Domino's Pizza Enterprises Limited · ASX:DMP
Domino's Pizza Enterprises — Investor Day (November 2020)
187 slides from Domino's Pizza Enterprises's investor day presentation, Nov 30, 2020
Slide 1: Domino's Pizza Enterprises Investor Day
Domino’s Pizza Enterprises Limited 1/485 Kingsford Smith Drive Hamilton, QLD, Australia 4007 ACN: 010 489 326 www.dominos.com.au 30 November 2020 For personal use only Domino’s Pizza Enterprises Investor Day Domino’s Group CEO and regional CEOs will host an Investor Day today: Monday, 30 November. T
Slide 2: Investor Day 30 November 2020
nal us INO’S PIZZA ENTERPRIS INVESTOR DAY 30 NOVEMBER 2020 “or perso
Slide 3: For personal use only
For personal use only 2
Slide 4: Welcome
FOr personal use only. ~ WELCOME Naga Pre ee —™ 3
Slide 5: For personal use only
For personal use only
Slide 6: How do we retain our new customers?
HOW O00 WE RETAIN OUR NEW CUSTOMERS?
Slide 7: For personal use only
For personal use only
Slide 8: Fast forward the age of delivery
FAST FORWARD THE AGESF DELIVERY 4 y \ Ko td / \ S \ — EIN N . z \ ~ SS
Slide 9: For personal use only
For personal use only
Slide 10: Data driven customer insights
For personal use only Data driven customer insights Pat Nestor GROUP HEAD OF STRATEGY AND INSIGHTS
Slide 11: For personal use only
For personal use only • • • • • • • • • • • •
Slide 12: For personal use only
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Slide 13: For personal use only
| For personal use only = RKEO WITH DOMINO’S MARKETS AROUND THE GLOBE,
Slide 14: Strategy & Insights
STRATEGY & INSIGHTS ra e fo) a) a) =.
Slide 15: Mining actionable insights from mountains of data
For personal use only MINING ACTIONABLE INSIGHTS Lt 81g FROM MOUNTAINS OF DATA ~ . DATA DEMOCRATIZATION Ww
Slide 16: Data democratization
Vv a v For personal use only - | ° TA DATA DEMOCRATIZATION - bb
Slide 17: For personal use only
For personal use only
Slide 18: Identification, classification, activation
use only AA ACTIVATION y!—Cté<( ON CLASSIFICATION — IDENTIFICATION
Slide 19: Every interaction is an opportunity
For personal use only EVERY INTERACTION IS AN OPPORTUNITY
Slide 20: Every interaction is an opportunity
For personal use only EVERY INTERACTION IS AN OPPORTUNITY 8 & @e tar Ee ©
Slide 21: Value repeat
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Slide 22: Customer segments by frequency
For personal use only 2 3 4 &§ G6 7 8 3 10 1 12 13 WY 15 16 17 18 19 20 21 22 23 24 25 26 GS NEW se INFREQUENT @ LIGHT m= MEDIUM m HEAVY
Slide 23: Delivery times decrease and customer churn
AS OUR DELIVERY TIMES DECREASE, WE'VE BEEN ABLE TO MEASURE CUSTOMER CUSTOMER ORDER CHURN FREQUENCY For personal use on
Slide 24: Identification, classification, activation
ACTIVATION t CLASSIFICATION — IDENTIFICATION
Slide 25: Value: data
VALUE: P/S/I Ajuo osn feuosied 10) DATA
Slide 26: Consumer value and lifetime value
For personal use only CONSUMER VALUE (i) YO LIFETIME VALUE
Slide 27: Annual orders and spend per customer
For personal use only ANNUAL ORDERS PER ANNUAL SPEND PER CUSTOMER CUSTOMER NON-MEMBER LOYALTY MEMBER DIGITAL CUSTOMER APP USER
Slide 28: For personal use only
For personal use only
Slide 29: Australia/New Zealand update
For personal use only Australia/New Zealand update Allan Collins CHIEF MARKETING OFFICER, AUSTRALIA/NEW ZEALAND
Slide 30: Agenda
For personal use only Agenda 1. Macro market dynamics 2. Size of the prize 3. Who do we target? 4. Activating Core Drivers 5. Measuring success
Slide 31: 1. Macro Market Dynamics
For personal use only 1.Macro Market Dynamics
