Hypebeast Ltd. · HKEX:150

Hypebeast — 1H FY20/21 Earnings Presentation

11 slides from Hypebeast's earnings presentation, Nov 23, 2020

  1. Slide 1: FY20/21 Interim Results

    FY20/21 Interim Results November 2020

  2. Slide 2: FY20/21 Interim Highlights

    FY20/21 Interim Results FY20/21 Interim Highlights • Digital media revenues decreased by 34.2% HOH • Digital media margins improved to 50.4% HOH (1H20: 47.7%) • E-com revenues decreased by 18.8% HOH KPI 1H20/21 1H19/20 • E-com margins decreased to 36.3% HOH (1H20: 44.4%) • Rental agreement for the N

  3. Slide 3: Continued Diversification into Non-Endemics Client Categories

    FY20/21 Interim Results Continued Diversification into Non- Endemics Client Categories Digital Media - Recognised Revenue & Executed Contracts • Consistent growth of the Non-Endemic categories throughout COVID-19 • Focused in the Alcohol, E-Gaming & Technology sectors Technology Sportswear 26% 27% N

  4. Slide 4: Growth in User & Followers

    FY20/21 Interim Results Growth in User & Followers • Consistent 10-20% YOY in website MUV and social media following growth across global platforms • Spike during COVID-19 stay at home measures boosted 9.4M 4.4M 740.1K viewership in the months of March 2020 onwards globally Instagram Followers Faceb

  5. Slide 5: E-Commerce Strategy

    FY20/21 Interim Results E-Commerce Strategy • Focused strategy reflected in the six key regions: United States, Taiwan, Hong Kong, South Korea, Japan, China, making up 80% of E-Commerce sales (1H20: 66%) • OTB review & adjustments of approximately 20% during 1H due to COVID-19 • HBX JP expected to l

  6. Slide 6: E-Commerce Strategy

    FY20/21 Interim Results E-Commerce Strategy • Further improvements to boost Digital Media & E-Commerce cross-selling • Revamping of VIP Program • Expansion of product categories offered on HBX VIP Digital Content Extended Product Categories: Offline Events Access to Exclusives Lifestyle Interactions VI

  7. Slide 7: Balance Sheet Update

    FY20/21 Interim Results Balance Sheet Update Sep 2020 Mar 2020 Balance Sheet Summary HK$’000 HK$’000 Assets Improved liquidity and treasury position Cash 154,227 82,854 • Increased cash position to HK$154m (Mar 20: HK$82.9M) Trade receivables 156,138 221,400 Inventories 52,477 71,408 Working capital

  8. Slide 8: Statement of Profit or Loss

    FY20/21 Interim Results Statement of Profit or Loss Hypebeast Limited For the six months ended 30 September 2020 2020 2019 HK$’000 HK$’000 Revenue 285,452 401,344 Cost of revenue (157,556) (214,551) Gross Profit 127,896 186,793 Other gains and losses 3,597 328 Selling and marketing expenses (49,695)

  9. Slide 9: Statement of Financial Position

    FY20/21 Interim Results Statement of Financial Position As at 30 September 2020 Sep 2020 Mar 2020 HK$’000 HK$’000 Non-current assets Property, plant and equipment 15,231 12,238 Intangible assets 976 988 Right-of-use asset 86,794 46,254 Rental Deposit 6,967 5,298 Amount due from a related company (No

  10. Slide 10: Statement of Cashflows

    FY20/21 Interim Results Statement of Cashflows For the six months ended 30 September 2020 2020 2019 HK$’000 HK$’000 NET CASH FROM OPERATING ACTIVITIES 103,643 910 INVESTING ACTIVITIES Placement of pledged bank deposits - (7,085) Purchase of property, plant and equipments (6,348) (1,979) Refund of re

  11. Slide 11: Corporate Info Contact

    Corporate Info Contact http://hypebeast.ltd investors@hypebeast.com Digital Media E-Commerce Creative Agency https://www.hypebeast.com/ http://www.hypebae.com https://www.popbee.com https://hbx.com https://hypemaker.com/ Disclaimer This Presentation contains certain information of Hypebeast Limited,

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