Kmd Brands Limited · NZX:KMD
Kmd Brands — Investor Day (September 2025)
126 slides from Kmd Brands's investor day presentation, Sep 4, 2025
Slide 1: For personal use only
For personal use only
Slide 2: David Kirk, Chairman of the Board
For personal use only David Kirk Chairman of the Board KMD Brands 2
Slide 3: Agenda
Agenda 1 Why KMD Brands? David Kirk - Chairman of the Board For personal use only 2 KMD Brands Group Strategy Brent Scrimshaw - Group CEO 3 Driving Financial Performance Carla Webb-Sear - Group CFO 4 Brand CEO priorities Ashley Reade - CEO, Rip Curl Megan Welch - CEO, Kathmandu Amy Beck - President,
Slide 4: Built for purpose: outdoor lifestyle and adventure brands
Built for purpose | Outdoor lifestyle and adventure | Seasonally diverse For personal use only Technical activity-based Technical activity-based Technical surf and beach outdoor apparel and equipment footwear apparel and gear 4
Slide 5: Global Reach and Diversification
Global Reach and Diversification We have over 300 stores globally, and our brands are sold in over 8,000 locations EUROPE NORTH AMERICA 29 Owned Stores For personal use only 10 Licensed Stores 27 Owned Stores +1,900 Wholesale Doors 26 Licensed Stores +3,900 Wholesale Doors ASIA 78 Licensed and JV st
Slide 6: B Corp listed companies
KMD Brands is one of only 90 B Corp listed companies globally • In 2019, Kathmandu made history as one of the first apparel brands in ANZ to become a Certified B For personal use only Corporation (B Corp). • In 2023, Rip Curl and Oboz gained certification, as well as the Rip Curl owned wetsuit facto
Slide 7: Introducing our KMD Brands 'Next Level' turnaround strategy
Introducing our KMD Brands ‘Next Level’ turnaround strategy 1 2 3 For personal use only A brand & Efficient, scalable That delivers product-led processes and sustainable offence data-led intelligence profitability 7
Slide 8: Executive team changes to enhance core capabilities
Over the last 18 months we have made deliberate executive team changes to enhance our core capabilities • Global Perspective For personal use only • Consumer Obsessed • Distinctive Product Experience Brent Scrimshaw Carla Webb-Sear Megan Welch Ashley Reade • Integrated Marketplace Group CEO Group CF
Slide 9: KMD Brands Investment Thesis
KMD BRANDS INVESTMENT THESIS We believe our business is undervalued today given the opportunity within our portfolio For personal use only Immediate actions to Strong brands with Geographic, channel and refocus profitability and exciting medium-term seasonal diversity build agility into our growth o
Slide 10: KMD Brands Strategy
KMD Brands Strategy For personal use only Brent Scrimshaw Group Chief Executive Officer KMD Brands 10
Slide 11: KMD Brands 'Next Level' Transformation
KMD Brands – ‘Next Level’ Transformation For personal use only • A brand-led offence enabled by the right level of central support and capability • A proactive plan that reboots growth with the right profitability • An immediate right-sizing of our cost base, with ambitions for ongoing cost efficien
Slide 12: CEO observations in my first days
CEO observations in my first 120 days INSIDE-OUT OUTSIDE-IN Solid market growth in categories and Consumer Consumers identify positively with our brands Market growth geographies Insufficient iconic product and innovation Product Volatility Volatile market dynamics continue For personal use only cad
Slide 13: Striking the right balance between growth and cost
Striking the right balance between growth and cost Financial success step-by-step: balancing growth, operational leverage and efficiency Prioritised For personal use only Risk of running Our Focus out of time Step-by-step changes between growth and costs Brand Growth Risk of losing competitiveness D
