Slide 1: Exchange filing cover letter for investor presentation
Ref. no. : Ethos/Secretarial/2023-24/21 Dated: May 12, 2023 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers, Exchange Plaza, C-1, Block G, Dalal Street, Mumbai – 400 001 Bandra Kurla Complex, Bandra, Mumbai - 400 051 Scrip Code : 543532 Trading symbol : ETHOSLTD ISIN :
Slide 2: Ethos Limited Investor Presentation Q4 & FY23
Ethos Limited Investor Presentation Q4 & FY23 | May 2023 1
Slide 3: Safe Harbor
Safe Harbor 2 This presentation and the accompanying slides (the “Presentation”), which has been prepared by Ethos Limited, a material subsidiary of KDDL Limited, solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities
Slide 4: Index
Index 3 TOPICS PAGE NO I Q4 & FY23 Performance 4 II About the Company & Industry 12 III Strategy Overview 28 IV Our Flagship Stores 36
Slide 5: Q4 & FY23 Performance
ethos pouriques Q4 & FY23 Performance
Slide 6: Consolidated Q4 & FY23 Performance Snapshot
I Financial Summary | Consolidated Q4 & FY23 Performance Snapshot | Without IND AS 116 5 All Figures in Rs. Crs. Revenue from operations EBITDA EBITDA Margin PBT +30.8% +43.1% +65.8% +74 bps 207.6 22.0 19.2 Q4FY23 9.6% 10.4% 158.7 15.4 11.6 Q4FY22 Q4FY23 Q4FY22 Q4FY23 Q4FY22 Q4FY23 Q4FY22 Q4FY23 Rev
Slide 7: Consolidated Q4 & FY23 Operational Highlights
I Financial Summary | Consolidated Q4 & FY23 Operational Highlights 6 All Figures in Rs. Crs. Except for online visitor shown in ‘000 Total Billings Online Billings Online Visitors +30.8% +23.8% 242.0 72.2 5,374 5,143 185.0 58.3 Q4FY23 Q4FY22 Q4FY23 Q4FY22 Q4FY23 Q4FY22 Q4FY23 Total Billings Online
Slide 8: Consolidated Q4 & FY23 Profit & Loss Statement (Without IND AS 116)
I Financial Summary | Consolidated Q4 & FY23 Profit & Loss Statement | Without IND AS 116 7 Profit and Loss (in Rs. Crs) Q4FY23 Q4FY22 YoY FY23 FY22 YoY Revenue from Operations 207.6 158.7 30.8% 788.5 577.3 36.6% Other Income 5.0 1.2 14.3 4.4 Total Income 212.6 159.9 802.8 581.7 Key Highlights Cost
Slide 9: Consolidated Q4 & FY23 Reported Profit & Loss Statement
I Financial Summary | Consolidated Q4 & FY23 Reported Profit & Loss Statement 8 Profit and Loss (in Rs. Crs) Q4FY23 Q4FY22 YoY FY23 FY22 YoY Revenue from Operations 207.6 158.7 30.8% 788.5 577.3 36.6% Other Income 5.0 1.9 14.6 12.8 Total Income 212.6 160.6 803.1 590.1 Cost of Goods Sold 146.6 110.8
Slide 10: Consolidated Balance Sheet March 2023
I Financial Summary | Consolidated Balance Sheet March 2023 9 Equity & Liabilities (in Rs. Crs) Mar-23 Mar-22 Assets (in Rs. Crs) Mar-23 Mar-22 Total Equity 631.5 231.7 Non - Current Assets 241.2 167.9 Share Capital 23.3 19.1 Property Plant & Equipment's 56.8 37.3 Other Equity 608.2 212.6 Investment
Slide 11: Ethos Limited To Launch Swiss Watch Brand Laurent Ferrier In India
I New Marquee Brand Exclusive Partnerships 10 Ethos Limited To Launch Swiss Watch Brand Laurent Ferrier In India The Laurent Ferrier watch collection honors traditional designs by crafting elegantly refined timepieces. The Laurent Ferrier watch line combines subtle neoclassical style with bold casin
Slide 12: Ethos brought the Grand Prix d'Horlogerie de Genève to India
I Grand Prix d’Horlogerie de Genève (GPHG) to India in October 2022 11 Ethos Limited brought the prestigious Grand Prix d’Horlogerie de Genève (GPHG) to India Often referred to as the “Oscars” of the watch industry, the GPHG is a not-to-be-missed event in the watchmaking calendar and one of the sect
Slide 13: Ethos brought Grand Prix d'Horlogerie de Genève (GPHG) to India
I Ethos brought Grand Prix d’Horlogerie de Genève (GPHG) to India 12
Slide 14: Ethos brought Grand Prix d'Horlogerie de Genève (GPHG) to India
I Ethos brought Grand Prix d’Horlogerie de Genève (GPHG) to India 13
Slide 15: About The Company & Industry
About The Company & Industry 14
Slide 16: Ethos in a nutshell
