Croda International Plc · LSE:CRDA

Croda International — Bank of America Beautiful Day event 2025

23 slides from Croda International's conference presentation, May 2025

Slide 1: Bank of America Beautiful Day event
Bank of America Beautiful Day event Croda A business model optimised to serve Local & Regional (L&R) customers M AY 2 0 2 5 © Copyright 2025 Croda International Plc
Slide 2: Disclaimer
Disclaimer C A U T I O N A R Y S TAT E M E N T A LT E R N AT I V E P E R F O R M A N C E M E A S U R E S ( A P M S ) This review is intended to focus on matters which are relevant to the interests of We use a number of APMs to assist in presenting information in this statement shareholders in the Co
Slide 4: Market overview – L&R customers continue to prosper
Market overview – L&R customers continue to prosper L&R CUSTOMERS WINNING MARKET SHARE L & R C U S T O M E R S D R I V I N G I N N O VAT I O N Value share of “others” as classified by Euromonitor in global beauty and L&R share of beauty product launches2 personal care1 30.4% 29.5% 91% Skin 86% 28.6%
Slide 5: Croda portfolio realigned with structural drivers of growth
Croda portfolio realigned with structural drivers of growth As the name behind some of the world’s most successful brands, we combine our knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers around the world. CONSUMER CARE L
Slide 6: Consumer Care – creating a sustainable, inclusive world of beauty through innovative solutions
Consumer Care – creating a sustainable, inclusive world of beauty through innovative solutions 2024 SALES BREAKDOWN O P E R AT I N G M A R G I N H I E R A R C H Y Total £920m Beauty Actives ~5% ~20% Beauty Care ~30% F&F ~45% Home Care Beauty Actives Beauty Care F&F Home Care Operating margin © Copyr
Slide 7: Consumer Care sales performance
Consumer Care sales performance Raw material costs up >20% 2021/22 Raw material costs down >15% 2023/24 Sales driven by price/mix Sales driven by volume +4% (1)% +18% +12% (5)% (3)% £920m £898m (3)% £886m +8% +2% +22% Q1 2025 £763m (12)% +8% growth HSD% volume growth LSD% price/mix decline Reported
Slide 8: A differentiated business model
A differentiated business model L E A D E R I N H I G H - VA L U E N I C H E S E N H A N C I N G C O M P E T I T I V E A D VA N TA G E S Our niches in Beauty Actives • Botanicals → Now: → Now: Botanicals & biotech are ~50% of total actives market value today Broad portfolio Extensive geographic reac
Slide 9: Global footprint with local delivery model
Global footprint with local delivery model EMEA NORTH AMERICA L AT I N A M E R I C A ASIA 18 5 6 13 manufacturing sites manufacturing sites manufacturing sites manufacturing sites 21 6 6 14 innovation centres innovation centres innovation centres innovation centres 29 6 11 26 sales offices sales off
Slide 10: Leveraging proximity to L&R customers
Leveraging proximity to L&R customers CHINA CASE STUDY L&R growing share of sales China 618 shopping festival – Consumer Care growth with L&R customers top-selling brands (L&Rs in red) in 20241 23% 24% 22% 20% 19% MNC 28% 27% RANK 1 2 3 China 15% Helena 2024 Kans Proya Rubinstein 77% 78% 80% 81% Glo
Slide 11: Ramping up Beauty innovation
Ramping up Beauty innovation TA K I N G C E R A M I D E S B E Y O N D S K I N C A R E N O N - A N I M A L K E R AT I N F O R S A L O N A P P L I C AT I O N Sphingo’HAIR Drypure Kerabio K31 • Biotech-derived ceramide • First-of-its-kind biomimetic bond developed in S Korea builder, powered by biotech
Slide 12: Localising innovation delivery
Localising innovation delivery CASE STUDY – C L A I M S U B S TA N T I AT I O N IN ASIA • Customer-centric claim development • Consumer-driven landscape assessment • Co-creation of formulations & testing protocols • External research collaboration • Claims forecasting through trend scouting • Elevat
Slide 14: A differentiated business model
A differentiated business model Unique business model with agility at its heart: F&F sales by division “Under increasing uncertainty, flexibility as a source of competitive advantage” • A wide portfolio and global platform: ~75k formulas with 16 manufacturing sites • Dynamic customer-driven R&D: 16
Slide 15: Focused on high-growth regions
Focused on high-growth regions INVESTING IN Sales by region HIGH-GROWTH REGIONS Latam ~80% 11% sales to Asia Africa 31% emerging 12% markets Present in Eastern Middle Europe 6% Western Europe ~125 East 24% countries Expansion of R&D centre in Dubai 16% F&F sales CAGR of 13% (2020-2024) • Middle East
Slide 16: Focused on L&R customers
Focused on L&R customers IN EMERGING MARKETS • Many L&R customers growing 2x faster than MNCs (see table on right) Yearly sales. Leading L&Rs growing 2x faster than MNCs I N M AT U R E M A R K E T S • Fragrance CMOs increasingly important for outsourced manufacture in Spain, Poland, Turkey and elsew
Slide 17: F&F benefitting from Croda ownership
F&F benefitting from Croda ownership RESPECTED OWNER SALES SYNERGIES TECH SYNERGIES BACK OFFICE • More stable ownership • Consumer insights • Collaborative innovation • Procurement synergies • Strong financial fundamentals • F&F sales into MNCs • New materials • Stronger IT systems • Broader brand r
Slide 18: F&F outperforming peers
F&F outperforming peers Like for like sales growth vs peers (%). 2020-2024 20% 15% 10% 5% 0% 2021 2022 2023 2024 -5% -10% Croda F&F Peer A Peer B Peer C Peer D Peers A-D are multi-national F&F companies © Copyright 2025 Croda International Plc 18
Slide 20: Implementing Croda 5-point plan
Implementing Croda 5-point plan CHALLENGES ACTIONS SALES Market fragmentation 1 Leveraging proximity to L&R customers Reduced customer new product Stepping up innovation development through pandemic 2 Recent investments need to deliver Delivering growth and returns 3 from all recent investments MARG
Slide 21: Focused on growing earnings and improving returns
Focused on growing earnings and improving returns 1 2 3 Smaller customers Our model is optimised Focused on growing earnings continue to prosper for L&R customers and improving returns • Broad portfolio focused on high-value niches • Ramping up innovation • Global footprint with local delivery model

Croda International — Bank of America Beautiful Day event 2025 on 6ix

Croda International — Bank of America Beautiful Day event 2025

Slide 1: Bank of America Beautiful Day event

Slide 2: Disclaimer

Slide 3: Croda Consumer Care – a model optimised for L&R

Slide 4: Market overview – L&R customers continue to prosper

Slide 5: Croda portfolio realigned with structural drivers of growth

Slide 6: Consumer Care – creating a sustainable, inclusive world of beauty through innovative solutions

Slide 7: Consumer Care sales performance

Slide 8: A differentiated business model

Slide 9: Global footprint with local delivery model

Slide 10: Leveraging proximity to L&R customers

Slide 11: Ramping up Beauty innovation

Slide 12: Localising innovation delivery

Slide 13: F&F – a model optimised for L&R

Slide 14: A differentiated business model

Slide 15: Focused on high-growth regions

Slide 16: Focused on L&R customers

Slide 17: F&F benefitting from Croda ownership

Slide 18: F&F outperforming peers

Slide 19: Taking action to improve earnings and returns

Slide 20: Implementing Croda 5-point plan

Slide 21: Focused on growing earnings and improving returns

Slide 22: Question and Answer

Slide 23: Smart science to improve lives