Slide 32: For personal use only
For personal use only 31
Slide 33: Digital hyper-connection and online shopping
For personal use only Daily life Shopping One in two… Agree technology is helping me get more out of life during the C-19 pandemic 85% 54% Digital hyper-connection Say the way they use tech in daily life has changed somewhat/ significantly of Australians are currently shopping online of which expect
Slide 34: Online Growth
Online Growth For personal use only Source: NAB Online Retail Sales Index, Monthly Update – May 2020
Slide 35: Domino's is also experiencing online growth
Domino’s is also experiencing online growth For personal use only AU Online SSS 34
Slide 36: Total Market by Occasion
Total Market by Occasion Dinner at home is the largest growing occasion Market by Occasion in Spend in Australia 2019 ($Bn) For personal use only Weekday Lunch On-Prem 7.9 Dinner at Home 6.4 Weekend Lunch 6.0 26% Ju Adult Night Out Weekday Morning Meal 5.5 5.3 of Weekend Breakfast 2.7 in Family Nigh
Slide 37: 2. Size of the prize
For personal use only 2.Size of the prize
Slide 38: QSR market size
$1.12 Billion QSR $2.29 Billion 3.6% For personal use only 7.6% Billion Billion 20.4% $6.13 Billion 57.8% Billion Billion 4.1% Billion Other: 17.35 Billion $1.24 Billion 5.7% Billion 0.6% $1.72 Billion Billion $0.19 Billion Source: The NPD Group/Crest AU, Year End March 2020
Slide 39: We are the delivery experts
For personal use only We are the delivery experts, it’s always been in our DNA…
Slide 40: Designed to be delivered
For personal use only Designed to be delivered
Slide 41: For personal use only
For personal use only
Slide 42: 3. Who do we target to maximise the opportunity?
For personal use only 3. Who do we target to maximise the opportunity?
Slide 43: We go after the consumer
We don’t go after the competition For personal use only We go after the consumer
Slide 44: Domino's engagement model
mino’s engagement model Consumer Group to Attract Love Dominos = potential advocates. Foster positive For personal use only Lovers advocacy for Domino’s Like Domino’s and eat frequently. Build greater brand Frequent Likers commitment. Aim to convert to Lovers Like Domino’s but don’t eat frequently.
Slide 45: Strategy for the Opportunity Group
For personal use only Strategy for the Opportunity Group • Value motivated • Motivated by fresh ingredients • Higher proportion of families
Slide 46: 4. Activating Core Drivers
For personal use only 4. Activating Core Drivers
Slide 47: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price
Slide 48: 1. Price
For personal use only 1. Price • Value champion
Slide 49: The future consumer: Beyond COVID-19 segmentation
The future consumer: Beyond COVID-19 segmentation For personal use only Experience Affordability first Health first Planet first Society first first 35% 23% 18% 14% 9% Affordability first Health first Planet first Society first Experience first Consumers who will focus on Those looking after their h
Slide 50: $5 Everyday Value Messaging
$5 Everyday Value Messaging For personal use only
Slide 51: $5 Value Box
For personal use only $5 Value Box
Slide 52: Giving More
Giving More For personal use only • XL support layer Driving further by incorporating into price vs charging extra $3. Consumers hate additional charges and taxes
Slide 53: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price
Slide 54: 2. Service
For personal use only 2. Service • Drive pick up layer • Drive delivery layer • Grow digital service
Slide 55: Online Pick Up Layer – Car Park Delivery
