Audioboom Group Plc · LSE:BOOM
Audioboom — H1 2025 Earnings Presentation
23 slides from Audioboom's earnings presentation, July 2025
Slide 1: Investor Update
Investor Update July 2025 AUDIOBOOM.COM
Slide 2: Executive Summary
Executive Summary Audioboom continues positive growth story in H1 2025, and is on track to deliver record performance The Company initiated its disciplined M&A strategy with the acquisition of Adelicious Ltd at a <1X revenue The acquisition of Adelicious creates the 2nd largest podcast network
Slide 3: 1. Podcast Market & Performance Update
1. PODCAST MARKET & PERFORMANCE UPDATE 2
Slide 4: Business Model
Business Model AUDIOBOOM POWERS PODCASTING Our platform capabilities create value across podcasting by connecting content, audience and advertisers at scale globally AUDIENCE 35M+ unique monthly listeners PODCASTS ADVERTISERS 8,000+ channels 10,000+ brands 3
Slide 5: H1 2025 Performance
H1 2025 Performance GROSS REVENUE (US$M) GROSS PROFIT (US$M) EBITDA (US$M) $35.1 $7.4 $1.8 MILLION MILLION MILLION Up 3% vs H1 2024 Up 30% vs H1 2024 Up 500% vs H1 2024 Audioboom’s standalone growth continues on-track to deliver revenue of $80.0m and adj EBITDA of $4.5m Audioboom has more than $
Slide 6: Focus On Quality of Revenue
Focus On Quality of Revenue AUDIOBOOM REVENUE CONTRIBUTION AND GROSS MARGIN H1 2024 53% 20% 27% H1 2025 57% 10% 33% GROSS MARGIN Premium Sonic Showcase 20% 15% 30% 30% 24% 6X GROSS PROFIT GROWTH IN SHOWCASE ADJUSTED EBITDA INCREASE REVENUE INCREASE VS. H1 2024 VS. H1 2024 VS. H1 2024 5
Slide 7: Revenue, Gross Margin and MG Analysis
Revenue, Gross Margin and MG Analysis REVENUE ($M) 6 50% Gross Profit ($M) Gross Margin (%) 20.5 45% 19.2 18.8 4.8 17.1 17 17.3 17.8 40% 4.0 35% 4 3.8 14 3.4 30% 3.0 2.8 2.7 25% 24% 23% 20% 2 20% 20% 18% 15% 16% 14% 10% 0.5 5% 0 3% 0% Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 23 Q4 23 Q1 24
Slide 8: Opex and Adjusted EBITDA
Opex and Adjusted EBITDA OPEX ($M) ADJ EBITDA ($M) 2.1 1.5 1.2 1 2.8 2.8 2.8 2.8 2.9 2.6 2.7 0.6 2.4 0.2 0.2 0.1 -0.5 -2 -2.5 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 • High quality revenue growth + constantly reducing MG exposure = increasing g
Slide 9: Cash and Debtors
Cash and Debtors Cash ($M) Bad Debt Write Off ($000) Debtor Days 227 4.3 3.9 3.7 3.5 141 3.3 3 3.1 2.5 91 82 90 94 52 81 80 68 2021 2022 2023 2024 H1 25 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 • Efficiency in working capital cycle continues; • $36.1m collected in H1 25, 103% of revenue booke
Slide 10: Global Podcast Leader
Global Podcast Leader Audioboom is the 5th largest US podcast network in an extremely fragmented market, where more than 100 independent podcast networks and publishers generate around 75% of US and UK revenue US$5 Billion – US & UK TOP 10 25% US Podcast Networks Revenue 100+ US &UK 75% networks and
Slide 11: M&A Strategy
M&A Strategy Audioboom’s platform business is primed for accelerated growth through M&A With more than 75% of US and UK podcast revenue being held by 100+ independent podcast networks and publishers, Audioboom can lead the inevitable consolidation of the market Audioboom’s fully integrated platform
Slide 12: 2. Acquisition of Adelicious
2. ACQUISITION OF ADELICIOUS 11
Slide 13: Adelicious
adelicious woes FIVE eae Brilliant . -
Slide 14: Adelicious key facts
4th 50+ $7.6M Expected 2025 Biggest UK Premium Podcast Network podcasts revenue ($3.2m recognized by AB) 20M 5M Monthly Unique downloads listeners 13
Slide 15: Rationale - UK Market Opportunity
Rationale - UK Market Opportunity 2025 2026 2030 1. 1. 1. 2. 2. 2. 3. 3. 3. 4. 4. 4. 5. 5. 5. 6. 6. 6. 7. 7. 7. 8. 8. 8. 9. 9. 9. 10. • The combination of Audioboom and Adelicious creates the UK’s second largest podcast network, and the largest homegrown network • The enlarged UK business has a path
Slide 16: Rationale – Untapped UK revenue
Rationale – Untapped UK revenue Significant upside in UK podcasting market expected through 2030 as brand spending begins to catch up with the US market PODCAST ADVERTISING SPEND PER CAPITA - 2024 $7 $1.60 SOURCE: SILVER DOLLAR MEDIA Brand investment in podcasting is 4.5X higher on a per capita ba
Slide 17: Transaction Details
Transaction Details Acquisition of the entire share capital of Adelicious (on a cash free/debt free basis) for an initial consideration of £4.5 million, with further deferred consideration payable should certain performance goals be achieved* INITIAL CONSIDERATION DEFERRED CONSIDERATION £4.5M UP TO
Slide 18: Integration and Synergies
Integration and Synergies Adelicious mirrors Audioboom’s core content and commercial operations, ensuring a straightforward integration and a short pathway to synergy creation 30 Days 60 Days Consolidation of UK sales Full sunsetting of teams allowing sales Adelicious’ 3rd party Adelicious CEO Andy
Slide 19: Transaction Comps
Transaction Comps Audioboom’s acquisition of Adelicious at a <1X revenue multiple represents excellent value compared to podcast industry transactions with a median of 4.4X revenue PODCAST INDUSTRY M&A ACTIVITY SUMMARY 18
Slide 20: 3. Outlook
3. OUTLOOK 19
Slide 21: Proven Performance and Updated Outlook
Proven Performance and Updated Outlook REVENUE (US$M) GROSS PROFIT (US$M) EBITDA (US$M) 7.2 94.5 21.3 83.2 17.7 73 4.9 65 14.4 3.4 10 -0.4 2023 2024 2025E 2026E 2023 2024 2025E 2026 E 2023 2024 2025E 2026E • Adelicious transaction will be 6% accretive on an EBITDA/share basis in 2026 and 7% accretiv
Slide 22: Conclusion
CONCLUSION + Audioboom takes a Initiates lead role in Expected to be Audioboom’s consolidating the immediately accelerated growth fragmented US & UK earnings enhancing strategy via M&A podcast market Adds 20m monthly 2025 revenue downloads and 5m expectation unique listeners to increases to $83.2m A
Slide 23: Contact Us
CONTACT US Stuart Last Chief Executive Officer stuart@audioboom.com Brad Clarke Chief Financial Officer brad@audioboom.com