Rumble Inc. · NASDAQ:RUM
Rumble — CF Acquisition Corp. VI — SPAC Merger (August 2022)
30 slides from Rumble's SPAC merger presentation, Aug 17, 2022
Slide 1: Investor Presentation August 2022
Investor Presentation August 2022
Slide 2: Disclaimers and Other Important Information
Disclaimer Disclaimers and Other Important Information This presentation (this “Presentation”) is provided for informational purposes only and has been prepared to assist intereste d p arties in making their own evaluation with respect to a potential business combination between CF Acquisition Corp.
Slide 3: Disclaimer (Cont'd)
Disclaimer (Cont’d) Financial Information The financial and operating forecasts and projections contained in this Presentation represent certain estimates of Rumble as of the date thereof. Rumble’s independent public accountants have not examined, reviewed or compiled the forecasts or projections an
Slide 4: Howard Lutnick, Chairman and CEO, Cantor Fitzgerald
Howard Lutnick Chairman and Chief Executive Officer Cantor Fitzgerald 4 • Joined Cantor Fitzgerald in 1983 and was appointed President and CEO in 1991. Named Chairman in 1996 • Chairman and CEO of BGC Partners, Inc. (NASDAQ: BGCP), Executive Chairman of Newmark Group, Inc. (NASDAQ: NMRK) and Chairma
Slide 5: Transaction Summary
Transaction Summary ▪ CF Acquisition Corp. VI (“CFAC VI”) and Rumble, Inc. (“Rumble”) are parties to a Business Combination Agreement dated as of December 1, 2021 ▪ The post - closing company will retain the Rumble name 5 OVERVIEW ▪ $2.2B pro forma enterprise value with strong balance sheet (3) ▪ Hi
Slide 6: Rumble Leadership
Rumble Leadership 6 Founder & Chief Executive Officer Jolted Media Group Founder & CEO Cosmic Development Board Member Next Giant Leap Director of Marketing Rumble Founder & CEO Credit Suisse Investment Banking Mobilicity Vice President of Finance XM Canada Director of Investor Relations Rumble CFO
Slide 7: The Opportunity: A neutral video platform and cloud
The Opportunity 7 A ‘neutral’ video platform and cloud
Slide 8: Today, We Sit on an Incredible Opportunity
[DRAFT MATERIALS – SUBJECT TO SUBSTANTIAL REVISION] Today, We Sit on an Incredible Opportunity With a Sustainable Competitive Advantage AT A GLANCE 8.1B Minutes Watched Per Month (1)(3) 8,948 Hours of Uploaded Video Per Day (1) 44M Monthly Active Users (1)(2) 29M U.S. MAUs (1)(2) ▪ We have built tec
Slide 9: The Opportunity Has Found Rumble
The Opportunity Has Found 9 Note: The inclusion of individuals’ names and likenesses in this presentation is a “fair use” solely for informational and fa ctu al purposes relating to Rumble and its platform, and unless otherwise expressly noted, does not constitute any affiliation with Rumble or any
Slide 10: Shift in Big Tech Has Created Neutral
10 Shift in Big Tech Has Created Neutral High Censorship High Partisanship
Slide 11: Rumble is Growing at a Rapid Pace
11M 27M 40M 92M 100M 130M 1M 23M 29M to TikTok 11 Rumble is Growing at a Rapid Pace Rumble vs. TikTok (1) – U.S. MAUs Q3 2021 Mar 2021 Feb - 2019 Aug - 2020 Jun - 2020 Jan - 2018 (1) TikTok data sourced from CNBC and Business Insider. Oct - 2019 Q3 2020 Average Global MAUs of 36M U.S. Global 29M 44M
Slide 12: Strong Growth in Traffic
0.2B 0.2B 1.4B 4B 5B 8B 9B 10B 8B Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Strong Growth in Traffic 12 (1) Estimate based on bandwidth consumption. Represents average for the quarter. Fast - Growing User Base… …And Engagement Average Global Monthly Active Users Minutes Watched
Slide 13: Significant Creator Adoption
…As Well as 13 (1) Represents average for the quarter. Significant Creator Adoption Hours of Uploaded Video per Day (1) 212.9x 42 86 630 1,883 2,338 2,746 3,278 6,158 8,948 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22
Slide 14: Capturing the Opportunity
© Capturing the Opportunity
Slide 15: New and Upcoming Features
Engineering to 15 Web Browser Mobile App Connected TV Livestreaming Camera Integration Deeplinking User Interface Enhancements Gifting/Tipping New and Upcoming Features
