Fluent, Inc. · NASDAQ:FLNT
Fluent — 16th Annual Needham Virtual Technology & Media Conference (May 2021)
22 slides from Fluent's conference presentation, May 19, 2021
Slide 1: Fluent, Inc. at Needham Virtual Technology & Media Conference
v Fluent, Inc. (Nasdaq: FLNT) 16th Annual Needham Virtual Technology & Media Conference May 19,2021
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor ‘This presentation contains “forward-looking statements” within the meaning ofthe Private Securties Litigation Reform Actof 1995.as amended. These forward-looking statements speakanly _as of the date hereof and arebased on the Company's currentplans and expecta
Slide 3: Fluent helps leading brands and innovative disruptors acquire customers
Fluent helps leading brands and innovative disruptors acquire customers and drive sales & commerce through our technology-enabled, proprietary performance-based marketing platform FLUENT
Slide 4: Company Snapshot
Company Snapshot COMPANY BACKGROU 2010 Founded in NYC Clients across multiple industries 500 4 Locations: NYC, Toront South Florida & Kans: city Employees impact 4 12.6% Revenue CAGR' % 19.5% Media Margin® CAGR’ $1 Bil. Media spend to date Users on mobile devices ~90% ciation and amortization) atirb
Slide 5: Industry Leader in Data-Driven Digital Marketing Services
Industry Leader in Data-Driven Digital Marketing Services Connecting consumers & advertisers via the Fluent platform oh eH) DIGITAL MEDIA PROPERTIES GU EHLRES) Attract & engage consumers through Efficient customer acquisition for clients our digital media properties 1 Pay-for-performance model 1 Hig
Slide 6: Diversified Media Footprint & Client Base
Diversified Media Footprint & Client Base O&O MEDIA PROPERTIES iaaners sane DIVERSIFIED CLIENT BASE Smartwallet wo A Bm MeDIAg STAFFING & ENTERTAINMENT noone ‘S FLUENT 4
Slide 7: Sample Consumer Experience
Sample Consumer Experience REGISTRATION SURVEY OFFERS cRM
Slide 8: Large & Growing Market Opportunity
Large & Growing Market Opportunity Digital Ad Spending 2020-24 Industry revenue by pricing model Fluent’s Business CPM Hybrid Performance 100% Performance $300 4% +16.3%CAGR $250 28% 67.1% CPL $200 $150 FY 2020 > FY 2020 $100 $50 998 $0 ‘S FLUENT
Slide 9: Strategic Growth Pillars
Performance Marketplace = 500 clients = 1.2 Mil. billable actions daily Strategic Growth Pillars Media Footprint = Publisher & media platform partnerships = International expansion = Lifecycle marketing / LTV ‘S FLUENT Proprietary Technology Platform = Consumer insights = Data science = Proprietary
Slide 10: Traffic Quality Initiative
Traffic Quality Initiative = Rapidly evolving industry landscape > Consumers: Demand for higher quality digital experiences > Marketers: More effective and sustainable solutions omen > Regulators: Greater expectations of transparency/privacy Rates = Traffic Quality Initiative Higher ay > Shifting fr
Slide 11: Revenue Profile
Revenue Profile f Annual: (Sm) Quarterly: (mil) Divert Soci Name changed ae Acqured Winopoy wo coge Pe i [Saners? | | | asta Ponies wont on poi fecal | se pag Acquired i 71.5 caer sms Sisp [fo oan) ' Prins cats |¥ 2016 2017-2018 «2019-2020 Q1 G2 3 a4 a1 G2 Q3 Qs QI Q2 3 QF QI G2 O3 a4 aI G2 G3 a4 aI
Slide 12: Media Margin