For personal use only Online Pick Up Layer – Car Park Delivery
Slide 56: Car Park Delivery
For personal use only Car Park Delivery 50% off Traditional & Premium Pizzas, pick up
Slide 57: For personal use only
For personal use only
Slide 58: Online Delivery Layer
For personal use only Online Delivery Layer
Slide 59: For personal use only
For personal use only
Slide 60: Grow Digital Service
For personal use only Grow Digital Service
Slide 61: App Share Monopoly 2020
App Share For personal use only Monopoly 2020
Slide 62: Download Domino's App promotion
For personal use only Download Domino's App & Claim A Large Click to add text Click to add text Free Pizza With Any Click to add text Delivery
Slide 63: For personal use only
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Slide 64: No.1 App
For personal use only No.1 App
Slide 65: Continue our 'Play to Win' strategy within aggregators
Continue our ‘Play to Win’ strategy within aggregators For personal use only
Slide 66: Always-on promotions for Uber Eats
Maximise Visibility For personal use only & Orders with Always-On Promotions for Uber Eats Our base sales have increased 40% since introducing always-on promotions
Slide 67: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price 66
Slide 68: 3. Product
For personal use only 3. Product • Dial-up freshness, taste & quality
Slide 69: The future consumer: Beyond COVID-19 segmentation
For personal use only The future consumer: Beyond COVID-19 segmentation Experience Affordability first Health first Planet first Society first first 35% 23% 18% 14% 9% Affordability first Health first Planet first Society first Experience first Consumers who will focus on Those looking after their h
Slide 70: Dial up freshness, taste and quality
Dial up freshness, taste and quality For personal use only 69
Slide 71: For personal use only
For personal use only
Slide 72: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price
Slide 73: 3. Image
For personal use only 3. Image • Brand positioning • Feed The Knead 72
Slide 74: The future consumer: Beyond COVID-19 segmentation
For personal use only The future consumer: Beyond COVID-19 segmentation Experience Affordability first Health first Planet first Society first first 35% 23% 18% 14% 9% Affordability first Health first Planet first Society first Experience first Consumers who will focus on Those looking after their h
Slide 75: Brand Positioning
For personal use only Brand Positioning
Slide 76: For personal use only
For personal use only
Slide 77: Pizza brings people closer together
The idea that pizza brings people closer together is one that resonates with consumers For personal use only Everybody sort of likes pizza, so I think it’s a good way for everybody to come together and congregate, it’s probably the main way I’d see Dominos. Jeremy I can’t think of the same message b
Slide 78: For personal use only
For personal use only
Slide 79: For personal use only
For personal use only
Slide 80: Nate Myles, QLD Footy Legend
For personal use only Nate Myles QLD Footy Legend
Slide 81: Feed the Knead local program
For personal use only A locally run program where stores identify the ‘knead’ in their local communities and provide support through free pizza.
Slide 82: Feeding the Frontline has donated over 25k pizzas
Feeding the Frontline has donated over 25k pizzas For personal use only Cumulative Pizza Donations Feeding the Frontline Number of Pizzas sold per month Cumulative Monthly Pizzas Sep-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Bushfire COVID-19 FY20-21
Slide 83: 5. How do we measure success?
