Bang & Olufsen A/s · OMXCOP:BO

Bang & Olufsen A/s — Q1 2023 Earnings Presentation

22 slides from Bang & Olufsen A/s's earnings presentation, Oct 10, 2022

  1. Slide 1: Q1 2022/23 Webcast presentation

    October 2022 Q1 2022/23 Webcast presentation

  2. Slide 2: Disclaimer

    Disclaimer This presentation does not constitute or form part of and should not be construed as an offer to sell or issue or the solicitation of an offer to buy or acquire securities issued by Bang & Olufsen a/s in any jurisdiction, including the United States of America, Canada, Australia, Japan or

  3. Slide 3: Agenda

    Agenda # Key Highlights and Strategy Update # Financial Performance in Q1 # Outlook # Q&A

  4. Slide 4: Key Highlights and Strategy Update

    Key Highlights and Strategy Update

  5. Slide 5: Challenging macroeconomic environment continued in Q1 22/23. Outlook maintained but uncertainty remains high

    Challenging macroeconomic environment continued in Q1 22/23. Outlook maintained but uncertainty remains high Q1 Outlook 2022/23 FY 2022/23 • Robust demand driven by travel and outdoor-related On-the-go products. Like-for-like sell-out adversely Revenue -10% -4% to 5% impacted by regional lockdowns i

  6. Slide 6: Robust demand reflecting return to normal seasonality except for China

    Robust demand reflecting return to normal seasonality except for China, which was still impacted by regional lockdowns Regions Product Categories • EMEA: Sell-out driven by company -2% -3% EMEA Staged owned stores, multibrand and etail with sales moving to travel and outdoor -9% related On-the-go pr

  7. Slide 7: Expanding customer base and brand awareness with Balenciaga collaboration

    Expanding customer base and brand awareness with Balenciaga collaboration as a key driver 6% Customer Successful product collaborations • Limited edition of Beosound Explore with Supreme Growth* • Limited edition Speaker Bag unveiled at Balenciaga 51st Couture show in Paris and Bang & Olufsen reache

  8. Slide 8: Beosound Theatre redefining the soundbar category

    Beosound Theatre redefining the soundbar category • Most powerful soundbar in the market, bring the home cinema into the living room in one product • Based on our Mozart product platform that enables connectivity with products from the past, present and futures • Most modular product ever built with

  9. Slide 9: Adjusting to the macroeconomic headwinds

    Adjusting to the macroeconomic headwinds Hiring Freeze Phasing investments Production forecast lowered to ensure an efficient inventory development Prioritising activities towards key segments 9|

  10. Slide 10: Prioritising our activities towards core segments

    Prioritising our activities towards core segments City strategy US as a core market Enterprise HNWI and Gen Z - Building on Win London - Several US cities are ranking - New products - Target marketing high on the segmentation - Adding New York and Paris - Teams and Zoom - Expanding digital and servi

  11. Slide 11: Financial Performance in Q1

    Financial Performance in Q1

  12. Slide 12: Revenue in Q1 declined due to lower product sales, partly offset by brand partnering

    Revenue in Q1 declined due to lower product sales, partly offset by strong performance from brand partnering Regional product revenue DKKm -16%* DKKm -10%* 606 666 520 Regional product sales declined 16%* 612 406 362 • Lockdowns in China, impacting sales and consumer confidence • Retail partners red

  13. Slide 13: Regional product sales impacted by lockdowns and inventory reductions

    Regional product sales impacted by lockdowns and inventory reductions EMEA Americas Asia DKKm DKKm DKKm -22%* -6%* 302 63 -12%* EMEA: 239 60 244 • Decline across all channels 204 218 179 • Staged and Flexible Living declined Regions 35 most, impacted by normalisation of 33 169 148 seasonality and in

  14. Slide 14: Margins impacted by component costs and a large On-the-go deal

    Margins impacted by component costs and a large On-the-go deal % Gross margin % EBIT margin bsi* -15.5pp -8.2pp 1.4% 44.8% 42.8% 36.7% 36.6% -8.5% -14.1% -30.8% 19/20 20/21 21/22 22/23 19/20 20/21 21/22 22/23 Q1 Q1 14 | *Before special items

  15. Slide 15: Gross margin decline mainly driven by component costs and one On-the-go deal

    Gross margin decline mainly driven by component costs and one On-the-go deal 15 |

  16. Slide 16: Capacity costs increase mainly driven by marketing activities

    Capacity costs increase mainly driven by marketing activities Capacity costs Development costs Distribution & marketing costs Administrative costs DKKm DKKm DKKm DKKm -12% 12% 13% 6% 231 236 37 225 35 78 34 34 205 340 70 69 31 332 67 183 326 64 309 292 > 11.7% 8.3% 9.0% 9.2% 11.3% 27.5% 28.6% 30.5%

  17. Slide 17: Free cash flow impacted by the decline in sales and a return to normal seasonality

    Free cash flow impacted by the decline in sales and a return to normal seasonality Free cash Flow Net working capital CAPEX Capital resources DKKm DKKm % of LTM revenue DKKm DKKm 21 Intangible 335 325 Tangible 688 93 614 591 76 19 217 -62 433 191 187 27 58 -81 > 54 12 337 18 74 26 11.4% 11.2% 4 49 4

  18. Slide 18: Outlook

    Outlook

  19. Slide 19: Outlook 2022/23 maintained, subject to unusually high uncertainty

    Outlook 2022/23 maintained Subject to unusually high uncertainty Outlook Main assumptions ▪ China expected to see gradual normalisation in Q2 ▪ Launching more than five product innovations, including re-launch of Revenue growth Beosound Emerge in the remainder for the year -4% to 5% in local currenc

  20. Slide 20: Summary, robust demand but challenging macroeconomics

    Summary, robust demand but challenging macroeconomics • Robust demand in Q1, except for China, which was impacted by lockdowns • We continue to see growth in our customer base and in repeat purchases • Financial performance impacted by lockdowns, lower inventories with partners and higher costs • We

  21. Slide 21: Q&A

    Q&A

  22. Slide 22: Investor Relations Contact

    INVESTOR RELATIONS CONTACT Martin Egenhardt +45 53707439 mare@bang-olufsen.dk 22 |

Bang & Olufsen — Q1 2023 Earnings Presentation on 6ix