Mulberry Group Plc · LSE:MUL
Mulberry — Shareholder Meeting (September 2026)
15 slides from Mulberry's shareholder meeting presentation, Sep 9, 2026
Slide 1: AGM Meeting – 9th September 2026
AGM Meeting – 9th September 2026 Results for the 52 weeks ended 28 March 2026 STRICTLY PRIVATE & CONFIDENTIAL
Slide 2: Agenda
Agenda 3-6 Mulberry strategy recap, and where are we now 7-10 Financial Highlights 11-14 Outlook 15 Q&A 2
Slide 3: We operate in a resilient category with a clear price advantage
We operate in a resilient category with a clear price advantage Leather goods industry Mulberry’s pricing position Against a backdrop of continued uncertainty leather goods remains Mulberry has not increased prices compared to luxury peers, a resilient category maintaining the core £800-£1200 range,
Slide 4: A two-phased strategy to achieve long term growth
A two-phased strategy to achieve long term growth A Two-Phased Strategy Phase 1 Phase 2 In the near-term, the Company’s focus will be Over the mid-term, the Company is targeting on rebuilding gross margin and restoring annual revenue of £200m+ and 15% adjusted profitability EBIT margin to enhance sh
Slide 5: Brand Refresh: We moved at pace
Brand Refresh: We moved at pace Product Pop-ups Multiple product launches: Roxanne, Boston, Buckets, Darley camera Multiple Pop-ups: Peanuts, BPL, Marylebone, 55 Bayswater bag Marketing Sustainability Multiple coherent campaigns centred around British craft, Multiple achievements: BPL + SMI, B-Corp,
Slide 6: Turnaround in action
Turnaround in action Where to Play How to win ✅ Recover pre-pandemic level in the UK ✅ Brand back to “Mulberry Spirit” ✅ Double the US business ✅ Simplify the business ✅ Grow new clusters through wholesale ✅ Lead with creativity ✅ Focus Handbags on £800-1200 core segment ✅ Customer at the center ✅ E
Slide 7: Financials
Financials
Slide 8: Turnaround delivering results and creating a platform for growth
Turnaround delivering results and creating a platform for growth • FY26 results demonstrate that the turnaround actions undertaken during FY25 are delivering tangible benefits. • The cost base has been materially reset, with the full-year impact of restructuring and spending review initiatives refle
Slide 9: FY26: returning the business to growth, strengthening gross margin and reducing losses
FY26: returning the business to growth, strengthening gross margin and reducing losses (£ in millions) FY2026 FY2025 YoY % LFL% Change Change (£ in millions) FY26 FY25 YoY % Change LFL% Change Net Revenues* 110.9 109.4 +1% +9% Net Revenues 125.5 120.4 +4% - UK 67.2 67.8 (1%) +8% - Retail 67.3 66.0 +
Slide 10: FY27 Evolution
FY27 Evolution Maintain cost and working capital discipline, combined with selective investing in growth initiatives. Delivering further improvement in profitability and returns. • As seen in our release in in July, Group Revenue for the 13 weeks to 27 June is 23% higher than the same period last ye
Slide 11: Outlook
Outlook
Slide 12: Pivotal moments designed to delight customers
Pivotal moments designed to delight customers Season 4 Season 1 Season 2 (Oct-Dec) (Jan-Mar) (Apr-Jun) Hero Festive Broader summer offering: Offering + LE Raffia and Canvas Products Bayswaters Mulberry By | Men’s | Floral Prints | Lunar New Year Core Offer Bayswater, Alexa, Lily, Anthony, Amberly, I
Slide 13: Customer Insight: We unlock the value in our data
Customer Insight: We unlock the value in our data Advanced CRM - Marketing automation - Customer segmentation - VIC Clienteling - New customer acquisition Cluster strategy - Unified commerce information integration - Identify next growth opportunity Data as foundations - 360 Personalized customer ex
Slide 14: Current trading & outlook
Current trading & outlook • A turnaround is never linear, but we enter FY27 with strong double digit growth momentum. • This is following the momentum from H2 FY26, and trading in line with Board expectations. • Focus remains on rebuilding gross margin and restoring profitability through disciplined
Slide 15: Q&A
Q&A
Mulberry Group — Shareholder Meeting (September 2026) on 6ix