Ws Wesports Group Ab · OMXSTO:WSG
Ws Wesports Group Ab — Q4 2025 Earnings Presentation
22 slides from Ws Wesports Group Ab's earnings presentation, Feb 26, 2026
Slide 1: The Leading Nordic Specialist Group in Sports & Leisure Equipment
THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT Q4 2025 – Presentation of the Year-end Report February 26, 2026 0
Slide 2: Today's Presenters
Today’s Presenters TED SPORRE TIM HOLMLUND MEIER NIKLAS HAMMAR CEO CFO COO & Co-founder Joining for Q&A. 1 1
Slide 3: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 2 2
Slide 4: Introduction to WS WeSports Group
Introduction to WS WeSports Group THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT SEK 3,073M Net Sales FY ’25 Leading market positions in the most attractive sport categories → Focus on selected equipment-heavy and fragmented categories; cycling, running, fitness, skiing, hockey, f
Slide 5: Well-defined strategy to reach next level of growth & profitability
Introduction to WS WeSports Group MEDIUM TERM WELL-DEFINED STRATEGY TO REACH NEXT LEVEL OF Financial Targets GROWTH & PROFITABILITY THE WESPORTS MODEL SEK 10BN Net Sales 2031 → Vertical integration with own brands → Growing share of own and controlled quality brands, accelerating profitability → Val
Slide 6: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 5 5
Slide 7: Q4 2025 Summary: A strong ending to a great year
Summary of the QUARTER Q4 2025 SUMMARY: A Strong ending to a great year 34% 4.8% Net Sales Growth Adj. EBITA Margin → Net Sales increased by 34% to SEK 901M (673) (Q4 ’25, YoY) (Q4 ’25) → 15% organic growth, driven by e.g. running and bike → High activity during campaign period, strong finish in Dec
Slide 8: Q4 Highlights
Business Update Q4 Highlights → Focused campaign period – both November and December → Early preparations and balanced discounting strategy → Strong performance from own brands → Increased ownership share in several successful companies – part of capital allocation strategy → RunningXpert – leading
Slide 9: Full Year 2025: High Growth & Record Profitability
Business Update FULL YEAR 2025: High Growth & RECORD Profitability SEK 3,073M (2,343) 31% SEK 187M (109) 6.1% (4.7) Net Sales Growth Adj. EBITA Margin Net Sales FY ’25 (FY ’24) Adj. EBITA FY ’25 (FY ’ 24) FY ’25, YoY FY ’25 (FY ’24) + SEK 229M 901 + SEK 41M 761 777 651 673 633 594 67 55 56 425 45 42
Slide 10: Disciplined M&A at the core of our strategy
Business Update Disciplined M&A AT THE CORE OF OUR STRATEGY KEY INVESTMENT CRITERIA & POTENTIAL 2025 M&A EXAMPLES Overarching criteria: Potential to reach sustainable profitability and contribute to category dominance Self-sufficient organization/management with proven BENY track-record and pers
Slide 11: Entering 2026 with a strong foundation
Business Update ENTERING 2026 WITH A STRONG FOUNDATION FOUNDATION & MARKET WESPORTS ORGANIC GROWTH VS MARKET GROWTH YoY sales growth (%) → Robust balance sheet and cash flow, enabling accelerated execution of our strategy 22% 19% → Clear strategy and proven model to build the strongest 16% and most
Slide 12: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 11 11
Slide 13: Healthy mix of organic growth & M&A
Financial Update HEALTHY MIX OF ORGANIC GROWTH & M&A Net Sales GROWTH Reported net sales, SEK m Reported net sales, SEK m → Net sales for Q4 amounted to Q4 Illustrative impact from acquisitions1 SEK 901M, 34% growth Q3 compared to same quarter Q2 last year Q1 3,7901 → Organic sales growth 15% → Q4 g
Slide 14: Own brands & leverage from model driving profit generation
Financial Update Own brands & LEVERAGE FROM MODEL driving PROFIT GENERATION COGS, Operating costs & D&A development, % of total sales Adjusted ebita development COGS Other external expenses Personnel costs D&A Reported adj. EBITA, SEK m Reported adj. EBITA margin (%) Illustrative impact from acquisi
Slide 15: Healthy cash generation
Financial Update HEALTHY Cash GENERATION CASH CONVERSION FY ‘25, SEK m → Decrease in quarterly working capital driven by successful inventory 259 management during campaign season 79.5% and improvement in account receivables 197 -62 → Cash conversion in relation to -19 157 EBITDAaL of 79.5% for FY 2
Slide 16: Robust financial position
Financial Update ROBUST FINANCIAL POSITION OVERVIEW – YEAR END 2025 SEK m 31 DEC 2025 → Net debt / EBITDAaL of -0.9x, with financial target of 1-2x Non-current interest-bearing liabilities 346 Current interest-bearing liabilities 143 → Unused credit facilities of SEK 350M at year end 2025 Total inte
Slide 17: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 16 16
Slide 18: Key Takeaways: record-breaking year & on right path forward
Key Takeaways KEY TAKEAWAYS: record-breaking year & ON RIGHT PATH FORWARD Record-numbers in sales and Successful new acquisitions and Right foundation towards profitability, both in Q4 and FY 2025 significant M&A potential financial targets → Above 30% growth in quarter and FY → Strengthening existi
Slide 19: Agenda
Agenda 1. Introduction to WS WeSports Group 2. Summary of the Quarter & Business Update 3. Financial Update 4. Key Takeaways 5. Q&A 18 18
Slide 20: Q&A
Q&A TED SPORRE TIM HOLMLUND MEIER NIKLAS HAMMAR CEO CFO COO & Co-founder 19 19
Slide 21: Keep up to date
Keep up to date Communication, internet, site, url, web, website, world icon - Download on Iconfinder wesportsgroup.com Email Envelope White Icon SVG Vector PNG Free Download | UXWing ir@wesportsgroup.com LinkedIn App White icon SVG Vector PNG Free Download | UXWing Follow us on LinkedIn 20
Slide 22: The Leading Nordic Specialist Group in Sports & Leisure Equipment
THE LEADING NORDIC SPECIALIST GROUP IN SPORTS & LEISURE EQUIPMENT 21