Media Margin") Annual: (Sm) Quarterly: si104 $35 $30 525 $20 ss sisal iat s10 $s s 2016 © 2017,-=S 2018-2019 -—2020 Q1 Q2 Q3 a4 Qt a2 03 Qs aI 16 16 16 16 17 17 17 17 18 @2 G3 a4 ai a2 03 a4 aI 19 19 19 20 20 20 20 21 4 (0) Forth dation cf Mada anda concn orn (onc im conning apertons moet ech compar
Slide 13: Adjusted EBITDA
Annual: 2017 ‘S FLUENT saa 2018 saa sear wm (mil) Adjusted EBITDA) Quarterly: S14 2 Qi Q2 Q3 a4 a1 G2 G3 Qs Qi a2 a3 OF aI @ Os as aI 7 17 17 17 18 18 18 18 19 19 19 19 20 20 20 2 21 (1) Forthedefniton of Adjusted EBITDA and areconcilton fom net oss) income from continuing operations, ts most direct
Slide 14: Balance Sheet Summary (3/31/21)
Balance Sheet Summary (3/31/21) EE: Liabilities & S/H Equity 6%) Cash $32.7 Current Liabilities excl. Debt $41.9 Other Current Assets 61.3 Current Portion LT Debt”) 63 PP&E 20 Long-Term Debt, Net(2) 43.8 Goodwill & Intangibles 208.2 Other Long-Term Liabilities 11 Other Long-Term Assets 11 Shareholde
Slide 15: Investment Highlights
LEADING DIGITAL PERFORMANCE MARKETPLACE MASSIVE MARKET OPPORTUNITY COMPETITIVE ADVANTAGES. LEVERAGEABLE BUSINESS MODEL STRONG FINANCIAL PROFILE ») ») » Investment Highlights + 800 advertiser clients + 1.2 Mil billable actions dally + $150+ Bil. US digital ad spend + Accelerating shift to digital and
Slide 16: Appendix
Appendix ‘S FLUENT
Slide 17: Non-GAAP Financial Measures
Non-GAAP Financial Measures We present non-GAAP measures, such as Media Margin, Adjusted EBITDA and ratios based on these financial measures, herein as supplemental measures of our financial and operating performance because our management believes that such information provides useful informationto
Slide 18: Media Margin Reconciliation
Media Margin Reconciliation TT Reconciliation of nt (os) = mo om m3 8 HF mo me wo om Hr om @ © o AH a Net (oss) income $5558) $2645 $4462 $1643 $O192| SLOKS STIS ($448) 5956, swe $452 1.169 S178 bocome tes “* * 69 09 4 6 m7 mw Loss on eaniy entinguishment of debt 2a Inerest expense, net 2904 1953188
Slide 19: Media Margin Reconciliation (cont'd)
Media Margin Reconciliation (cont’d) a ‘Reconciliation of net (loss) incomefrom ‘continuing operations to media margin: ba IE: " is B23 cs cS} " Nee ees) Sooee from coming (3.817) ($9407) $2,736 ($1,729) ($12,216) ($9,832) ($2278) ($10,761) ($2,837) ($31,708) wokeigte Siogss $1187 $1318 16796 52208.
Slide 20: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation LT TT Reconciliation of net (oss) income [soma o @ @ 8 YF 2 @ @ wo HF oF Net (2) noone siots $286 (6.74) 08D St3KR. STB S207 | (258) crn) @ wom 6 om mo vet net lm yor a7 tat 6am) 1s 1st 1307 ee a0 | m8 Deni dain a7 005 462 A675 Tow) arm ASD ame amo 152 | aa Lenton ety
Slide 21: Adjusted EBITDA Reconciliation
‘ FLUENT Adjusted EBITDA Reconciliation LL Reconciliation of net (oss) income te adjusted EBITDA: Net (oss) income locome tes Inerest expense, net Depreciation and amorization Noncath lors on amendment of Wie of lngived assets, Goodnil impairment ‘Accrued compensation expense for Put/Call considerat
Slide 22: Fluent, Inc. - Investor Relations
Fluent, Inc. Fluent, Inc. - Investor Relations www.investors.fluentco.com InvestorRelations@fluentco.com (917) 310-2070
Fluent — 16th Annual Needham Virtual Technology & Media Conference (May 2021) on 6ix