Playtika Holding Corp. · NASDAQ:PLTK
Playtika — Investor Presentation (March 2025)
32 slides from Playtika's investor presentation, March 2025
Slide 1: Investor Presentation March 2025
INVESTOR PRESENTATION MARCH 2025
Slide 2: Forward-Looking Statements
Forward-Looking Statements This presentation contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Section 21E of the Exchange Act. All statements other than statements of historical facts contained in this presentation, including s
Slide 3: Agenda
AGENDA 01 BUSINESS OVERVIEW 02 SUPERPLAY ACQUISITION 03 FINANCIAL PROFILE 3
Slide 4: Business Overview
BUSINESS OVERVIEW 4
Slide 5: Playtika at a Glance
BUSINESS OVERVIEW PLAYTIKA AT A GLANCE $2,549M 12% 26.8% FY24 Revenue FY17 – FY24 Q4 FY24 DTC Revenue CAGR Revenue Mix $758M 339K 8.0M FY24 Credit Q4 FY24 Average Q4 FY24 Average Adjusted EBITDA Daily Paying Users Daily Active Users 29.7% 4.2% 29.1M FY24 Credit Adjusted Q4 FY24 Average Q4 FY24 Avera
Slide 6: Key Investment Highlights
BUSINESS OVERVIEW KEY INVESTMENT HIGHLIGHTS MARKET LEADER IN FREE TO PLAY MOBILE DATA AND ANALYTICS DRIVEN COMPANY GAMING Live operations and monetization drive our success 9 top 100 games with the number one game in Bingo, Our studios offer a comprehensive Board and Dominos, Hidden Objects, Poker,
Slide 7: Mobile Gaming Is a Large, Global, Growing Market
BUSINESS OVERVIEW MOBILE GAMING IS A LARGE, GLOBAL, GROWING MARKET Global Mobile Games Market (1) 110 2.85B total global players on (USD billions) mobile platforms in 2024 (1) +3% CAGR 105 $102 49.3B unique game installations on 100 mobile devices globally in 2024 (2) 95 $93 Mobile gaming represents
Slide 8: Largest Portfolio of Leading Mobile Games
BUSINESS OVERVIEW LARGEST PORTFOLIO OF LEADING MOBILE GAMES 2024 – U.S. Top 100 Grossing Mobile Games(2) 14 actively managed and promoted studios (1) 12 game and studio acquisitions since 2011 9 top 100 U.S. grossing mobile games (2) games generating over $100 Million 8 in annual revenue(3) 6 games
Slide 9: Leading Global Game Franchises
BUSINESS OVERVIEW LEADING GLOBAL GAME FRANCHISES Note: Source – Sensor Tower and Eilers & Krejcik Gaming, LLC. Data represents US top grossing games in Bingo, Hidden Objects, Poker, Slots and Solitaire during CY2024 and US top grossing game in Board and Dominos since August 2024. 9
Slide 10: Loyal Legion of Players and Payers
BUSINESS OVERVIEW LOYAL LEGION OF PLAYERS AND PAYERS Track Record of Growing Our Base of Paying Users 29.1 million Average MAUs (Avg. DPU in Thousands) 15% CAGR 8.0 million Average DAUs 312 11.8 million Slotomania followers 5.3 million Bingo Blitz followers 3.2 million WSOP followers 119 2.7 million
Slide 11: Strategic Content Layers Drive Player Retention and Maximize Lifetime Value
BUSINESS OVERVIEW STRATEGIC CONTENT LAYERS DRIVE PLAYER RETENTION AND MAXIMIZE LIFETIME VALUE Multi-layer content strategy CHEF CHASE 3 MONTHS CRAFTING ALBUM QUEST SEASON MONTHLY CHASE MINI EVENTS 3-5 DAYS LAYER DAILY LAYER EVERY DAY NEW DAILY CHASE CORE BINGO GAMEPLAY Note: Images of game play repr
Slide 12: Successful Track Record of Accretive M&A
