Slide 1: Investor Presentation
Investor Presentation August 2023 1
Slide 2: Safe Harbor Statement
Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “antici
Slide 3: Enrich the everyday life of young generations in China
Enrich the everyday life of young generations in China 97mn 324mn 30% 26mn 94mins DAUs (1) (2) MAUs (1) (2) DAU/MAU (1) (2) MPUs (1) (3) Avg. daily time spent (1) (4) : 3
Slide 4: Rapid Growth of DAUs and User Engagement
Rapid Growth of DAUs and User Engagement DAUs (mn) DAU/MAU YOY Growth 15% 29.7% 29.8% 97 93 94 28.5% 90 84 27.3% 27.2% 79 27.0% 27.0% 72 72 26.4% 26.6% 63 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 4
Slide 5: Improving Margins and Narrowing Losses
Improving Margins and Narrowing Losses Gross Profit Net Loss(1) (RMB mn) (RMB bn) GPM 15.0% 23.1% NPM(1) (40.1%) (18.2%) 1,228 +66% -51% 738 -1.0 -2.0 22Q2 23Q2 22Q2 23Q2 Notes: 5 (1) NON-GAAP
Slide 6: Golden Opportunity From Videolization
Golden Opportunity From Videolization Video becomes fundamental to information, entertainment and communication Massive Video-Based Industry(1) More Video Users(2), More Time Spent(3) (RMB bn) (mn) (Hours per day) Infrastructure 1,877 3.6 5G and 1,180 +23% video production tools +19% 1.6x 2.9 995 Su
Slide 7: Our Unparalleled Leadership in Gen Z+
Our Unparalleled Leadership in Gen Z+ The golden cohort and future of the video-based industry Our Core User Base Gen Z+ Key Characteristics Gen Z+ (1985-2009) Key driving force of consumption 450+ mn 73% Gen Z+ contribution to China’s Gen Z+ population video-based industry revenue(1) 86% of our use
Slide 8: The Story
The Story User-centric with massive opportunities Commercialization Ever-growing ecosystem Users Highly engaged, Aspiring and centered around PUGV fast growing interactive and sticky Content Community 8
Slide 9: Multi-Categories for Diverse Content Interests
Content Community Commercialization Multi-Categories for Diverse Content Interests VLOG Automobile Pets Lifestyle All the Videos Fitness You Like Games Entertainment Food Handicraft Anime Tech Knowledge Autotune Remix Music Traditional Chinese Art 9
Slide 10: Multi-Scenarios for Different Viewing Preferences
Content Community Commercialization Multi-Scenarios for Different Viewing Preferences Total time spent (1) On-the-go Interactive Living rooms 22% 22Q2 23Q2 Average daily video views Story Mode for fragmented time is 31% quickly gaining popularity Story Mode & PUGV and OGV contributing incremental tr
Slide 11: Ever-Growing Supply of Creative PUG Videos
Content Community Commercialization Ever-Growing Supply of Creative PUG Videos Talented Content Creators Number of daily average active content creators 19% Create reate Encourage 22Q2 23Q2 (1) High-Quality Content Creation 95% Loyal Fan Base Number of monthly video submissions (mn) total video view
Slide 12: Robust Mechanism Attracts and Supports Content Creators
Content Community Commercialization Robust Mechanism Attracts and Supports Content Creators Improved infrastructure and products to Multiple avenues support continuous creation to realize commercial value AI-powered algorithm promotes original and high quality content 1.6m 40% content creators (1) r
Slide 13: Highly Engaged and Interactive Community
Content Community Commercialization Highly Engaged and Interactive Community Interactive Features Frequently Engaged by Our Users One Click Triple-Function Combo Bullet-chat Commentary Share Following Virtual Moment Coin- Add to Like Gifting casting Favorite Highly Engaged Highly Interactive 4.1bn a
Slide 14: Highly Sticky Community With a Strong Sense of Belonging
Content Community Commercialization Highly Sticky Community With a Strong Sense of Belonging 214mn official members(1) ~80% 12-month retention rate(1)(2) (mn) Up 26% 100% YOY 80% 214 205 195 183 60% 170 158 145 40% 134 121 20% 0% 0 3 6 9 12 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 21Q
