Sportshero Limited · ASX:SHO
Sportshero — Investor Presentation (April 2018)
35 slides from Sportshero's investor presentation, Apr 12, 2018
Slide 1: SportsHero Presentation April 2018
For personal use only SportsHero Presentation April 2018
Slide 2: Disclaimer
Disclaimer For personal use only This presentation and any ancillary material provided with it (together, ‘Presentation’) has been prepared by or on behalf of SportsHero Limited (“SHO”), and is general information about SHO’s activities current as at the date of this Presentation. “Presentation” inc
Slide 3: SportsHero is a sports gamification platform
For personal use only SportsHero is a sports gamification platform, which currently boasts a robust prediction programme across football & cricket with cycling launching in May 2018 © SportsHero 2018
Slide 4: Rated by WIRED Magazine UK as one of the best apps of 2017
SportsHero rated by WIRED Magazine UK For personal use only as one of the best apps of 2017.
Slide 5: #passion
For personal use only #passion “Passion is an intense emotion, a compelling enthusiasm or desire for something. Everything from building our platform, growing our audience and engaging with our fans is all built around passion.” Tom Lapping CEO, SportsHero
Slide 6: SportsHeroes: Creating Stars
SportsHeroes For personal use only Creating Stars All of our competition winners are expert predictors that posses high skill sets. We plan to promote these people and develop their personal brand to turn them into “Stars”. We will act as their agent and promote them as talent - which could lead to
Slide 7: Capital Structure
Capital Structure For personal use only Listed shares 174,698,801 (including 10,000,000 held in voluntary escrow) - MyHero is the largest shareholder with 60mil shares 74,557,142 - MyHero major stakeholders are IPV Capital (USD 2bil Escrowed shares (held in ASX imposed escrow until Feb 2019) fund),
Slide 8: Competitive Landscape
Competitive Landscape For personal use only Betting Fantasy Prediction
Slide 9: The App.
For personal use only The App. © SportsHero 2018
Slide 10: The App
The App SportsHero Football Matches Most Popular jonth WIN AN xB0x, (ONE S + FIFATAY Leederboord Grand Prizes Monthy ries gible Leogue Cops ac Millen lever ee we ote Ag Crystal Palac Liverpee! a AC Milan Offered Financial Lifeline as Club Looks to Continue Resurgence Under Ge... World Cup Pep Talk F
Slide 11: User Journey
User Journey For personal use only 16 Competitions Virtual Wallet eStore Become a Hero Monthly and year-long Predict the right Redeem your SportsHero Surge up the competitions ensure there outcomes and win coins in our eStore for leaderboard to gain is always something big SportsHero coins to load s
Slide 12: Our Offering
Virtual Virtual Wallet Wallet eStore Become a Hero Our Offering For personal use only Fill your wallet with Engaging competitions with SportsHero coins and fantastic prizes from our redeem in our eStore for partners & sponsors awesome prizes Competitions eStore Predict the right outcomes Surge up th
Slide 13: Multi-Lingual
Multi-Lingual For personal use only English Chinese Bahasa
Slide 14: In-house Competitions
In-house Competitions For personal use only
Slide 15: FootballHero Facebook community statistics
FootballHero Facebook TOP 5 Countries our fans come from: For personal use only 211,565 LIKES 1 Indonesia 4 Myanmar Posts Total Total 2 India 5 Vietnam Engagement Video Views Reach 3 Thailand 445,842 650,261 6,375,578 Top 3 Footballers our community loves : Gender TOP 3 Languages #1 #2 #3 our fans s
Slide 16: Monetising communities through sports gamification
For personal use only SportsHero is monetising Communities through sports gamification to generate non traditional revenue. © SportsHero 2018
Slide 17: Meet Our Partners
Meet Our Partners For personal use only 90min is a global football media Walletku operates an engaging and technology company focused platform and technology ecosystem on the digital generation, with a that offers a wide range of digital total combined community size products for e-payments through
