Yougov Plc · LSE:YOU
Yougov — FY2014 Earnings Presentation
26 slides from Yougov's earnings presentation, Jul 31, 2014
Slide 1: Preliminary Results to 31 July 2014
Preliminary Results to 31 July 2014 Scaling through data and technology
Slide 2: FY14 Summary
Preliminary Results to 31 July 2014 FY14 Summary Excellent operational and financial performance Overall revenue growth well ahead of the market Further strong growth in data products and services (30% growth) Continued international growth - acquisition extends our presence to AsiaPac Sig
Slide 3: Financial Highlights
Preliminary Results to 31 July 2014 Financial Highlights Year to Year to 31 July 2013 31 July 2014 % Change £m £m Revenue 67.4 62.6 8% Adjusted Operating Profit* 7.4 6.0 24% Adjusted Operating Profit Margin (%) 11% 10% Adjusted Profit before Tax 7.7 6.8 12% Adjusted Earnings per Share 6.1p 5.6p 11%
Slide 4: Group Income Statement
Preliminary Results to 31 July 2014 Group Income Statement 2014 2013 Revenue growth of £4.8m £m £m Gross profit margin increased by 1% point to 77% Group Revenue 67.4 62.6 Operating expenses increased Cost of Sales (15.8) (15.5) by 7%; ratio constant at 66% Gross Profit 51.6 47.1 Operating p
Slide 5: Balance Sheet
Preliminary Results to 31 July 2014 Balance Sheet Year to Year to 31 July 2014 31 July 2013 Debtor days down to 64 £m £m from 68 days Assets Goodwill 36.3 38.8 Creditor days up to 44 from Other intangible assets 10.3 9.2 31 days Other non-current assets 5.7 5.5 52.3 53.5 Deferred consideration
Slide 6: Cash Flow
Preliminary Results to 31 July 2014 Cash Flow Year to 31 July 2014 Year to 31 July 2013 £m £m Cash flow generated from Cash flows from operating operations of £8.9m (120% activities profit conversion) Reported operating profit 1.0 1.5 Investing activities of £6.7m Non cash movements 6.1 4.7 incl
Slide 7: Segmental Analysis by Geography - Revenue
Preliminary Results to 31 July 2014 Segmental Analysis by Geography - Revenue Year to Year to 31 July 2014 31 July 2013 Change Revenue Revenue % £m £m UK 19.4 17.4 11% USA 21.9 20.8 5% Middle East 10.1 7.3 38% Germany 8.9 9.4 (5%) Nordic 8.0 8.5 (6%) France 0.8 0.3 123% Asia Pacific 0.2 - - Corporat
Slide 8: Segmental Analysis by Geography - Operating Profit
Preliminary Results to 31 July 2014 Segmental Analysis by Geography - Operating Profit Year to Year to Year to Year to 31 July 2014 31 July 2014 31 July 2013 31 July 2013 Operating Profit Margin Operating Profit Margin £m % £m % UK 5.0 26% 4.4 26% USA 3.0 14% 2.3 11% Middle East 2.2 22% 1.5 21% Germ
Slide 9: Segmental Analysis by Global Product and Service
Preliminary Results to 31 July 2014 Segmental Analysis by Global Product and Service Revenue Operating Operating Revenue Year ended 31 July 2014 Growth Profit Margin £m % £m % Data Products (incl. BrandIndex) 9.6 45% 1.6 17% Data Services (incl. Omnibus) 10.1 18% 3.9 39% Total Data Products & Servic
Slide 10: Strong growth in data products and services
Preliminary Results to 31 July 2014 Strong growth in data products and services £m Data Products & 29% 24% Services + 30% Custom Research + 1% Global BrandIndex revenue up 53% FY13 £m FY14 £m Global Omnibus revenue up 20% Data Products & Services 15.2 19.7 Custom Research 47.4 47.7 10
Slide 11: Global BrandIndex: our flagship brand intelligence service
Preliminary Results to 31 July 2014 ® 53% Our flagship brand Growth intelligence service £m Global BrandIndex Revenue in FY14 Subscribers can monitor their brand, competitor brands and entire sectors, all in real-time Coverage grown to 15 countries Some 200+ subscribers worldwide Upside op
Slide 12: Global Omnibus: streamlined, highly-efficient production model
Preliminary Results to 31 July 2014 ® 20% Growth Streamlined, highly- £m Global Omnibus Revenue in FY14 efficient production model Market leader in UK Now operating in UK, US, France, Germany, Nordic, Middle East and Asia Pacific 900+ clients worldwide 12
Slide 13: Aligning custom research with YouGov data: our best work combines them
