Kmd Brands Limited · NZX:KMD
Kmd Brands — Kathmandu Holdings — Macquarie Connections – Australia Conference 2013
28 slides from Kmd Brands's conference presentation, May 1, 2013
Slide 1: Macquarie Connections – Australia Conference
For personal use only Macquarie Connections – Australia Conference 1 May 2013 Mark Todd, CFO
Slide 2: Content
Content For personal use only • Business Overview • Kathmandu Re-Branding (Store development focus) • Growth Strategies • Trading Update • Q&A
Slide 3: Kathmandu Business Overview
For personal use only Kathmandu Business Overview
Slide 4: Business Overview
Business Overview For personal use only Leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand, founded 1987 • Vertically integrated business from in-house design team to company-owned 130 store retail chain. • Primarily designing/ sourcing/ selling technica
Slide 5: Growth since IPO, November 2009
Growth since IPO, November 2009 For personal use only Group Sales (NZ$m) $347.1 Current Analysts’ consensus $306.1 FY13* $245.8 Full Year $215.6 • Sales c.$387m FY09-FY12 • EBIT c. $63m (FY10 $47.9m) • NPAT c.$41.0m (FY10 $25.2m) *(Bloomberg 24 April) FY09 FY10 FY11 FY12 1st Half FY13
Slide 6: Growth in Market and Key Competitors, Australia/NZ
Growth in Market and Key Competitors, Australia/ NZ For personal use only Kathmandu continues to grow market share through Kathmandu +50 strategies focussed on: BCF +46 Anaconda +11 • Store expansion and location optimisation; Ray’s Outdoors +16 FCO (new 2012) +13 • Brand positioning; Mountain Desig
Slide 7: Product Development & Inventory Investment through FY11 and FY12
Product Development & Inventory Investment through FY11 and FY12 For personal use only • SKU count (current range per season) increased from c.3500 to 5000. • Designers head count increase and Australian team established. • Up weighting Australian design initiatives. • Apparel focus, but also releva
Slide 8: Product Re-branding
For personal use only Product Re-branding
Slide 9: Website redevelopment including re-branding
Website redevelopment including re-branding For personal use only New Website Go-Live in 2012, enabled new branding to be incorporated in upgraded site
Slide 10: Kathmandu Re-Branding: Store Development Strategy
For personal use only Kathmandu Re-Branding Store Development Strategy
Slide 11: Store Development and the Re-branding Opportunity
Store Development and the Re-branding Opportunity For personal use only
Slide 12: Application of new branding across our varying Store Environments
Application of new branding across our varying Store Environments For personal use only Three examples 1. Flagship stores • External signage application is more prominent due to sites being larger. • Much more prominent use of brand Icon throughout store including sub category signage and fixture su
Slide 13: Flagship stores
Flagship stores For personal use only Broadway, Auckland External signage application is much more prominent, in tandem with choice of prime locations Camberwell, Melbourne Broadway, Auckland
Slide 14: Flagship stores
Flagship stores For personal use only More prominent use of brand icon through store including sub category signage. Fixture suite up scaled. Hay Street, Perth
Slide 15: Flagship stores
Flagship stores For personal use only Sub-category signage and Fixture suite up scaling
Slide 16: Flagship Stores
Flagship Stores For personal use only Up scaled visual merchandising and large brand graphic application
Slide 17: Mall and Small Formats
Mall and Small Formats For personal use only External signage application is usually based on mall guidelines.
Slide 18: Outlet Stores
Outlet Stores For personal use only • Outlet branding differs to any other format (colour and sub branding). • Fixtures scaled back to basics. • Visual Merchandising is to a minimum.
Slide 19: Store Roll Out status April 2013
For personal use only Store Roll Out status April 2013
Slide 20: Re-branding & Store Roll Out
Re-branding & Store Roll Out For personal use only • We have opened 40 new stores since the start of FY11. • From end FY11 all new stores have been designed incorporating new brand identity. • In same period we have refurbished or re-located a further 13 stores. • Today 112 stores have the new brand
Slide 21: Kathmandu Re-branding, the Overall Outcome
Kathmandu Re-branding , the Overall Outcome For personal use only Almost seamless transition as far as the customer concerned The updated branding is: • Fresh - more contemporary, with greater impact and relevancy for consumers. • Flexible – works across multiple touch-points; on product, in stores
Slide 22: Growth Strategies
For personal use only Growth Strategies
Slide 23: Growth Strategies
Growth Strategies For personal use only 5 key areas of opportunity and on-going investment: 1. Store rollout • 170 store target for Australia / New Zealand, at least 3 years ahead. 2. Existing store network improvement • A portion of existing portfolio to be re-aligned to our market and product posi
Slide 24: Summit Club growth strategy, further detail
Summit Club growth strategy, further detail For personal use only • Target one million members. • Currently on track to achieve target, with over 800,000 members. • Increased 25% from same period last year. • More than 50% of total sales are to our members. • Membership has more than doubled in the
Slide 25: Trading Update
For personal use only Trading Update
Slide 26: Third Quarter Sales
Third Quarter Sales For personal use only • Total Group sales for the 13 weeks 28 January to 28 April $89.7m, up 12.5% on equivalent 13 week period in 2012 at constant exchange rates. • Same store sales for the same period up 4.1% on 2012 at constant exchange rates. • Sales through to end of March i
Slide 27: Full Year FY13 Outlook
Full Year FY13 Outlook For personal use only • No change to commentary provided with our 1HFY13 result at end February. • Winter sale in June/July is our largest promotional event each year, and weather is a key variable relevant to relative success of this sale. • We remain confident of a strong pe
Slide 28: Questions?
For personal use only Questions?
Kathmandu Holdings — Macquarie Connections – Australia Conference 2013 on 6ix