BUSINESS OVERVIEW SUCCESSFUL TRACK RECORD OF ACCRETIVE M&A 11 OUT OF OUR TOP 13 TITLES REPRESENT ACQUIRED TITLES (1) Acquired Acquired Acquired Acquired Acquired Acquired Acquired Acquired Acquired Acquired Acquired in 2012 in 2019 in 2024 in 2018 in 2014 in 2013 in 2019 in 2023 in 2024 in 2023 in 2
Slide 13: Multiple Levers for Long-Term Growth
BUSINESS OVERVIEW MULTIPLE LEVERS FOR LONG-TERM GROWTH ENHANCE ENGAGEMENT DEPLOY ACQUIRE & MONETIZATION NEW CONTENT STRATEGIC ASSETS Enhance Live Ops: Increase Release new player to payer features, content conversion and offers Acquisitions to expand portfolio Increase Launch games in monetization o
Slide 14: SuperPlay Acquisition
SUPERPLAY ACQUISITION 18 14
Slide 15: SuperPlay's Unique Growth Story
SUPERPLAY ACQUISITION SUPERPLAY’S UNIQUE GROWTH STORY “TWO FOR TWO” $367M +116% BOTH GAMES IN PORTFOLIO ARE SUCCESSFUL EXAMPLES OF NEW Consolidated FY24 Consolidated FY24 LAUNCHES THAT BROKE INTO THE US TOP 100 GAMES LIST (1) Revenue Revenue Growth 1.7M +59% Consolidated Consolidated Achieved $100MM
Slide 16: SuperPlay at a Glance
SUPERPLAY ACQUISITION SUPERPLAY AT A GLANCE Proven ability to identify attractive Founded in 2019 by two Two growing, successful titles with ~300 verticals of game-play and launch Ex-Playtikans with HQ in Israel two more in the pipeline employees (1) new, successful games RAPID TOPLINE GROWTH REVENU
Slide 17: The Acquisition of SuperPlay Expands Our Presence in High-Growth Categories
SUPERPLAY ACQUISITION THE ACQUISITION OF SUPERPLAY EXPANDS OUR PRESENCE IN HIGH-GROWTH CATEGORIES Establishes immediate Substantially grows our scale for Playtika in one footprint in one of the of the fastest-growing highest grossing categories categories Category TAM’s 16 % YoY Growth 13.8% 14 14 (
Slide 18: Dice Dreams and Domino Dreams Moves the Needle
SUPERPLAY ACQUISITION DICE DREAMS AND DOMINO DREAMS MOVES THE NEEDLE DICE DREAMS IS OUR FOURTH LARGEST GAME BY REVENUE Top Playtika Titles Ranked by FY 2024 Revenues (Pro Forma for SuperPlay Acquisition) #1 Established and #2 Maturing Category Winner Domino Dreams is Scaling Rapidly and Is Already O
Slide 19: Pro Forma Financial Profile
SUPERPLAY ACQUISITION PRO FORMA FINANCIAL PROFILE (Revenue in USD millions) +5% YoY Growth $2,868 • The addition of SuperPlay in our financials results in Pro Forma Revenue growth of 5% YoY – Returns to growth our consolidated pro forma revenues in the near-to-medium term $2,737 • SuperPlay is expec
Slide 20: Financial Profile
FINANCIAL PROFILE 20
Slide 21: Key Financial Highlights
FINANCIAL PROFILE KEY FINANCIAL HIGHLIGHTS Scaled revenue base derived from a comprehensive portfolio of games and a loyal user base Continued expansion of TAM and revenue diversification through expanding casual games portfolio Attractive combination of growth, profitability & cash flow generation
Slide 22: Key Metrics
FINANCIAL PROFILE KEY METRICS Average Daily Paying Users Average Daily Payer Conversion Average Revenue per Daily Active User (Thousands) 15% 8% CAGR CAGR +190 314 312 BPS 310 300 $0.86 285 $0.81 3.8% 3.6% $0.76 3.3% $0.68 218 2.9% $0.61 $0.58 2.6% $0.51 $0.51 2.2% 150 2.1% 1.9% 119 2017 2018 2019 2
Slide 23: Growing Footprint in Casual Games
