Nayax Ltd. · TASE:NYAX

Nayax — Nayax CONNECT 2023

22 slides from Nayax's conference presentation, February 2023

  1. Slide 1: How To Reach Enterprise and SMBs

    Nayax CONNECT 2023 How To Reach Enterprise and SMBs Marketing Strategy Keren Sharir, CMO NYAX | Nasdaq Listed

  2. Slide 2: Understanding our Go to Market

    Understanding our Go to Market Vision & Mission Solution Goals Segmentation | Targeting | Positioning

  3. Slide 3: How Do You Build a Building?

    How Do You Build a Building?

  4. Slide 4: ASADAAAN See

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  5. Slide 5: xansaueuaue

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  6. Slide 6: Segmentation - Who Is the Target Audience?

    Segmentation - Who Is the Target Audience? ° Psychological ° Behavioral ° Geographic * Demographic

  7. Slide 7: Target Market

    © Target Market Segment | Strengths | Weaknesses __ * Product Positioning Needs | (Unique Selling Proposition) | Pitch - “Right to Play” de

  8. Slide 8: This Is Our Go-To-Market

    This ls Our Go-To-Market oo © * Segmentation ~ Target Market ~~ Product positioning Small business in the UK, Automated car wash rs cares about ease of doing business in UK Multi price solution with loyalty punch card enabling car wash operators to increase their bottom line business and looking at

  9. Slide 9: One Nayax Value Proposition

    One Nayax Value Proposition Our platform provides retailers with digital cashless payment and consumer loyalty solutions to increase revenue, while optimizing operations to reduce cost

  10. Slide 10: Knowledge and expertise generating opportunities

    Knowledge and expertise generating opportunities Product Marketing Manager Nayax weezmo GV Fey Monye METER Nayax Nayax . SN 6 tigaco CoinBridge \ é s Bl, Marketing Manager LATAM Africa Oceania Growth & Design & eShop eShop Creative SEO PPC Email Affiliate Optimization Websites

  11. Slide 11: How Do We Enable Growth?

    How Do We Enable Growth? ($) = |_| @ e Bringing New Business Growing customers’ installed base |. SMB accounts 2. Enterprise accounts ]. Increase their number of 5. New verticals and businesses devices (Nayax Capital) 4. Nano merchants - eShop 2. New offering and automated onboarding

  12. Slide 12: eShop — Capture Repeat Business & Nano Merchants

    eShop — Capture Repeat Business & Nano Merchants Nayax sep. wynoor Hewtwats ‘40 Abe ts Canetti Qn Once © Financing that Guarantees Your Growth 360" wR AH aneveH wa i VPOS Touch Card Reader Set —_ Existing Customer? New to Nayax? <> Pu Bel ons How does it work? When you check out with Nayex Capital y

  13. Slide 13: Audience. Messaging. Channels

    | Audience. Messaging. Channels Weezmo (Account-Based Marketing) weezmo H&M Reached 90% Nayax Unattended (eShop in Community) Go cashless this holiday season with #FreeShipping on Nayax Devices Retail SMBs (Landing page) Accept payments anytime, anywhere at the counter or on the go

  14. Slide 14: ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫נוב‪22-‬‬ ‫דצמ‪22-‬‬ ‫ינו‪23-‬‬

    ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫נוב‪22-‬‬ ‫דצמ‪22-‬‬ ‫ינו‪23-‬‬

  15. Slide 15: Nayax CONNECT 2023

    15 Nayax CONNECT 2023

  16. Slide 16: ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫נוב‪22-‬‬ ‫דצמ‪22-‬‬ ‫ינו‪23-‬‬

    ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫•‬ ‫נוב‪22-‬‬ ‫דצמ‪22-‬‬ ‫ינו‪23-‬‬

  17. Slide 17: Slide 17

  18. Slide 18: 2023: Doubling Our Growth

    2023: Doubling Our Growth Nayax WIN Knowledge Management System e 1 NI¢ e-i - e Affiliates ° ye) SEO - leaders in all languages Case studies and data points

  19. Slide 19: Together, We Will Reach the Moon!

    Together, We Will Reach the Moon! Marketing Sales

  20. Slide 20: Follow us on social media!

    Nayax CONNECT 2023 Follow us on social media! NYAX | Nasdaq Listed

  21. Slide 21: The Marketing Building Blocks

    The Marketing Building Blocks Segment & Product Positioning Go-To-Market Plan * Understanding the value proposition * Competition ° Pitch * Presentations * Product information and SWOT * Understanding the market and the trends Storytelling and Messaging Awareness, Brand, Targeting & Measuring Market

  22. Slide 22: For example: Nike — Just Do It!

    For example: Nike — Just Do It! If you have a body, you’re an athlete | Find your greatness Young/Lifestyle Audience Active/Competitive Audience Nike © 9: 2017 03.2 EVERYONE LOVES AN UNDERDOG ane > naan m

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