Camplify Holdings Ltd. · ASX:CHL
Camplify — FY2022 Earnings Presentation
49 slides from Camplify's earnings presentation, Aug 23, 2022
Slide 1: FY22 Year End Results Presentation
Camplify FY22 Year End Results Presentation Camplify AU | NZ | UK | ES April 2021 2022 1
Slide 2: Disclaimer & Important Notices
Disclaimer & Important Notices The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other information discussed at the presentation by or on behalf of Camplify Holdings Limited ACN # (Camplify or the Company) or
Slide 3: Acknowledgment of Country
Acknowledgment of Country Camplify pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands Camplify is a proud Newcastle company built on the lands of the Awabakal & Worimi people. 3
Slide 4: Today's Presenters
Today’s Presenters Justin Hales Trent Bagnall Andrea MacDougall Camplify Founder & Chief Chairman & Non-Executive Camplify Chief Financial Officer Executive Officer Director • Founder of Camplify. • 10 years as MD of QMASTOR (ASX:QML) mining • Andrea is an experienced CFO for multinational supply ch
Slide 5: Camplify
Thousands of vans, endless adventures. Camplify A global platform operating in four countries. Australia UK New Zealand Spain 5
Slide 6: Agenda
Agenda 1. Performance by the Numbers 2. Key Financial Information 3. Company & Industry Overview 4. Initiatives and Innovation for FY22 5. New Zealand Acquisition 6. Future Outlook 7. Summary & Annexures 6
Slide 7: 1. Performance by the Numbers
1. Performance by the Numbers Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation 7
Slide 8: Marketplace Highlights FY22
Marketplace Highlights FY22 Highlights $53.6m $16.36m • Fully audited results. Period FY22 • GTV growth of 63.13% (pcp) to over $53m YTD. • Revenue growth of 93% (pcp) to over $16.3m YTD. • Increasing average booking value by over 21% YTD Total Transaction Value Total Revenue (pcp). +63.13% (pcp FY2
Slide 9: Marketplace Highlights FY22
Marketplace Highlights FY22 Highlights • Take Rate increasing - up 5% from FY21 YTD (pcp). • Increasing Camplify revenue take per booking to 30.5% 25% $332. • Retained hirers (repeat customers) now at 25% up from 20% at FY21 YTD (pcp). • Total fleet now 9926, over 61% growth from FY21 YTD Take Rate
Slide 10: Strong Business Growth Drivers
Strong Business Growth Drivers • Increase in hirers rebooking by over 5% in the last 12 months. • Global average dollars per day rates are trending upward without impact on booking volumes. • Total booking values are trending upwards which results in an increase revenue per booking to Camplify. • Gl
Slide 11: Future Bookings FY22
Future Bookings Note • Future bookings are bookings that have been booked and paid for via the Camplify platform. • These take place in the future generally within the next 12 months. • GTV and Revenue is only reported once the booking starts. • These numbers provide an indication of pipeline activi
Slide 12: Market Performance
Market Performance Australia 60% 89% 25% 46% GTV Growth Revenue Growth Booking Growth Fleet Growth New Zealand 63% 110% 48% 368% GTV Growth Revenue Growth Booking Growth Fleet Growth UK 136% 144% 95% 55% GTV Growth Revenue Growth Booking Growth Fleet Growth Spain 1632% 1083% 684% 150% GTV Growth Rev
Slide 13: Growing Hirer & Owner Community
Growing Hirer & Owner Community • Strong platform growth has been achieved at strong CAC performance due to a combination of network effects, referrals, industry tailwinds and inbound marketing initiatives. • Platform investment allowed Camplify to scale with new customers and increased GTV with lim
Slide 14: Marketing Update
Marketing Update Highlights • Owner acquisition cost reduced from $326 average at H1FY22. • Hirer acquisition consistent from $13 average at H1 FY22. $258 $13 Owner Acquisition Cost Hirer Acquisition Cost 14
Slide 15: 2. Key financial information
2. Key financial information Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation 15
Slide 16: Financial Highlights
Financial Highlights Gross Transaction Value sesem +1N% CAGR (Fv20 to Fv22) s329m rl ; In two years, Camplify has been able to grow its GTV by 3X whilst improving its take rate and maintaining its gross profit margin. Revenue and Take Rate +138% CAGR- (F¥20 to FY22) Total: $8.5. Take Rate: 25.74% 0.
