Pureprofile Ltd. · ASX:PPL
Pureprofile — H1 FY22 Earnings Presentation
45 slides from Pureprofile's earnings presentation, Feb 24, 2022
Slide 1: H1 FY22 Investor Presentation
FY22 February 2022 H1 Investor Presentation Presented by Martin Filz, CEO, Melinda Sheppard, CFO
Slide 2: Disclaimer
Disclaimer This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document. This document is for information purposes only and does not constitute or
Slide 3: Pureprofile Today
Pureprofile SECTION ONE: Today 82% of Aussies are expecting 2022 to be a better year than 2021 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 4: Our business
// PUREPROFILE TODAY Our business Providing consumer Why What How insights to help clients work with us services we offer our clients our business grows businesses make informed decisions Our client value proposition Our divisions Our corporate strategy Global reach Data & Insights Global business Di
Slide 5: Our divisions
// PUREPROFILE TODAY Data & Insights Our divisions Online market research solutions conducted via a global network of highly engaged, “ Pureprofile were invaluable in helping us gather market feedback. The team were extremely demographically diverse consumers. We collaborative, working with us to cre
Slide 6: Clear corporate growth strategy
// PUREPROFILE TODAY Accelerate our Focus on building a technology solutions stronger global business, - Client facing solutions global panel and adding complementary data - Internal efficiency sources through strategic - SaaS partnerships Clear corporate growth strategy Leverage Pureprofile’s propriet
Slide 7: Where we are located
// PUREPROFILE TODAY Data & Insights Pure.amplify UK Mainland Europe Platform Operations Hub USA 2022 2022 India Singapore Malaysia Where we are located Offices in 8 countries $31.6m in revenue from 2022 2022 repeat clients (past 12 767 clients globally months) Australia 186 staff globally $5.8m in ann
Slide 8: Looking forward
Looking forward SECTION TWO: 50% of Brits believe their country is not doing enough to address climate change Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 9: Our growth plan
// LOOKING FORWARD Our growth plan We expect the FY22-FY24 period of our growth plan will continue to be an investment phase. Through this period we will keep investing in our sales capability, panels, technologies and platforms to enable us to scale further and to make the most of the opportunities
Slide 10: Strategic priorities to support our growth plan
// LOOKING FORWARD Strategic priorities to support our growth plan ● Further global expansion into new markets across South East Asia and Europe Expansion of our ● Further expand our partnership program with new publishers, financial institutions and global business loyalty programs in multiple count
Slide 11: People & Culture
People & SECTION THREE: Culture 62% of Kiwis look for flexibility in their working hours when considering a new job Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 12: Our people & culture
// OUR PEOPLE & CULTURE Our people & culture Gender Diversity: Nationality & Ethnicity: 46% Male 21 nationalities across the group 52% Female 51 ethnic backgrounds 1% Gender fluid across the group 1% Non-binary Benefits Higher client satisfaction Higher employee retention Higher profitability Increased
Slide 13: Culture is king!