Slide 14: RE-SET
RE-SET For personal use only Bold Disciplined Decisions Profitability Approach 14
Slide 15: RE-SET: 'Next Level' decisions for immediate impact
RE-SET: We have made 4 ‘Next Level’ decisions for immediate impact For personal use only $25m 21 28 10+ Cost out and reallocation Stores identified for Growth and cost Senior leadership program underway closure through initiatives commenced roles changed fleet review 15 15
Slide 16: RE-FOCUS
RE-FOCUS For personal use only Consumer & Aligning Sustainable Product Focus the Pipes Growth 16
Slide 17: RE-FOCUS: ground ourselves in technical products
RE-FOCUS: We will continue to ground ourselves in technical products, and invest in speed-to-market, design and style For personal use only Designed for Designed for Bought for Used for Bought for Used for We design for performance first, acknowledging that consumers style and design preferences are
Slide 18: RE-FOCUS: aligning our pipes - Consumer Preferences
RE-FOCUS: Realising our growth potential through aligning our pipes Focusing in Ensuring Showing up on the core coherence when it matters For personal use only Start with Anchored the end in activity in mind concepts Consumer Preferences 18
Slide 19: RE-FOCUS: aligning our pipes - Product Distinction
RE-FOCUS: Realising our growth potential through aligning our pipes Focusing in Ensuring Showing up on the core coherence when it matters For personal use only Start with Anchored the end in activity in mind concepts Product Distinction 19
Slide 20: RE-FOCUS: aligning our pipes - Channel Mix
RE-FOCUS: Realising our growth potential through aligning our pipes Focusing in Ensuring Showing up on the core coherence when it matters For personal use only Start with Anchored the end in activity in mind concepts Channel Mix 20
Slide 21: RE-FOCUS: aligning our pipes - Brand Connection
RE-FOCUS: Realising our growth potential through aligning our pipes Focusing in Ensuring Showing up on the core coherence when it matters For personal use only Start with Anchored the end in activity in mind concepts Brand Connection 21
Slide 22: RE-FOCUS: aligning our pipes - Sale / Retail Execution
RE-FOCUS: Realising our growth potential through aligning our pipes Focusing in Ensuring Showing up on the core coherence when it matters For personal use only Start with Anchored the end in activity in mind concepts Sale / Retail Execution 22
Slide 23: RE-ENERGISE
RE-ENERGISE For personal use only Brand Culture & Obsessive Storytelling Capability Execution 23
Slide 24: RE-ENERGISE: Capabilities of successful activity-based companies
RE-ENERGISE: Capabilities of successful activity-based apparel and footwear companies For personal use only Authentic New and Fresh Brand Direct to Product Styles heat Consumer 24
Slide 25: Founders Mentality
For personal use only Founders Mentality 25
Slide 26: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 26
Slide 27: KMD Brands 3-Year Strategy House
KMD Brands 3-Year Strategy House VISION INSPIRING PEOPLE TO EXPLORE AND LOVE THE OUTDOORS. TO BE THE LEADING FAMILY OF GLOBAL OUTDOOR BRANDS – PURPOSE DESIGNED FOR PURPOSE, DRIVEN BY INNOVATION, BEST FOR PEOPLE AND PLANET. For personal use only STRATEGIC BRAND-LED ENABLED BY INTELLIGENT GOVERNED BY
Slide 28: Executing against the 'Next Level' turnaround strategy
We have already started to execute against a KMD Brands ‘Next Level’ turnaround strategy For personal use only Enabled through intelligent That delivers sustainable 1 A brand-led offence 2 decisions and processes 3 profitability • Connected consumer experiences • Brand decisions are informed and • C
