Slide 1: The Leading Nordic Specialist Group in Sports & Leisure Equipment
THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT Q1 2026 – Presentation May 12, 2026 1
Slide 2: Q1 2026: Another Record-Breaking Quarter
Q1 2026: ANOTHER RECORD-BREAKING QUARTER, TAKING US CONSIDERABLY CLOSER TO OUR FINANCIAL TARGETS OVER 50 percent NET SALES GROWTH, SIGNIFICANTLY IMPROVED 15 percent organic growth PROFITABILITY AND CASH FLOW Increased ownership NET CASH POSITION AND ROBUST share & NEW ACQUISITIONS NORDIC BASE, ENABL
Slide 3: Today's Presenters
Today’s Presenters TED SPORRE TIM HOLMLUND MEIER NIKLAS HAMMAR CEO CFO COO & Co-founder Joining for Q&A 3 3
Slide 4: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 4 4
Slide 5: The Leading Nordic Specialist Group in Sports & Leisure Equipment
Introduction to WS WeSports Group THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT SEK 3,400M (~4,150M ) 1 Net Sales LTM Q1 ’26 Leading market positions in the most attractive sport categories → Focus on selected equipment-heavy and fragmented categories; cycling, running, fitness,
Slide 6: Well-Defined Strategy to Reach Next Level of Growth & Profitability
Introduction to WS WeSports Group MEDIUM-TERM WELL-DEFINED STRATEGY TO REACH NEXT LEVEL OF Financial Targets GROWTH & PROFITABILITY THE WESPORTS MODEL SEK 10BN Net sales 2031 → Vertical integration with own brands → Growing share of own and controlled quality brands, accelerating profitability → Top
Slide 7: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 7 7
Slide 8: Q1 2026 Summary: A Strong Start to the Year
Summary of the QUARTER Q1 2026 SUMMARY: a strong start to the year 52% 4.0% Net Sales Growth Adj. EBITA Margin → Net Sales increased by 52% to SEK 960M (633) (Q1 ’26, YoY) (Q1 ’26) → 15% organic growth → Skiing specialists successfully managed demand from cold winter → Bike and running specialists t
Slide 9: Q1 Highlights
Business Update Q1 Highlights → Increased ownership share in several successful companies – part of capital allocation strategy → SkiCom – leading Swedish specialist in winter sports → Bikelease – leading provider of "benefit bikes" in Sweden → Birk Sport – a premier bike specialist brand in Norway
Slide 10: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 10 10
Slide 11: Continued Strong Growth from Business Development and M&A
Financial Update Continued Strong growth from business development and M&A Quarterly Net Sales GROWTH LTM Net Sales GROWTH Reported net sales, SEK m Reported net sales, SEK m → Net sales for Q1 of SEK 960M +52% Illustrative impact from acquisitions1 with 52% growth compared to same quarter last year
Slide 12: Own Brands & Leverage from Model Driving Profit Generation
Financial Update Own brands & LEVERAGE FROM MODEL driving PROFIT GENERATION COGS, Operating costs & D&A development, % of total sales Adjusted ebita development Reported adj. EBITA, SEK m Reported adj. EBITA margin (%) Illustrative impact from acquisitions1 ~2651 -0.9 p.p. 206 D&A Personnel cost Oth
Slide 13: Improved Cash Generation
Financial Update IMPROVED Cash GENERATION CASH CONVERSION LTM, SEK m → Cash conversion in relation to EBITDAaL of 86.2% for LTM March 2026 290 86.2% → Cash flow and working capital improved vs Q1 last year, despite targeted 223 purchases for the upcoming season -67 -5 192 -26 → Solid cash flow a goo
Slide 14: Robust Financial Position
Financial Update ROBUST FINANCIAL POSITION OVERVIEW – 31 march 2026 SEK m 31 MAR 2026 → Net cash / EBITDAaL of -0.1x, with financial target of 1-2x Non-current interest-bearing liabilities 538 Current interest-bearing liabilities 119 → Unused credit facilities of SEK 350M at period end Mar26 Total i
Slide 15: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 15 15
Slide 16: Q1 Takeaways: A Record-Breaking Quarter
Key Takeaways Q1 TAKEAWAYS: A RECORD-BREAKING QUARTER >50% sales growth and continuous Increased ownership and new Towards our financial targets – improvement in profitability acquisitions SEK 10BN with 7-8% EBITA margin → Market share gain → Strengthening positions in → Diversification & robust Nor
Slide 17: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 17 17
Slide 18: Q&A
Q&A TED SPORRE TIM HOLMLUND MEIER NIKLAS HAMMAR CEO CFO COO & Co-founder 18 18
Slide 19: Keep up to date
Keep up to date Communication, internet, site, url, web, website, world icon - Download on Iconfinder wesportsgroup.com Email Envelope White Icon SVG Vector PNG Free Download | UXWing ir@wesportsgroup.com LinkedIn App White icon SVG Vector PNG Free Download | UXWing Follow us on LinkedIn 19
Slide 20: The Leading Nordic Specialist Group in Sports & Leisure Equipment
THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT 20