Mastercard Incorporated · NYSE:MA
Mastercard — Investor Day (December 2025)
20 slides from Mastercard's investor day presentation, Dec 5, 2025
Slide 1: Maximizing Value: Driving SME portfolio growth
Maximizing Value: Driving SME portfolio growth Raul Escribano Liliana Vasquez Senior Vice President Vice President Business Development, Products Services Bancolombia S.A. Mastercard LAC
Slide 2: Consumer business faces growth hurdles; financial institutions seek new revenue and growth
2 Maximizing Value: Driving SME portfolio growth As the consumer business faces significant growth hurdles and shrinking margins, financial institutions will be looking for new ways to drive revenue and growth Brazil will become the first economy worldwide to achieve Some countries are coming rapidl
Slide 3: The SME segment is highly profitable and largely underpenetrated
3 Maximizing Value: Driving SME portfolio growth The SME segment presents a significant opportunity for financial services providers, as it is both highly profitable and largely underpenetrated There is a significant opportunity for increased SME spend Current Card Penetration of SME Spend SME cardh
Slide 4: How do we drive growth?
How do we drive growth? Mastercard Proprietary and Confidential
Slide 5: SMEs progress through a cardholder lifecycle
5 Maximizing Value: Driving SME portfolio growth SMEs progress through a cardholder lifecycle, with each stage presenting unique needs and opportunities to deliver value PORTFOLIO OPTIMIZATION LOYALTY Optimize EARLY CARD Year-end ON BOOK ACTIVATION Pay your suppliers on card Safety and Usage securit
Slide 6: Lifecycle marketing is critical to capture the full value of SMEs
6 Maximizing Value: Driving SME portfolio growth Lifecycle marketing is critical to capture the full value of SMEs PORTFOLIO OPTIMIZATION It is increasingly expensive to acquire Each stage presents an opportunity to customers, making retention more deliver value critical than ever. Profit lift can b
Slide 7: Maximizing Value: Driving SME portfolio growth
Maximizing Value: Driving SME portfolio growth
Slide 8: Maximize SME spend and engagement
Maximizing Value: Driving SME portfolio growth Maximize SME spend and engagement Identify lifecycle stages within your SME portfolio to tailor marketing efforts effectively Create automated marketing journeys triggered by SMEs actions Personalize marketing based on SMEs needs, industry, challenges,
Slide 9: Make Every Experience Count
Maximizing Value: Driving SME portfolio growth SME L I FECYC LE MA N AGEMENT Make Every Experience Count Lets build SME growth together (DISCUSSION)
Slide 10: Scaling SME Impact Together Fireside Chat
Scaling SME Impact Together Fireside Chat Walter Pimenta Paula Arregui Karthik Kaimal Executive Vice President Senior Vice President Mercado General Manager Commercial & New Pago SME Credit Cards Payment Flows Nubank Mastercard LAC
Slide 11: From Legacy to Embedded: Innovating to Drive Secular Shift in B2B Card Flows
From Legacy to Embedded: Innovating to Drive Secular Shift in B2B Card Flows Shlomo Mayer Ury Rapaport Vice President Founder & Chief Product Management Revenue Officer Small & Medium SWAP Enterprises Mastercard Global
Slide 12: Evolution of B2B payment cards
From Legacy to Embedded: Innovating to Drive Secular Shift in B2B Card Flows Medium: Virtual card & controls Evolution of B2B Commercial AP: payment cards Invoice payments Benefits: • Digital • Secure Medium: • Data/reconciliation Commercial Cards • + payment surety, Commercial POS: working capital
Slide 13: YNERGY UNLOCKED
YNERGY UNLOCKED E& AC fe) ENTIAL
Slide 14: Shaping Tomorrow's Payments: Designing Winning Value Propositions
Shaping Tomorrow’s Payments: Designing Winning Value Propositions Maria Barreiros Senior Vice President Small & Medium Enterprises Mastercard LAC
Slide 15: SMEs are diverse; one size fits all is not the best approach
Shaping Tomorrow’s Payments: Designing Winning Value Propositions Who Attends What SMEs are diverse and operate you across can Expect industries with evolving priorities and needs. “One size fits all” is not the best approach Industry Other segmentation Tradesmen Professional services ✓ Keep busines
Slide 16: Mastercard is committed to serving this segment by addressing pain points and needs
Shaping Tomorrow’s Payments: Designing Winning Value Propositions Mastercard is committed to serving this segment by helping address pain points and needs Small & Medium business needs Digital & Technology Business Enablement Digitization & Access to capital Management cybersecurity Solutions Operat
Slide 17: Cybersecurity Protection Support
Shaping Tomorrow’s Payments: Designing Winning Value Propositions Mastercard Mastercard Mastercard Business card Business Platinum and Business Black and Executive card World Elite Business • ID theft protection NEW 2026 • ID theft protection NEW 2026 • ID theft protection NEW 2026 Cybersecurity • M
Slide 18: Shaping Tomorrow's Payments: Designing Winning Value Propositions
Shaping Tomorrow’s Payments: Designing Winning Value Propositions Maria Barreiros Sebastian Gasca Carmen San Emeterio Rory O’Reilly Jose Interiano Henry Perez Senior Vice President Sales Manager and Sales & Marketing CEO & Co-Founder Senior Vice President Product Director Small & Medium Market Lead
Slide 19: SMEs Unplugged: The Real Stories Behind Financial and Digital Transformation
SMEs Unplugged: The Real Stories Behind Financial and Digital Transformation Ximena Baeza Sergio Cruz Jacqueline Vice President, Founder & CEO Tenenbaum Small & Medium AC Logistics Co-Founder Enterprises Mexico Lulis & ZELU Commercialization Guatemala Mastercard LAC
Slide 20: Let's get started
Contact your Mastercard Sales representative today! Let’s get started 20