Life360, Inc. · NASDAQ:LIF
Life360 — Q1 2025 Earnings Presentation
50 slides from Life360's earnings presentation, May 13, 2025
Slide 1: Q1'25 Investor Presentation
For personal use only Q1’25 Investor Presentation 12 May 2025 US PT 13 May 2025 AEDT Investor Presentation | May 2025
Slide 2: Disclaimer
For personal use only DISCLAIMER These materials and the accompanying oral presentation have been prepared by Past performance is not indicative of future performance and no guarantee of This presentation contains certain measures of financial performance not Life360, Inc. (ARBN 629 412 942) (“Compa
Slide 3: Contents
For personal use only 01 | Life360 Overview (4 – 27) 02 | Financial Update Q1’25 (28 – 40) 03 | FY’25 Outlook (41 – 42) 04 | Appendix Contents (43 – 50) 1. Operating metrics 2. Financials 3. GAAP to Non-GAAP reconciliations & Non-GAAP financial measures 4. Competitive landscape Investor Presentation
Slide 4: Life360 Overview
For personal use only 01 Life360 Overview Investor Presentation | May 2025
Slide 5: Life360's mission is to keep people close to the ones they love
Life360’s mission is to keep people close to the ones they love Offering a holistic solution to improve everyday family life For personal use only Location sharing for the whole family Private map for your inner circle ...supercharged with safety Devices for people, pets, and things Market Free to u
Slide 6: Life360 at a glance
Life360 at a glance Global scale, durable growth, expanding profitability For personal use only $103.6m ~83.7M 170+ 398 billion #4 +32% YoY Global Monthly Countries where Miles driven with Top Social Q1’25 Revenue Active Users available in Apple Life360 Crash Networking App4 App Store 1 Detection3 $
Slide 7: Distinctive product offering
Distinctive product offering Life360 is a super-app serving families of all types For personal use only Families of all stages Family messaging Location Sharing and Item Tracking Effortless daily coordination with advanced location sharing and item tracking Real-time driving New drivers Driving Safe
Slide 8: Significant opportunity to continue to expand TAM
Significant opportunity to continue to expand TAM For personal use only Family Financial Services Opportunities Expansion Auto Insurance Elderly ~$83bn Monitoring ~$80bn $3.1bn Advertising4 Advertising $2.7bn Pet Tracking3 $2.7bn Pet Tracking Pet Tracking ~$75bn $2.1bn Item Tracking2 $2.1bn Item Tra
Slide 9: Expanding reach beyond parents with teens
Expanding reach beyond parents with teens For personal use only Member Base Expansion … with an opportunity to expand within our current member base Current Member Base Focus 35% 70% Of Circles of U.S. households have 3.3 Premium member plans have are Families at least one pet 4 historically focused
Slide 10: Monetizing our addressable markets
Monetizing our addressable markets Future Opportunity For personal use only Subscription Services Devices Indirect Advertising Adjacent Markets Platinum First Party Data Elderly Auto Ads for Free Members Monetization Monitoring Insurance ✓ Roadside Assistance ✓ ID Theft Protection ✓ Medical Assistan
Slide 11: The aspirational goals that drive our strategy
The aspirational goals that drive our strategy For personal use only #1 150M+ $1B+ 35%+ Brand for everyday Monthly Active Users Revenue AEBITDA margins family life Note: Long-term targets are not projections; they are goals and are forward-looking, subject to significant business, economic, regulato
Slide 12: Life360 strategy
Life360 strategy Powerful network effects driving significant long-term growth opportunity For personal use only Grow our Scale paid Create new Expand audience offerings revenue streams profitability By building a leading By driving higher By meeting family needs By leveraging the expense position a
Slide 13: Long remaining runway in U.S. penetration