// OUR PEOPLE & CULTURE Culture is king! It’s official! Thanks to our amazing Aussie team, we are proud to have earned Great Place to Work certification. When your people are amazing the results speak for themselves Pureprofile (ASX: PPL) Investor Presentation Pureprofile (ASX: PPL) Investor Presentation
Slide 14: Comprehensive Employee benefits
// OUR PEOPLE & CULTURE Comprehensive Increased parental leave Annual life days Bonus annual leave for primary and secondary additional personal for each year of service Employee carers (according to tenure) leave or ‘me days’ (capped at 5 days) benefits To ensure we remain an Annual wellness Birthda
Slide 15: Financial Highlights
Financial SECTION FOUR: Highlights 75% of Singaporeans spent more than S$300 on Christmas gifts in 2021 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 16: Momentum continues into H2
// FINANCIAL HIGHLIGHTS Momentum continues Results Jan FY22 vs Jan FY21 into H2 Revenue $2.6m 38% $2.6m revenue in Jan FY22 which was 38% up on pcp due to strong growth across all divisions Business Unit Revenues Jan FY22 vs Jan FY21 January revenue growth was consistent with YTD growth rates Data &
Slide 17: Record revenue and EBITDA for the half
// FINANCIAL HIGHLIGHTS Results H1 FY22 vs H1 FY21 Revenue $20.8m 44% Record revenue and EBITDA for the half EBITDA $2.5m 53% Net Operating Cash Flow $1.9m 558% $20.8m revenue up 44% on pcp with growth across all regions and business units Business Unit Revenues H1 FY22 vs H1 FY21 $2.5m EBITDA up 53
Slide 18: Operating profit trends
// FINANCIAL HIGHLIGHTS Operating profit trends Operating Profit before tax $m Pureprofile delivered an Operating profit for the first time in its 22 year history in half 1 Operating profit/(loss) before tax for the FY22 financial half-year was a profit of $0.7m compared to operating losses in prior periods
Slide 19: Operating profit reconciliation for H1
// FINANCIAL HIGHLIGHTS Period Ending 31 December 2021 31 December 2020 Operating profit Operating profit/(loss) before tax $0.7m ($0.4m) reconciliation for H1 Add back: Interest $0.0m $0.0m Operating profit before tax for the financial half-year was $0.7m which was up 259% on pcp Gain from loan forgive
Slide 20: Balance Sheet
// FINANCIAL HIGHLIGHTS Period Ending 31 December 2021 30 June 2021 Cash and cash equivalents $4.7m $3.6m Trade and other receivables $7.0m $5.7m Other assets $1.8m $1.7m Balance Sheet Total Current Assets $13.5m $11.1m Right of use assets $1.8m $1.9m Intangibles & PPE $6.1m $6.4m Closing cash balan
Slide 21: Cashflow
// FINANCIAL HIGHLIGHTS Period ending 31st December FY22 FY21 Receipts from customers $21.2m $13.4m Payments to suppliers and ($19.1m) ($13.5m) employees Interest and other financing ($0.1m) ($0.0m) Cashflow Other $0.0m $0.4m Operating cash flows $1.9m $0.3m Operating cash flows improved by $1.6m due to
Slide 22: Half 1 Financial Trends
// FINANCIAL HIGHLIGHTS Half 1 Financial Trends Revenue $m Data & Insights Revenue $m EBITDA $M SaaS Revenue $M NB: EBITDA excludes significant items including share based payments Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 23: Operating Highlights
Operating SECTION FIVE: Highlights 63% of Brits get their climate change news from TV broadcasts Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 24: Operational Key Performance Indicators - H1 FY22
// OPERATING HIGHLIGHTS Operational Key Performance Indicators - H1 51% 339% FY22 HoH increase in revenue from regions outside HoH revenue growth from SaaS clients of Australia from over 100+ new clients 50% 38% $31.6m HoH increase in completed surveys in revenue coming from repeat clients (past HoH
Slide 25: Some new organisations that used our services in H1 FY22
// OPERATING HIGHLIGHTS ANZ UK EUROPE SINGAPORE Some new organisations that used our insights or Pure.amplify services in H1 FY22 Pureprofile (ASX: PPL) Investor Presentation Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile Copyright © 2022 Pureprofile
Slide 26: Business Awards
// OPERATING HIGHLIGHTS Business Awards We are thrilled to be recognised as a 2021 AIR agency winner by Forsta in its fourth annual Achievement in Insight and Research (AIR) Awards for designing and implementing innovation, and breaking new ground in the merging of Market Research, Insight and Voice
Slide 27: Operating highlights
// OPERATING HIGHLIGHTS Cementing our presence in Asia Implementation of CleanID - for Operating - new offices in Malaysia better security and pristine data highlights In February 2022 we announced the opening of Pureprofile’s Malaysian CleanID is a best-in-class fraud and duplication detection system
Slide 28: Focus on panel member experience
// OPERATING HIGHLIGHTS Focus on panel member experience In line with our commitment to continually enhance the panel member experience, new redemption rules for our global panel members have been rolled out - allowing panellists to redeem their rewards more often Pureprofile (ASX: PPL) Investor Pres
