Bang & Olufsen A/s · OMXCOP:BO
Bang & Olufsen A/s — Danske Bank Winter Seminar 2025
12 slides from Bang & Olufsen A/s's conference presentation, November 2025
Slide 1: Bang & Olufsen presentation Danske Bank Winter Seminar
November 2025 Bang & Olufsen presentation Danske Bank Winter Seminar
Slide 2: The vision of our founders, Peter Bang & Svend Olufsen, 1925
A never failing will to create only the best, and to persistently find new ways. THE VISION OF OUR FOUNDERS, PETER BANG & SVEND OLUFSEN, 1925
Slide 3: B&O today: a global company with stronghold in EMEA and growth potential
B&O today: a global company with stronghold in EMEA and growth potential in APAC and Americas Revenue splits, Annual Report 2024/25 Global footprint* REVENUE DKKbn GROSS MARGIN AMERICAS EMEA APAC 2.6 55.0% 24 Monobrand Multibrand 24 eCom Own eCom 251 964 Monobrand Multibrand eCom Own eCom 71 Monobra
Slide 4: Five years of turnaround during global challenges have strengthened B&O
Five years of turnaround during global challenges have strengthened B&O Higher underlying quality of revenue Gross margin improvement A strong foundation for growth 2,629 2,948 2,752 Gross margin (%) • Channels cleaned up 2,588 2,553 2,039 • Improved gross margins 53.3% 55.0% FY 2019/20 FY 2024/25 •
Slide 5: Taking a structured approach to navigating tariff volatility
Taking a structured approach to navigating tariff volatility Tariff development for main products Impact and mitigation approach China Europe Thailand Vietnam • Americas revenue approx. 12% of total revenue with 1/3 of product sales As per November 2025: 160 originating from Europe and 2/3 from Chin
Slide 6: Bang & Olufsen holds a unique position within our industry
Bang & Olufsen holds a unique position within our industry Luxury Timeless Technology 5
Slide 7: Our Sound. Elevated. brand campaign celebrates a century of taking sound to new heights
Our Sound. Elevated. brand campaign celebrates a century of taking sound to new heights Celebrating 100 years and elevating sound for the next century Bringing Sound. Elevated. to life at our store in Harrods Our centennial campaign tells a cinematic story of how Bang & Olufsen has A multi-week Harr
Slide 8: Achieving retail excellence through optimised footprint & elevated store experience
Achieving retail excellence through optimised footprint & elevated store experience Optimising footprint Elevating store experience Focus on optimising the EMEA network through several openings, Store performance enhancement through optimised visual merchandising uplifts and closures. and store desi
Slide 9: Strategy acceleration tailored to city opportunities through Win City concept
Strategy acceleration is tailored to city opportunities and needs through roll-out of our Win City concept Win cities New York Los Angeles Miami Copenhagen Amsterdam San Francisco Brussels Berlin London Zurich London Seattle Toronto Vienna Paris Milan Chicago Boston Monaco Rome Beijing Paris New Yor
Slide 10: Elevating our product portfolio with new iconic additions and reloved classics
Elevating our product portfolio with new iconic additions and reloved classics Beo Grace Reloved Beosound Premiere Redefining in-ear sound for modern luxury Giving timeless Bang & Olufsen design a new life A sculptural soundbar for immersive luxury audio Grace brings refined aluminium craftsmanship
Slide 11: Celebrating our first 100 years and stepping into the next century
Celebrating our first 100 years. And stepping confidently into the next century of craft and innovation 10
Slide 12: Q&A
Q&A 11