Long remaining runway in U.S. penetration For personal use only Penetration by State (2020) Penetration by State (2025) 10% 2% Powe © GeoNames, Microso States with more than 6% penetration in 2020 experienced over 146% penetration growth on average from March 2020 to March 2025, underpinning the rem
Slide 14: Large global opportunity
Large global opportunity International penetration, while expanding, trails the U.S., with large upside opportunity For personal use only Penetration by Region (2020–2025)1 $ Canada $ United Kingdom 1% 4% (2020) (2025) 2% 10% (2020) (2025) Europe $ United States 0.4% 1.7% 6% 15% (2020) (2025) Austra
Slide 15: US iOS App Rankings by DAU
US iOS App Rankings by DAU 1 US iOS Social Networking App Rankings by DAU 2 For personal use only One of the highest DAUs across #4 all apps in the U.S. Source: data.ai, a Sensor Tower company. Note: DAUs (Daily Active Users) defined as devices having 1 or more foreground sessions #13 within an app
Slide 16: Strong U.S. Engagement
Strong U.S. Engagement – rivals the biggest names in social and streaming media For personal use only US DAU/MAU Ratio (%) Social Media Streaming Media 69 % 61 % 61 % 58 % 47 % 44 % 40 % 31 % 27 % 26 % 24 % 21 % 17 % 14 % 13 % 13 % 12 % Hyper- With Push Engaged Notif. Social1 (Video) Source: Sensor
Slide 17: Our freemium flywheel drives our growth
Our freemium flywheel drives our growth Network effects enhance new member acquisition and fuel competitive advantages For personal use only More Users Better Engagement Investor Presentation | May 2025 17
Slide 18: Loyal and engaged user base enables monetization through Triple Tier membership
Loyal and engaged user base enables monetization through Triple Tier membership For personal use only Current Triple Tier Membership Bundles (US, UK, Canada, ANZ) FREE MEMBERSHIP SILVER MEMBERSHIP GOLD MEMBERSHIP PLATINUM MEMBERSHIP $0.00/mo $7.99/mo $14.99/mo $24.99/mo ✓ SOS + Place Alert (5 places
Slide 19: Scaling the international opportunity
Scaling the international opportunity Growing usage and increasing monetization globally For personal use only Triple Tier UK, ANZ & CA • High income markets Top 10 International Top 10 International similar to the U.S. with a driving culture MAU countries1 Revenue countries1 • Subscription benefits
Slide 20: Life360 is a one-stop holistic experience vs competitors
Life360 is a one-stop holistic experience vs competitors With the only combined feature set across all of these isolated point solutions For personal use only Mobile Devices Premium Services 45% 65% of surveyed U.S. of Total Paying pet owner member 4.8 Circles are cross- platform 10.4M+ base has int
Slide 21: Life360's family safety focus creates a competitive moat
Life360’s family safety focus creates a competitive moat Providing peace of mind and engagement for families versus generic solutions For personal use only 1 in 7 U.S. Smartphone Owners Use Life3601 5x App Opens per Day1 #1 Brand Attribute2 “Peace of mind” 50 NPS Score Considered “Excellent” by NPS
Slide 22: New monetization opportunities from free user base
New monetization opportunities from free user base Our differentiated audience can deliver value to B2B data providers and advertisers For personal use only Our differentiated audience… … has the potential to deliver significant value while maintaining privacy at the forefront of our member experien
Slide 23: High value offsite and direct sales advertising are differentiators
High value offsite and direct sales advertising are differentiators for Life360’s advertising model For personal use only The Future New & Expanded Sales Channels Offsite + Strategic acquisition of AdTech AI platform for Explore offsite Improved Ad enhanced targeting (retargeting) capabilities Relev
Slide 24: Life360's differentiated advertising platform reach and capabilities
Life360’s differentiated advertising platform reach and capabilities For personal use only Offsite Inventory Partners Onsite / In App Types Advertising Audience Engine Thousands of Unique Audiences and Targeting Connected TV/OTT Banner Ads | Push Notifications Capabilities (ex. US, 70th percentile E