Slide 18: Meet Our Experts
Meet Our Experts For personal use only Tri Putra Permadi Ian Chappell Chris Robb Mr Putra is SportsHero’s Official Ian Michael Chappell is a former cricketer Chris is a 30-year veteran of the mass Indonesian Football Partner and is who played for South Australia and Australia. participation sports e
Slide 19: Strategy: Indonesia
“It doesn’t matter if we are Top 20 Countries interested Strategy: Indonesia absent from international in Football For personal use only competitions for a while as long as we can win big in the future,” Nigeria 83% said President Joko Widodo Indonesia 77% Indonesia Thailand 75% 204m Football Fans S
Slide 20: SportsHero India
For personal use only SportsHero India © SportsHero 2018
Slide 21: Digital in India
INDIA For personal use only Digital in India TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 1,347 462 250 844 230 Million Million Million Million Million Urbanisation: Penetration: Penetration: Penetration: Penetration: 34% 34% 19% 63% 17% So
Slide 22: Annual Digital Growth
INDIA For personal use only Annual Digital Growth INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS 0% +31% +6% +38% Since JAN 2017 Since JAN 2017 Since JAN 2017 Since JAN 2017 (Unchanged) +59 Million +46 Million +63 Million Sources: Digital in 2018 Global Overv
Slide 23: Device Usage
INDIA For personal use only Device Usage MOBILE PHONE STREAMING E-READER WEARABLE COMPUTER TABLET TELEVISION (ANY TYPE) DEVICE DEVICE TECH DEVICE 88% 15% 5% 79% 4% 2% 4% Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.
Slide 24: Time Spent with Media
INDIA For personal use only Time Spent with Media (AVERAGE DAILY TIME SPENT AS PER HOOTSUITE REPORT) STREAMING STREAMING INTERNET SOCIAL MEDIA VIDEO MUSIC 7H 25M 2H 26M 3H 01M 1H 24M Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.
Slide 25: Social Media Use
INDIA For personal use only Social Media Use TOTAL NUMBER OF ACTIVE SOCIAL USERS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL USERS USERS AS A PERCENTAGE MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION 250.0 19% 230.0 +17% Million Million
Slide 26: Most Active Social Media Platforms
INDIA For personal use only Most Active Social Media Platforms YOUTUBE 30% FACEBOOK 30% WHATSAPP 28% FB MESSENGER 20% INSTAGRAM 19% GOOGLE+ 19% TWITTER 18% SKYPE 15% LINKEDIN 15% SOCIAL NETWORK PINTEREST 11% MESSENGER / CHAT APP / VOIP HIKE 10% SNAPCHAT 10% Sources: Digital in 2018 Global Overview R
Slide 27: Revenue Generation Models
Revenue Generation For personal use only Models F2P Free to Play P2P Pay to Play P2F Pay to Follow Anyone can play for free. A bespoke prediction model which Expert prediction set their price Focus is to build critical mass in user. gets the user to pay to answer for users to follow them. Monetize t
Slide 28: Example of Partner's Activation Concept
Example of Partner’s Activation Concept For personal use only
Slide 29: For personal use only
For personal use only © SportsHero 2018
Slide 30: SportsHero IPL Challenge
SportsHero IPL Challenge For personal use only 20 18 / 04 / 01 - 2017/5 / 31
Slide 31: For personal use only
For personal use only © SportsHero 2018
Slide 32: The App: Cycling
The App Cycling Hero of the Month WIN GIRO EMPIRE ce theleocerboerd ond Sportttiero = SportsHero Monthy Prizes figibleLaogue Cups Your Top 5 Placin FeterSogan reg Ven A Niki Terpstra Philippe Gilbert Matthew Haymen All Riders Tony Martin stian Langeveld 74 Ba Cavendish adds Omon to early training lo
Slide 33: Partner Competitions
Partner Competitions For personal use only Enter Competitions to win awesome prizes Roubaix Challenge WIN A PREMIUM KIT Users battle out each month to win amazing cycling related prizes from partnership deals.
Slide 34: PR & Press
PR & Press The Australian WIRED Magazine UK For personal use only Newspaper Accolade Sky News Business Switzer CNBC Squawk box 21st Nov 2017 26th Nov 2017 Dec 2017
Slide 35: Join the movement. Let's make history.
For personal use only Join the movement. Let’s make history. For Further details, please contact Tom Lapping CEO SportsHero tom@sportshero.mobi