Bodhi Tree Multimedia Ltd. · NSE:BTML
Bodhi Tree Multimedia — Investor Presentation (May 2023)
42 slides from Bodhi Tree Multimedia's investor presentation, May 5, 2023
Slide 1: Regulation 30 investor presentation cover letter
Date: 05.05.2023 To, To, The Listing Compliance Manager NATIONAL STOCK EXCHANGE OF INDIA LTD. Department of Corporate Services, Exchange Plaza, C-1, Block G, BSE LIMITED Bandra Kurla Complex, P. J. Towers, Dalal Street, Bandra (E) Mumbai – 400051 Mumbai – 400 001. NSE SYMBOL: BTML BSE SCRIP: 543767
Slide 2: Bodhi Tree Multimedia Ltd. Investor Presentation May 2023
Bodhi Tree Multimedia Ltd. INVESTOR PRESENTATION May - 2023
Slide 3: Inspire. Provoke. Enthrall.
INSPIRE. PROVOKE. ENTHRALL. Saeese?e
Slide 4: Disclaimer
Disclaimer This document has been prepared for information purposes only and is not an offer or invitation or recommendation to buy or sell any securities of Bodhi Tree Multimedia Ltd (“BTML”, "Company“), nor shall part, or all, of this document form the basis of, or be relied on in connection with,
Slide 5: Business Overview / Financial Performance
01 02 Business Overview 03 04 Financial Performance 05 4
Slide 6: Company Profile
Company Profile 30+ 1500+ Shows 03 04 Hours of Content 10+ 02 05 INR 150Cr+ Broadcasters/ worth of content Platforms produced 5+ 01 06 35% CAGR Revenue last 5 years Languages 5
Slide 7: Directors
Directors SUKESH MOTWANI Founder Director / CCO Sukesh’s experience encompasses the entire gamut of the media business right from content production to broadcasting over a period of two decades. He has worked with leading media brands like Zee Television, UTV & Nimbus. He was also responsible for th
Slide 8: Business Verticals
Business Verticals CUTTING EDGE CONTENT across various Genres, Languages & Platforms Since 2013 TV – Hindi GEC Regional GEC Digital Platforms (General Entertainment Channels) (General Entertainment Channels) 7
Slide 9: Services Offered
Services Offered Offering One Stop Solution for TV Shows & Web Series Idea Development Production Post Production Conceptualization Worked with top notch players in the industry. 2013 2023 (Year Founded) 8
Slide 10: Business Overview
Business Overview 9
Slide 11: Business Process
Business Process 1 3 5 Approaches At the Depending on the potential clients. commissioning, viewership (Broadcasters/ client pays a performance, Platforms) certain % of total client pays cost of production additional as fees to Bodhi incentives to Tree. Bodhi Tree. 2 4 6 Client approves content on a
Slide 12: Business Avenues
Business Avenues Shifting behaviors are forcing content creators and distributors to devise new ways of engaging with consumers. Bodhi Tree Multimedia Ltd. Current New Services Services (TV & OTT) General Digital Content Regional Films Entertainment Entertainment (OTT/Web) Content Infrastructure Hin
Slide 13: Revenue Model
Revenue Model B2B BUSINESS MODEL Commission based Intellectual Property Rights Model q Get contracts from Broadcaster/platforms q The Company invests in making its own to script, produce and deliver the content without getting it ‘commissioned’ programme. from the client; i.e. Broadcaster / OTT plat
Slide 14: Transition to OTT Platforms
Transition to OTT Platforms With Netflix, Amazon, Hotstar and others investing in original content; more movies are The sector will also stand expected to be made to serve as the risk- exclusively for the online reducing option for low- video streaming services budget movies or movies This has altog
Slide 15: Unique Selling Proposition
Unique Selling Proposition Financial Strength Strong Market Standing & Our relentless focus on cost Brand Recall optimization, cost effective pricing Over the past 8 years, we have been strategy and diversifying our revenue successful in establishing a strong stream enables us to increase our top br
Slide 16: Bridging The Gap
Bridging The Gap Targeting increasing Creating regional content demand for Hindi for regional language Buying and end-to-end Talent movies, web series & focused, OTTs and production system Building daily soaps. production houses Catering to Building Demand Supply Side Combining our content expertise
Slide 17: SWOT Analysis
SWOT Analysis S W O T STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • Demonstrated track record over • Fierce competition for a larger • Growing acceptance by • Piracy, violation of intellectual past 7 years. share of audience consumers in OTT market property rights poses a major • In depth knowledge o
Slide 18: Road Ahead
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Slide 19: Targeting Clients
Targeting Clients Bodhi Tree Multimedia Ltd. Will work as a service provider; offering top notch services within budget and deadlines. (Outsourced Production Services) Transparency, Control and Seamless communication with all the clients. Differentiating Through a Specialized Customer Need Identificat
Slide 20: Future Outlook
