Slide 1: Investor Presentation November 2021
Investor Presentation November 2021 [C O NFID E N T I A L]
Slide 2: Disclaimers and Other Important Information
Disclaimer 2 Disclaimers and Other Important Information This presentation (this “Presentation”) is provided for informational purposes only and has been prepared to assist interested parties in making their own evaluation with respect to a potential business combination between CF Acquisition Corp.
Slide 3: Disclaimer (Cont'd)
Disclaimer (Cont’d) 3 Financial Information The financial and operating forecasts and projections contained in this Presentation represent certain estimates of Rumble as of the date thereof. Rumble’s independent public accountants have not examined, reviewed or compiled the forecasts or projections
Slide 4: Howard Lutnick, Chairman and CEO, Cantor Fitzgerald
Howard Lutnick Chairman and Chief Executive Officer Cantor Fitzgerald • Joined Cantor Fitzgerald in 1983 and was appointed President and CEO in 1991. Named Chairman in 1996 • Chairman and CEO of BGC Partners, Inc. (NASDAQ: BGCP), Executive Chairman of Newmark Group, Inc. (NASDAQ: NMRK) and Chairman
Slide 5: Transaction Summary
Transaction Summary ?CF Acquisition Corp. VI ("CFAC VI") and Rumble, Inc. ("Rumble") have executed a non-binding letter of intent setting forth the potential terms of a business combination ?Definitive documentation is expected to be signed in early December 2021 ?The post-closing company will retai
Slide 6: Rumble Presenters
Rumble Presenters Chris Pavlovski Founder & Chief Executive Officer 2001 2011 2013 2009 Jolted Media Group Founder & CEO Cosmic Development Board Member Next Giant Leap Director of Marketing Rumble Founder & CEO 2000 2008 2016 2003 Credit Suisse Investm e nt B a n k i ng Mobilicity Vice President of
Slide 7: The Opportunity
The Opportunity A ‘ ne u tr al ’ vide o plat f orm an d c loud 7
Slide 8: Today, We Sit on an Incredible Opportunity
[DRAFT MATERIALS – SUBJECT TO SUBSTANTIAL REVISION] Today, We Sit on an Incredible Opportunity With a Sustainable Competitive Advantage A T A GL A N C E (1) Average over Q3 2021. (2) Estimate based on bandwidth consumption. (3) Agreement in which creators assign Rumble the exclusive rights managemen
Slide 9: The Opportunity Has Found Rumble
The Opportunity Has Found Rumble 9 Note: Represents average global Monthly Active Users (“MAUs”) for the quarter. Reflects unique web and app users, with minor potential overlap in reporting. Metrics do not include Connected TV users. Note: The inclusion of individuals’ names and likenesses in this
Slide 10: Shift in Big Tech Has Created Significant Market Opportunity
Shift in Big Tech Has Created Significant Market Opportunity Ne u tral High Censorship High Partisanship 10
Slide 11: Rumble Growth to Date is Similar to TikTok
1 1 M 2 7 M 4 0 M 1 0 0M 92M 1 3 0M 23M Rumble Growth to Date is Similar to TikTok 11 Rumble is Growing at a Rapid Pace Rumble (1) vs. TikTok (2) – U.S. MAUs Q3 2 0 21 March 2021 Feb - 2019 Aug - 2020 Ju n - 2020 Jan - 2018 Note: Data points represent average U.S. MAUs for the relevant quarter for R
Slide 12: Strong Growth in Traffic and Engagement
0 . 2B 0 . 2 B 1 . 4B 4B 5 B 8B Q2 '20 Q3 '20 Q4 '20 Minutes / MAU / Month: Q1 '21 Q2 '21 Q3 '21 1 M 2 M 21 M 33 M 25 M 36 M Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Strong Growth in Traffic and Engagement… (1) Estimate based on bandwidth consumption. Represents average for the quarter. Fast - Grow
Slide 13: Significant Uptick in Content Uploads
…As Well as Significant Uptick in Content Uploads (1) Represents average for the quarter. (2) Agreement in which creators assign Rumble the exclusive rights management of content. Significant Creator Adoption… …Much of Which is Exclusive Hours of Uploaded Video per Day (1) Exclusive (2) % of Daily V
Slide 14: Capturing the Opportunity
© Capturing the Opportunity
Slide 15: Engineering to Drive Engagement
Engineering to Drive Engagement (1) New mobile app forecasted to launch in 2022. (2) Features in development and not currently available for widespread use. Web Browser M ob i l e A p p (1) Connected TV Li v e s tream i ng Camera Integration D e e pl i n k ing User Interface E n h a n c e ments Gift
Slide 16: Building a World-Class User Experience
Building a World - Class User Experience 16
Slide 17: Targeted Strategy to Expand & Diversify Content
Targeted Strategy to Expand & Diversify Content We’re Identifying Top Creators and Providing Them Better Distribution We’re Replicating This Strategy Across Multiple Content Verticals Ability to Monetize Expansion into New Verticals Ability to Increase Engagement Ability to Bring in New Users Dan Bo
Slide 18: Executing on Securing Top Talent Across Diverse Categories