Slide 29: Iconic Products
For personal use only Iconic Products 29
Slide 30: Digital
For personal use only Digital 30
Slide 31: Integrated Marketplace
For personal use only Integrated Marketplace 31
Slide 32: Driving Financial Performance
For personal use only Driving Financial Performance Carla Webb-Sear Group CFO KMD Brands 32
Slide 33: Financial guardrails on a pathway to profitable growth
We will govern ourselves with financial guardrails For personal use only on a pathway to profitable growth 33
Slide 34: KMD Financial Principles
KMD Financial Principles • We plan robust growth from the bottom up with clear deliverables For personal use only • We actively balance cost savings and growth initiatives • As growth is delivered, further investment will be unlocked • We manage working capital and net debt positions with data-drive
Slide 35: Our financial ambition over the next years
Our financial ambition over the next 3 years For personal use only ~60% <50% 10%+ <16% Gross Margin Operating Expense EBITDA1 Margin Working Capital % of Sales % of Sales 1. Earnings before interest, tax, depreciation, and amortisation, excluding the impact of IFRS 16, software as a service accounti
Slide 36: Our 'Next Level' strategic actions in FY26
Our ‘Next Level’ strategic actions in FY26 • Immediate cost-out and reallocation program to address Efficient legacy costs Growth • Robust scoping and sequencing of growth initiatives based on self-funding approach For personal use only • Strategic product assortment, store format and full price sel
Slide 37: Next Level Transformation: cost reset
Next Level Transformation Reset our cost base over next 12 months to fuel growth and improve shareholder returns COST RESET 1 Cost reset across the portfolio to mitigate cost pressure, whilst ~ $25M self-funding strategic growth investments For personal use only 2 Focus on both short and medium-term
Slide 38: We will deliver an optimal capital structure
We will deliver an optimal capital structure For personal use only Leverage Capital Review Dividends & Ratio Expenditure Non-Core Assets Capital Return • Deliver and maintain a net • Total capital expenditure target • Potential for divestment of • Payout ratio range 50-70% of debt to EBITDA ratio be
Slide 39: What you can expect from us
What you can expect from us For personal use only • Half-yearly progress scorecard against our medium- term financial targets with measurable proof points • Delivering a more agile cost base over time with improved flexibility in our operating model • Disciplined finance management to drive performa
Slide 40: Brand Strategic Priorities: Ashley Reade
Brand Strategic Priorities For personal use only Ashley Reade CEO, Rip Curl 40
Slide 41: For personal use only
For personal use only 41
Slide 42: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 42
Slide 43: Observations
OBSERVATIONS SEA OF SAMENESS DISTINCTION For personal use only AGED CONSUMER NEXT GENERATION COMPLEXITY SIMPLICITY 43
Slide 44: Consumer, Strategy House, Growth Drivers, US Strategy
CONSUMER For personal use only STRATEGY HOUSE CONTENTS GROWTH DRIVERS US STRATEGY 44
Slide 45: Consumer, Strategy House, Growth Drivers, US Strategy
CONSUMER For personal use only STRATEGY HOUSE CONTENTS GROWTH DRIVERS US STRATEGY 45
Slide 46: Our future is the Next Gen
OUR FUTURE IS THE NEXT GEN For personal use only THINGS THEY MIGHT SAY VALUES “I’LL WORK AUTHENTICITY ALL NIGHT IF FREEDOM I CAN SURF INDIVIDUALITY ALL DAY” 46
Slide 47: Next Gen stable of athletes