Slide 25: The advertising opportunity for Life360
The advertising opportunity for Life360 Data indicates long-term growth potential in advertising revenue For personal use only Ad Revenue ARPU by MAU (M)1,2 $7 $6 Advertising ARPU $5 $4 $3 $2 $1 $-- -- 100 200 300 400 500 600 700 800 900 MAU Ad Revenue ARPU from Launch1,3 Large Market Opportunity $4
Slide 26: Life360's digital based freemium business
Life360’s digital based freemium business Freemium model becomes powerful at scale For personal use only • Strong word of mouth drives Advertising + Premium Referral Fees organic growth, supporting Monetization: Data + Lead Gen Subscription Other Sales1 efficient customer acquisition spend New Membe
Slide 27: Life360's highly attractive financial model
Life360’s highly attractive financial model For personal use only Strong brand awareness Expanding user base with and freemium model fuel multiple monetization vectors powerful network effects, including advertising with highly engaged member base driving acquisition Continued growth at scale Global
Slide 28: Financial Update Q1'25
For personal use only 02 Financial Update Q1’25 Investor Presentation | May 2025
Slide 29: Q1'25 Achievements
Q1’25 Achievements Cementing our position as the market-leading family safety membership service For personal use only Growing our Scaling paid Creating new Expanding audience offerings revenue streams profitability ~83.7m ~2.4m $103.6m Global Monthly Active Global Paying Circles Initial infrastruct
Slide 30: Q1'25 Results Summary
Q1’25 Results Summary Delivering on growth Commentary For personal use only • Continued strong subscription revenue $M Q1’25 Q1’24 $ Change % ch YoY momentum, up 33% including hardware Revenue subscriptions, and 37% for Life360 Subscription 81.9 61.6 20.3 33 % subscriptions Hardware 8.9 10.2 (1.3) (
Slide 31: Continued Strong Revenue Momentum
Continued Strong Revenue Momentum For personal use only +38% Quarterly Annualized Monthly Revenue ($M)* YoY growth in March 2025 AMR 393 368 336 305 274 285 249 259 239 224 174 184 166 140 124 96 106 81 90 68 75 76 78 62 46 Q2 19 Q1 20 Q1 21 Q2 24 Q1 22 Q1 23 Q1 25 Q2 20 Q1 24 Q2 21 Q2 22 Q2 23 Q4 1
Slide 32: Consolidated Revenue
Consolidated Revenue Q1’25 year over year growth of 32% For personal use only Total consolidated revenue breakdown Quarterly revenue ($M) Hardware $104 $13 Other 9% $9 $78 12% $68 $6 $6 $10 Hardware $10 Subscription 5% $82 Life360 US 11% 63% Life360 Subscription $62 International $52 Subscription Q1
Slide 33: Global MAU
Global MAU Q1’25 year over year growth of 26%, with significant contribution from organic channels For personal use only Life360 Core Monthly Active Users (MAU)(M) International Triple Tier launch countries MAU +45% YoY +39% 38 YoY 36 35 30 28 25 23 +35% 20 YoY 18 19 18 15 13 12 12 12 11 12 10 10 44
Slide 34: Subscription Revenue
Subscription Revenue 33% revenue growth underpinned by 26% YoY uplift in Paying Circles and 8% YoY increase in ARPPC For personal use only Consolidated Quarterly Subscription revenue ($M) Global Paying Circles and Global ARPPC 2,500 $136 $133 2,400 $134 2,300 $132 $132 2,200 $130 2,100 $128 2,000 $1
Slide 35: Paying Circles
Paying Circles Q1’25 year over year growth of 26%, while raising prices and improving customer value For personal use only $139 $138 $38 +42% YoY Paying Circles by geography (000s) International Triple Tier launch +42% YoY countries Paying Circles UK & ANZ Legacy price +62% 678 +33% increases YoY 63
Slide 36: Average Revenue Per Paying Circle (ARPPC)
Average Revenue Per Paying Circle (ARPPC) Triple Tier launches and annual subscription price increases driving ARPPC in the US and internationally For personal use only Average Revenue Per Paying Circle (ARPPC) ($) 1 International Triple Tier launch countries revenue $158 +5% +67% YoY YoY +8% YoY Gl