Executing on Securing Top Talent Across Diverse Categories 18 Note: The inclusion of individuals’ names and likenesses in this presentation is a “fair use” solely for informational and factual purposes relating to Rumble and its platform, and unless otherwise expressly noted, does not constitute any
Slide 19: We Have Just Begun Monetizing Our Distribution
We Have Just Begun Monetizing Our Distribution Advertising Ia a S Subscription & Tipping 19
Slide 20: Building Our Own Advertising Stack
Building Our Own Advertising Stack Building in - house ad network / sales to reduce value leakage to exchanges and expand advertiser base Share of advertising revenue Bid for publisher ad units Bid for publisher ad units Advertisers Advertisers 20
Slide 21: Subscription & Tipping Opportunity Supported by Acquisition of Locals.com
Subscription & Tipping Opportunity Supported by the Acquisition of Locals.com (1) Bridget Phetasy Writer and Comedian “This is truly giving the creators the tools to their audience and access to their audience and not being a gatekeeper because in these times there are gatekeepers everywhere” Dave R
Slide 22: The Opportunity Extends to Enterprise Cloud IaaS
$35B $26B $46 B $58B $87B $71B 2020A 2021E 2022E 2023E 2024E 2025E The Opportunity Extends to Enterprise Cloud IaaS North America Public Cloud IaaS End - User Spend (1) 27% C A GR Our Cost - Competitive Infrastructure Offering (2) Video S tre aming Email Services Storage Cloud & Website Hosting A Si
Slide 23: Financial Highlights
Financial Highlights
Slide 24: Key Revenue Drivers With Focus Starting On Consumption
Key Revenue Drivers With Focus Starting On Consumption… 24 Engagement Users Drivers Web / App / Co nn e c ted T V Geography Content L i v e s t r e a mi n g Monetization Advertising (load / CPM) Subscription / Tipping L ic e n si n g 1M 1B 6 M 6 B 2019 2020 Fu t u r e Scale Users / Engagement Averag
Slide 25: Which Will Drive Substantial Revenue Potential
23M 6M 7M 36M U . S . Key Int'l M a r ke t s R e st o f World G l o b a l $5 . 0 0 % of Y ouTub e : 19% 38% 57% 76% 95% 10% $0.3B $0.6B $0.8B $1.1B $1.4B 13% 0.4 0.7 1.1 1.4 1.8 18% 0.5 1.0 1.4 1.9 2.4 27% 0.7 1.4 2.2 2.9 3.6 36% 1.0 1.9 2.9 3.8 4.8 45% 1.2 2.4 3.6 4.8 6.0 23M 29M 40M 60M 80M 100 M
Slide 26: We Have Only Scratched the Surface of What This Business Could Be
(1) User Interface (“UI”). User experience (“UX”). (2) Effective Cost Per Mille (“eCPM”). 26 We Have Only Scratched the Surface of What This Business Could Be Drive better engagement via improved UI/UX (1) and high - quality content Grow user base Build highly effective barriers to entry Realize hig
Slide 27: Closing Remarks
Closing Remarks 27 (1) Source: The Joe Rogan Experience Episode #1725 – Bridget Phetasy, 10/26/2021 Note: The inclusion of individuals’ names and likenesses in this presentation is a “fair use” solely for informational and factual purposes relating to Rumble and its platform, and unless otherwise ex
Slide 28: Appendix
Append i x
Slide 29: Relative Valuation of Social / Video Incumbents
( 20 % ) ( 10 % ) – 10% 20% 30% 40% – 50 100 150 200 U.S. MAUs (or Subs) 250 300 350 U.S. MAUs (or Subs) LTM Growth Relative Valuation of Social / Video Incumbents 29 (1) MAUs (or Subs) Sources: Facebook: U.S. and Canada MAUs per Q3 filings. Netflix: U.S. and Canada paid memberships per Q3 filings.
Slide 30: Sources & Uses / Pro Forma Valuation
Sources & Uses / Pro Forma Valuation ?Implied pro forma enterprise value of $2,231 million(1) ?CFAC VI to combine with Rumble ?CFAC VI and Rumble targeting $100 million PIPE at $10.00 per share(2) ?Existing Rumble shareholders are rolling substantially all of their equity in the transaction and are
Slide 31: Summary Risk Factors
INVESTOR PRESENTATION SUMMARY RISK FACTORS Investing in the PIPE Offering involves a high degree of risk. Certain of the following risk factors apply to the business and operations of Rumble and will also apply to the business and operations of the combined company following the completion of the Po
Slide 32: Summary Risk Factors (cont'd)
48279281.5 Rumble may fail to comply with applicable privacy laws. Rumble operates across many different markets both domestically and internationally which may subject it to cybersecurity, privacy, data security, data protection, and online content laws with uncertain interpretations, as well as im
Slide 33: Summary Risk Factors (cont'd)
- 3 - 48279281.5 Rumble’s traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that it does not control. Users are incre
Slide 34: Summary Risk Factors (cont'd)
- 4 - 48279281.5 The loss of key personnel, or failure to attract and retain other highly qualified personnel in the future, could harm Rumble’s business. Hosting and delivery costs may increase unexpectedly. Rumble may be exposed to risk if it cannot enhance, maintain, and adhere to its internal co