NEXT GEN STABLE OF ATHLETES ERIN BROOKS DANE HENRY Canada Australia 18 18 2024 2024 WSL Fiji CT ISA Junior World For personal use only Champion Surfing Champion TYA ZEBROWSKI LUKAS SKINNER Tahiti - France United Kingdom 14 17 2024/2025 2024 WSL Europe QS International Champion GromSearch Champion 47
Slide 48: For personal use only
For personal use only 48 48
Slide 49: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 49
Slide 50: Consumer Segmentation
For personal use only CONSUMER SEGMENTATION 50
Slide 51: Surf
For personal use only SURF 51
Slide 52: Surf, Beach
For personal use only SURF BEACH 52
Slide 53: New Consumer Segmentation
NEW CONSUMER SEGMENTATION For personal use only 53
Slide 54: Mediterranean (example)
MEDITERRANEAN (EXAMPLE) EXISTING STORE NEW STORE COUNTRY LOCATION STORE TYPE Barcelona, Spain In-line EXISTING STORE For personal use only Barcelona, Spain Outlet LOCATIONS Tonfano, Italy In-line Marbella, Spain In-line Ibiza, Spain Women’s store Valencia, Spain In-line Rome, Italy In-line Marseille
Slide 55: The Beach
THE BEACH For personal use only WOMEN’S FOCUS TECHNICITY X AESTHETIC EXPANDED DISTRIBUTION 55
Slide 56: Consumer, Strategy House, Growth Drivers, US Strategy
CONSUMER For personal use only STRATEGY HOUSE CONTENTS GROWTH DRIVERS US STRATEGY 56
Slide 57: FY26 - FY28 Strategy House
FY26 - FY28 STRATEGY HOUSE For personal use only 57 57
Slide 58: Our differentiator: elevating the search to the Next Gen
OUR DIFFERENTIATOR For personal use only ELEVATING THE SEARCH TO THE NEXT GEN ‘THE SEARCH’ IS THE DRIVING FORCE THAT LED TO THE CREATION OF RIP CURL, & IT LIVES IN THE SPIRIT OF EVERYTHING THE RIP CURL CREW DO. IT’S WHAT MAKES RIP CURL UNIQUE. IT DEFINES WHO WE ARE. THE PRODUCTS WE MAKE, THE EVENTS
Slide 59: What we stand for: our product focus
WHAT WE STAND FOR: OUR PRODUCT FOCUS For personal use only WETSUITS BOARDSHORTS SWIM JACKETS / FLEECE 59 59
Slide 60: Consumer, Strategy House, Growth Drivers, US Strategy
CONSUMER For personal use only STRATEGY HOUSE CONTENTS GROWTH DRIVERS US STRATEGY 60
Slide 61: Formats: Digital, Owned, Wholesale
FORMATS For personal use only DIGITAL OWNED WHOLESALE 61 61
Slide 62: Product: simplified offense
PRODUCT For personal use only SIMPLIFIED OFFENSE NEXT GEN PRODUCT CREATION GLOBAL CENTRES OF EXCELLENCE 62 62
Slide 63: Consumer, Strategy House, Growth Drivers, US Strategy
CONSUMER For personal use only STRATEGY HOUSE CONTENTS GROWTH DRIVERS US STRATEGY 63
Slide 64: US Strategy
US STRATEGY For personal use only LEVERAGE DIGITAL C OWN HAWAII, REBALANCE THE MAINLAND ALIGNING THE ORGANIZATION 64 64
Slide 65: Key shifts
KEY SHIFTS For personal use only 1. NEXT GEN CONSUMER CONNECTION 2. SERVE THE CORE; EMBRACE THE BEACH C 3. DIGITAL LED, INTEGRATED MARKETPLACE 4. CREATION OF PRODUCT CENTRES OF EXCELLENCE 5. ORGANIZATIONAL ALIGNMENT 65 65
Slide 66: Brand Strategic Priorities: Megan Welch
Brand Strategic Priorities For personal use only Megan Welch CEO, Kathmandu 66
Slide 67: New Zealand
-40.900557° S, 174.885971° E NEW ZEALAND For personal use only
Slide 68: Contents
CONTENTS ➢ CONSUMER For personal use only ➢ STRATEGY HOUSE ➢ GROWTH DRIVERS ➢ DISTINCTIVE PRODUCT ➢ INTEGRATED MARKETPLACE 68
Slide 69: Contents
CONTENTS ➢ CONSUMER For personal use only ➢ STRATEGY HOUSE ➢ GROWTH DRIVERS ➢ DISTINCTIVE PRODUCT ➢ INTEGRATED MARKETPLACE 69
Slide 70: Primary and secondary target audiences
OUR PRIMARY AND SECONDARY TARGET AUDIENCES ARE OUTDOOR ENTHUSIASTS AND BALANCE SEEKERS For personal use only Outdoor Enthusiast PRIMARY TARGET AUDIENCE SECONDARY TARGET AUDIENCE Outdoor enthusiasts prioritise Balance Seekers use the spending time outdoors, care restorative power of the about style,
Slide 71: Outdoor, Activewear, Adventure, Hike, Travel
