Sto Se & Co. Kgaa Vorz-inhaber-akt Ohne Stimmrecht · XETR:STO3
Sto Se & Co. Kgaa Vorz-inhaber-akt Ohne Stimmrecht — Sto SE & Co. KGaA — Q1 2025 Earnings Presentation
25 slides from Sto Se & Co. Kgaa Vorz-inhaber-akt Ohne Stimmrecht's earnings presentation, May 8, 2025
Slide 1: Ströer Q1 2025 – Accelerating Digital Transformation
Ströer Q1 2025 – Accelerating Digital Transformation May 8, 2025 | Ströer SE & Co. KGaA
Slide 2: Agenda
Agenda Group Update 1 Financials 2 Outlook 3 2
Slide 3: Results Q1 2025
Results Q1 2025 m€ Q1 2024 Q1 2025 ▲ Reported growth 453.4 475.5 +5% Revenues Organic growth(1) +8.9% +3.8% -5.1%pts EBITDA (adjusted) 108.4 117.4 +8% EBIT (adjusted) 34.7 39.7 +15% Net income (adjusted)(2) 12.5 16.2 +30% Free Cash Flow (adjusted) -24.4 -35.1 -44% Capex 19.4 17.9 -8% (1) Excluding e
Slide 4: Q1 2025 Market Dynamics: (D)OoH outperforming the global Ad Markets
Q1 2025 Market Dynamics: (D)OoH outperforming the global Ad Markets German Ad Market with positive Momentum in the first three Months Global Points of Reference Local German Peers Ströer Core Business Reported Net Revenues Reported Net Revenues German Alphabet (2) Desktop/Mobile (4) Ströer pDOoH(5)
Slide 5: Ströer outperforming legacy media and the OoH market, due to strong digital focus
Ströer outperforming legacy media and the OoH market, due to strong digital focus YoY growth rate pp delta Ströer OoH vs. Legacy media market1 30% 12pp 12pp 12pp 16pp 14pp 3pp 18pp 16pp 19pp 20% 10% 0% -7pp (10%) (20%) ROBUST GROWTH COVID ACCELERATING STRUCTURAL GROWTH (30%) 2015A 2016A 2017A 2018A
Slide 6: Ströer DOoH & OoH infrastructure shows high structural net revenue retention
Ströer DOoH & OoH infrastructure shows high structural net revenue retention of more than 100% combined with very low churn NRR OF TOP 100 GERMAN OOH MEDIA CUSTOMERS1 0.3% 0.0% 0.1% 0.2% 0.1% 0.4% 0.0% 0.8% 0.2% 0.4% 0.6% 0.0% 0.0% 140% Covid-19 pandemic 127% 120% 122% 120% 112% 107% 107% 107% 102%
Slide 7: Sustainable and growing customer demand reflected in high revenue retention
Ströer sustainable and growing customer demand is reflected in a high revenue retention and sticky customer cohorts… German OoH Media revenue (DOoH + OoH // w/o RBL) by customer cohort (in %) Covid-19 pandemic 100% 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Cohort 2015 Cohort 2016 Cohort 2017
Slide 8: … with accelerating demand driven by digital transformation
… with accelerating demand driven by digital transformation German DOoH Media revenue (w/o RBL) by customer cohort (in %) Covid-19 pandemic 100% 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Cohort 2015 Cohort 2016 Cohort 2017 Cohort 2018 Cohort 2019 Cohort 2020 Cohort 2021 Cohort 2022 Cohort 20
Slide 9: Programmatic DOoH is the Future of Out-Of-Home Advertising
Programmatic DOoH is the Future of Out-Of-Home Advertising ROI-accretive through data-driven, highly targeted and real-time Campaigns Why programmatic DOoH carries Traditional DOoH Programmatic DOoH significant potential Relies on general traffic Utilizes data analytics for detailed Informed decisio
Slide 10: Successful programmatic cases studies
Successful programmatic cases studies DANONE – Broad contextual L´ORÉAL – Drive to store of a premium SHOP APOTHEKE – optimising video / programmatic targeting beauty brand TV campaign using spatial media In 6 major German cities, information on the nearest Increase the relevance of Actimel during t
Slide 11: Programmatic digital demand as a growth engine for Ströer's core business
Programmatic digital demand as a growth engine for Ströer’s core business … DOoH revenue share of the OoH Media Revenue share of pDOoH2 in DOoH segment1 45% 50% CAGR: 12% CAGR: 17% 40% 45% 35% 40% 35% 30% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Slide 12: … supported by Software, Data and AI solutions
