Nxt Nutritionals Holdings Inc · OTC:NXTH
Nxt Nutritionals — Investor Presentation (September 2009)
23 slides from Nxt Nutritionals's investor presentation, Sep 14, 2009
Slide 1: SUSTA Natural Sweetener
SUSTA” Natural Sweetener, our revolutionary low calorie Supp Dgestve A ome Hest, “s/,ALow Glycemic Index Food ‘Ags in Weight Management Avoids Sugar Shock dé Hear Healthy é ‘S001 for Bones, & Teeth ag SUSTA SUSTA™ Natural Sweetener: More than a sugar substitute. the Next Generation Nutritional sweet
Slide 2: Contacts
Our BRANDS: Healthy airy] Contacts Company Contact: Mike McCarthy, President & CEO. Ph: (413) 533-9300 Law Firm: Anslow & Jaclin. Contact: Gregg Jaclin Auditing Firm: Berman & Company, PA. Disclaimer: This document is not an offerto sell securities. An offer to sell securities can only be made throu
Slide 3: Overview
Our BRANDS: We Bg Pat cet fo Life HealthygaqDairy Overview NXT Nutritionals, Inc. (“NXT”) - A leading-edge developer and marketer of healthy food products, including a proprietary, atent-pending, healthy, all-natural sweetening system ... USTA™ Natural Sweetener. — NXT markets and sells Healthy Dair
Slide 4: Our Mission
/~ Our BRANDS: Healthy airy] NXT a NUTRITIONALS, INC. Our Mission To aggressively grow the Company as a leading developer and marketer of healthy alternative foods and beverages with superior taste, using our revolutionary SUSTA™ Natural Sweetener product. We will achieve this by: Maintaining our su
Slide 5: Market Opportunities
Our BRANDS: Healthy airy] NXT will market SUSTA™ Natural Sweetener in three primary categories: 1. Market Opportunities SUSTA™ Natural Sweetener (table top sweetener alternative) ~ $1 Billion+ Alternative Sweetener market (out of $3 Billion+ market for Sugar and Alternative Sweeteners). NXT/ SUSTA™
Slide 6: Stores Currently Carrying NXT Products
Our BRANDS: Stores Currently Sonying NXT Products Da « cst persen) Sopernates Kites Big Y Sopomaticts Met Foods Dravo Supesmarkess Pathak Paina Sopernaies PlosserSopermarts POU Superman Towa Stores . ‘PIONEER Midi Publix Henry pean Shas? Sopermaiets teen — Supermarkets Giristedes Sienna oo Super Fre
Slide 7: Leadership
Our BRANDS: Leadership NXT is led by a beverage industry veteran, Mike McCarthy, an entrepreneur and executive with a proven track-record and over 25 years of experience in the industry. After selling his business, Juice Creations, to Pepsi Cola, Mr. McCarthy built the Juice Creations productdine in
Slide 8: Leadership (cont'd)
Our BRANDS: Leadership (cont'd) Under Mike McCarthy's leadership, NXT has: - Developed the revolutionary sweetening SUSTA™ Natural ‘Sweetener. — Launched Healthy Dairy® Yogurt Smoothies and significantly grew sales and distribution * Sold in several thousand stores in 14 states. + Ranked 6th in cate
Slide 9: SUSTA Natural Sweetener
Healthy eames SUSTA™ Natural Sweetener SUSTA™ Natural Sweetener is a proprietary blend of inulin fiber, fructose, botanical extracts, natural flavors," vitamir minerals, | and probiotics and Is totally free of synthetic ‘or processed chemicals. ‘SUSTA™ Natural Sweetener is both the common ingredient
Slide 10: wee Lie
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Slide 11: Positioning
Our BRANDS: Healthy airy] SUSTA™ Natural Sweetener Positioning ‘SUSTA™ Natural Sweetener competes in the $1 billion+ U.S. table top isetener market. It is positioned as Natural, Great Tasting and eal SUSTA™ Natural Sweetener is uniquely formulated to take advantage of the consumer demand for product
Slide 12: Positioning (cont'd)
Our BRANDS: Healthy Dairy Te NUTRITIONALS, INC. SUSTA™ Natural Sweetener Positioning (cont'd) Research studies show that artificial sweeteners fool the body into responding to chemicals almost identically to sugar, a phenomenon known as “metabolic syndrome.” - As metabolic syndrome is understood, co