For personal use only 5. How do we measure success? 82
Slide 84: How we measure success
For personal use only How we measure success… 1. Daily SSS & SSC targets – Campaign Objectives 2. Franchisee Profitability 4. Tracking the Opportunity Group’s movement to the brand 5. Tracking Brand Sentiment for total consumer consideration movement
Slide 85: QSR market size
$1.12 Billion QSR $2.29 Billion 3.6% For personal use only 7.6% Billion Billion 20.4% $6.13 Billion 57.8% Billion Billion 4.1% Billion Other: 17.35 Billion $1.24 Billion 5.7% Billion 0.6% $1.72 Billion Billion $0.19 Billion Source: The NPD Group/Crest AU, Year End March 2020
Slide 86: European customer approach
For personal use only European customer approach Nicky Claeys CHIEF COMMERCIAL OFFICER, EUROPE
Slide 87: Agenda
For personal use only Agenda 1 Customer Value in Europe 2 Brand Barriers 3 Non-Traditional Targeting 4 Value Champion 5 Acceleration on Delivery 6 Frequency & Occasion layering
Slide 88: 1. Customer Value in Europe
1. Customer Value in Europe For personal use only
Slide 89: Customer Value in Europe
1. Customer Value in Europe For personal use only Store counts as at 25 November – for updated store counts visit https://www.investors.dominos.com.au/investors
Slide 90: In Luxembourg, Domino's opened its first store
In Luxembourg, Domino’s opened its first store For personal use only
Slide 91: In Belgium, Domino's now has more outlets than any other QSR
In Belgium, Domino’s now has more outlets than any other QSR For personal use only
Slide 92: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price
Slide 93: 2. Brand Barriers
For personal use only 2. Brand Barriers
Slide 94: Raising Brand Awareness is key to attract more customers
Raising Brand Awareness is key to attract more customers in several markets For personal use only Source: DVJ-Insights Brand Tracker
Slide 95: The Power of TV Advertising
The Power of For personal use only TV Advertising
Slide 96: Media Consumption
For personal use only Media Consumption
Slide 97: TVC Germany
For personal use only TVC Germany
Slide 98: Impact of TV advertising
Impact of TV advertising For personal use only Source: Google Trends
Slide 99: Building Momentum – Increasing TV Media Weight
Building Momentum – Increasing TV Media Weight with additional franchisee Adfund contribution For personal use only
Slide 100: TVC Belgium
For personal use only TVC Belgium
Slide 101: Impact of TV advertising
Impact of TV advertising For personal use only Source: Google Trends
Slide 102: Highest proportional Domino's brand strength in NL
Highest proportional Domino’s brand strength in NL For personal use only Avg. monthly searches Country Pizza Brand (Domino's, Domino's Pizza) PIE % (DP vs. pizza) Belgium 74.000 181.000 245% Germany 550.000 585.000 106% Netherlands 110.000 458.500 417% Denmark 135.000 20.200 15% France 450.000 818.0
Slide 103: 3. Non-Traditional Targeting
For personal use only 3. Non-Traditional Targeting
Slide 104: For personal use only
For personal use only
Slide 105: Shift towards more digital/social media activities
Shift towards more digital/social media activities For personal use only
Slide 106: Social Media Consumption
Social Media Consumption For personal use only
Slide 107: Fish where the fish are - Trending on TikTok
Fish where the fish are - Trending on TikTok For personal use only
Slide 108: eSports Partnerships
For personal use only eSports Partnerships
Slide 109: Leading to attractive employer branding & new recruits
Leading to attractive employer branding & new recruits For personal use only Source: Intelligence Group, AGO (labor behavior research), Q3 2019-Q22020
Slide 110: 4. Value Champion
For personal use only 4. Value Champion