Future Outlook CONTENT VERTICALS EXPANSION FILM PRODUCTION Vision Charting The Path towards India’s INFRASTRUCTURE DEVELOPMENT premier content production company creating innovative content powered by cutting edge entertainment-tech ENTERTAINMENT TECH SPECIALISED OTT PLATFORMS 19
Slide 21: Financial Performance
Financial Performance 20
Slide 22: FY23 Developments
FY23 Developments Top Shows New Verticals Mythological Vertical Production Hub • Class: Web series, 'Class' is • The company content pipeline • The company has roped in the • Launch of Mega Film & now streaming on Netflix. It is remains robust with addition to acclaimed creator of projects Entertain
Slide 23: Quarterly Financial Performance
Quarterly Financial Performance Particulars (INR Mn) Q4FY23 Q3FY22 Q4FY22 YoY% Commentary Revenue from Operations 219.7 111.3 146.6 49.8 “This quarter and year was an interesting year for the company with Total Expenditure 173.6 101.4 128.0 35.6 several new shows witnessing stupendous success and re
Slide 24: Annual Balance Sheet
Annual Balance Sheet Particulars (INR Million) FY23 FY22 Particulars (INR Million) FY23 FY22 Equity and Liabilities Assets (1) Shareholders' Funds Non-Current Assets (a) Share Capital 124.96 12.50 (a) Property, plant and equipment 0.39 0.29 (b) Reserves & Surplus 123.80 82.89 (b) Right of use assets
Slide 25: Annual Income Statement
Annual Income Statement IPO Consolidated (INR Mn) FY19 FY20 FY21 FY22 FY23 Revenue from Operations 384.56 267.13 356.87 590.8 426.1 Total Expenditure 380.50 234.74 324.71 560.1 374.9 EBITDA 4.06 32.40 32.16 30.7 51.2 EBITDA Margin (%) 1.1% 12.1% 9.0% 5.2% 12.0% Other Income 1.78 7.52 2.95 3.0 2.1 De
Slide 26: Industry Overview
Industry Overview 25
Slide 27: Industry Segmentation
Share of Major Industry Segments 2020 Share of Major Industry Segments 2023P = Television = Television = Digital media = Digital media 38% Print Print 5.2% = Online gaming = Filmed entertainment Filmed entertainment Online gaming Animation and VFX Animation and VFX = Live events = Live events = Out
Slide 28: Indian M&E Market
Indian M&E Market 2.3 CAGR 2019 2020 2021 2024E (21-23) Covid Impact TV 787 685 720 826 5% 1.9 1.8 Digital Media 221 235 303 537 21% Billion ($) 1.6 Films 191 72 93 212 32% 1.3 Animation & VFX 95 53 83 180 29% Music 15 15 19 28 15% 80% of revenues will be generated through Television, Films, Total (
Slide 29: Market Penetration
Market Penetration Rise of OTT platforms, Increasing internet penetration & Smartphone usage giving a boost to content consumption in India No. of Paid OTT Subscriptions India Advertising Revenues Digital Video - Hours of 100 14 Consumption/day(1) 3.5 90 90 12 X 1.5 3.3 80 12 3 80 70 10 10 2.5 1.1X
Slide 30: Market Size
Market Size Digital TV Media India’s M&E Sector Growth Story is Multi Modal with Significant Music Print Impact on Indian Economy INR 1.8 Trillion Indian M&E Online Radio 3% - 3.5% contribution to India’s Gaming Market by 2023 GDP in 2020 OOH Films 4 - 4.5 Million Jobs Created by M&E in India (2020)
Slide 31: Television Penetration
Television Penetration % of Households with Tv Cable Total TV Subscriptions (Mn) TV vs OTT Viewers (2022) Connection In Each Country 250 Digital 1000 TV Media 120% 100% 200 800 Music Print 80% Viewers (Million) 150 600 INR (Mn) 60% Online 231 900 Radio 92.8% 92.7% 98.7% 99.3% 400 100 Gaming 40% 176
Slide 32: Indian Film Industry
Indian Film Industry Filmed Entertainment is estimated to increase at a CAGR of 50% from 2020-2023, making it an INR 244 Billion Market (1) Source: Deloitte – May’20 31
Slide 33: Indian Economy benchmarked with other Economies
Indian Economy benchmarked with other Economies 4 High contribution & low growth High contribution & growth JAPAN UK FRANCE 3 US SOUTH KOREA AUSTRALIA CANADA GERMANY BRAZIL 2 MEXICO SPAIN ITALY CHINA 1 INDIA Low contribution & growth Low contribution & high growth 0 0 5 10 15 M&E % CAGR 2009-19 32
Slide 34: Our Portfolio
Our Portfolio 33
Slide 35: Television Shows
Television Shows MAIN HOON APARAJITA TWIST WALA LOVE: NISHA AUR USKE COUSINS: YEH HAI AASHIQUI ZEE TV CHANNEL V STAR PLUS BINDASS BIG F: SECRET DIARIES: FEARFILES: MAN MAIN VISHWASS HAI: MTV CHANNEL V ZEE TV SONY 34
Slide 36: OTT Shows
OTT Shows VOOT NETFLIX COLORS VOOT VOOT VOOT 35
Slide 37: Regional Shows
Regional Shows 13 MUSSOORIE- VIU Banned - VIU Hrudayat Vaje something- Sony Marathi INTERN DIARIES PREM NI BHAVAI- Colors Gujarati TIMES OF INDIA 36
Slide 38: Awards & Accolades
Awards & Accolades Indian adaptation of the Cult youth show on MTV, garnered Best Debut Award on Highest Rated Youth Show* acclaimed international format more than 20Mn views on YouTube Star Parivar Awards “Middle” Rated among top 10 television Rated 7.8 on IMDB Nominated Rated 7.3 on IMDB Nominated
Slide 39: Accomplishments (1/3)
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Slide 40: Accomplishments (2/3)
Accomplishments (2/3) 39
Slide 41: Accomplishments (3/3)
Joochidiee Accomplishments (3/3) © Youlube
Slide 42: Thank You
Get in Touch With Us THANK YOU KAPTIFY ® Consulting Strategy & Investor Relations Tel: +91-845 288 6099 Email: contact@kaptify.in www.kaptify.in
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