Fluent, Inc. · NASDAQ:FLNT
Fluent — 23rd Annual Needham Virtual Growth Conference (January 2021)
20 slides from Fluent's conference presentation, Jan 15, 2021
Slide 1: Fluent, Inc. - 23rd Annual Needham Virtual Growth Conference
, ay Vv Fluent, Inc. (Nasdaq: FLNT) 23rd Annual Needham Virtual Growth Conference January 15, 2021
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor ‘Wis stesantatoncortars Yerwar boing atoent win the neering ol he Piate Secures Latin Reform At of 1998 as amended Thess frword ook statement pak ony ‘2of tect ot an ere base on he Companys caer plated expectations Whde ws below thos expslatons ezaumisirasatmat
Slide 3: Fluent helps leading brands and innovative disruptors acquire customers
Fluent helps leading brands and innovative disruptors acquire customers and drive sales & commerce through our technology-enabled, proprietary performance-based marketing platform © FLUENT
Slide 4: Company Snapshot
Company Snapshot COMPANY BACKGROUND. FINANCIAL IMPACT ZOO rounsesinnye #14.2% everve case 500) Aeeeeeive 4 20.5% vesiamarsin® cacr Offices in NVC, Toronto, Hee 4% soutntorda Kansas ty $1 Bil, vere svendtocate Daily registrations on ZOO Emotoyecs ~9OOK our 02d mesic properties in2029 ) zoretosch tied
Slide 5: Industry Leader in Data-Driven Digital Marketing Services
Industry Leader in Data-Driven Digital Marketing Services Connecting consumers & advertisers via the Fluent platform CONSUMERS. Attract & engage consumers through our digital media properties Ho = Advertisers’ MVCs (most valuable customers) lue, incremental audiences ‘S FLUENT DIGITAL MEDIA PROPERTI
Slide 6: Diversified Media Footprint & Client Base
Diversified Media Footprint & Client Base 8&0 MEDIA PROPERTIES MARKETS SERVED DIVERSIFIED CLIENT BASE rout ly Roworts CB Sartwalet FINANCIAL PRODUCTS. SERVICES ‘S FLUENT 4
Slide 7: Sample Consumer Experience
Sample Consumer Experience REGISTRATION SURVEY OFFERS cRM ‘S FLUENT
Slide 8: Large & Growing Market Opportunity
Large & Growing Market Opportunity Digital Ad Spending 2020-24 _ Industry revenue by pricing model Fluent's Business mi CPM Hybrid Performance 100% Performance $250 4 +14.3% CAGR 1.9% $200 $150 $0 ‘S FLUENT
Slide 9: Strategic Growth Pillars
Strategic Growth Pillars Media Footprint Proprietary Technology Platform Performance Marketplace = Publisher & media platform partnerships * International expansion * Lifecycle marketing / LTV = Consumer insights Data science * Proprietary analytics and technology stack 25M active and authenticated
Slide 10: Revenue Profile
Revenue Profile Annual: ‘Sm Quarterly: may sai07 i Seotraes af? a. flo soem a S, i sagupctone i | | | aes” 20u7 18am 20200 a1 a2 a3 a Gr a2 > as Gr @ Oa @ @ a8 ScowosouOa7 7 a7 37 GB ae 48 93 9 39 99 49°90 29 20 2000 = 0 of syoveo set folowing te Rov Sin at FLUENT) pretninany tours per Form and prss
Slide 11: Media Margin
Media Margin™ Annual: em) Quarterly: bie biased $35 49% son $30 ae 2 as ss i ss sin 2 104 1 10 re 6 “ s o* 2072018 201820200 Qi G2 G3 G4 GI G2 G3 G4 ai G2 G3 a4 GI G2 G3 G4 aI a? as aA 4 Se se So 7 M7 $7 47 te Se a8 Yo $9 9 39 9 20 10 20 20° © fa mgaeragra wear ee enc i Nia ge orb set areay ton. ace
Slide 12: Adjusted EBITDA
Adjusted EBITDA” Sw) Quarterly: (Sil) as as waa tae - pin a7 sas 0 ss ae i * 10% “ * 2 on nou7——aons ane Aaagtcaaaeaaaaaa a a a vaio oe ee we we Be a mo 0) oben (on cor ron od Erperertion 2) Baia loweny com ake pnt ded ny 14221 lt ia site oa econ or ot’ ida ETOA he rox ety ‘S FLUENT 10 pee fe POR si
Slide 13: Balance Sheet Summary
Balance Sheet Summary (as of 9/30/20) cash 9184 Current Labilties excl. Debt $384 Other Current Assets 623 Current Portion LT Debt’! 48 PPRE 24 Long-Term Debt, Net?) 36.4 Goodwill & intangibles 2132 Other Long-Term Liabilities 96 Other Long-Term Assets Shareholders’ Equity 216.1 th Paya uo 7/2 nconm
Slide 14: Investment Highlights
Investment Highlights LEADING DIGITAL LEADING DIGITA yy |: 22tilscteandautttadconsamesnath Oe + S00 adverier clents MASSIVE + $1400 US dtl aspen MARKET QD | Accelerating shite digital and peormance OPPORTUNITY + CMOneed for measurable ROI on spend mp demand for true “performance” matketing “+ Sapaan
Slide 15: Appendix
Appendix
Slide 16: Non-GAAP Financial Measures
Non-GAAP Financial Measures We present non GAAP meesu'es, such as Media Margi, Adjusted EBITDA and ratios based on these fnercil measures, heer as supplemental measure of ou finarcal end cperting formance because ou meraserrert cellevs that such infomation provces veel inforratin 7 invecto"s scout o
Slide 17: Media Margin Reconciliation
Media Margin Reconciliation a ‘econo ctl est) gy ral tas el a Itcomotomean aie” a GS | cl | et ee) are (65550) fnoes asa sea Su) os STIS GAME) mH LIEN OD OHS? SI rere tes e 8 oS mom 6 ssi mous as ow ss os 9775 19620 s6p07/ 19M Hae a NRA aapSS MH97e OMe 12779 Pp aie aes oko a7 1966a| 4K amen 27 ane N
Slide 18: Media Margin Reconciliation (cont'd)
Media Margin Reconciliation (cont'd) econetintonof et os) ncome tem ontmingepereonsomedamsrpe Net ss reported by ou Cogit Net (oss inotra em cscontnns ‘eto come from contméng ‘pertone Wrtect of eng-ved assets, Good parent Product devlpmert evens ‘S FLUENT 3) (ary a srs09 2am (ono) 09 09° % 970) c2se
Slide 19: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation (792m) e27eNG1076H (S2AOTIED TO (SSH Fah SAAGD S1EKO GE SYEME 716 (AAS) SES (CI7H) HOR ASD 68 6 6 88 mm os ee ne yeak game smo asa tat SM 32 ABN A909 oss 31 SSH Sse) TaITA BN 9906 Suz rs TasKO a7 a 10s 1905 ry is 1st wo uss ow tns00 sw09 3125 poi 2s 2am ont 2275 ee 2 m
Slide 20: Fluent, Inc. - Investor Relations
“ay v Fluent, Inc. Fluent, Inc. - Investor Relations ‘we investors fluentza.com, InvestorRelations@fiuenteocom (917)310-2070
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