Bilibili Inc. · NASDAQ:BILI
Bilibili — Investor Presentation (August 2026)
25 slides from Bilibili's investor presentation, August 2026
Slide 1: Investor Presentation Aug 2026
Investor Presentation Aug 2026
Slide 2: Safe Harbor Statement
Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “antici
Slide 3: An Iconic Brand and a Leading Video Community for Young Generations
An Iconic Brand and a Leading Video Community for Young Generations 117mn 113mins DAUs (1) (2) Avg. daily time spent (1) (4) 371mn 33mn+ MAUs (1) (2) MPUs (1) (3) Notes: (1) In 26Q2 (2) Active users are counted as the sum of active users on our mobile apps and on PC during a given period. Active use
Slide 4: Operational Highlights: Strong Growth of DAUs and Daily Time Spent
Operational Highlights: Strong Growth of DAUs and Daily Time Spent DAUs Average Daily Time Spent Per User (mn) (mins) 7% 7% YOY YOY 117 113 109 105 102 99 96 94 89 84 22Q2 23Q2 24Q2 25Q2 26Q2 22Q2 23Q2 24Q2 25Q2 26Q2 4
Slide 5: Financial Highlights: Improving Margins and Profits
Financial Highlights: Improving Margins and Profits Gross Profit Net Profit (1) (RMB mn) (Non-GAAP; RMB mn) (1) GPM NPM 36.5% 36.7% 37.0% 37.1% 37.2% 7.6% 10.2% 10.6% 7.8% 8.9% 10% 25% YOY YOY 878 3,081 2,955 2,818 2,773 786 2,676 704 561 585 25Q2 25Q3 25Q4 26Q1 26Q2 25Q2 25Q3 25Q4 26Q1 26Q2 Note: (
Slide 6: Golden Opportunity from Videolization
Golden Opportunity from Videolization Video becomes fundamental to information, entertainment and communication Massive Video-Based Industry(1) More Time Spent(2), More Spending(3) (RMB bn) (Hours per day) (RMB) Infrastructure 2,940 AI, 5G, and various 5,076 video production tools +27% 5.7 2.4x 4.5
Slide 7: Our Unparalleled Leadership in Gen Z+
Our Unparalleled Leadership in Gen Z+ The golden cohort and future of the video-based industry Unparalleled leadership in China’s young generation High-quality user base with strong consumer buying power 51% of our users are female with higher interest in commercial contents(1) 57% of our users live
Slide 8: The Story
The Story User-centric with massive opportunities Commercialization Highly engaged, Ever-growing ecosystem Users centered around PUGV Aspiring and interactive and sticky fast growing Content Community 8
Slide 9: Multi Categories for Constantly Expanding Content Interests
Content Community Commercialization Home Fitness decor Food Fashion Know- ledge Baby & Music Tech Animals maternity Multi Categories for Constantly Auto- Enter- tainment Handi- crafts Expanding Content Interests Farming mobile Anime Games 21 26.5 Auto remix ACG Painting Sports Travel 2018 2026 Pan-E
Slide 10: Young and Flourishing Creator Ecosystem
Content Community Commercialization Young and Flourishing Creator Ecosystem ~44% +21% content creators aged under 24(1) content creators’ average income(2) Content creators’ growth map (3) ~20% YOY ~20% YOY 20%+ YOY 30% creators with YOY over 1mn followers creators with over 100k followers creators
Slide 11: Highly Engaged and Sticky Community with a Strong Sense of Belonging
Content Community Commercialization Highly Engaged and Sticky Community with a Strong Sense of Belonging One Click Triple-Function Combo Like Coin- Add to Bullet-chat Commentary Share Following Virtual Fan Moment casting Favorite Gifting Charging ~80% 12-month retention rate (2) 17.4bn monthly inter
Slide 12: Commercialization Comes Naturally Around Users’ Interests
Content Community Commercialization Commercialization Comes Naturally Around Users’ Interests Users’ diverse, expanding interests Desired content and services fulfilling needs Create significant potential for monetization Advertising VAS AI-enabled algorithms Mobile IP Derivatives Games and Others B
Slide 13: Advertising: Bilibili is Becoming a Go-To Platform for Advertisers