Slide 37: Strength of Free User Engagement Drives Consistent Net Subscriber Retention
Strength of Free User Engagement Drives Consistent Net Subscriber Retention Over Time For personal use only Global MAU by Member Registration Year (M) Global Paying Circles by Member Registration Year (M) 90 2.5 • Charts highlight that MAUs and 80 2025 Paying Circles by member 70 2 2024 registration
Slide 38: Hardware Revenue
Hardware Revenue Continued growth in percentage of U.S. Life360 subs with an active linked Tile For personal use only Quarterly Hardware revenue ($M) Hardware Units Shipped and ASP ($) 2.00 $17.0 18.00 $16.5 1.80 $15.9 17.00 1.60 16.00 1.40 15.00 1.20 $12.7 14.00 $12.6 23.8 1.00 13.00 21.1 0.80 12.0
Slide 39: Other Revenue
Other Revenue Revenue uplift supported by advertising ramp-up and continued monetization of free user base For personal use only Quarterly Other revenue ($M) Other Revenue as % of Total Revenue 12.8 13.0 12% 11% 9.3 10% 8% 9% 7.3 6.5 6.5 6.5 6.5 6.1 Q1 Q2 Q3 Q4 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 2023 202
Slide 40: Expanding Profitability
Expanding Profitability Leveraging the cost base as we scale with Adjusted EBITDA margin expansion of 10% YoY For personal use only Operating Expenses declining as a % of revenue Adjusted EBITDA ($M) & Margin (%) 2023 2024 18% 2025 95% 85% 15% 79% 13% 21.2 10% 10% 15.9 8% 7% 7% 5% 11.0 9.0 8.9 1% 5.
Slide 41: FY'25 Outlook
For personal use only 03 FY’25 Outlook Investor Presentation | May 2025
Slide 42: Outlook
Outlook For personal use only For FY’25, Life360 expects to deliver the following metrics: • Consolidated revenue of $450 - $480 million comprised of: • Subscription revenue of $355 million - $365 million; • Hardware revenue of $40 million - $50 million; • Other revenue of $55 million - $65 million;
Slide 43: Appendix
For personal use only 04 Appendix Investor Presentation | May 2025
Slide 44: Operating Metrics
APPENDIX 1 Operating Metrics For personal use only (in millions, except ARPPC, ARPPS, ASP) Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024 Q4 2023 Life360 Core(1) Monthly Active Users (MAU) - Global 83.7 79.6 76.9 70.6 66.4 61.4 U.S. 45.3 43.7 42.2 40.5 38.8 36.8 International 38.4 36.0 34.7 30.1 27.5 24.6
Slide 45: Income Statement
APPENDIX 2 Income Statement For personal use only Three Months Ended March 31, Three Months Ended March 31, $ in millions, except share and per share data 2025 2024 Revenue Subscription revenue $ 81.9 $ 61.6 Hardware revenue 8.9 10.2 Other revenue 12.8 6.5 Total revenue 103.6 78.2 Cost of Revenue Co
Slide 46: Balance Sheet and Cash Flow
APPENDIX 2 Balance Sheet Cash Flow For personal use only $M March 31, December 31, Three Months Ended March 31, 2025 2024 2025 2024 Current Assets: Cash Flows from Operating Activities: Net income (loss) $ 4.4 $ (9.8) Cash and cash equivalents $ 168.9 $ 159.2 Adjustments to reconcile net income (los
Slide 47: GAAP to Non-GAAP reconciliations
APPENDIX 3 GAAP to Non-GAAP reconciliations For personal use only Cost of revenue Operating expenses Three Months Ended March 31, Three Months Ended March 31, Three Months Ended March 31, Thr $M 2025 2024 $M 2025 2024 Cost of subscription revenue, GAAP 10.1 9.3 Research and development expense, GAAP
Slide 48: Non-GAAP Financial Measures
We collect and analyze operating and financial data to evaluate the health of our APPENDIX 3 business, allocate our resources and assess our performance. Non-GAAP Financial Measures Adjusted EBITDA For personal use only In addition to total revenue, net income (loss) and other results under GAAP, we
Slide 49: Competitive Landscape
APPENDIX 4 Competitive Landscape For personal use only Monthly Price $24.99 $14.99 $10.00 $14.99 $79.99 $4.99 Free Free Membership Family circle Individual Individual Individual Family circle Individual Individual Individual Features Available on iOS & Android Roadside Assistance SOS Alert Driver Re
Slide 50: Thank You
For personal use only Thank You Investor Presentation | May 2025