Slide 17: Key Operating Metrics
High GTV growth continues while Financial Metrics FY20 FY21 FY22 revenue retention increased. Gross transaction value (GTV) ($m) 12.1 32.9 53.6 Key Operating Metrics Growth in GTV for FY22 reflects GTV Hire ($m) 11.3 30.4 46.9 increases in: Premium memberships ($m) 0.8 1.4 1.6 ● RV Fleet (61% vs PCP
Slide 18: Income Statement
$ Millions FY20 FY21 FY22 Revenue 2.9 7.8 13.7 Income Hire revenue 2.1 6.0 9.6 Premium membership fees 0.8 1.4 1.6 Statement Other Cost of sales 0.0 (0.9) 0.4 (2.6) 2.5 (6.3) Commentary Hire COGS (0.3) (1.0) (1.7) Premium membership COGS (0.6) (1.5) (1.4) Growth in Revenue (93% vs PCP) was driven by
Slide 19: Cash Flow Statement
Cash Flow Statement Commentary $ Millions FY20 FY21 FY22 ● Change in working capital reflects increased EBITDA (2.3) (2.1) (6.7) payments to suppliers and operating expenses for Change in working capital (1.9) (4.5) (1.6) the year, in line with planned Use of Funds. Non-cash items 0.0 0.0 0.0 ● Gove
Slide 20: Balance Sheet
$ Millions FY21 FY22 Assets Current Assets Balance Cash and Cash Equivalents 21.1 15.0 Trade and other receivables 7.9 10.9 Sheet Inventories 0.2 0.4 Other assets 0.5 0.5 Commentary Total current assets 29.6 26.7 Non-current assets Property, Plant and equipment 0.2 1.1 ● Capital light model. Intangi
Slide 21: 3. Company & Industry Overview
3. Company & Industry Overview Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation April 2021 21
Slide 22: Strategy
Strategy Become the leading RV rental platform in market Grow current markets Fleet focus Enhance our platform development Help more hirers enjoy van life Build a beautiful efficient business 22
Slide 23: Strategy: Mission, Vision and Values
Strategy Our Mission Van life accessible for all. Our Values Trustworthy Empowerment Accessibility Our Vision Simplicity Empowering our growing community of RV owners to make outdoor adventures accessible everywhere. Endless Adventures 23
Slide 24: What is Camplify?
Camplify is one of the leading P2P digital marketplaces connecting What is Camplify? Owners of RVs such as caravans, campervans and motorhomes to Hirers. Provide RV for Rent Pay for their rental Set their own pricing Pay for their rental protection Set their rental type Purchase additional goods and
Slide 25: Revenue Model
Revenue Model RV Owners Hirers 1. Hire revenue: platform fees charged to both Hirers and Owners calculated as a percentage Owners can post their RV and earn Hirers can find a convenient RV that commission on bookings. income (RVs used on average 40 meets their travel needs. 2. Insurance: Hirer and o
Slide 26: Why RV Owners and Hirers choose Camplify
Why RV Owners and RV Owners Hirers choose Camplify Monetise underutilised assets SMEs can offer a fleet Owners earn approximately $5,000 SMEs to make their fleet available Camplify provides significant value for Hirers and per vehicle with many Owners and potentially multiply their Owners. earning o
Slide 27: Case Studies
Case Studies Owners who are building new businesses • Premium membership allows Owners to list multiple RVs. • Monetise underutilised assets. • Cost of a typical RV is c.$50k, Owners can earn c.$5-$12k a year providing a good ROI. • Create own SMEs. Julia & Sam, Brisbane QLD • Launched on Camplify i
Slide 28: Case Studies
Case Studies Erin & James, Sunshine Coast QLD • Started their Camplify adventure in 2017. • Launched their hiring business ‘Drifters’ with their first custom-made campervan. • Invested a second campervan to meet demand. • The couple has earned $110,000 since launching. • Helped holidaymakers enjoy m
Slide 29: Competitive Landscape
Competitive Landscape Traditional RV Rental Companies Other RV P2P Marketplaces In Australia, the primary competitors are: There are other RV P2P marketplaces that compete with Camplify. The Company considers the main competitors to include, but not limited to: • Tourism Holdings operates the Maui,
Slide 30: Industry Information (Australia)
Growing addressable market for Camplify Industry Information (Australia) Still <1% of TAM. 773,000 74,000, 12.6 A substantial number of available RV assets that Camplify can Million Trips in 2022. potentially capture and make +16,000 available for rent. Camper Vans (2015 to 2021) 699,000 51% 47% of
Slide 31: The European Market Opportunity
Active by Camplify Other markets The European Market # Represents no. of RVs Opportunity 127k 174k 394k 5.6M privately owned RVs in Europe 3 345 days per year private RVs remain unutilised 4 806k 0.4% of all RVs are on RV rental 1,397k 103k platforms today >70% 73k Market concentrated in NW Europe 9
Slide 32: 4. Company Initiatives and Innovation for FY22
