Slide 11: Markets: Australia, New Zealand, Germany, Austria, Spain, Netherlands, UK
Australia New Zealand Germany Austria Spain The Netherlands The UK 6
Slide 12: About us
About us We are a platform for connecting hirers and RV owners together. We provide everything both parties need. We are the glue that connects the transaction. Our vision Creating the world’s best platform connecting hirers and RV owning members. Being the provider of all the products, services and
Slide 13: Grow Core Revenue, Focus on Members, Operational Scale
Grow Core Revenue Focus on Members ● Grow core customers including fleet ● Camper+ is a core strategy in and hiring members development of markets ● A global target of 25% take rate ● Establish more complementary products for members ● Build recurring revenue through Myway 3-5 year goals ● Build add
Slide 14: Financial Targets
Financial Targets $125m 20% 71,000 20,000 3-5 year target 3-5 year target 3-5 year target 3-5 year target Group Revenue BAU EBITDA Margin Group Fleet Camper+ members
Slide 15: CEO Summary
CEO Summary CEO Summary FY25 focuses on CHL Optimisation of operations and systems for growth and development. ● Key Outcomes: ○ Core Market Development: Australia, New Zealand, Spain, and the UK. ○ PaulCamper Metrics Improvement: Focus on H2FY25 seasonal trade. ○ Insurance Offering Development: Mem
Slide 16: Paul Camper Response Rectification Project
Paul Camper Response Rectification Project The following actions were taken to improve the marketplace performance in PaulCamper post migration Action; Action; Action; Action; Implementation of PayPal in SEO improvements to Improve owners platform Improved contract PaulCamper and other EU regain ran
Slide 17: Key financial information
FY25 Key financial information
Slide 18: Financial highlights
Financial highlights Global Transaction Value Revenue and Take Rate Gross Profit and Margin Total: $24.3m Take Rate: 27.17% 61% +19% CAGR +27% CAGR +27% CAGR Total: $20.0m (H1FY23 to H1FY25) (H1FY22 to H1FY24) (H1FY22 to H1FY24) Take Rate: 30.53% 58% Total : $12.4m Take Rate: 26.91% 58% Note: Campli
Slide 19: CFO Summary
CFO Summary CFO Summary Key Operating Metrics Normalised Results: ● EBITDA loss of $6.1m, up from a loss of $1.4m in H1FY24. Growth in GTV for H1FY25 (-27% vs PCP) reflects decreases Note the seasonality impact, with most regions of CHL in: seeing lower profitability in H1 due to being in low ● Aver
Slide 20: Key operating metrics
Financial Metrics H1FY23 H1FY24 H1FY25 Key operating metrics Gross transaction value (GTV) ($m) 46.2 89.3 65.4 GTV hire ($m) 40.6 82.3 58.3 Premium memberships ($m) 1.3 2.5 3.4 Other ($m) 1.8 2.8 3.7 Total GTV growth (%) 93.6% -26.9% Amounts paid to owners ($m) 33.8 65.1 45.4 Amounts retained to Cam
Slide 21: Income statement Summary (normalised)
$ Millions H1FY23 H1FY24 H1FY25 Income statement Revenue 12.4 24.3 20.0 Summary (normalised) Cost of sales (5.2) (9.4) (8.3) Gross profit 7.2 14.9 11.7 Gross profit margin 58% 61% 58% Employee benefits expense (4.8) (8.5) (7.7) Marketing expense (1.6) (3.3) (5.4) Operations expenses (1.4) (2.3) (2.0
Slide 22: Income statement
$ Millions H1FY23 H1FY24 H1FY25 Income statement Revenue 12.0 22.5 20.0 Hire revenue 9.0 17.2 12.8 Premium membership fees 1.3 2.5 3.4 Other 1.7 2.8 3.7 Cost of sales (4.9) (7.7) (8.3) Hire COGS (3.3) (2.8) (1.6) Premium membership COGS (1.1) (2.3) (2.6) Other COGS (0.4) (2.8) (4.1) Gross profit (ex
Slide 23: Cash flow statement
Cash flow statement $ Millions H1FY23 H1FY24 H1FY25 EBITDA (excl one-off costs) (1.8) (1.4) (6.1) Change in working capital 3.9 3.7 4.8 (excl one-off costs) Non-cash items 0.0 (0.6) 0.2 Cash flow from operating activities 2.1 1.7 (1.0) Capital expenditure (0.6) (0.5) (0.5) Transfer to/from interest
Slide 24: Balance sheet
$ Millions H1FY23 H1FY24 H1FY25 Balance sheet Assets Current assets Cash and cash equivalents 24.9 26.8 12.5 Trade and other receivables 23.4 17.9 20.5 Inventories 0.7 0.4 0.3 Other assets 0.5 1.0 0.5 Total current assets 49.5 46.0 33.9 Non-current assets Property, plant and equipment 1.1 1.0 1.3 In
Slide 25: Key metrics
FY25 Key metrics
Slide 26: Customer acquisition costs
Hirer acquisition cost Owner acquisition cost Customer Camplify $24.99 $145.93 acquisition costs PaulCamper $57.82 $118.88 Increase Costs: Increase costs in PaulCamer due to customer retention program, reputation management, and increased competition due to macroeconomic conditions Global Traffic So
Slide 27: Market performance
Market performance The United The Market Australia* New Zealand Spain Germany Austria Kingdom Netherlands GTV Growth -32% 18% 1% 43% -43% -59% -29% Revenue Growth -21% 22% 23% 58% -39% -54% -45% Booking Growth -1% 8% -5% 44% -48% -65% -38% Fleet Growth 14% 42% 16% 77% 6% -6% 10% 22 *Includes TAP boo
Slide 28: Future bookings
Future bookings ● Future bookings are bookings that have been booked and paid for via the Camplify platform. H1FY25 H1FY24 (PCP) ● These take place in the future generally within the next 12 months. GTV and revenue is only reported $25.2m $26.0m once the booking starts. Total future bookings GTV Tot
Slide 29: Marketplace improvements