71 Outdoor Activewear Adventure Outdoor Hike Travel Active For personal use only ııı 71
Slide 72: Contents
CONTENTS ➢ CONSUMER For personal use only ➢ STRATEGY HOUSE ➢ GROWTH DRIVERS ➢ DISTINCTIVE PRODUCT ➢ INTEGRATED MARKETPLACE 72
Slide 73: Create separation and distinctiveness
Create separation and distinctiveness Kathmandu built market leadership by For personal use only representing a new way to think about the outdoors. Our next era will look different, intentionally, as we set a new standard for how outdoor brands look and feel. In FY26 we will extend our authority an
Slide 74: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 74
Slide 75: Kathmandu will reinforce market leadership and create separation
KATHMANDU IS A STRONG BRAND THAT WILL REINFORCE MARKET LEADERSHIP AND CREATE SEPARATION THROUGH: For personal use only Distinctive Product Strong Storytelling Integrated Retail Function, Innovation, Product-focused Marketplace Excellence Design Consumer Concepts Digitally Led Profitable Growth 75
Slide 76: FY26-FY28 Kathmandu Strategy House
FY26 – FY28 KATHMANDU STRATEGY HOUSE VISION WORLD’S MOST LOVED OUTDOOR BRAND PURPOSE IMPROVE THE WELLBEING OF THE WORLD THROUGH THE OUTDOORS For personal use only PRIORITY PRODUCT DIGITALLY LED, INTEGRATED RETAIL INITIATIVES INNOVATION MARKETPLACE EXCELLENCE GROWTH ICONS DIGITAL STORE PERFORMANCE DR
Slide 77: Contents
CONTENTS ➢ CONSUMER For personal use only ➢ STRATEGY HOUSE ➢ GROWTH DRIVERS ➢ DISTINCTIVE PRODUCT ➢ INTEGRATED MARKETPLACE 77
Slide 78: Distinctive Product
DISTINCTIVE PRODUCT For personal use only SEASONAL PRODUCT ASSORTMENTS NEW INNOVATIVE ICONS QUICK STRIKE 78
Slide 79: We split our product into four divisions
WE SPLIT OUR PRODUCT INTO FOUR DIVISIONS For personal use only Outerwear Sportswear Equipment Footwear 79
Slide 80: Diversified product mix showing early signs of success
THE STRATEGY TO DIVERSIFY OUR PRODUCT MIX IS SHOWING EARLY SIGNS OF SUCCESS IN A TOUGH MARKET KATHMANDU REVENUE BY CATEGORY -15% For personal use only FY24 FY25 +4% +4% +6% +18% +6% -9% +13% +19% +21% Insulation Rainwear Wovens Fleece Knits Baselayer Sportswear Packs & Bags Equipment Footwear Others
Slide 81: Consistent design signature. Distinctive. Modern.
CONSISTENT DESIGN SIGNATURE. DISTINCTIVE. MODERN. For personal use only 81
Slide 82: Investing in innovation to build new brand icons
WE WILL CONTINUE INVESTING IN INNOVATION TO BUILD NEW BRAND ICONS AND MARKET LEADERSHIP For personal use only Speed Market Consumer Distinction Relevance 82
Slide 83: Fast agile market moves with a 'Quick Strike' approach
WE WILL DRIVE BRAND MOMENTUM THROUGH FAST AGILE MARKET MOVES LEVERAGING A "QUICK STRIKE" APPROACH For personal use only Speed Emerging Commercial Trends Opportunity 83
Slide 84: Amplifying an iconic product to build brand relevance
AMPLIFYING AN ICONIC PRODUCT CAN GET CONSUMER ATTENTION AND BUILD BRAND RELEVANCE Collaborations, Pinnacle Technicity • Access new consumers through collaborations For personal use only • Introduce new technologies • Limited Edition energy colour drops New Materials, Silhouette Updates Exclusivity,
Slide 85: Contents
CONTENTS ➢ CONSUMER For personal use only ➢ STRATEGY HOUSE ➢ GROWTH DRIVERS ➢ DISTINCTIVE PRODUCT ➢ INTEGRATED MARKETPLACE 85
Slide 86: Digitally led, integrated marketplace
DIGITALLY LED, INTEGRATED MARKETPLACE For personal use only DIGITAL DOUBLE DOWN RETAIL EXCELLENCE NEW STORE SEGMENTATION INTERNATIONAL APPROACH 86
Slide 87: Integrated marketplace approach led by digital acceleration
OUR INTEGRATED MARKETPLACE APPROACH WILL BE LED BY DIGITAL ACCELERATION NEW DESKTOP UX NEW MOBILE UX For personal use only 87
