Fold Holdings, Inc. · NASDAQ:FLD
Fold — FTAC Emerald Acquisition — SPAC Merger (January 2025)
27 slides from Fold's SPAC merger presentation, Jan 27, 2025
Slide 1: The Gateway to Bitcoin Financial Services
The Gateway to Bitcoin Financial Services January 2025 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc
Slide 2: Disclaimer
2 [ ] Disclaimer About this Presentation This investor presentation (this “Presentation”) is provided for informational purposes only and has been prepared to assist interested parties in making their own evaluation with respect to a potential private placement of securities of FTAC Emerald Acquisit
Slide 3: Sponsor Overview | Industry Leading Sponsors, Backed by a Prominent Team
3 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Sponsor Overview | Industry Leading Sponsors, Backed by a Prominent Team 1) Return on units based on acquisition consideration paid by First Data of $15.00 per share of CCN common stock and $3.99 per CCN warrant (assumes warrants were
Slide 4: Introductions: Today's Presenters
4 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Introductions Today’s Presenters Will Reeves CEO & Co - Founder Wolfe Repass Chief Financial Officer Jonathan Kirkwood Chairman of the Board
Slide 5: Bitcoin Overview: A Fast-Growing Brand & Rapid Adoption Trends
5 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Bitcoin Overview A Fast - Growing Brand & Rapid Adoption Trends The internet launched in 1983, while bitcoin, introduced in 2009, has shown a notably faster adoption rate. Comparing adoption across their existence highlights bitcoin's
Slide 6: Market Backdrop: Bitcoin has Outperformed Key Assets, Indices & Big Tech
6 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Note: Market data as of 01.21.2025 Market Backdrop Bitcoin has Outperformed Key Assets, Indices & Big Tech Since Jan 2019 Big Tech Key Assets & Indices (Gold) (Silver) (Bonds) 2,771.8% 193.7% 141.3% 114.0% 97.1% (10.7%) 464.6% 321.9%
Slide 7: Bitcoin has the Potential to Protect Everyday People from Inflation
7 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Bitcoin has a fixed supply unlike traditional fiat currency and has the potential to protect people from excessive money printing that can lead to inflation Bitcoin has the Potential to Protect Everyday People from Inflation The New S
Slide 8: Company Overview
8 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Company Overview Fold is a Gateway to Bitcoin - Based Financial Services for an Expanding Network Customer Highlights 4 Company Highlights ~$55M 580K #1 2019 In Monthly Total Bitcoin Rewards Card 1 Year Volume Accounts Founded $2.3B+
Slide 9: Products Overview: Fold's Current Product Offerings
9 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Products Overview Fold’s Current Product Offerings Insured Bitcoin Custody & Trading □ Buy bitcoin with low to zero fees □ Withdraw bitcoin instantly □ Set amount to buy daily, weekly, or monthly □ Bitcoin purchases via Round - Ups on
Slide 10: Platform Strengths Delivering Value for Stakeholders
10 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Platform Strengths Delivering Value for Stakeholders Bitcoin financial services platform that seamlessly integrates dollars with bitcoin & making way for powerful new financial products Financial Automations enable automatic paycheck
Slide 11: Customer Base Statistics
11 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Note: Based on historical company data & customer surveys from 2022 – 2024. Period of data collection may vary across the different statistics Customer Base Statistics Highly Engaged Base with Potential for Cross Selling 83% Are aged
Slide 12: Product Roadmap
12 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Product Roadmap Comprehensive Financial Services Driven by High Customer Engagement Credit Card Loans Business Accounts Strong Customer Involvement 1 Banking & Payments Merchant Rewards Joint Accounts Custody & Trading 1) Based on hi
Slide 13: Bitcoin as a Reserve Asset is Gaining Momentum from a Regulatory Standpoint
13 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Bitcoin as a Reserve Asset is Gaining Momentum from a Regulatory Standpoint Bitcoin as a Treasury Strategy Digital Transformation: Several government organizations are undertaking major steps into digital finance by proposing investm
Slide 14: Bitcoin Stacking | A Unique Strategy to Capture Potential Upside
14 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc 1) Bitcoin holdings from Bitcoin Treasures (Coinkite, Inc) as of 01.22.2025. Excludes miners and exchanges 2) Bitcoin holding as of 10.03.2024 Bitcoin Stacking | A Unique Strategy to Capture Potential Upside from Bitcoin Appreciation
