Forrester Research, Inc. · NASDAQ:FORR
Forrester Research — Conference Presentation (March 2013)
22 slides from Forrester Research's conference presentation, Mar 14, 2013
Slide 1: Digital Disruption: Unleashing The Next Wave Of Innovation
Digital Disruption: Unleashing The Next Wave Of Innovation James L. McQuivey, Ph.D. Vice President, Principal Analyst @jmcquivey March 14, 2013 forrester.com/disruption To follow the conversation on Twitter, use #digitaldisruption
Slide 2: WebEx Poll
#digitaldisruption WebEx Poll: Our company has policies and business practices that will enable us to adapt to the changes that digital will bring to our company. 1 2 3 4 5 Disagree Agree strongly strongly © 2013 Forrester Research, Inc. Reproduction Prohibited 2
Slide 3: Digital disruption summarized
#digitaldisruption Digital disruption summarized “When companies adopt technology, they do old things in new ways; internalize when companies internalize technology, they find disruptive new things to do.” Digital disruptors are better than you.
Slide 4: Digital disruptors will do this to your business
#digitaldisruption Digital disruptors will do this to your business › They will build Better product experiences › That create Stronger Stronger customer relationships › Bringing it all to market Faster You can do this, too.
Slide 5: To digitally disrupt yourself, you must disrupt your process and your product
#digitaldisruption To digitally disrupt yourself, you must disrupt your process and your product.
Slide 6: Digital disruption is better, stronger, faster
#digitaldisruption Digital disruption is better, stronger, faster Source: October 27, 2011, “The Disruptor’s Handbook” Forrester report
Slide 7: The tablet example: a platform for disruption
#digitaldisruption The tablet example: a platform for disruption Source: Forrester Research Consumer PC And Tablet Forecast, 2011 To 2016 (US)
Slide 8: Digital disruption is built on digital platforms
#digitaldisruption Digital disruption is built on digital platforms › Devices lay the foundation. › Software builds the experience layer on top of it. › Consumers believe in the combination of the two. This creates platform power that benefits consumers at home and at work. © 2013 Forrester Research
Slide 9: The Disruptor's Handbook
The Disruptor’s Handbook Source: October 27, 2011, “The Disruptor’s Handbook” Forrester report.
Slide 10: Section 1: Harness digital employees, consumers and partners
#digitaldisruption Section 1: Harness digital employees consumers and partners 50+ million 120+ million 30+ million Apple took two years to sell 1 million iPods.
Slide 11: Section 2: Generate more ideas more quickly
#digitaldisruption Section 2: Generate more ideas more quickly BY INNOVATING THE ADJACENT POSSIBLE › Find the intersection of: • The next most immediate thing people want. • The next most immediate thing you can provide. © 2013 Forrester Research, Inc. Reproduction Prohibited 11
Slide 12: Section 2: Generate more ideas more quickly
#digitaldisruption Section 2: Generate more ideas more quickly BY INNOVATING THE ADJACENT POSSIBLE ? In this model, we don’t build the future; we continuously build the next thing people really need and let the future find us. © 2013 Forrester Research, Inc. Reproduction Prohibited 12
Slide 13: What is the next thing people trying to lose weight need?
#digitaldisruption What is the next thing people trying to lose weight need?
Slide 14: What is the next thing people trying to lose weight need?
#digitaldisruption What is the next thing people trying to lose weight need? Let’s not pretend that we know the endgame here; let’s do the least amount of features to know if it will work. Then improve it if people use it. Charles Teague, CEO Image source: Lose It! app screenshots
Slide 15: Section 3: Deliver total product experiences
#digitaldisruption Section 3: Deliver total product experiences Total product experiences go beyond traditional boundaries — onto new platforms, during new moments, leading to deeper, more measurable customer engagement and satisfaction.
Slide 16: Digital disruption yet to come: the Magic Mirror
#digitaldisruption Digital disruption yet to come: the Magic Mirror Mirror, Mirror on the wall… Eyes Hair Lips Skin Call Kerry Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report
Slide 17: For which companies is the Magic Mirror an adjacent product experience?
#digitaldisruption For which companies is the Magic Mirror an adjacent product experience? › Media companies have these content assets. › Retailers want to sell these products. › Manufacturers of beauty products market to these customers. › Platform providers like Amazon, Google, and Microsoft provi
Slide 18: Questions for you
#digitaldisruption Questions for you: › How will you build a digital customer relationship? › How will you generate more ideas? › What does your total product experience look like? › What partners will get you there quickly? Can you really do this? © 2013 Forrester Research, Inc. Reproduction Prohib
Slide 19: Can you do this? Start with a self-assessment
#digitaldisruption Can you do this? Start with a self- assessment TO DO MORE THAN JUST HELP, YOU MUST HAVE A DISRUPTOR’S: Energy Skills Policies We conducted a global survey of executives to see if they are ready. © 2013 Forrester Research, Inc. Reproduction Prohibited 19
Slide 20: People see it coming but aren't ready for it
#digitaldisruption People see it coming but aren’t ready for it PERCENT THAT AGREE WITH EACH STATEMENT (TOP-2 BOX) There is significant opportunity for digital tools and experiences to change the 89% industry we serve E People in our company are excited about the changes that digital will bring to o
Slide 21: Recommended next steps
#digitaldisruption Recommended next steps › Assess your digital readiness at forrester.com/disruption. › Generate adjacent product ideas through CBSP – consumer, benefits, strategy, product. › Disrupt your process to disrupt your product. You really can do this. © 2013 Forrester Research, Inc. Repro
Slide 22: Thank you
#digitaldisruption Thank you James L. McQuivey, Ph.D. VP, Principal Analyst @jmcquivey To learn more about digital disruption, assess your digital readiness, or watch videos visit forrester.com/disruption
Forrester Research — Conference Presentation (March 2013) on 6ix