Slide 1: Preliminary Results
u berry Preliminary Results FOR THE YEAR ENDED 31 MARCH 2016
Slide 2: Agenda
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Agenda 1. FINANCIAL REVIEW 2. STRATEGY 3. CURRENT TRADING AND OUTLOOK 4. DIGITAL 5. CONTACTS 6. APPENDIX
Slide 3: Highlights for the year
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Highlights for the year TOTAL REVENUE UP 5% TO £155.9 MILLION (2015: £148.7 MILLION) Total Retail sales up 8% to £118.7 million * UK Retail (including digital) up 9% to £97.4 million * International Retail (including digital) up 3% to £21.3 million * Digit
Slide 4: 1. Financial Review
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Slide 5: Revenue by channel
Revenue by channel Note: Digital included in Retail sales
Slide 6: Income statement — For year ended March 2016
Income statement — For year ended 31 March 2016
Slide 7: Other operating expenses — For year ended March 2016
Other operating expenses — For year ended 31 March 2016
Slide 8: Balance Sheet — As at March 2016
Balance Sheet — As at 31 March 2016
Slide 9: Capital Expenditure Analysis — For year ending March 2016
Capital Expenditure Analysis — For year ending 31 March 2016
Slide 10: 2. Strategy
2. Strategy
Slide 11: Product
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Product LEATHER GOODS TO REMAIN THE CORE COMMERCIAL FOCUS REINFORCE MULBERRY AS A LIFESTYLE BRAND — Introduce more seasonal product to drive sales in the UK and International markets — Style and price point of shoes and ready-to-wear collections aligned wi
Slide 12: Product
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Product 12
Slide 13: Brand
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Brand INVEST IN BUILDING THE BRAND GLOBALLY WITH DYNAMIC MARKETING AND COMMUNICATION STRATEGY ENGAGE WITH NEW AND LOYAL CUSTOMERS — Introduce more seasonal product to drive sales in the UK and International markets — Increased use of digital and social med
Slide 14: Omni-channel
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Omni-channel STRENGTHEN POSITION IN THE UK AND EXPAND INTERNATIONALLY OMNI-CHANNEL STRATEGY: WELL-SITUATED STORES COMPLEMENTED BY STRONG DIGITAL PRESENCE Significant investment in store network over recent years; c. 30% of stores less than four years ° — I
Slide 15: Retail footprint
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Retail footprint WORLDWIDE RETAIL FOOTPRINT: MARCH 2016 Department Changes store Free Standing Total from Total Shop-in- Stores March 2016 =31 March = March 2015 Shop 2015 Directly Operated Stores UK 24 21 45 1 44 Europe 3 10 13 -1 14 North America - 9 9 -
Slide 16: Operations
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Operations BUILD SCALABLE PLATFORM COMMITTED TO “MADE IN ENGLAND” Maintain c. 50% of handbags manufactured in the UK going forward Reinforces authenticity of Mulberry brand, contributes to attainment of high product quality standards Since UK factories alr
Slide 17: 3. Current Trading and Outlook
3. Current Trading and Outlook
Slide 18: Current trading
Current trading * Like-for-like defined as the year-on-year change in sales from stores which have been trading both during the current and previous periods ** Regional splits include digital sales; Digital sales rose 20% in the 26 weeks to 30 Sep 2015, +19% in the 52 weeks to 31 Mar 2016 and +26% i
Slide 19: Outlook
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Outlook PRODUCT — Investment in product remains key strategic priority — Board believes these initiatives will enhance opportunities for growth in the medium term — Continued focus on these areas will contribute to an increase in overheads for the year — E
Slide 20: 4. Digital
4. Digital
Slide 21: Digital Update — June 2016
DIGITAL UPDATE —- JUNE 2016 Digital Digital traffic by device Mobile 25,000 Mulberry digital sales evolution 16% 14% 20,000 12% % ol 15,000 10% 8% Bae a ales: 5,000 4% 2% 0 0% 2011 2012) 2013, 2014 2015-2016 Financial year ending 31 March mam Digital sales —m—Digital % Group sales —s—Luxury avg Digi
Slide 22: Digital Update — Phases 1, 2 and 3
D I G I TA L U P D AT E – J U N E 2 0 1 6 Phase 1 Phase 2 Phase 3 Complete In Progress Commencing Autumn 16
Slide 23: Customer Centric Marketing
DIGITAL UPDATE —- JUNE 2016 Customer Centric Marketing STRATEGIC INVESTMENT IN DIGITAL AND OMNI-CHANNEL FUTURE MARKETING MODELS — Strong shift into digital and social media investment with a mobile focus, now the majority of total media mix — Digital media activity enables greater reach, richer bran
Slide 24: Contacts
PRELIMINARY RESULTS — YEAR ENDED MARCH 2016 Contacts BELL POTTINGER Daniel de Belder — 07977 927142 MULBERRY INVESTOR RELATIONS Allegra Perry — 020 7605 6795 ALTIUM Sam Fuller — 020 7484 4037 Tim Richardson — 020 7484 4102 BARCLAYS Nicola Tennent — 020 3134 9801 Thomas Dugarin — 020 3134 5419 DIGITA
Slide 25: Appendix – Revenue by region
Appendix 1 – Revenue by region
Slide 26: Appendix – Revenue by region/channel
Appendix 2 – Revenue by region/channel Retail Wholesale Total Retail Wholesale Total
Slide 27: Appendix – Revenue by product
Appendix 3 – Revenue by product