Slide 15: Monetization: How Fold Generates Revenue
15 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Monetization How Fold Generates Revenue Customers Current Offerings Future Opportunities Increased network volume grows the amount of bitcoin in the treasury Transaction spreads on Bitcoin transactions Customers earn more bitcoin & r
Slide 16: Bitcoin as a Treasury Reserve Asset
Bitcoin as a Treasury Reserve Asset Fold has Amassed 1,000+ Bitcoin in Our Corporate Treasury Fold is tracking to be the first publicly traded pure play bitcoin financial services company 1) Yahoo Finance, Top 20 companies with the most cash reserves, 02.16.2024 2) Per bitcoin whitepaper the total s
Slide 17: Customer Benefits: Expanding Access to Wealth Creation
17 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Customer Benefits Expanding Access to Wealth Creation for Fold's Customers 50% of Americans have no savings or less savings than prior years . 1 Fold democratizes wealth creation by aiming to make bitcoin accessible to everyone. Sinc
Slide 18: Financials: Our Model Powers Our Earnings Generation
18 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Financials Our Model Powers Our Earnings Generation Formula Opportunity Customers ARPU 1 Costs Rapidly Growing Base Average Revenue Per Customer Low - Cost Operating Platform Fold’s Earning Power 1) ARPU is defined as Total Revenue o
Slide 19: Fold Expects User Growth to Increase over 2024 & 2025
19 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc EOP Price Change % 2 EOP User Growth % Year 1 94.3% 49.5% 2019 305.1% 196.9% 2020 59.8% 84.5% 2021 (64.2%) 10.7% 2022 153.0% 5.9% 2023 Financials Fold Expects User Growth to Increase over 2024 & 2025, in Line with the Bitcoin Halving
Slide 20: Customer Acquisition Funnel
20 Financials Customer Acquisition Funnel All Customers Rewards Accounts 1 Verified Accounts 2 Premium Customers 3 13x Customer LTV / CAC 4,5 26x Customer LTV / CAC 4,5 Customer LTV / CAC 4,5 • As customers move down the funnel to the premium category, their LTV / CAC has the potential to increase e
Slide 21: Top Line Financial Profile
21 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc $28.9M $21.5M $24.0M $61.6M 2022 2023 2024 2025 Financials Top Line Financial Profile Revenue ($M) Commentary • Over the past 2 years, Fold has undertaken one - time strategic changes in sales channels, custody partner(s) & marketing
Slide 22: Diversifying Revenue Streams
22 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Financials Diversifying Revenue Streams Banking & Payments: x Expected greater market penetration x New customer acquisition through higher marketing spend x Minimize dependence on growth solely through new products x New products su
Slide 23: Customer Profile: Fold Attracts High Value & Diverse Customers
23 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Customer Profile Fold Attracts High Value & Diverse Customers 8% 15% 28% 14% 23% 13% Household Income 1 $0 - $49,999 $50,000 - $89,999 $90,000 - $149,999 $200,000+ Prefer not to Answer $220K Household Income Customer Highlights 795 C
Slide 24: Management Team
24 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Management Team Visionary Leadership for Fold’s Next Growth Phase Sean McGowan Controller • CPA with 10+ years experience in public and private accounting & finance roles • Supported Robinhood through its IPO as an accounting manager
Slide 25: Transaction Overview Footnotes
5) 1/3rd of Sponsor Shares are locked up until earlier of $12.00 or 6 months; 1/3rd of Sponsor Shares are locked up until earlier of $15.00 or 2 years; 1/3 rd of Sponsor Shares are locked up until earlier of $17.00 or 10 years. For all tranches, the applicable 30 - day trading period must end at lea
Slide 26: Transferring Wealth, First Mover Advantage, Depth of Technology
26 Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Transferring Wealth First Mover Advantage Depth of Technology x Fold’s bitcoin - linked financial services are creating an ecosystem where customers can integrate bitcoin into their daily lives, enabling wealth generation potential t
Slide 27: About Fold
Strictly Private & Confidential. Do Not Distribute. © Fold, Inc Fold is a leading bitcoin financial services company dedicated to expanding access to bitcoin investment opportunities through premium financial products. By integrating bitcoin into everyday financial services, Fold aims to make the Am
FTAC Emerald Acquisition — SPAC Merger (January 2025) on 6ix