II Ethos in a nutshell 15 Ethos is India’s largest luxury and Delivering a content-led luxury retail The company retails 60+ premium & luxury premium watch retailer employing over experience to our customers through our watch brands in India. Customers can choose 525+ people online and physical pres
Slide 17: Our Group Structure
II Company Structure 16 Our Group Structure KDDL Ltd. Listed on BSE & NSE Holds 61.07%* along with its wholly owned subsidiary Ethos Ltd. Premium & Luxury Watch Retail 100% 50% Cognition Digital CognitionLLP (Subsidiary) Digital Pasadena Retail Pvt Ltd (JV) IT & IT basedLLPbusinesses (Subsidiary) fo
Slide 18: Key Strengths
II One of the Largest Luxury and Premium watch retail player in India 17 K E Y S T R E N G T H S Experienced and committed Deep understanding of Digital and management team with a proven track Omnichannel commerce record Leadership position in an attractive luxury Strategically located and well inve
Slide 19: Favourable Macroeconomic factors for Luxury Vertical Specialists
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists 18 II (Not including Certified Pre-owned watch business) Indian Watch Market (INR Cr) Indian Premium & Luxury Watch Market (INR Cr) Favourable Macro Factors 25,000 14,000 22,300 Rise in Indian U
Slide 20: Favourable Macroeconomic factors for Luxury Vertical Specialists (Contd.)
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists (Contd.) 19 II (Not including Certified Pre-owned watch business) Premium & Luxury Watch market is highly organised on the back of growth of Vertical Specialists (FY20) % Channel Share in Luxury
Slide 21: Unparalleled brand portfolio with long-standing marquee brand relationships
II Unparalleled offering in our Brand portfolio on the back of our Long-standing relationship with marquee brands 20 Offering a sizeable portfolio of Premium and Luxury watches in India enabling us to retail 60 Premium and Luxury watch brands – Relationships with owners of Luxury watch brands typica
Slide 22: Brands Available Exclusively at Ethos in India
II Brands Available Exclusively at Ethos in India 21 The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 23: Brands Available Exclusively at Ethos in India – Contd.
II Brands Available Exclusively at Ethos in India – Contd.. 22 NEW The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 24: Loyalty program & social media presence build our omnichannel platform
II Our Loyalty program & Healthy Social media presence have contributed to build our Robust Omni Channel platform 23 Instagram Facebook Likes on Website Ranking in Retailers Global/Indian Loyalty Program Twitter Followers Followers Page India* Ethos social media presence is ranked second globally am
Slide 25: Large base of luxury customers
II Ethos is in unique position to leverage its large base of Luxury Customers 24 Creating engaging shopping experience over the years has enabled us to build a large Luxury Customer base Demand for our products is directly proportional to the number of HNIs Factors leading to surge in the demand for
Slide 26: Club Echo loyalty program
II Ethos is in unique position to leverage its large base of Luxury Customers (Contd.) 25 “Club Echo“ - Our Loyalty program – subscribed by over 3,00,000+ registered HNI Customers ✓ Dynamic Incentive Scheme to ✓ Designing appropriate reward and communication New customer enrolment our repeat custome
Slide 27: Well invested store network with attractive in-store experience
II Strategically located and well invested store network with attractive in-store experience 26 Only Indian player to offer Loyalty program + Social media presence led to over 35% of business coming from repeat customers Our Omnichannel Approach 56* retail stores offering over 7,000 varied premium a
Slide 28: Ethos Store Locations
II Ethos Store Locations 27 ETHOS WATCH BOUTIQUES Chandigarh Our Store Locations Ludhiana We have 56* stores across 22 cities in Delhi Gurugram Noida Siliguri India, including one duty free store at the Jaipur Lucknow Guwahati Delhi international airport Bhopal Ahmedabad Spread across the major metr
