Slide 1: Cover letter to stock exchanges: overview of Programmatic Advertising
August 03, 2020 BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex, Dalal Street, MUMBAI – 400001. Bandra (E), Mumbai-400051. Scrip Code: 532368 Symbol: BCG Dear Madam/Sir, Sub: An overview of Programmatic Advertising Please find a pre
Slide 2: Brightcom Group: Programmatic Advertising - An Overview
BRIGHTCOM GROUP PROGRAMMATIC ADVERTISING - AN OVERVIEW
Slide 3: What We Do
WHAT WE DO We provide an ad sales platform for our media owners or digital publishers Our focus on the needs of our publishers allows us to offer premium traffic, quality assurance and exclusive media opportunities to ad buyers Most buyers are ad agencies or other technology companies
Slide 4: BCG By Numbers
BCG BY NUMBERS REVENUE IN CRORES REVENUE GLOBAL EMPLOYEES 1998 RS.2700 CR RS. 440 CR 462 FOUNDING YEAR PAT
Slide 5: Most Effective Advertising Is Done by Smart Targeting
MOST EFFECTIVE ADVERTISING IS DONE BY SMART TARGETING
Slide 6: How Many Ads Does One See in a Day?
900 ON DESKTOP 450 ON MOBILE HOW MANY ADS 200 ON FB DOES ONE SEE IN A 30 VIDEO ADS DAY? 7 AUDIO ADS ALMOST 0 PRINT ADS
Slide 7: How Is the Spend Divided?
HOW IS THE SPEND DIVIDED? THE ADVERTISING SPEND ALWAYS FOLLOWS THE CONSUMER USAGE
Slide 8: Huge Changes Are Coming Across Advertising Beyond Just Moving to Digital
HUGE CHANGES ARE COMING ACROSS ADVERTISING BEYOND JUST MOVING TO DIGITAL
Slide 9: It's the Market
ITS THE MARKET nme aN ®@ brigntcom group
Slide 10: Yes, All Transactions Will Be Done by Programs
YES, ALL TRANSACTIONS WILL BE DONE BY PROGRAMS Eventually big part of ads will be digital Future of media is digital and programmatic $730B global ad spend $230B linear TV ads $50B is display ads
Slide 11: Programmatic Ads
PROGRAMMATIC ADS Programmatic advertising refers to real-time advertising technology that allows websites and advertisers to participate in a “stock exchange” type of a trading arena After setting the parameters and goals, they can sell and buy advertising space in hundreds of sites to reach a targe
Slide 12: Pie Size
$1 AD SPEND ADVERTISERS/ AGENCIES ($1)I PIE SIZE DEMAND SIDE PLATFORMS NETWORKS/ EXCHANGE AD SERVING OUR PLATFORM REDUCES THE DATA PLATFORM MIDDLEMEN AND MAKES IT EFFICIENT FOR BOTH ENDS: SUPPLY SIDE PLATFORMS/ YIELD MANAGEMENT AGENCIES AND PUBLISHERS PUBLISHERS/ CONTENT OWNERS ( $0.40 - $0.50 )
Slide 13: What We Do
WHAT WE DO Provide a self-service platform to agencies to pick 2-3 billion digital ad opportunities each day from huge choice of options Provide a platform for the digital publishers to put their ad inventory, so that they maximize monetization
Slide 14: Agencies
AGENCIES We provide agencies a software platform Creating room for their advantage We are an enabler not a disrupter
Slide 15: We Are Omni Channel
WE ARE OMNI CHANNEL CTV/OTT, MOBILE, VIDEO, AUDIO, EMAIL, DISPLAY, SOCIAL, NATIVE
Slide 16: We Buy From Across the Entire Internet
WE BUY FROM ACROSS THE ENTIRE INTERNET EVEN MEDIA THAT IS NOT DIGITAL WILL ALSO BE TRANSACTED DIGITALLY OVER THE INTERNET
Slide 17: Some of the Marquee Brands We Work With
SOME OF THE MARQUEE BRANDS WE WORK WITH MOST OF THE MAJOR ADVERTISERS HAVE RUN A COMPAIGN THROUGH OUR SYSTEM ONE TIME OR ANOTHER
Slide 18: Testimonials
TESTIMONIALS iS brightcom group
Slide 19: Agencies need a trusted tech partner
Agencies (and their brands) need a trusted tech partner to share their data They also need someone with deep reach into the publishers universe to access the most relevant inventory Publishers need a dependable platform that caters to their monetization needs
Slide 20: Our Technology
OUR TECHNOLOGY
Slide 21: Data Management Platform
DATA MANAGEMENT PLATFORM ATTRACT OUR DECISIONING TECHNOLOGY USES: THE DECISION MAKING THIRD PARTY DATA BCG DATA FUNNEL 1ST PARTY DATA (SITE BASED AND CRM) LEADS TO DECISION MAKING
Slide 22: We Win More of the Budget
WE WIN MORE OF THE BUDGET AGENCY PROGRAMATIC DATA AND 40% 10% 10% TRADING DESK PARTNER TECH OTHER 20% MARKETING 10% AD SOFTWARE 10% PLATFORMS AND SOLUTION PROMOTION COMPANY POWERED BY BRIGHTCOM GROUP
Slide 23: Large Brands Have Just Started in Programmatic
LARGE BRANDS HAVE JUST STARTED IN PROGRAMMATIC. Large advertiser Large advertiser total media spend (2017) programmatic media spend (2015 2017)
Slide 24: Reporting
REPORTING Most transparent and most detailed Simplified user interface Leads to transparent reporting
Slide 25: Future of TV Is Ad Funded
Future of TV is ad funded Cost of no ads is too great for most consumers Ad-funded model is winning over the subscription model
Slide 26: What's the Future
WHAT'S THE FUTURE OTT based Ads Global expansion AI based tools to assist the buyers and sellers Continue to provide a platform for buyers to objectively and precisely buy ads Continue to be the destination of choice for the top publishers, apps and widgets
Slide 27: Measured Approach of Programmatic Advertising Ensures the Best Results
MEASURED APPROACH OF PROGRAMMATIC ADVERTISING ENSURES THE BEST RESULTS