Slide 16: Building a Neutral Video Platform
Building a 16
Slide 17: Targeted Strategy
Targeted Strategy 17 (1) Subscribers as of Q4 2021. We’re Identifying Top Creators and We’re Replicating This Strategy Across Multiple Content Verticals Ability to Monetize Expansion into New Verticals Ability to Increase Engagement Ability to Bring in New Users Dan Bongino ▪ 864K Subscribers (1) ▪
Slide 18: Across Diverse Categories
Across Diverse Categories 18 Note: The inclusion of individuals’ names and likenesses in this presentation is a “fair use” solely for informational and fa ctu al purposes relating to Rumble and its platform, and unless otherwise expressly noted, does not constitute any affiliation with Rumble or any
Slide 19: We Have Just Begun
We Have Just Begun 19 Advertising IaaS Subscription & Tipping
Slide 20: Building Our Own Advertising Stack
Building Our Own Advertising Stack 20 Building in - house ad network / sales to reduce value leakage to exchanges and expand advertiser base Share of advertising revenue Bid for publisher ad units Bid for publisher ad units Advertisers Advertisers
Slide 21: Subscription & Tipping Opportunity
Subscription & Tipping Opportunity Supported by the Acquisition of Locals.com (1) Writer and Comedian “This is truly giving the creators the tools to their audience and access to their audience and not being a gatekeeper because in these times there are gatekeepers everywhere” Commentator, Writer, C
Slide 22: The Opportunity Extends to Enterprise Cloud IaaS
$26B $35B $46B $58B $71B $87B 2020A 2021E 2022E 2023E 2024E 2025E The Opportunity Extends to Enterprise Cloud IaaS North America Public Cloud IaaS End - User Spend (1) (1) Per Gartner Public Cloud Services Forecast – 3Q21 Update. (2) Offerings are currently in development. 27% CAGR Our Cost - Compet
Slide 23: Financial Highlights
Financial Highlights
Slide 24: Key Revenue Drivers
1M 6M 32M 42M 1B 6B 78B 111B 2019 2020 2021 2022 Future Key Revenue Drivers 24 Engagement Users Web / App / Connected TV Drivers Monetization Content Livestreaming Advertising (load / CPM) Subscription / Tipping Licensing Scale Users / Engagement Average Global MAUs Total Annual Minutes Watched (1)
Slide 25: Advertising Monetization Potential of Rumble's U.S. Audience
23M 6M 7M 36M $5 . 0 0 % of Y ouTub e : 19% 38 % 57% 76% 95% 10% $0.3B $0 . 6 B $0.8B $1.1B $1.4B 13% 0.4 0.7 1.1 1.4 1.8 18% 0.5 1.0 1.4 1.9 2.4 27% 0.7 1.4 2.2 2.9 3.6 36% 1.0 1.9 2.9 3.8 4.8 45% 1.2 2.4 3.6 4.8 6.0 23M 29M 40 M 60M 80M 100 M …Which Will Drive Substantial Revenue Potential 25 Sour
Slide 26: We Have Only Scratched the Surface
(1) User Interface (“UI”). User experience (“UX”). (2) Effective Cost Per Mille (“ eCPM ”). 26 We Have Only Scratched the Surface of Drive better engagement via improved UI/UX (1) and high - quality content Grow user base Build highly effective barriers to entry Realize higher eCPMs (2) / quality of
Slide 27: Closing Remarks
Closing Remarks 27 (1) Source: The Joe Rogan Experience Episode #1725 – Bridget Phetasy , 10/26/2021 Note: The inclusion of individuals’ names and likenesses in this presentation is a “fair use” solely for informational and fa ctu al purposes relating to Rumble and its platform, and unless otherwise
Slide 28: Appendix
Appendix
Slide 29: Relative Valuation of Social / Video Incumbents
$504B $19B $108B $12B $38B $17B (20%) (10%) – 10% 20% 30% 40% – 50 100 150 200 250 300 350 U.S. MAUs (or Subs) LTM Growth U.S. MAUs (or Subs) Relative Valuation of Social / Video Incumbents 29 (1) MAUs (or Subs) Sources: Meta Platforms / Facebook: U.S. and Canada MAUs per Q2 filings. Netflix: U.S. a
Slide 30: Transaction Overview: Sources and Uses, Pro Forma Enterprise Value
▪ Implied pro forma enterprise value of $2,231 million (1) ▪ CFAC VI to combine with Rumble ▪ $100 million PIPE at $10.00 per share (2) ▪ Existing Rumble shareholders are rolling substantially all of their equity in the transaction and are projected to own approximately 82.2% of company post - trans