FINANCIAL PROFILE GROWING FOOTPRINT IN CASUAL GAMES FY 2021 FY 2024(1) Social Casino FY21 FY24 37% Casual Revenue: Social Revenue: 49% Casino $2,583M 51% $2,868M Casual 63% 1. FY 2024 revenue and % split of casual and social casino revenue represents Playtika revenue pro forma for full year contribu
Slide 24: Track Record of Best-in-Class Results
FINANCIAL PROFILE TRACK RECORD OF BEST-IN-CLASS RESULTS Revenue Credit Adj. EBITDA Free Cash Flow(1) 12% CAGR 11% CAGR $2,583 $2,616 $2,567 $2,549 $2,372 $48 $859 $849 $832 2% $805 $767 CAGR $1,888 ($10) $452 $621 $436 $420 $396 $400 $397 $1,491 $384 $499 $348 $1,151 $2,502 $374 $758 2017 2018 2019
Slide 25: Leading Direct-to-Consumer Business
FINANCIAL PROFILE LEADING DIRECT-TO-CONSUMER BUSINESS Substantial growth in high margin DTC business (Revenue from DTC Platforms in USD millions) 15x $694 $639 $607 $529 $323 $194 $108 $46 2017 2018 2019 2020 2021 2022 2023 2024 Note: Chart represents revenue from Direct-to-Consumer Platforms. 25
Slide 26: Appendix
APPENDIX 26
Slide 27: SuperPlay Purchase Consideration / Earnout Terms
APPENDIX SURPERPLAY PURCHASE CONSIDERATION / EARNOUT TERMS • 3 potential, annual earnouts paid in ~March of 2026, 2027, $ Upfront Consideration $700M and 2028 (all-cash consideration) • Annual earnout quantum and eligibility are contingent on both revenue and adjusted EBITDA performance $ Retention
Slide 28: SuperPlay Earnout Consideration Mechanics
APPENDIX SUPERPLAY EARNOUT CONSIDERATION MECHANICS EARNOUT ELIGIBILITY TEST (BY YEAR) IF YES: MULTIPLE ON INCREMENTAL GROSS REVENUE 2025 Earnout (“Year 1”) YoY Rev. Growth Year 1 Year 2 Year 3 • Year 1 $ Rev > $342M ≤ 20% 0.75x 0.75x 0.75x • Year 1 Adj. EBITDA ≥ ($10M) 2026 Earnout (“Year 2”) 20% 40
Slide 29: Credit Adjusted EBITDA Reconciliation
APPENDIX CREDIT ADJUSTED EBITDA RECONCILIATION Year ended December 31, 2017 2018 2019 2020 2021 2022 2023 2024 Credit Adjusted EBITDA Reconciliation Net Income $ 257.4 $ 338.0 $ 288.9 $ 92.1 $ 308.5 $ 275.3 $ 235.0 $ 162.2 Provision for income taxes 80.4 92.7 147.4 102.3 99.9 85.5 157.1 118.3 Intere
Slide 30: Calculation of Free Cash Flow
APPENDIX CALCULATION OF FREE CASH FLOW Year ended December 31, 2017 2018 2019 2020 2021 2022 2023 2024 Free Cash Flow Reconciliation Cash Flow from Operating Activities $ 369.0 $ 452.8 $ 491.9 $ 517.7 $ 551.7 $ 493.7 $ 515.6 $ 490.1 Purchase of property and equipment (15.7) (41.1) (55.3) (54.1) (47.
Slide 31: Non-GAAP Financial Measures
APPENDIX NON-GAAP FINANCIAL MEASURES Credit Adjusted EBITDA: Our Credit Agreement defines Adjusted EBITDA (which we call “Credit Adjusted EBITDA”) as net income before (i) interest expense, (ii) interest income, (iii) provision for income taxes, (iv) depreciation and amortization expense, (v) impair
Slide 32: Glossary of Key Terms
APPENDIX GLOSSARY OF KEY TERMS Average Revenue per Daily Active User: or “ARPDAU” means (i) the total revenue in a given period, (ii) divided by the number of days in that period, (iii) divided by the average Daily Active Users during that period. Daily Active Users: or “DAUs” means the number of in
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