Waldencast Plc · NASDAQ:WALD
Waldencast — TD Cowen 7th Annual Future of the Consumer Conference (June 2023)
24 slides from Waldencast's conference presentation, June 2023
Slide 1: TD Cowen 7th Annual Future of the Consumer Conference
TD Cowen 7th Annual Future of the Consumer Conference Strictly confidential. Property of Waldencast. June 2023
Slide 2: Disclaimer
Disclaimer Cautionary Statement Regarding Forward-Looking Statements Reconciliation of Non-GAAP Financial Measures Statements in this release that are not historical, are forward-looking statements made pursuant to the safe harbor The financial information and data contained in this release have not
Slide 3: Our ambition is to build a global best-in-class beauty and wellness multi-brand platform
Our ambition is to build a global best-in-class beauty and wellness multi-brand platform by creating, acquiring, accelerating, and scaling the next generation of high- growth, purpose-driven brands 3
Slide 4: A platform poised for long-term profitable growth
A platform poised for long-term profitable growth House of brands built for scale and speed Pure-play in beauty Diversified portfolio (category, channel, geography, price point) Significant opportunity for accelerated long-term growth Proven model with sustained profitability World-class management
Slide 5: US Beauty continues its strong momentum growing double-digit despite economic uncertainties
US Beauty continues its strong momentum growing double-digit despite economic uncertainties Prestige Beauty grew double digit in 2022 and has continued into early 2023, as sales continue BEAUTY MAKE UP SKIN CARE to go up as confidence went down, another illustration of the “lipstick effect” and “tre
Slide 6: Waldencast has the leading brands in two of the most resilient high-growth beauty markets
Waldencast has the leading brands in two of the most resilient high- growth beauty markets Leading physician-dispensed #1 Leading clean makeup brand #2 Perceived best Clean brand at brand performing brand Sephora US3 among US Cult following among Gen-Z providers1 consumers known for its cultural Att
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Slide 8: Differentiated competitive advantage through a highly credentialed and sticky business model
Differentiated competitive advantage through a highly credentialed and sticky business model Credentialed Science-led rigorous testing Full range of Highly specialized recommendation driving transformative results skin solutions organization Baseline 24 weeks 8 Note: Photos have not been retouched.
Slide 9: We formulate leading products through three vectors of innovation
We formulate leading products through three vectors of innovation Characterization Benefit Ingredient innovation innovation innovation Disease state Performance Mechanism Skin conditions strength of action Elastin maturation, collagen coiling Population Performance Urbanites, country of origin speed
Slide 10: Our products outperform competitors across key attributes
Our products outperform competitors across key attributes Hydrate Luxe® vs competitors OBAGI Nu-CilTM vs physician-dispensed competitor Instrumental assessment % mean improvement in clinical grading (expert grader assessment) from baseline 53.8 60 60 46.2 36.5 Hydration 40 40 32.7 Hydrate Luxe 23.1
Slide 11: We test and demonstrate our transformative research-backed results in studies and visuals
We test and demonstrate our transformative research-backed results in studies and visuals Skin condition treated: Case study: Nu-Derm® Melasma(1) Median grade for melasma severity 93% 95% 5 Moderate of patients rated their of patients were test treatment as satisfied with the more effective than ove
Slide 12: Obagi Growth Strategy
OBAGI GROWTH STRATEGY Grow Core Medical Strategic Growth Levers: 1. Expand US physician penetration 2. Expand portfolio breadth and depth 3. Expand US and international footprint 12
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Slide 14: Build the top global beauty brand for the next generation
BUILD THE TOP GLOBAL BEAUTY BRAND FOR THE NEXT GENERATION 14
Slide 15: Our community is our superpower
OUR COMMUNITY IS OUR SUPERPOWER OUR DNA IS BUILT AROUND THEIR VALUES: SELF-EXPRESSION + INCLUSION + COMMUNITY 15
Slide 16: Our values are aligned with the next generation
OUR VALUES ARE ALIGNED WITH THE NEXT GENERATION WE BELIEVE IN DOING THE RIGHT THING FOR OUR COMMUNITY AND FOR THE PLANET 16
Slide 17: Hero products in diverse categories with consistent growth
HERO PRODUCTS IN DIVERSE CATEGORIES WITH CONSISTENT GROWTH A SOLID BASE FOR FUTURE GROWTH. THE CALLING CARDS OF THE BRAND IN NEW MARKETS. Hydro Grip Primer Sunshine Family1 KUSH Mascara Lip + Cheek Matte Bronzer $36 $28 – $42 $26 $24 $24 3,657 ★★★★★ Reviews 1,217 ★★★★★ Reviews2 9,200 ★★★★★ Reviews 1
Slide 18: Our growth roadmap
OUR GROWTH ROADMAP 3 KEY LEVERS GROW AWARENESS + COMMUNITY DELIVER BREAKTHROUGH INNOVATION EXPAND + INTERNATIONALIZE DISTRIBUTION 18
Slide 19: Delivering breakthrough innovation
DELIVERING BREAKTHROUGH INNOVATION BALANCED GROWTH WITH NEW LAUNCHES STRATEGY TO REINFORCE CORE CATEGORIES MASCARA + PRIMER WHILE EXPANDING INTO COMPLEXION Pore Eclipse Future Fluid Mattifying Primer Concealer ¹ Sephora management 19
Slide 20: Looking ahead: significant category expansion opportunities
LOOKING AHEAD: SIGNIFICANT CATEGORY EXPANSION OPPORTUNITIES KEY FOCUS: REINFORCING CORE CATEGORIES WHILE WINNING IN NEW COMPLEXION BATTLEGROUND Milk Makeup has the opportunity to grow Active + Whitespace Milk Categories1 through innovation and launches Established Emerging Whitespace3 Mascara Primer
Slide 21: Expand + internationalize distribution
EXPAND + INTERNATIONALIZE DISTRIBUTION SIGNIFICANT WHITE SPACE WITHIN THE USA AND INTERNATIONALLY Current Milk Presence in Brick & Mortar Expansion Opportunity ~200 of ~1,300 of 6,200+ 2,900+ milkmakeup.com only ships to the US today Tremendous whitespace for untapped department store + e-commerce d
Slide 22: This is only the beginning…
This is only the beginning… TODAY ✓ Strong brand ✓ High consumer ✓ Differentiated ✓ Growing ✓ Sustainable long- ✓ Management identity and affinity offering and omnichannel term growth team with deep equity positioning presence operating experience FUTURE Optimized multi-brand portfolio spanning: CAT
Slide 23: A platform poised for long-term profitable growth
A platform poised for 2 leading brands with Resilient and high-growth long-term profitable unique positioning markets that have growth characterized by: anchored in high customer weathered the macro affinity and strong brand turmoil faced by • Operational scale of a multi- equity consumer markets br
Slide 24: Waldencast commitment to exemplary ESG
Waldencast commitment to exemplary ESG WE PLEDGE TO DONATE 1% OF ALL MILKMAKEUP.COM SALES TO THE CENTER WE PLEDGE TO DONATE 1% OF ALL MILKMAKEUP.COM SALES TO THE FASHION SCHOLARSHIP FUND MMU Sustainability Commitments: MMU social philanthropy focuses on self-expression Public Company Best in Class g
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