Slide 1: 2009 Results
2009 Results March 2010 1 London S Brighton S Rotterdam S Lausanne S Hamburg S New York S Chicago S Los Angeles S Toronto S Melbourne A Leading International Online research agency
Slide 2: BrainJuicer
BrainJuicer Generating profitable growth and attractive returns by transforming the ways in which clients undertake Market Research. Our techniques enhance clients' innovation processes and help them to understand and predict consumer behaviour better than ever before. 3
Slide 3: Market Research
Market Research S A global market worth $32bn* S 9% pa growth 2000 – 2008 S Market declined in 2009; first time in 25 years S Online research still grew in 2009 S Major shift from offline to online spending S Online research Process Output Faster More value add Cheaper More insightful More honest Mo
Slide 4: Online Market Research
Online Market Research Top 10 countries with highest online research %* Canada 35% S 45% pa growth in online market Japan 33% research 2000-2008* Australia 32% Germany 29% S BrainJuicer currently operating in 6 Netherlands 28% of the largest 10 online markets New Zealand 27% S 40% online share in al
Slide 5: BrainJuicer
BrainJuicer S A fast growing, ambitious market research agency S Punches above its weight in terms of multi-national clients S Operates solely in online sector S Acknowledged as innovative, leading edge player S Attracts talented market research professionals S Profitable, scalable, cash generative
Slide 6: BrainJuicer Focus
BrainJuicer Focus Total MR Market % by Type % by Spend Strategic research Omnibus Continuous Ad hoc Consumer B2B Other Public Sector S Operates in the strategic research segment for consumer goods companies S Near global research capability S Aiming for mandate / preferred supplier status with bigge
Slide 7: Consistent Strong Growth
Consistent Strong Growth 13,500 2004 – 2009: 13 11,814 12,000 35%* pa revenue growth 10,500 7% to 14% operating margin 11 53%* pa profit growth 9,322 9.0 Fully diluted earnings per share p 9,000 42%* pa to 9.0p diluted EPS growth 9 Revenue £000's 7.4 7,500 7 6,566 6,000 5.0 5 4,608 4,500 2.8
Slide 8: 2009 Financials
2009 Financials Highlights 27% revenue growth to £11.8m (2008: £9.3m) 27% operating profit growth to £1.6m (2008: £1.3m) 21% pre-tax profit growth to £1.6m (2008: £1.4m) 22% fully diluted eps growth to 9.0p (2008: 7.4p) 1.3p proposed final dividend, making 1.9p for full year (2008: 1.5p*)
Slide 9: 2009 by Country
2009 by Country Revenue EBIT £'000 Change v 2008 £'000 Change v 2008 UK 5,525 -2% 2,527 -8% US 2,576 +60% 859 +85% Netherlands 2,290 +10% 958 +24% Switzerland 872 NM 391 NA Germany 551 NA 178 NA TOTAL 11,814 +27% 4,913 +25% S US position continues to build well in world’s biggest market S European g
Slide 10: 2009 Performance
2009 Performance Key Operating Features Significant growth when market research declined for first time in decades Both new Swiss and German offices profitable in their first full year Total overseas revenue greater than UK revenue for the first time Strong growth in US; the largest and most
Slide 11: Early 2010 Highlights
Early 2010 Highlights Key Operating Features S Secured second international mandate, as a preferred supplier from a large global foods group, for concept screening using our award winning, ‘Predictive Markets’ S Management further strengthened – Chief Operating Officer appointed S Canadian license p
Slide 12: Projects and revenue per project
Projects 700 Jul - Dec 25 Jan - Jun Revenue per project £000 600 20 19 20 500 15 Revenue per project £000 308 15 400 # of projects 248 247 300 10 200 293 5 252 100 196 0 0 2007 2008 2009 13
Slide 13: Gaining Share in Online MR
Gaining Share in Online MR 14 The brands and logos used in this presentation are the trademarks of the respective third parties
Slide 14: Juicy Products and Plenty of Twist
Juicy Products and Plenty of Twist S Juicy: unique, challenging traditional approaches S Twist: standard approach + unique diagnostics Innovative Final Mix Launch Track Methods BrainJuicer focus Front-End Innovation 15
Slide 15: Six Juicy Products
Six Juicy Products JuicyBrains Community® Insight Validator® A unique, online community Brand leading method to attracting creative consumers assess the commercial to work on innovation briefs potential of a company’s for multinational companies consumer insights used to e.g. Kraft, Nestle, Sainsbur
Slide 16: BrainJuicer Labs Commitment to Innovation
BrainJuicer Labs Commitment to Innovation DigiViduals™ Mobile Moments of Truth™ Programmed on Twitter, to Real-time research, capturing search for people who fit their in the moment feedback and profile & listen, learn, collect feelings, using mobile their thoughts as his/her own. telephones S Dedic
Slide 17: Geographic Coverage
Geographic Coverage █ Offices in 6 countries 60% global research market █ Licence partner in Australia █ Research conducted in 54 countries 90% global research market 18 █ Priority target markets
Slide 18: Outstanding Client Service
Outstanding Client Service “In a rational category like Consumer Health Care, we want to convey emotional consumer messages. Testing Advertising with BrainJuicer’s unique CommScan® method we know which ideas are emotionally powerful – and why – anywhere in the world. The BrainJuicer team is highly r
Slide 19: Key Drivers of Sustained Growth
Key Drivers of Sustained Growth 2009 Focus on enhancing clients' innovation processes, helping them understand & predict consumer behaviour better than ever before Invest in innovating / validating headline 'Juicy' products Invest in opening offices in our clients’ key strategic markets
Slide 20: London S Brighton S Rotterdam S Lausanne S Hamburg S New York S Chicago
21 London S Brighton S Rotterdam S Lausanne S Hamburg S New York S Chicago S Los Angeles S Toronto S Melbourne A Leading International Online research agency
Slide 21: Appendix
Appendix 22
Slide 22: BrainJuicer Board
BrainJuicer® Board CEO CFO John Kearon James Geddes S 20+ years' experience S 20+ years' finance experience S Unilever Research / Marketing S CFO Iobox - sold to Telefonica S Publicis Planning Director S Executive Director Corporate S Founder Brand Genetics Finance, MediaOne S E&Y Emerging Entrepren
Slide 23: BrainJuicer Senior Management
BrainJuicer® Senior Management NL MD COO CH MD Evert Bos Alex Batchelor Mark Johnson S 15+ years’ marketing S 20+ years' marketing experience S 10+ years’ experience in & research experience S CMO of TomTom consumer insight and S Head of Market market research S Marketing Director of Royal Mail Rese