Slide 29: Strong & Proven Management
II Strong & Proven Management 28 Yashovardhan Saboo Managing Director An MBA from IIM, Ahmedabad Promoter of our company & has vast experience of working in manufacturing & retail industry Also, Promoter of KDDL Ltd Conferred with “Udyog Ratna” award from PHDCCI in 2005 Pranav Shankar Saboo
Slide 30: Well respected Board of Directors with diverse backgrounds
II Well respected Board of Directors with diverse backgrounds 29 Patrik Paul Hoffman Anil Khanna Charu Sharma Chitranjan ChitranjanAgarwal Agarwal Independent Director Independent Director Additional Director (Independent) Non-Independent Non-IndependentDirector Director – Educated from Business Sch
Slide 31: Strategy Overview
ETNOS | YASoves Strategy Overview
Slide 32: Carefully knitted Growth strategy
Carefully knitted Growth strategy 31 III Leveraging our luxury watch retail business and access to luxury 1 4 Investing in our Brand customers to expand into other luxury verticals Growing our certified pre-owned luxury Expanding our physical store network 2 5 watch retail business and increasing ma
Slide 33: Global Market Size — Certified Pre-owned Watches
Global Market Size — Certified Pre-owned Watches 32 III Growth of the pre-owned watch market is expected to far outpace that of the first-hand market, with online sales leading the way USD Billion; Share of sales by channel (%) +1-3% PA +8-10% PA +4-5% PA 52-59 29-32 85-90 49 Offline Sales 67 55% On
Slide 34: Certified Pre-owned Watches – India Market Size
Certified Pre-owned Watches – India Market Size 33 III India Unorganized & CPO Luxury Watch Market* (INR Crs) CPO Unorganised 1,000 750 200 700 500 250 35 15 0 FY 2020 FY 2025P Launch of Website on 17 February, 2022: www.secondmovement.com Daily Average Traffic – 6,000 visitors ** Market Size of Pre
Slide 35: Advantage Ethos: Scale and Credibility
Advantage Ethos : Scale and Credibility 34 III Source First Mover Ethos is the only organised player in India with the capability of Advantage certifying, buying and restoring pre-owned watches Evaluators Scale is The large digital reach and transaction points across 56* www.Secondmovement.com bouti
Slide 36: Category Extension: House of luxury retail beyond watches
III Business and extending our Product Category 35 Category Extension | Creating a house of luxury retail beyond watches Expand into adjacent luxury offerings like hard luxury in various product categories such as eyewear, jewelry, luggage, cosmetics, writing Instruments. Jewellery Luggage We have e
Slide 37: New Stores
ETNOS | YASoves New Stores
Slide 38: Ethos at Siliguri
Ethos at Siliguri | pl =D
Slide 39: Ethos at Ahmadabad
II Ethos at Ahmadabad 38
Slide 40: Ethos at Indore
Il Ethos at Indore WATCH BOUTIQUES
Slide 41: Ethos at Bhubaneshwar
II Ethos at Bhubaneshwar 40
Slide 42: Ethos at Surat
II Ethos at Surat 41
Slide 43: Ethos at Bhopal
Ethos at Bhopal nw Ww 3 Li ] ° ) WATCH
Slide 44: Our Flagship Stores
ETNOS | YASoves Our Flagship Stores
Slide 45: Ethos at The Chanakya, New Delhi
II Ethos at The Chanakya, New Delhi 44
Slide 46: Ethos at UB City, Bengaluru
IV Ethos at UB City, Bengaluru 45 OUR RETAIL STORES
Slide 47: Ethos at Maker Maxity, Mumbai
IV Ethos at Maker Maxity, Mumbai 46 OUR RETAIL STORES
Slide 48: Ethos at Banjara Hills, Hyderabad
IV Ethos at Banjara Hills, Hyderabad 47 OUR RETAIL STORES
Slide 49: Ethos at Orbit Victoria, Kolkata
IV Ethos at Orbit Victoria, Kolkata 48 OUR RETAIL STORES
Slide 50: Ethos at Ambience Mall, Gurgaon
IV Ethos at Ambience Mall, Gurgaon 49 OUR RETAIL STORES
Slide 51: For further information, please contact
For further information, please contact: Company : Investor Relation Advisors ETHOS Limited Strategic Growth Advisors Pvt. Ltd. CIN : U52300HP2007PLC030800 CIN : U74140MH2010PTC204285 Mr. Ritesh Agrawal, Chief Financial Officer Mr. Shogun Jain/ Mr. Mandar Chavan ritesh.agrawal@ethoswatches.com +91 7