Slide 13: Target Markets
Our BRANDS: Healthy Dairy! SUSTA™ Natural Sweetener Ta rget Ma rkets- NXT is focused on launching its SUSTA™ Natural Sweetener into the S. table top sweetener market. SUSTA™ Natural Sweetener can be used in coffee, teas, other beverages, cereals, and any other foods that require a sweetener. NXT is
Slide 14: Marketing Strategy
Our BRANDS: Healthy Dairy! SUSTA™ Natural Sweetener Marketing Strategy Brand awareness of SUSTA™ Natural Sweetener will be driven by an aggressive Public Relations campaign and sampling program. SUSTA™ spokesperson, Blair Underwood, and other celebrities will help drive awareness through appearances
Slide 15: SUSTA Spokesperson
Our BRANDS: - = NUTRITIONALS, INC. SUSTA™ Spokesperson - + Blair Underwood: film, theatre and television star will help| ee ee drive awareness of SUSTA™ by appearing in commercials, making public appearances, heading NXT’s cause marketing campaign and by appearing on popular television shows. + Targ
Slide 16: A New Era in Brand Awareness
Our BRANDS: Healthy Dairy| * MT NUTRITIONALS, INC. A NEW ERA IN BRAND AWARENESS Consumers are learning and searching for information on the intemet | rather than traditional advertising on TV or in print media. We will use our next generation of media consultants, “Trilogy” and “Netgen PR,” to take
Slide 17: Healthy Dairy Yogurt Smoothies
Our BRANDS: Healthy Dairy! Healthy Dairye Yogurt Smoothies. Healthy Dairy® yogurt smoothies are best-in-class, non-fat, reduced- galorie yogurt smoothies. The smoothies are proof of concept for SUSTA™ Natural Sweetener-supplemented branded products. Healthy Diary® smoothies, now in several thousand
Slide 18: Healthy Dairy Growth
Our BRANDS: Healthy Dairy® Growth we cae 0 Life — + Healthy Dairy® Yogurt Smoothie Gross Sales have grown significantly ... oo
Slide 19: Healthy Dairy Positioning
Our BRANDS: 7 si 4 ; y Healthy airy] MT NUTRITIONALS, INC. Healthy Dairy® Positioning Healthy Dairy® is natural, tastes great and is healthy for you. Healthy Dairy® competes effectively and efficiently on the East Coast against yogurt industry behemoths such as Stonyfield Farms. It is being sold in
Slide 20: Opportunities To Extend the Brand
/” Our BRANDS: Healthy Dairye: Opportunities To Extend the Brand Healthy Dairy® Yogurt Smoothies has been successfully established in a very short period of time. We have the opportunity to almost double the number of ores min which we are selling Healthy Dairy® Yogurt moothies: — Weare approved to
Slide 21: Management Team / Advisors
Our BRANDS: Management Team / Advisors Mike McCarthy President and CEO / Director Rich Jordan Executive Vice President, General Manager / Director Dr. Rick Kozlenko Consulting Director of Research & Development David Briones CFO Ted Mandes Chairman Mark Giresi Director David Deno Director Dr. Paul A
Slide 22: NXT Competitive Advantages
~~ Our BRANDS: NUTRITIONALS, INC. NXT Competitive Advantages + UNIQUE PRODUCTS: — SUSTA™ Natural Sweetener “A Proprietary, revolutionary all-natural sweetening system with health benefits + Patented in New Zealand and Australia and patent pending in the USA. + Well-positioned in a competitive market
Slide 23: Forward-Looking Statements
Our BRANDS: Forward-Looking Statements Certain statements in this presentation are forward-looking, These statements are subject to fsks and uncertainties. ‘Words such as “expect, "intonds’, "plans", nay, “could, "shoul, anticipates, key", boboves" and words of similar import alo identify forward-lo
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