4. Company Initiatives and Innovation for FY22 Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation 32
Slide 33: Powered by Proprietary Tech
Powered by Proprietary The Owner Preparedness Journey is identified as one of the key processes for Camplify, recruiting and empowering owners on the Tech platform as quickly as possible. Camplify Technology Platform Pillars • Camplify has invested significantly in its technology platform and built
Slide 34: New for 22
New for 22 Automated Driver Variable Minimum Premium Membership Hirer App Launch Licence Checks (UK) Nights Integration The Camplify hirer app is designed to provide customers with an improved Automated drivers licence checks, Allowing owners to set a ‘Minimum Integrating the PM subscription service
Slide 35: New Drivers Launched in FY22
Instant Book Temporary Accommodation Instant book functionality has a proven track record of program (TAP) New Drivers Launched increasing conversion rates and increasing GTV for Piloted initially in March 2020, businesses in the travel the TAP has seen in FY22 sector. tremendous growth as we have e
Slide 36: Marketing Growth Drivers
Marketing Growth Drivers A strong focus on building cost efficient fleet growth and building hirer demand to drive bookings through owned, earned and paid channels. Owner Acquisition Creating awareness and interest of van owners through educating them on how Camplify works and what they can earn thr
Slide 37: 5. Key Acquisition in New Zealand
5. Key Acquisition in New Zealand Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation 37
Slide 38: NZ Expansion
NZ Expansion $125m 39.6% Pre-COVID Major 3,271 Fleet Market Combined Tourists from Combined Bookings Australia • Camplify recently announced NZ expansion NZ is a major tourism road including the acquisition of Mighway and trip destination for THL & Apollo Bookings 107k bookings 1,537,988 ShareaCampe
Slide 39: Significant Uplift in NZ Activity
Significant Uplift in NZ Activity Highlights • Booking request volumes are significantly increasing since the announcement of open borders in NZ. • Total booked days are trending upward monthly as international tourists begin to return. • Traffic volumes are extremely strong as consumers plan their
Slide 40: 6. Future Outlook
6. Future Outlook Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation April 2021 40
Slide 41: The Road Ahead for FY23
The Road Ahead for FY23 FY23 will be a year of continued growth, and improvement. In a year that saw continued impacts from regional lockdowns, 1 in 100 year flooding, and the threat of COVID always impacting consumer confidence. Despite these challenges Camplify delivered on its strategic objective
Slide 42: Aussies are keen to travel domestically
Aussies are keen to travel domestically • Demand for domestic tourism in the Australian market continues its strong performance. • Most Australians have reported they are researching or actively planning their next domestic holiday. • Attitudes towards future domestic leisure trips for Australians i
Slide 43: Aussies are keen to cross the ditch
Aussies are keen to cross the ditch • The intention of Aussies to visit New Zealand in the next two years is increasing. 41% of recipients are now ‘likely’-’certain’ to visit in 1 to 2 years, with 35% of those looking to travel in the next 12 months. • Of those likely to travel to New Zealand, holid
Slide 44: 7. Summary & Appendix
7. Summary & Appendix Camplify AU | NZ | UK | ES Camplify FY22 Year End Results Presentation April 2021 44
Slide 45: Summary
Summary Dominant position in Australia with >8,000 of the 740,000 registered vans in Australia on the platform (<1%) . 80% of customers last year were new and of them 25% returning which has doubled. Capital light model, scalable business with global market entry including in UK, NZ and Spain in ano
Slide 46: Key Risks
Key Risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 47: Key Risks (cont'd)
Key Risks Competition The Company recognises the potential risk that existing competitors or new entrants to the market may increase the competitive landscape and have an adverse impact on the financial performance of the Company which in turn, would erode the Company’s revenue and market share. Exi
Slide 48: Key Risks (cont'd)
Key Risks Compliance with laws and regulations The Company operates in a sector where the laws and regulations around its operations are evolving. There is a risk that new laws or regulations may be enacted, or existing laws and regulations may be amended in such a way that impose obligations on the
Slide 49: Camplify AU | NZ | UK | ES
Camplify AU | NZ | UK | ES April 2021 49