Slide 111: Attractive Deals - Core driver for consideration
Attractive Deals -Core driver for consideration For personal use only Source: DVJ Insights – brand tracker NL
Slide 112: Core Value Deal – Pick Up
Core Value Deal – Pick Up For personal use only
Slide 113: Consistency pays off in customer counts & sales
Consistency pays off in customer counts & sales For personal use only
Slide 114: 5. Delivery Acceleration
For personal use only 5. Delivery Acceleration
Slide 115: Covid-accelerated shift to delivery
Covid-accelerated shift to delivery For personal use only Occasions Evolution NL - (Index Q2 2020 vs. 2019) 162 99 Pick-Up Delivery Source: Gfk – Pickup & Delivery Monitor Q2 2020 - NL
Slide 116: Introduction Ongoing Delivery Value Deals
Introduction Ongoing Delivery Value Deals For personal use only
Slide 117: For personal use only
For personal use only
Slide 118: Strong Deal impact
For personal use only Strong Deal impact
Slide 119: Strong Deal Impact – Translates into store profits
Strong Deal Impact – Translates into store profits For personal use only Franchisee Profits Orders Pre Current Pre Current
Slide 120: 5. Layering
For personal use only 5. Layering
Slide 121: Opportunity to increase frequency further
Opportunity to increase frequency further For personal use only Low Frequency % (once every 3 months - NL) Q3 2019 Q4 2019 Q1 2020 Q2 2020 Source: Gfk – Pickup & Delivery Monitor Q2 2020 - NL
Slide 122: Layering Across Dayparts
Layering Across Dayparts For personal use only
Slide 123: Layering Across Dayparts
Layering Across Dayparts For personal use only
Slide 124: Layering Across Dayparts
Layering Across Dayparts For personal use only
Slide 125: Layering Across Dayparts
Layering Across Dayparts For personal use only
Slide 126: Layering for frequency – Loyalty Program
Layering for frequency – Loyalty Program For personal use only
Slide 127: For personal use only
For personal use only
Slide 128: Incremental frequency achieved
Incremental frequency achieved For personal use only
Slide 129: Accelerating Japan Growth
For personal use only Accelerating Japan Growth Todd Reilly CMO, JAPAN
Slide 130: For personal use only
For personal use only
Slide 131: Domino's Value Model Is Universal
Domino’s Value Model Is Universal For personal use only
Slide 132: Domino's Japan – Historical Brand Perception
Domino’s Japan – Historical Brand Perception For personal use only
Slide 133: Occasion Growth Strategy
For personal use only Occasion Growth Strategy
Slide 134: What Is Stopping Us?
For personal use only What Is Stopping Us?
Slide 135: Family dinner, single eater
FAMILY DINNER SINGLE EATER S 134
Slide 136: Special occasion, family dinner, single eater
Hf Ii boll) PECIAL OCCASION FAMILY DINNER SINGLE EATER 135
Slide 137: Barbell Strategy – Balanced Execution
Barbell Strategy – Balanced Execution For personal use only Barbell Strategy Barbell Strategy Remove barriers to new Maintain special occasion 136 occasions positioning 136
Slide 138: For personal use only
For personal use only
Slide 139: For personal use only
For personal use only
Slide 140: Customers by order type
For personal use only Customers who Customers who only only ever buy ever buy carry out delivery Customers who buy both
Slide 141: Growing Customer Occasions Through Service Ecosystem
Growing Customer Occasions Through Service Ecosystem For personal use only OUR GOAL : 1000 stores, 1000 orders 3TEN FOS SMART DRIVE THROUGH JUST TIME COOKING ANSHIN ANSHIN DELIVERY CARRY OUT
Slide 142: Domino's Japan – Target Brand Perception
Domino’s Japan – Target Brand Perception For personal use only
Slide 143: Domino's development chefs
For personal use only Domino’s development chefs
Slide 144: Technology Update
