Mastercard Incorporated · NYSE:MA
Mastercard — Investor Presentation (October 2022)
20 slides from Mastercard's investor presentation, October 2022
Slide 1: Mastercard Loyalty Optimizer
Mastercard Loyalty Optimizer An end-to-end loyalty, consulting, analytics and marketing solution to drive cardholder engagement and unlock incremental portfolio profitability GLOBAL SELLING MATERIALS, DATA & SERVICES October 2022
Slide 2: Challenge & Context: Cardholder loyalty expectations have changed
CHALLENGE & CONTEXT Cardholder loyalty program expectations have changed. To drive continued loyalty engagement & card usage, issuers must: • Gain an accurate, holistic understanding of their program performance to optimize and enhance engagement • Adapt an analytics-driven, omni-channel marketing a
Slide 3: Consumer Landscape
CONSUMER LANDSCAPE Driving cardholder preference through your loyalty program is key to your performance. Loyalty rewards are a top And consumers’ habits and influencer of card choice expectations are changing #1 91% 64% ©2022 Mastercard. Proprietary and Confidential. factor of why consumers use of
Slide 4: Issuer Landscape
ISSUER LANDSCAPE Issuers struggle to determine whether their programs are working and how they can improve cardholder engagement Loyalty is a key priority and Advanced program Optimizing cardholder Innovation strategy and revenue driver for issuers analytics is often absent engagement is challenging
Slide 5: Economics & Reason to Act
ECONOMICS & REASON TO ACT To maximize loyalty returns, issuers must take an analytics-driven approach to measuring, optimizing and executing their loyalty programs. 10x Cardholders that more spend from are more engaged consumers that spend more redeem rewards6 72% more earnings from redeemers versus
Slide 6: Positioning: Mastercard Loyalty Optimizer
POSITIONING Mastercard Loyalty Optimizer: A four-step analytics, consulting and marketing solution for Mastercard Rewards System (MRS) users to optimize the cardholder experience and drive long-term engagement. From proprietary, enhanced data analytics platforms to best-in-class marketing experts an
Slide 7: Features
FEATURES Advanced analytics, Accurate Obtain key portfolio KPIs, recommendations and timely status updates with a centralized dashboard performance expertise and measurement that includes acquisition, EMOB, spend and loyalty- specific insights. optimization are at the heart of Mastercard Analyze cur
Slide 8: Mastercard Loyalty Optimizer comprehensive solution
HOW IT WORKS Mastercard Rewards System (MRS) Analytics, Insights & Loyalty Optimizer is a 0 Recommendations Assess your program performance with comprehensive a MRS dashboard for regular program status updates and recommendations consulting, analytics on your KPIs, all based on Mastercard’s propriet
Slide 9: Analytics, Insights & Recommendations
Analytics, Insights & HOW IT WORKS 1 Recommendations Use a tailored diagnostics dashboard to pinpoint key insights and uncover optimization recommendations. Loyalty Optimizer – Custom Dashboard (illustrative) RECOMMENDATIONS OVERALL PERFORMANCE PORTFOLIO SPEND REDEMPTIONS ACCOUNT STATUS Last Quarter
Slide 10: Analytics, Insights & Recommendations: Enhanced Dashboards
Analytics, Insights & HOW IT WORKS – DASHBOARDS 1 Recommendations Tap into the Enhanced Dashboard’s advanced analytics and recommendations. Portfolio and account status Early Month on Book Activation — Analyze your portfolio by account status — Determine the number of active vs. inactive spenders ac
Slide 11: Analytics, Insights & Recommendations: Dashboards concern areas
Analytics, Insights & HOW IT WORKS – DASHBOARDS 1 Recommendations Identify and prioritize key gaps and concern areas from dashboard analyses Examples: observed concern areas Prioritize concern areas based on importance and ease of solution implementation: Spend activity — Declining spend trend — Lim
Slide 12: Loyalty Program Strategy Optimization
Loyalty Program HOW IT WORKS – STRATEGY OPTIMIZATION 2 Strategy Optimization Mastercard consulting experts will define a strategic loyalty program approach to engage consumers across the entire journey and optimize your portfolio based on key business objectives and past performance. Review program
Slide 13: Marketing Campaign Design & Execution
HOW IT WORKS 3 Marketing Campaign Design & Execution SAMPLE RESULTS Improve and optimize any part of your loyalty 76% increase in conversion rates through marketing mix with our marketing expertise. landing page design 65% increase in rewards program enrollment with microsite design Our insights-bas
Slide 14: Performance Optimization Measurement
HOW IT WORKS 4 Measurement Measure and optimize your loyalty initiatives in waves to continuously improve your go-forward marketing plan with the Test & Learn® analytics platform. Key features include: Illustrative Credit Card Quarterly Strategy: Follow-up two weeks later Follow-up two Follow-up two
Slide 15: Benefits
BENEFITS Drive a digital-first, optimized cardholder experience and unlock incremental portfolio profitability with Loyalty Optimizer. Build an effective and sustainable loyalty program strategy that rewards cardholders with relevant, in-the-moment offers and communications Acquire, engage and retai
Slide 16: Implementation Plan
IMPLEMENTATION PLAN Illustrative timeline* Get Loyalty Optimizer up and running in just a few weeks.* Analytics, Marketing Insights and Campaigns* Recommendations* Estimated time: ~10 Estimated time: 3-4 Continuously weeks weeks* measure, analyze and optimize your loyalty program Loyalty Program Mea
Slide 17: Why Mastercard
WHY MASTERCARD Mastercard is uniquely positioned to help issuers re-imagine and optimize their loyalty programs Unmatched global expertise Marketing know-how We serve 2,500+ customers in 70+ markets with Mastercard has executed thousands of capabilities ranging from analytics and consulting, marketi
Slide 18: Loyalty Optimizer MEA case study
MASTERCARD LOYALTY OPTIMIZER | MEA CASE STUDY Loyalty Optimizer | MEA case study A Middle Eastern client used Mastercard Loyalty Optimizer’s enhanced dashboard to guide strategic decisioning Context & Challenge • A Relationship Rewards client in MEA was looking to double their card portfolio of appr
Slide 19: MEA Case Study: Example Recommendations
MASTERCARD LOYALTY OPTIMIZER | MEA CASE STUDY Example Recommendations 36% 38% of overall credit card +2.6X Spend - Heavy Redeemers of Credit GS Accts active vs.19% Debit spend made by Platinum cards% Spend stimulation Sales focus to Spend stimulation to to upgrade Campaign to move Active increase x-
Slide 20: Let's get started: Next Steps
NEXT STEPS Connect with your Program Manager to run a Dashboard of your metrics Let’s get Collaborate with a Mastercard consulting professional to review metrics and identify improvement opportunities started. Partner with our marketing experts to design and execute marketing & communications campai