FirstRand — Investor Presentation (2004)

5 slides from FirstRand's investor presentation, 2004

Slide 1: FirstRand Retail Cluster: Our Brands
FirstRand Retail Cluster OUR BRANDS Derek Carstens
Slide 2: Mission Statement
Mission Statement To passionately build & nurture the most compelling and innovative range of financial service brands in the business
Slide 3: Brands – The Business Imperative
Brands – The Business Imperative ROE EFFICIENCY 16,3% vs. 12,0% 54,5% vs. 66,8% Source: Council on Financial Competition 2003
Slide 4: FNB Brand Report Card
FNB Brand Report Card Commitment Levels ¾ Daily market perception tracking study o Information segment based o Metropolitan areas only o Banked population o Reported quarterly ¾ How we stand o Mass – strongly committed (R60k) o Middle (Black/Coloured) – strongly committed (R60 – R350k) o Middle (Whi
Slide 5: FNB Advertising Efficiency
FNB Advertising Efficiency Spontaneous Ad Awareness Comparative Spends 26% 3% BANK Rm’s ABSA 97 10% 23% 8% Standard 70 30% Nedbank 18 FNB ABSA NEDBANK STANDARD PEOPLE OTHER FNB 43 Source: Ad Index Source: BrandVision