Slide 88: Leveraging store network through a profitability-first lens
WE WILL LEVERAGE OUR POWERFUL STORE NETWORK THROUGH A PROFITABILITY-FIRST LENS For personal use only Rigorous Fleet Ongoing Updated Store Reviews Network Review Segmentation 88
Slide 89: New store segmentation
NEW STORE SEGMENTATION TO DRIVE RELEVANT CONSUMER EXPERIENCES AND STRONGER BRAND EXPRESSION For personal use only Digital Flagship Inline – Destination Inline – Mall Outlet Full brand experience Showcase the brand Regional hubs Capture attention in Maximise volume focused on building at our most pre
Slide 90: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 90
Slide 91: International expansion: profitability-first approach
INTERNATIONAL EXPANSION REMAINS A KEY AMBITION; BUT WE ARE TAKING A PROFITABILITY-FIRST APPROACH FY26 WILL BE A RESET YEAR For personal use only PHASE 1 1. We will step back from a resource-heavy business model, prioritising digital and RESET leveraging distribution partners in some markets to enabl
Slide 92: Key shifts
KEY SHIFTS For personal use only 1. ACCELERATED PRODUCT STRATEGY 2. INTEGRATED MARKETPLACE & DIGITAL EXECUTION 3. BRAND & PRODUCT-LED STORYTELLING 4. STORE SEGMENTATION 5. INTERNATIONAL STRATEGY RESET 92
Slide 93: For personal use only
For personal use only 93
Slide 94: Brand Strategic Priorities: Amy Beck
Brand Strategic Priorities For personal use only Amy Beck President, Oboz Footwear 94
Slide 95: For personal use only
For personal use only 95
Slide 96: Consumer, Strategy House, Strategic Priorities, Growth Drivers
CONSUMER For personal use only 1 2 STRATEGY HOUSE CONTENTS 3 STRATEGIC PRIORITES 96 4 GROWTH DRIVERS 96
Slide 97: Trail consumer segments
FASTER & LIGHTER CASUAL TRAIL CONSUMER RUNNNING For personal use only OUTDOOR & DURABILITY FASHION 97
Slide 98: Consumer segments
CONSUMER SEGMENTS WAYFINDER SWIFT MOVER TRAIL COMPANION For personal use only RUGGED TRAIL FAST TRAIL ALL TERRAIN 98
Slide 99: Bozeman Born
For personal use only BOZEMAN BORN 99 99
Slide 100: Authentic Stories
For personal use only AUTHENTIC STORIES 100
Slide 101: Video playing at the live event
For personal use only VIDEO PLAYING AT THE LIVE EVENT 101
Slide 102: Consumer, Strategy House, Priority Initiatives
CONSUMER For personal use only 1 2 STRATEGY HOUSE CONTENTS 3 PRIORITY INTIATVES 102 4 GROWTH DRIVERS 102
Slide 103: FY26-FY28 Oboz Strategy House
FY26 – FY28 OBOZ STRATEGY HOUSE VISION BLAZE THE TRAIL VOICE BOZEMAN BORN, WILD & FREE For personal use only PRIORITY INITIATIVES MORE WITH CORE FAST TRAIL DIVERSIFY CHANNELS GROWTH HIGHEST VALUE DIGITALLY LED STRATEGIC PARTNERSHIPS DRIVERS CONSUMERS BEHAVIOURS FOCUS FAST FEARLESS VALUES TRUSTWORTHY
Slide 104: Consumer, Strategy House, Priority Initiatives
For personal use only 1 CONSUMER 2 STRATEGY HOUSE CONTENTS 3 PRIORITY INTIATIVES 104 4 GROWTH DRIVERS 104
Slide 105: Priority Initiatives
PRIORITY INITIATIVES For personal use only DIVERSIFY CHANNELS MORE WITH THE CORE ELEVATE FAST TRAIL UNLOCK THE VAULT 105
Slide 106: Diversify Channels
DIVERSIFY CHANNELS For personal use only SPORTING FARM & OUTDOOR GOODS RANCH 106
Slide 107: Working towards a refined FY28 product and channel mix
WORKING TOWARDS A REFINED FY28 PRODUCT AND CHANNEL MIX OBOZ REVENUE BY PRODUCT CATEGORY OBOZ REVENUE BY CHANNEL MIX FY25 FY25 For personal use only Rugged Trail Fast Trail All Terrain REI Strategic Partners Ecom OPP Amazon Other Source: Finance team 107
Slide 108: More with the Core
MORE WITH THE CORE For personal use only 108
Slide 109: Rugged Trail: More with Core