For personal use only Technology Update Michael Gillespie GROUP CHIEF DIGITAL AND TECHNOLOGY OFFICER
Slide 145: Domino's uses technology to enhance operations & customer experience
se only —_DOMINO'S USES TECHNOLOGY —~TO ENHANCE BUSINESS OPERATIONS : & CUSTOMER EXPERIENCE ©
Slide 146: Project Stem
= = e) @ a) = 6 PROJECT STen
Slide 147: Systemising solutions for global scale
SYSTEMISING SOLUTIONS FOR GLOBAL SCALE PREDICTIVE ORDERING LIVE IN ALL MARKETS EXCL. LU, DK = Sc (©) q 8 dbbeO0se i) =) ic) ‘= CALL ON ARRIVAL LIVE IN AU, NZ, JP, NL, BE AM IC DIGITAL REPORTING MARKETS EXCL. DK, LU PIZZA CHECKER (DIGITAL QUALITY CHECKING) LIVE IN AU, NZ INVENTORY APP IN DEVELOPMENT
Slide 148: Enhanced online ordering flow
ENHANCED ONLINE ORDERING FLOW PREDICTIVE ORDERING oe SERVICE SELECTION PRODUCT MENU CHECKOUT PAYMENT
Slide 149: Predictive rostering to support sales
= APPROPRIATE STAFF NUMBERS PREDICTIVE ROSTERING TO SUPPORT SALES
Slide 150: Order tracker and call on arrival
For personal use only TRACKER NOTIFICATION ORDER OUT FOR DELIVERY DELIVERY EXPERT ON EBIKE GPS DRIVER TRACKER CALL ON ARRIVAL MEET US AT THE DOOR 149
Slide 151: Inventory app
9:41 < Main Menu Inventory Daily due Chicken Seasoned (1915) Mushrooms rsonal use only (1920) Onions Red NS (1915) Mushrooms 0.0 (1920) Onions Red > ao INVENTORY APP rad
Slide 152: Pick up details
| SP «vom Tec, Doce f PICK UP DETAILS v Store: Hamilton QLD Store Time: Now cHANGE | Order Total: $5.50. eorr/view orDeR MY DETAILS NAME @ Remember my Pick Up Details @ PICK UP METHOD @ * Collect from inside the store @ fA Collect my order outside the store (@ & Bring my order to my car Fino our MOR
Slide 153: Zero contact delivery
@ dominos.com.au © Domino's ZERO CONTACT DELIVERY” We understand the trust our customers place in us to deliver safe, freshly prepared meals and take our responsibility seriously. That's why all our deliveries are Zero Contact, HOW IT WORKS On arrival, the Delivery Expert will place your order on a
Slide 154: Car Park Delivery how it works
@ order.dominos.com.au Ifyou are coming to pick up your order, we can bring it directly to your car. HOW IT WORKS © choose car Park Delivery ¢ as possible, in the store's car park (we ly bring your order to you if you're in our car From the Order Tracker page, check-in and let us know you're here. ©
Slide 155: App and web ordering experiences
APP AND WEB ORDERING EXPERIENCES S 154
Slide 156: Time is the Enemy of Food
For personal use only Time is the Enemy of Food Stoffel Thijs CEO GERMANY
Slide 157: Focus for Germany
For personal use only Focus for Germany 1. High Volume Mentality 2. Optimising customer experience and franchisee profits by fortressing
Slide 158: Weekly Sales of ex-Hallo Pizza
Weekly Sales of ex-Hallo Pizza For personal use only +63% Hallo pizza AWUS pre conversion
Slide 159: Households and customers by delivery zone
For personal use only 19.342 Households 13% Customers 4 deliveries/hour 59.082 Households 8% Customers Zone Red=> 13% Customers 33.454 Households Zone Green => 8 % Customers 2 deliveries/hour Zone Blue => 5 % Customers 11% Customers 3 deliveries/hour
Slide 160: Store territory map
Kleiwerd NOORDDIJK Slaperstil 4 5 A © Campus Groningen, wesifrecernasr %, Y locatie Zernike’ EY 355 DE HOOGT wy omc Bese VINKHUIZEN i OOSTERPARKWIJK. Rescie? Groningen SCHILDERSBUURT HOOGKERK: 5 Groninger Museum a RIVIERENBUURT x EZ _ Camping Man, stadspark Helamar Sy De Wijert ve Peizermade Noore w
Slide 161: Product + Service + Image = Value
For personal use only Product + Service + Image = Value Price
Slide 162: Germany map
: _Hamburg “hema PB 5 : Berlin® GERMANY. sCellersnes : “Dresden” Frankfurt’ , “Nurnberg \ “stuttgart { Munich’
Slide 163: Focus for Germany