Content Community Commercialization Advertising: Bilibili is Becoming a Go-To Platform for Advertisers N-reach brand ads Customized and innovative Performance-based ads native ads with sales conversion add-on 13
Slide 14: Advertising Revenues: Robust Growth with Great Potential
Content Community Commercialization Advertising Revenues: Robust Growth with Great Potential 28% YOY (RMB mn) 3,131 3,042 2,570 2,589 2,449 25Q2 25Q3 25Q4 26Q1 26Q2 14
Slide 15: Value-Added Services: Multi-Faceted Commercialization
Content Community Commercialization Value-Added Services: Multi-Faceted Commercialization Premium membership (1) 25.7mn Fan charging income (2) ~50% Live broadcasting Premium membership Fan charging Natural extension of our Enjoy exclusive or advanced Support content creators and diversified content
Slide 16: Value-Added Services Revenues with Steady Growth
Content Community Commercialization Value-Added Services Revenues with Steady Growth 5% (RMB mn) YOY 3,262 3,023 2,967 2,837 2,912 25Q2 25Q3 25Q4 26Q1 26Q2 16
Slide 17: Top Game Content Community with Strong Operation and Distribution Capabilities
Content Community Commercialization Top Game Content Community with Strong Operation and Distribution Capabilities Exclusively licensed games Jointly operated games Game-related content is the Most popular PUGV genre Most popular live broadcasting genre(1)(2) Go-to video community for gamers 40% DAU
Slide 18: Expanding into Diverse Game Genres, Building Differentiated Evergreen Titles
Content Community Commercialization Expanding into Diverse Game Genres, Building Differentiated Evergreen Titles Exclusively Licensed Games Self-developed Game Azur Lane Fate / Grand Order San Guo: Mou Ding Tian Xia (San Mou) NCard Escape from Duckov surpassed 4mn copies sold Pipeline Games …… Three
Slide 19: Our Financials
bili OUR FINANCIALS
Slide 20: Solid Growth Driven by Diverse Revenue Mix
Solid Growth Driven by Diverse Revenue Mix (RMB mn) 8,321 6% 7,940 7,685 7,338 7,472 6% 8% 6% 6% 18% 18% 20% 20% 22% 37% 39% 33% 35% 33% 39% 39% 37% 39% 39% 25Q2 25Q3 25Q4 26Q1 26Q2 VAS Advertising Mobile games IP derivatives and others 20
Slide 21: Improving Cost Structure and Gross Margin
Improving Cost Structure and Gross Margin Cost of Revenues (as a percentage of revenue %) GPM 37.0% 37.1% 37.2% 36.5% 36.7% 5% 7% 5% 5% 5% 17% 17% 19% 18% 19% 41% 39% 40% 40% 38% 25Q2 25Q3 25Q4 26Q1 26Q2 Revenue-sharing costs (1) Content, server and bandwidth, staff costs (2) (3) (4) IP derivatives
Slide 22: Improving Operating Profits
Improving Operating Profits Operating Expenses(1) Operating Profit(1) (Non-GAAP; as a percentage of revenue %) (Non-GAAP; RMB mn) % of Revenue Operating Margin 29% 28% 27% 30% 29% 7.8% 9.0% 10.1% 7.0% 8.8% 838 10% 11% 12% 688 696 10% 10% 573 524 4% 4% 5% 4% 4% 14% 14% 13% 15% 13% 25Q2 25Q3 25Q4 26Q1
Slide 23: Consolidated Balance Sheets
Consolidated Balance Sheets (RMB mn) Dec 31, 2025 June 30, 2026 Assets Cash and cash equivalents 12,184 5,164 Time deposits 5,522 9,767 Restricted Cash 51 1 Accounts receivable, net 1,268 1,681 Prepayments and other current assets 2,078 2,190 Short-term investments 6,447 9,369 Total current assets 2
Slide 24: Consolidated Statements of Operations and Comprehensive Income
Consolidated Statements of Operations and Comprehensive Income (RMB mn) 25Q2 26Q1 26Q2 YoY Change Net revenues Value-added services 2,837 2,912 2,967 5% Advertising 2,449 2,589 3,131 28% Mobile games 1,612 1,523 1,392 -14% IP derivatives and others 440 448 450 2% Total net revenues 7,338 7,472 7,940
Slide 25: Thank You
THANK YOU IR Contacts: BILIBILI Inc. Juliet Yang Tel: +86-21-2509-9255 Ext. 8523 E-mail: ir@bilibili.com Piacente Financial Communications Tel: +86-10-6508-0677 (In China) Tel: +1-212-481-2050 (In U.S.) https://ir.bilibili.com E-mail: bilibili@tpg-ir.com