RUGGED TRAIL: MORE WITH CORE END USER - WAYFINDER Treats footwear like equipment – chooses product to fit their For personal use only pursuits. ACTIVITIES Multi-day backpacking trips, Trail work, Off-trail or game trail hiking. ENVIRONMENT Technical, rocky and root-bound trails where stability and t
Slide 110: Elevate Fast Trail
For personal use only ELEVATE FAST TRAIL 110
Slide 111: Fast Trail: Elevate + Invest
FAST TRAIL: ELEVATE + INVEST END USER – SWIFT MOVER Focused on hiking as a sport and opportunity to challenge themselves physically, where performance/experience are For personal use only equally important. ACTIVITIES Trail running crossover into ultralight hiking and fastpacking, High elevation and
Slide 112: Unlock the Vault
For personal use only UNLOCK THE VAULT 112
Slide 113: All Terrain: Trend Right
ALL TERRAIN: TREND RIGHT END USER – TRAIL COMPANION For personal use only Uses hiking to access nature, quick bouts of exercise, fresh air, stress relief. Seeks versatility from their footwear; ready for a hike and all-day wearable. FW27 ACTIVITIES Car camping, Day hikes with friends, hiking is a so
Slide 114: Consumer, Strategy House, Priority Initiatives
CONSUMER For personal use only 1 2 STRATEGY HOUSE CONTENTS 3 PRIORITY INITIATIVES 114 4 GROWTH DRIVERS 114
Slide 115: Growth Drivers
GROWTH DRIVERS For personal use only CONNECT WITH HIGHEST VALUE CONSUMERS DIGITALLY LED STRATEGIC PARTNERSHIPS 115
Slide 116: Identify our highest value consumer
IDENTIFY OUR HIGHEST VALUE CONSUMER For personal use only 116
Slide 117: Lead with digital
LEAD WITH DIGITAL LEVERAGE KATHMANDU & RIPCURL REPLATFORM, SCHEDULED FOR JANUARY 2026 EXISTING DESKTOP UX EXISTING MOBILE UX For personal use only 117
Slide 118: Strategic partnerships
STRATEGIC PARTNERSHIPS CONTINUE TO LEVERAGE SYNERGIES WITH KATHMANDU For personal use only 118
Slide 119: Our people are our future
For personal use only OUR PEOPLE ARE OUR FUTURE 119
Slide 120: What to expect moving forward
What to expect moving forward For personal use only Brent Scrimshaw Group Chief Executive Officer KMD Brands 120
Slide 121: Bold short-term reset, medium-term profitability focus, brand-led offence
For personal use only Bold short-term Medium-term focus A robust brand-led reset decisions on profitability offence, fuelling sustainable growth 121
Slide 122: Setting a baseline across proof points to track progress
We are setting a baseline across a range of proof points to track progress against our ‘Next Level’ plan FINANCIAL Revenue | Gross Margin % | OPEX % | EBITDA % | Working Capital | Leverage For personal use only Consumer / Product Digital Retail Execution Team / Culture Brand health Online % of DTC s
Slide 123: Clear priority strategic initiatives guide our execution
We have set clear priority strategic initiatives that guide our obsessive future focus on execution For personal use only Growth Enabling Financial Guardrails / Profitability-driven Working Capital Focus Data-driven Decision Intelligence Balance Sheet Deleverage 123
Slide 124: Clear priority strategic initiatives by brand
We have set clear priority strategic initiatives that guide our obsessive future focus on execution For personal use only Accelerated product strategy Reset brand on youthful More with the core energy Integrated marketplace and Accelerate ‘fast’ category digital execution Global product simplificati
Slide 125: For personal use only
For personal use only 125
Slide 126: Important Notice and Disclosure
Important Notice and Disclosure This presentation prepared by KMD Brands Limited (the “Company” or the “Group”) (NZX/ASX:KMD) provides additional comment on the financial statements of the Company, and accompanying information released to the market. As such, it should be read in conjunction with th