For personal use only Focus for Germany 1. High Volume Mentality 2. Optimising customer experience and franchisee profits by fortressing
Slide 164: Data Driven store location
For personal use only Data Driven store location Lachlan Kusher PORTFOLIO PERFORMANCE & DATA VISUALISATION
Slide 165: The Opportunity: Speed, Distance, Proximity
The Opportunity For personal use only Speed Distance Proximity
Slide 166: The Opportunity
The Opportunity For personal use only Locations are Indicative Only
Slide 167: ANZ Store Expansion Targets
ANZ Store Expansion Targets For personal use only Current: 839 stores • Australia: 703 stores • New Zealand: 136 stores Target: 1,200 stores by 2025-28 * Store Counts as at Wednesday 21st October 2020
Slide 168: ANZ Store Expansion Targets
ANZ Store Expansion Targets For personal use only Data Customers Barriers
Slide 169: The Facts
For personal use only The Facts
Slide 170: The Facts
The Facts For personal use only • Franchisees have a defined delivery territory • Exclusive rights to that territory • Defined period (usually 10 years) • Delivery is a significant part of our sales • Will continue to increase in the future • We know the costs of delivery • Wages, vehicle costs, tim
Slide 171: The Facts
The Facts For personal use only We’re using data to focus on more than just sales, we’re focusing on maximising profitability of all orders.
Slide 172: Territory Fortification & New Store Identification Process
For personal use only Territory Fortification & New Store Identification Process
Slide 173: Campbelltown, NSW
For personal use only Campbelltown, NSW
Slide 174: Campbelltown, NSW
For personal use only Campbelltown, NSW
Slide 175: Campbelltown, NSW
Campbelltown, NSW For personal use only Campbelltown 35,251 Deliverable Addresses Sales ~$55,000 Avg. AWUS* • 60% Delivery • 40% Carry Out * AWUS sales are provided from Pulse for the 52 week period from W/E 7/04/19 to W/E 1/3/20
Slide 176: Campbelltown Sales By Street Review
Campbelltown Sales By Street Review For personal use only
Slide 177: Campbelltown & Bradbury (NEW), NSW
Campbelltown & Bradbury (NEW), NSW For personal use only
Slide 178: Bradbury – Potential Locations
Bradbury – Potential Locations For personal use only
Slide 179: Locations & Drive Time
Locations & Drive Time For personal use only Domino’s Locations Competitor Locations
Slide 180: Improved Drive Times & Profitability
Improved Drive Times & Profitability For personal use only Campbelltown Bradbury Delivery Drive Estimated Profitability Store Address Distance Drive Time* % Campbelltown Omaru 3.5 km 12 min 2.00% Bradbury Crescent 1.3 km 3 min 34.10% * Estimated drive time based on data extracted from Google Maps. D
Slide 181: Bradbury – Selected Locations
Bradbury – Selected Locations For personal use only
Slide 182: Territory Fortification & New Store
Territory Fortification & New Store For personal use only Campbelltown 21,058 Deliverable Addresses Bradbury (New) 14,193 Deliverable Addresses
Slide 183: How do we know if territory fortification was successful?
For personal use only How do we know if territory fortification was successful?
Slide 184: Post Fortification
Post Fortification For personal use only Campbelltown ~$40,000 Avg. AWUS • 57% Delivery • 43% Carry Out Bradbury (New) ~$41,000 Avg. AWUS • 62% Delivery • 38% Carry Out
Slide 185: Conclusion
For personal use only Conclusion
Slide 186: In Conclusion
In Conclusion For personal use only More stores, closer to customers = • Increased Sales • Fortified Territories • Faster Deliveries • Better Product • Better Service • Increased Brand Reputation • Increased Profitability
Slide 187: For personal use only
For personal use only
Domino's Pizza Enterprises — Investor Day (November 2020) on 6ix