Slide 15: Commercialization Comes Naturally Around Users' Interests
Content Community Commercialization Commercialization Comes Naturally Around Users’ Interests Users’ diverse, expanding interests Desired content and services fulfilling needs VAS Advertising Efficient match powered by Diverse Big data insights of user interests Interests Mobile Games and behaviors
Slide 16: Value-Added Services: Multi-Faceted Commercialization
Content Community Commercialization Value-Added Services: Multi-Faceted Commercialization Bilibili Comic Pay to view comic platform Premium membership Live broadcasting Maoer Enjoy exclusive or advanced Natural extension of our Premium high quality content diversified content platform audio drama pl
Slide 17: VAS Revenues: Solid Growth Driven by Live Broadcasting
Content Community Commercialization VAS Revenues: Solid Growth Driven by Live Broadcasting VAS Revenues Live Broadcasting Revenues (RMB mn) Up 9% YOY 2,302 2,103 Up 32% YOY 22Q2 23Q2 22Q2 23Q2 17
Slide 18: Advertising: Bilibili Is Becoming a Go-To Platform for Advertisers
Content Community Commercialization Advertising: Bilibili Is Becoming a Go-To Platform for Advertisers N-reach brand ads Customized and innovative Performance-based ads native ads with sales conversion add-on 18
Slide 19: Video Commerce: A New Growth Driver Integrating Content with Ads
Video Commerce: A New Growth Driver Integrating Content with Ads 144% YoY growth (1) Ad revenues from e-commerce industry 220% YoY growth (1) Number of creators earned income from video e-commerce Notes: Video commerce ad products (1) In 23Q2. 19
Slide 20: Advertising Revenues: Robust Growth With Great Potential
Content Community Commercialization Advertising Revenues: Robust Growth With Great Potential Advertising Revenues Performance-based Ad Revenues (RMB mn) Up 36% YOY 1,573 1,158 Up 60% YOY 22Q2 23Q2 22Q2 23Q2 20
Slide 21: Integrated Mobile Game Licensing, Development, and Joint Operation Capabilities
Content Community Commercialization Integrated Mobile Game Licensing, Development, and Joint Operation Capabilities Exclusive licensed games Self-developed games Jointly operated games 碧蓝航线 Strategic focus on self-developed games Proven game selection and for next-generation gamers long-life cycle o
Slide 22: Our Financials
bilibtl ¢ - = pe . OUR € FINANCIALS
Slide 23: Expanding User Base Drives Revenue Growth
Expanding User Base Drives Revenue Growth Total DAUs Diversified Revenue Mix (mn) (RMB mn) Y-o-Y Growth 15% Y-o-Y Growth 8% 97 93 94 6,142 90 5,781 5,794 84 79 5,207 5,304 5,054 5,070 4,909 72 72 4,495 63 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 (1) V
Slide 24: Cost of Revenue and Operating Expenses
Cost of Revenue and Operating Expenses Cost of Revenues(1) Operating Expenses(1) (Non-GAAP, RMB mn; as a percentage of revenue %) (Non-GAAP, RMB mn; as a percentage of revenue %) GPM % Y-o-Y Change -12% 16.0% 18.5% 20.6% 22.0% 23.5% 4,723 4,878 5% 4,124 5% 4,059 2,620 2,620 7% 3,953 8% 2,482 6% 5% 1
Slide 25: Consolidated Balance Sheets
Consolidated Balance Sheets (RMB mn) December 31, 2022 June 30, 2023 Assets Cash and cash equivalents 10,173 5,687 Time deposits 4,768 5,712 Restricted Cash 15 168 Accounts receivable, net 1,329 1,368 Prepayments and other current assets 3,545 2,876 Short-term investments 4,623 2,900 Total current a
Slide 26: Consolidated Statements of Operations and Comprehensive Loss
Consolidated Statements of Operations and Comprehensive Loss (RMB mn) 22Q2 23Q1 23Q2 YoY Change Net revenues Mobile games 1,046 1,132 891 -15% Value-added services (VAS) 2,103 2,156 2,302 9% Advertising 1,158 1,272 1,573 36% IP derivatives and others 601 510 539 -10% (formerly known as E-commerce an
Slide 27: Thank You!
THANK YOU! IR Contacts Bilibili Inc. Juliet Yang Tel: +86-21-2509-9255 Ext. 8523 E-mail: ir@bilibili.com Piacente Financial Communications Tel: +86-21-6039-8363 (In China) Tel: +1-212-481-2050 (In U.S.) E-mail: bilibili@tpg-ir.com 27