Audioboom Group Plc · LSE:BOOM
Audioboom — Shareholder Meeting (June 2017)
14 slides from Audioboom's shareholder meeting presentation, Jun 7, 2017
Slide 1: AGM Presentation June 7th 2017
AGM Presentation! June 7th 2017! 1!
Slide 2: Market dynamics: Broadcast audio is in decline
Market dynamics: Broadcast audio is in decline Traditional radio listening is falling dramatically.! Source: Nielsen & NPR! AQH: Average Quarter Hour Listening! 2!
Slide 3: Market dynamics: Podcasting/On-demand is the Digital Disruptor
Market dynamics: Podcasting/On-demand is the Digital Disruptor Podcast Ads deliver engagement: IAB Podcast Survey Nov 2016 ! 3!
Slide 4: Market dynamics: Advantages over other digital advertising formats
Market dynamics: Advantages over other digital advertising formats Especially when compared to other forms of digital media.! Display Advertising! Podcast Advertising! 1. Ad blocking grew by 41% globally in the last 1. Podcast advertising is delivered ‘server side’, 12 months. (Source: PageFair)! so
Slide 5: Total Addressable Market (USA only)
Total Addressable Market (USA only) Total Addressable Market (USA only) TAM: USA Only • 1/3rd of all radio listening is now on-demand* • Growing by 2% quarter-on-quarter* • By the end of 2017 40% of all listening will be on-demand* • As users move to digital consumption, so will the media planner/bu
Slide 6: Monetisation: Multiple ad units – audio & video
Monetisation: Multiple ad units – audio & video PLAY! PLAY! PLAY! 6!
Slide 7: Monetisation: Maximising ad campaign sell-through rates
Monetisation: Maximising ad campaign sell-through rates Audioboom is focused on maximising ad revenues in the USA, UK, India and Australia through technical development, ad platform integrations and direct sales! Agency ! Network ! Sales ! Host-read ! Integrations! Integrations! Partners! Sales! 7!
Slide 8: Revenue Growth – 000s
Revenue Growth — 000s 1,200 1,000 800 600 400 200
Slide 9: UFR Growth - Millions
UFR Growth - Millions oo 175 160 145 149 140 120 102 100 Q3'2016 Q4'2016 Q1'2017 Q2'2017
Slide 10: Available Advertising Impression Growth - Millions
Available Advertising Impression Growth - Millions 10!
Slide 11: 'Live Reads' Fill Rates (US)
‘Live Reads’ Fill Rates (US) 11!
Slide 12: 'Programmatic' Fill Rates (US)
‘Programmatic’ Fill Rates (US) 12!
Slide 13: Live Read + Programmatic Ads CPM Growth (US)
Live Read + Programmatic Ads CPM Growth (US) 13!
Slide 14: Brand Count Growth
Brand Count Growth Q1'2015 Q2'2015 Q3'2015 Q4'2015 Q1'2016 Q2'2016 Q3'2016 Q4'2016 Q1'2017 Q2'2017 14