Coty Inc. · NYSE:COTY
Coty — Coty Investor Call with Jefferies (May 2022)
25 slides from Coty's conference presentation, May 13, 2022
Slide 1: Consumer Beauty: Fireside Chat
CONSUMER BEAUTY: FIRESIDE CHAT May 13, 2022 1
Slide 2: Global Consumer Beauty Category Trends
GLOBAL CONSUMER BEAUTY CATEGORY TRENDS Global Consumer Beauty %CHG 2YA 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 0.1% -5.0% -10.0% Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 * Figures for value sales grow
Slide 3: Global Mass Color Cosmetics Category Trends
GLOBAL MASS COLOR COSMETICS CATEGORY TRENDS Global Cosmetics %CHG 2YA 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -1.4% -10.0% -15.0% Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 *Audit for China
Slide 4: Skinified Makeup Supports Portfolio Premiumization
SKINIFIED MAKEUP SUPPORTS PORTFOLIO PREMIUMIZAITON CoverGirl Rimmel Max Factor TrueBlend Simply Ageless Stay Kind & Free Facefinity Miracle Pure $6-7 $9-10 €6-7 €9-10 €6-7 €8-9 Source: Amazon 4
Slide 5: FY21 Mix of Coty's Consumer Beauty Business
FY21 MIX OF COTY’S CONSUMER BEAUTY BUSINESS Mass Skin Care, 2% Mass Fragrance, 15% Body Care, 18% Cosmetics, 65% 5
Slide 6: Coty's Leading Positions in Key Markets
COTY’S LEADING POSITIONS IN KEY MARKETS #3 #1 #5 #1* Color #1* #4 #8 Cosmetics #3* #8 #2^ Body Care & Fragrances #5 *Ranking in nail category ^Female deodorant and body lotion ranking 6 Note: Body care defined as shower and deodorant
Slide 7: pannus ex BOURJOLZ,
pannus ex BOURJOLZ, FARDs- PASTELS PNantoneistel
Slide 8: Cutting-Edge Technologies on Key Beauty Trends
CUTTING-EDGE TECHNOLOGIES ON KEY BEAUTY TRENDS LONG WEAR SKINIFICATION BOLD MAKE UP “Climate change” “Care as you wear” “Transformative” CLEAN & SUSTAINABLE BEAUTY 8
Slide 9: Drive Scale Through Focus
PONSA IA DRIVE SCALE THROUGH FOCUS Potential to drive ROI in mid term Priority to drive ROI Priority to drive ROI 2 | @ Premium Mass @ Mainstream Premiurn Mass Mainstream & Mainstream é = @) Mainstream © Mainstream @ Premium Mass Premium Mass & Mainstream* r a @ Entry Prestige © Mainstream & Priorit
Slide 10: TITLE OF THE PRESENTATION 10
TITLE OF THE PRESENTATION 10
Slide 11: Upcoming Max Factor innovation
Upcoming Upcoming Upcoming Max Factor Rimmel CoverGirl innovation innovation innovation 11
Slide 12: Meaningful Differentiated Communication Assets
al , Aste sg MEANIGFUL DIFFERENTIATED COMMUNICATION ASSETS FOR bs HIGHER IN MARKET RESPONSE & SALES IMPACT i 7p f } © |e !'0 "elo a @ 'e 'e ‘9/0 conn © 'OmO .O 5x more effective communications RIMMEL. MAX FACTOR X COTY 12 QisM@ascscew4A, i
Slide 13: And in FY22 We Are Starting to See the Impact
AND IN FY22 WE ARE STARTING TO SEE THE IMPACT Strong focus on Fewer, bigger, better enables higher sufficiency Investment: Working media is up versus prior 3 years, 1 and up significantly versus FY21 Media Mix: Mix is broader than prior 2 years with more 2 even online/offline split, allowing more ma
Slide 14: CoverGirl's Clean and Skinified Offering Increasing Penetration
COVERGIRL’S CLEAN AND SKINIFIED OFFERING INCREASING PENETRATION WITH GEN Z AND HISPANIC CONSUMERS Overall CoverGirl Household Penetration +150bps in the last year Clean Fresh Overindexing to Under 35 Simply Ageless Increasing with Under 35 Exhibitionist Increasing Among Gen Z 168 87 108 107 81 53 50
Slide 15: New CoverGirl Exhibitionist Campaign with Kelsea Ballerini
NEW COVERGIRL EXHIBITIONIST CAMPAIGN WITH KELSEA BALLERINI 15
Slide 16: Rimmel Is Coty's Most Global Cosmetics Brand
RIMMEL IS COTY’S MOST GLOBAL COSMETICS BRAND A LONDON ICON WITH DISTRIBUTION IN 82 COUNTRIES AWARD- = WINNING 2 pea) BEAUTY) svar CTC, INNOVATION ww ’ OURCOMPETITION is / *INCLUDING MANHATTAN
Slide 17: INTERNAL. STRICTLY CONFIDENTIAL
INTERNAL. STRICTLY CONFIDENTIAL
Slide 18: Key Rimmel Market Share Gains
KEY RIMMEL MARKET SHARE GAINS Global Market Share +40bps Led by U.K., Germany, Australia, Poland Source: Nielsen for period ending March 2022 18
Slide 19: Max Factor
MAX FACTOR #5 CONSUMER BEAUTY BRAND MAX FACTOR KX OUR COMPETITION MAX FACTOR X
Slide 20: Key Max Factor Market Share Gains
KEY MAX FACTOR MARKET SHARE GAINS Global Market Share +20bps Led by U.K., Spain, Australia, Poland Source: Nielsen for period ending March 2022 20
Slide 21: Multi Category Our Competition
Russia 29% MULTI Rest 20% CATEGORY COLOR COSMETIC + FRAGRANCE 3 19% France 10% Russia 8% Our Competition INTERNAL STRICTLY CONFIDENTIAL
Slide 22: Bourjois Back to #3 in France
BOURJOIS BACK TO #3 IN FRANCE Highest market share over the last 2 years March sell-out grew over 40%, ~4x the growth of the market Performance driven by eye category, where sell-out grew nearly 80% or ~8x the market Twist Up mascara now the best-selling mascara in France 22
Slide 23: Bourjois Twist-Up Mascara #1 in France
BOURJOIS TWIST-UP MASCARA #1 IN FRANCE 23
Slide 24: Consumer Beauty Market Share Continues to Grow
CONSUMER BEAUTY MARKET SHARE CONTINUES TO GROW Coty Consumer Beauty (Global Share Pts YoY) 0.7 0.4 0.4 0.1 0.3 0.3 -0.2 -0.2 -0.4 -0.3 -0.7 -0.6 -1.4 -1.3 -1.8 -1.7 -2.2 -2.1 -2.6 -2.7 -2.5 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-2
Slide 25: Since 1904
SINCE 1904