Slide 1: Fluent, Inc.
v Fluent, Inc. (Nasdaq: FLNT) i al eed CoE ‘August 11-13, 2020
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor ‘Ths peesertaton contans“forwarsiookng statements wha te meaning ofthe Private Secures Legaton Reform Actot 195, a8 amended. These forwarascohing statements speak only ascrtne date hereof an are basedon the Companys curren pans and expecstons hie we beleve ese
Slide 3: Fluent helps leading brands and innovative disruptors acquire customers
Fluent helps leading brands and innovative disruptors acquire customers and drive sales & commerce through our technology-enabled, proprietary performance-based marketing platform ‘© FLUENT
Slide 4: Company Snapshot
Company Snapshot ‘COMPANY BACKGROUND FINANCIAL IMPACT 2010 — Foundedinnyc 414.7% _ Revenvecacr 500+, ae evn $ 19.1% esa uargn= case” otces in nv, Toot, jj, Neda spend 4 soutnFionda & Kansas $1 Bil. tovate oy ~200 — totaiempioyees 900k — Datregstratons on propetes _ (1) 2 years romzore mrough LTH 207
Slide 5: Industry Leader in Data-Driven Digital Marketing Services
Industry Leader in Data-Driven Digital Marketing Services Connecting consumers & advertisers via the Fluent platform CONSUMERS OWNED 2 openaTeD ADVERTISERS MEDIA PROPERTIES ‘Attract & engage consumers through ‘our 0&0 media properties «:. Pajifor:peiformance mdel + High-value, incremental audiences
Slide 6: Diversified Media Footprint & Client Base
Diversified Media Footprint & Client Base O&O MEDIA PROPERTIES oy Smartwallet — Brnaoreameos MARKETS SERVED DIVERSIFIED CLIENT BASE MEDIA & ENTERTAINMENT CA coming soon)
Slide 7: Sample Consumer Experience
Sample Consumer Experience
Slide 8: Large & Growing Market Opportunity
Large & Growing Market Opportunity Digital Ad Spending 2020-24 Revenue by pricing model Fluent’s Business E Performance Hybrid CPM 100% Performance 19% 250 443.0% CPL wo 35.2% 100 so o SEE 2 2 2 Bom ‘S FLUENT 6
Slide 9: Strategic Growth
Strategic Growth Media Footprint Performance Proprietary Marketplace + Publisher & media platform Technology Platform partnerships | + 30M active and authenticated + Mobile web & app supply || + Consumer insights consumers/month ‘+ International expansion * Data science + 500+ clients *+ Proprietary
Slide 10: Revenue Profile
Revenue Profile Gm) em) Annu: Quarterly: ae) 017 mote amie a ‘a sBanidsBbsba1az a8 ror ra na 8a 20119203 0890400270 300 0) Tetouan ceanc mere esees hy OLCopt aba oP baths re ought Vel nt ‘S FLUENT
Slide 11: Media Margin
Media Margin") Annual: o Quarterly: heated as « Co ON isa si A ee re cas Pee ei No ot sig “ow me me | ggagesesgeser geese” (1 feast gn artnet nama om tng pn ey evs ranma pen rw ‘S FLUENT
Slide 12: Adjusted EBITDA
Annual: san | sar $25 | 1) Feeannet agente coro Adjusted EBITDA em Quarterly: SSDI abe eden ‘S FLUENT 0
Slide 13: Balance Sheet Summary
Balance Sheet Summary (as of 6/30/20) Cash $202 Current Liabilities excl Debt $37.4 Other Current Assets 74 (Current Portion LT Debt! 97 PRE 26 ‘Long-Term Debt, Net? 381 Goodwill & Intangibles 2162 Other Long-Term Liabilities 94 Other Long-Term Assets 121 Shareholders’ Equity 2138 (0) ncaa 129 pant
Slide 14: Investment Highlights
Investment Highlights LEADING DIGITAL PERFORMANCE MARKETPLACE ‘+ 30 Mil active and authenticated consumers/month, + 500+ advertiser clients + $136 Bil, US digital ad spend + Accelerating shift to digital and performance + CMO need for measurable RO! on spends demand for true “performance” marketing
Slide 15: Appendix
Appendix ‘ FLUENT
Slide 16: Non-GAAP Financial Measures
Non-GAAP Financial Measures ‘We presentnon-GAAP measures, such as Medialargin, Adjusted EBITDA and aos basedon hese financial measures herein as supplemental measures ‘ur financial andoperaing performance because our managemet believes tat such information provides usefulinformeion investors aboutou
Slide 17: Media Margin Reconciliation
a aan Sint wrest cots Wet otenvesasset any Depatn aes amenzaton 3.208 Sales matting aye esi marae sate Reveewt 39 ‘S FLUENT sam 188 Media Margin Reconciliation eo a fF a @ san 33% aoe 3301 sie22 sm eam stan at Mee mam nem tse sae @e@ a nr a @ fasam seer seni sues sae cess roam ztoze enter Toe os nso
Slide 18: Media Margin Reconciliation (cont'd)
Media Margin Reconciliation (cont’d) Conn nen nee Reconatation of net ss] income trom continuing = a @ eo oe w Nets epee OUCagint erm 7.186) $8768) 88388) s2900m Net) ncoma tom contnuesopertns ae am wm genoa Settee noone rom cote apeations (am sean sa736 420) BH2ZI) aoe se) 90 as) ssn) (14000) Nonca
Slide 19: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation LE | ET | | Reconciaton oe ess none Komeontinangopersonrtosdintd <Q} G2 @ at FY hk ktm tw atone) sone sax (2279 Sian sone STS aaa see LTT sss Wemstfenosvesanse. Gore yaay Fe a a) ce as oo Teoma ese aioe como ame ae Cena gaten an cere costs 1 « o 8 wo Aaja EBITOA $6718
Slide 20: Fluent, Inc. Investor Relations
v Fluent, Inc. Fluent, Inc. -Investor Relations ‘ww investors fluentco.com InvestorRelations@fuentco. com (917)310-2070