Slide 29: Pureprofile in the news
// OPERATING HIGHLIGHTS Pureprofile in the news The world is talking about Pureprofile across a range of media formats including trade press, news publications and TV Pureprofile (ASX: PPL) Investor Presentation Copyright © 2022 Pureprofile
Slide 30: Pureprofile's brand refresh
// OPERATING HIGHLIGHTS Pureprofile’s brand refresh An enhanced visual identity We have recently refreshed our corporate branding across web, social media and our sales & marketing materials. The intention was to capture the essence of who we are, what we value and what we do best. Our new company we
Slide 31: Solutions Highlights
Solutions SECTION SIX: Highlights 8% of Americans quit their job in December 2021 to look for something less stressful Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 32: Audience Builder
// SOLUTIONS HIGHLIGHTS Audience Builder A SaaS solution for brands to increase loyalty, develop insights & generate revenue Collect & centralise customer data An end-to-end SaaS solution for brands to generate, analyse and distribute customer insights Solidify & grow member community Progressive pr
Slide 33: Audience Builder H1 FY22 update
// SOLUTIONS HIGHLIGHTS Total member rewards Audience Builder 212 million points rewarded to H1 FY22 update community members in H1 FY22 from our partnership network An active partnership network New signed partners A very active community with 1m Added iGoDirect (Australia) and completed partner pa
Slide 34: Client Case Studies
9 in 10 Aussie online shoppers are signed Client SECTION SEVEN: up to at least 1 shopper reward program Case Studies Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 35: Generating breakthrough brand building
// CASE STUDY REPORT Generating The solution breakthrough brand building 12 different creatives showcasing a fun and excitable side of the brand were tested to understand which idea resonated most with different audience groups. By continuously checking in with their audience, the The challenge client
Slide 36: Data & Insights Report
// CASE STUDY REPORT The solution Data & Insights A three-phased strategy to connect with 18-30 year olds. Online Report and voice research techniques were used to compare and understand the best approaches for behavioural studies targeting The challenge this age group. The primary goal was to uncov
Slide 37: Corporate Strategy
Corporate SECTION EIGHT: 21% of Aussies Strategy purchased technology gifts last Christmas Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 38: Our progress on our corporate strategy
// CORPORATE STRATEGY Strategic Pillar Strategy H1 FY22 Progress 59% growth in panellists outside of Focus on building a Australia over the past 12 months stronger global business, global panel and add $1.6m in new client revenue from Global business regions outside of Australia for the half complem
Slide 39: Key initiatives H2 FY22
// CORPORATE STRATEGY Developing new Technology Global business partnerships launches growth Key Complete roll-out of We have a number of new Focus on expanding our initiatives theAsianparent and iGoDirect. Sign additional solutions being introduced to the business. This will SE Asia and UK business
Slide 40: Summary
// CORPORATE STRATEGY Summary Strong growth Accelerated EBITDA and Operating cash flow New Audience Builder partners Highly engaged employees Loyal and satisfied clients Pureprofile (ASX: PPL) Pureprofile (ASX: PPL)Investor InvestorPresentation Presentation //// Copyright Copyright©©2022 2021 Pureprofil
Slide 41: Contact
// CONTACT Contact Martin Filz // Chief Executive Officer martin@pureprofile.com 0466 356 388 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the Melinda Sheppard // Chief Operating Officer AS
Slide 42: Appendix
Appendix Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile
Slide 43: Corporate snapshot
// PUREPROFILE TODAY Corporate snapshot Issued Capital Total number of shares on issue 1,100,106,972 Shareholders (as at 31st December 2021) 1,687 Market Capitalisation Share price (as at 31 December 2021) $0.063 Market Capitalisation $69.3m Cash (as at 31 December 2021) $4.7m Substantial Shareholde
Slide 44: Our Values
// PUREPROFILE TODAY Pureprofile Our Aspiration Pureprofile insights are used Our Vision Pureprofile’s vision is to deliver Our Mission To reward people for sharing at a glance by every company in their decision making more value from the world’s information their thoughts, opinions and behaviours and
Slide 45: Delivering global insights
// PUREPROFILE TODAY Delivering global insights We are a global company who completed studies in 90 countries in the past 12 months Insights from these countries Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 2021 Pureprofile