… supported by Software, Data and AI solutions 1 Upon a successful Between DSP and trade, the SSP, an automated advertisement of the trade of customer or the DSP DOoH inventory 3 that won the playout is takes place (in real- displayed time) The DMP provides 2 finely detailed location-specific (Custo
Slide 13: Ströer's AI based Creative Analyzer launched in Q1 2025
Ströer’s AI based Creative Analyzer launched in Q1 2025: Our solution: Continuous further Ströer Creative development (in Analyzer cooperation with our experts and user 1 feedback) with Group IT. 1 Access & Upload 3 via Power App Platform Accessible for all Ströer employees (on request) No self-serv
Slide 14: Average DOoH & OoH growth accelerated to double digit numbers
Average DOoH & OoH growth accelerated to double digit numbers driven by the digital transformation in €mm Y-o-Y growth OoH Media1 280 260 240 220 200 Ø y-o-y: 14% 180 160 140 120 100 80 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2021 2022 2023 2024 DOoH & OoH revenue Source: own data 1OoH Me
Slide 15: Agenda
Agenda Group Update 1 Financials 2 Outlook 3 15
Slide 16: Profit and Loss Statement Q1 2025
Profit and Loss Statement Q1 2025 m€ Q1 2024 Q1 2025 ▲ Revenues 453.4 475.5 +5% Organic growth +8.9% +3.8% -5.1%pts EBITDA (adjusted) 108.4 117.4 +8% Exceptional items -4.7 -2.5 +45% EBITDA 103.8 114.9 +11% Depreciation & Amortization(1) -76.9 -81.3 -6% EBIT 26.9 33.5 +25% Financial result(1) -18.3
Slide 17: Free Cash Flow Perspective Q1 2025
Free Cash Flow Perspective Q1 2025 m€ Q1 2024 Q1 2025 Comment EBITDA (adjusted) 108.4 117.4 Q1 cash flow influenced by seasonality and phasing - Exceptional items -4.7 -2.5 Free Cash Flow (adj.) in Q1 below PY as higher earnings EBITDA 103.8 114.9 contribution contrasted by working capital devel
Slide 18: Segment Perspective – OoH Media
Segment Perspective – OoH Media m€ Q1 2024 Q1 2025 ▲ Segment revenue, thereof 181.9 209.8 +15.3% OOH 106.3 115.2 +8.3% DOOH 63.8 81.3 +27.5% Services 11.8 13.3 +12.5% EBITDA (adjusted) 73.1 86.3 +18.0% EBITDA margin (adjusted) 40.2% 41.1% +0.9%pts Comment OoH Media with double-digit revenue and ea
Slide 19: Segment Perspective – Digital & Dialog Media
Segment Perspective – Digital & Dialog Media m€ Q1 2024 Q1 2025 ▲ Segment revenue, thereof 203.4 206.2 +1.4% Digital 95.8 98.1 +2.4% Dialog 107.5 108.1 +0.5% EBITDA (adjusted) 31.2 28.0 -10.5% EBITDA margin (adjusted) 15.4% 13.6% -1.8%pts Comment Digital and Dialog Media with low single-digit reve
Slide 20: Segment Perspective – DaaS & E-Commerce
Segment Perspective – DaaS & E-Commerce m€ Q1 2024 Q1 2025 ▲ Segment revenue, thereof 92.0 90.9 -1.2% Data as a Service 40.1 42.2 +5.2% E-Commerce 51.9 48.7 -6.2% EBITDA (adjusted) 12.2 11.4 -6.9% EBITDA margin (adjusted) 13.3% 12.5% -0.8%pts Comment Statista: Ongoing revenue growth in Q1 compared
Slide 21: Agenda
Agenda Group Update 1 Financials 2 Outlook 3 21
Slide 22: Outlook
Outlook Q2 Revenue growth in core business (OOH Media) up to mid single digit against tough prior-year comps (+21% i.e. driven by the UEFA Euro 2024) expected pDOOH and DOOH as main growth contributors established Digital & Dialog Media with stable revenues DaaS & E-Commerce with single digi
Slide 23: Financial Calendar 2025
Financial Calendar 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 March Publication of Preliminary November 11 Figures 2025 August 13 Publication of May 8 Publication of Half-Yearly Q3 Quarterly Statement Publication of Financial Report Q1 Quarterly Statement June 4 Annual Shareholder Meeting 23
Slide 24: Slide 24
Slide 25: Disclaimer
Disclaimer This presentation contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and futur