Preliminary Results to 31 July 2014 Aligning custom research with YouGov data: our best work combines them Reputation studies: measure attitudes and opinions of public and/or key stakeholders on an organisation’s public reputation, using data such as BrandIndex with custom additions and niche samp
Slide 14: Delivering the Strategy
Preliminary Results to 31 July 2014 Delivering the Strategy 14
Slide 15: Globalisation and standardisation
Preliminary Results to 31 July 2014 Globalisation and standardisation Expand our geographic footprint Developing our organisational structures and systems Sundip Chahal, CEO of YouGov Middle East and North Africa, appointed COO in August 2014. Responsible for: Continued scaling of the business
Slide 16: Asian expansion
Preliminary Results to 31 July 2014 Asian expansion Expand our geographic footprint Decision Fuel (now YouGov Asia Pacific) acquired in Jan 2014: a base for regional expansion Brings proprietary mobile technology Shanghai platform, well suited for emerging Hong Kong markets Clients include glo
Slide 17: YouGov.com
Preliminary Results to 31 July 2014 YouGov.com Enhance our user experience YouGov is constantly exploring new technologies and methodologies to encourage deeper, more frequent participation Our new Opigram-centred website will be a highly personalized, constantly engaging, gamified online experi
Slide 18: Maintaining our strong public profile in the UK & growing our profile in other geographies
Preliminary Results to 31 July 2014 Maintaining our strong public profile in the UK Boost our public & growing our profile in other geographies profile YouGov: “Rocked the polling world”* in the USA Our global media profile Nationwide polling partnership with CBS/New YouGov partners with leading
Slide 19: The Cube
Preliminary Results to 31 July 2014 The Cube Integrate custom research & syndicated data At the heart of all of YouGov’s data tools is the YouGov Cube, a constantly growing, continuously updating, massively connected data set • Surveys, BrandIndex, Trackers, Profile Data Library VARIABLES • Opigra
Slide 20: YouGov Profiles launch in November 2014
Preliminary Results to 31 July 2014 Grow our syndicated products suite In November 2014, YouGov will launch YouGov Profiles Our new segmentation and planning tool for brands and their agencies Allows users to profile their target audience across multi-channel data sets from a single source - w
Slide 21: Full suite of proprietary tools powered by the YouGov Cube
Preliminary Results to 31 July 2014 YouGov now offers a full suite of proprietary tools and Grow our syndicated resources, all powered by the YouGov Cube products suite The Marketer’s Workflow PLAN TRACK REACT Delivering next-day answers The daily brand perception tracker The planning & segmentation
Slide 22: The 4th Stage of YouGov
Preliminary Results to 31 July 2014 The 4th Stage of YouGov Stage 1) Pioneers online surveys Stage 2) Grows by acquisitions Stage 3) Integration and focus Stage 4) Scaling through data and technology 24 offices in 2,000+ 591 16 countries clients staff YouGov in 2014 3 million 18 million panellists s
Slide 23: Group Outlook
Preliminary Results to 31 July 2014 Group Outlook Ambitious targets set by the Board, reflected in new LTIP Detailed plans developed to support their achievement Further investment planned in new technologies to accelerate development in data products Well placed to continue gaining market s
Slide 24: Appendix
Appendix You What the world thinks
Slide 25: BrandIndex: flagship brand intelligence service
Preliminary Results to 31 July 2014 ® Subscribers can: • Monitor their brand, competitor • Our flagship brand intelligence service Awareness brands and entire sectors • Coverage grown to 15 countries • Some 200+ subscribers worldwide Brand Engagement • See a picture of brand health Product Discovery
Slide 26: YouGov Omnibus: client benefits
Preliminary Results to 31 July 2014 ® Clients benefit from: • YouGov Omnibus clear UK market leader Fast - 48hr or 24hr • Now operating in the UK, US, turnaround France, Germany, Nordics and Reputation - YouGov’s Middle East profile helps our clients to • 450+ clients worldwide achieve desired m