Marketplace improvements
Slide 30: Systems: Key Achievements in H1 FY25
Key Achievements in H1 FY25 Improved automated systems including a focus on ticket resolutions via AI. ANZ leading the way with 91% of all tickets resolved by automation Completed implementation of global finance systems improving visibility and reporting Completed implementation of global CRM syste
Slide 31: H2 FY25 focus
H2 FY25 focus
Slide 32: Outlook & priorities
Future outlook Outlook & priorities ● Core market stability ● Cost reduction program ● Paul Camper on track ● Insurance offering implementation ● Continue development of system to improve key metrics 27
Slide 33: MyWay history & future
MyWay history 2025 CHL finalises plan to move to new & future member insurance products in ANZ allowing retail sales and member first acquisition path launching Q4 2024 CHL launches Camper+ 2017 2023 membership in Germany CHL first introduced premium CHL puts in place insurance membership to AU (wit
Slide 34: Global membership – current status
Global membership – current status Membership focus • CHL continues on a path to a global membership model. Members Fleet1 Members1 • In H1FY25, 16.3% of total fleet on platform / Fleet has a paid Camper+ (Premium Member) AU 13,054 4,112 31.5% membership. • Total billed memberships FY24 of $8.29m. N
Slide 35: Move to membership first model
Move to ● CHL's two platforms work seamlessly together, creating a powerful, self-reinforcing ecosystem. ● Customers can start by listing or renting through CHL’s P2P membership platform then easily opt into the MyWay insurance product. Likewise, customers can start with the insurance product for th
Slide 36: Member levels
Member levels Camplify Premium member Flexible member Personal Benefits member Various member levels available based on customer requirements Full personal cover, and options for rental cover Competitive in market pricing and offering with major insurance companies Camplify marketplace is a key offe
Slide 37: John Myler GAICD
H2FY25 Focus John Myler GAICD John is advising Camplify on its journey to becoming an insurance led business. John is an experienced Insurance executive with track record of achieving exceptional business results within complex operating environments and creating a high-performance organisational cu
Slide 38: Change in Approach
H2FY25 Focus Change in Approach • Better governance and controls on risk Current ANZ New model ANZ exposure, reporting, and operational performance FY24 Risk $4.1m (uncapped) Total Risk $6.8m (capped) • Delivers improved margin from existing operations 14% GP Margin 28% GP Margin • Builds on the gro
Slide 39: Member First Acquisition Model
H2FY25 Focus Member First Acquisition Model • Over 800,000 Registered Caravans, Camper Trailers, and RV’s in Australia Personal Flexible Premium member member member • Camplify currently has a total membership subscription of 4,021 Revenue improvement per member Minimal marketplace Less than 30 Aver
Slide 40: Platform illustrated
Platform illustrated Stand-alone retail products to be sold via MyWay platform Annual Motor (MTPL) Daily add-on insurances in connection Daily add-on insurances in connection with a booking via platform with a booking via platform Flex Travel Permanent AER Captive / MGA (Underwriter captive) Members
Slide 41: Partnership with Everything Caravan Camping (ECC)
H2FY25 Focus Partnership with Everything Caravan Camping (ECC) Summary Audience opportunity ● Camplify x ECC to enter into a ● ECC has an audience of approx. partnership agreement 400,000 RV owners in Australia ● ECC to share an exclusive Camplify ● Audience spans across social media offer with thei
Slide 42: Dealership Partner Program
H2FY25 Focus Dealership Partner Program Membership partnership Referrals: Recurring Revenue Dealerships can offer Camplify Membership as an Dealers earn 3% of rental income from referred RVs, alternative to traditional RV insurance after sales. It with Camplify handling leads, bookings, and quarterl
Slide 43: Key takeaways
Summary & appendix Key takeaways 01 02 Cost Out Program Completed Key Platform Improvements Delivered CHL has completed a cost reduction program across the business CHL has delivered key changes to the PaulCamper platform enabling units reducing operational costs which will be realised in H2FY25 the
Slide 44: Appendix
FY25 Appendix
Slide 45: Key risks
Key risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 46: Key risks (cont’d)
Key risks (cont’d) Competition The Company recognises the potential risk that existing competitors or new entrants to the market may increase the competitive landscape and have an adverse impact on the financial performance of the Company which in turn, would erode the Company’s revenue and market s
Slide 47: Key risks (cont’d)
Key risks (cont’d) Compliance with laws and The Company operates in a sector where the laws and regulations around its operations are evolving. There is a risk that new laws or regulations may be enacted, or existing laws regulations generally and regulations may be amended in such a way that impose
Slide 48: Thank you
2025 Thank you